Why Every Artist Needs a Brand Kit (239)
host: Alyson Stanfield
Artists thrive on creative expression, but that same impulse can scatter your marketing. Without consistency, collectors are left confused about who you are and what you stand for.
In this solo episode, I share why identity comes before design, what goes into a brand kit, and how it saves time while building trust.
Your next collector is just one connection away. Make it a memorable one.
✨ HIGHLIGHTS
00:00 When artists relied on printed packets
02:40 Why tactile marketing materials still matter today
05:40 The tough love: artists aren't designers (and why that matters)…
The skinny
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