121. Jason McCarthy, CEO of GORUCK and Sandlot Technology
Today I'm joined by Jason McCarthy — a former Special Forces operator turned entrepreneur, who bootstrapped the rucksack and events brand GORUCK into a $30M a year business.
In this episode, we talk about Jason's vision to make rucking more popular than running, the importance of real-life, social interaction, and his latest venture, Sandlot Technology, that aims to decentralize fitness.
In this episode, you'll learn:
How to build a community and your brand
Can you grow a community without ads?
Why you need to use your unfair advantage
The downside of the metaverse and its impact on social…
The skinny
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