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Travis Hahler Reveals The Neuroscience Behind Why Business Transformations Fail
Here are 3 highlights from my talk with Travis D. Hahler - Sr. Director of Global Strategy and Transformation at Salesforce and founder of The Neurological Nomad.
1. Resistance isn't rebellion, it's biology.
When people resist change, it's not defiance, it's neurology. Stop asking "how do I overcome resistant people." Start asking "what do they need."
2. The CRM problem is everywhere.
People don't refuse new tools. They use them at the bare minimum while keeping the old way on the side as their real source of truth. That's silent resistance, not loud objection.
3. Cadence beats content.
A…
The skinny
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