BORING: Did BYU Just Make A TERRIBLE Move at Athletic Director By Hiring Brian Santiago in NIL Era?

Locked On Big 12 | Daily College Football & Basketball Podcast · May 13, 2025 · 8m

Brian Santiago's appointment as the athletic director at BYU isn't just a routine administrative move; it's a strategic decision rooted in his profound understanding of the institution, his demonstrated leadership acumen, and his deep-seated commitment to the holistic development of student-athletes within the unique framework of BYU's mission. His nearly three-decade-long association with BYU athletics provides him with an unparalleled institutional memory and a nuanced perspective on the program's strengths, challenges, and future potential.His journey from a men's basketball coach in 1997…