How SweetPals Built Scotland's Biggest Online Sweet Brand | TikTok Live Success Story
What started during lockdown has grown into one of Scotland's biggest online sweet brands.
In this episode of The Judge Reviews Podcast, we sit down with Romana Khaliq and Neelam Aneesa Ahmed, the founders behind SweetPals, to hear how they built a business from home, embraced TikTok Live before most businesses even knew what it was, and turned viral trends into a thriving brand.
We talk about:
🍬 Starting SweetPals during Covid
📱 Going viral on TikTok Live
📦 Growing from home to their own warehouse
💖 Building a loyal online community
🚀 Staying ahead of sweet trends
💼 The realities of running…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.