Latest / Omni Talk Retail / Home Depot’s Interconnected Experiences & Holiday Highlights With VP Sarah Post
Transcript
- 0:00Hello,
- 0:00everyone.
- 0:00This
- 0:00is
- 0:01Omnitalk
- 0:01Retail.
- 0:01I'm
- 0:02Chris
- 0:02Walton.
- 0:02And
- 0:02I'm
- 0:03Annmazinga
- 0:03and
- 0:03we
- 0:03are
- 0:04coming.
- 0:04To
- 0:04you
- 0:04live
- 0:05from
- 0:05shop
- 0:05Talk
- 0:06fall.
- 0:06We've
- 0:06got
- 0:06the
- 0:07exhibit
- 0:07hall
- 0:07behind
- 0:08us
- 0:08and
- 0:09we
- 0:09want
- 0:09to
- 0:09give
- 0:09a
- 0:10big
- 0:10shout
- 0:10out
- 0:10and
- 0:10thank
- 0:11you
- 0:11before
- 0:11we
- 0:11get
- 0:11started
- 0:11to
- 0:12our
- 0:12partners
- 0:12who
- 0:12make
- 0:13our
- 0:13shop
- 0:13talk
- 0:13fall
- 0:142024
- 0:14coverage
- 0:15possible.
- 0:16First,
- 0:16Microsoft.
- 0:17Microsoft's
- 0:17mission
- 0:18is
- 0:18to
- 0:18empower
- 0:18every
- 0:19person
- 0:19and
- 0:20every
- 0:20organization
- 0:21to
- 0:21achieve
- 0:21more.
- 0:22You
- 0:22can
- 0:22learn
- 0:22more
- 0:23about
- 0:23how
- 0:23together
- 0:24tech
- 0:24and
- 0:24people
- 0:25can
- 0:25realize
- 0:25the
- 0:25promise
- 0:26of
- 0:26AI
- 0:26responsibly
- 0:27at
- 0:28aka,
- 0:29Ms.
- 0:30Alatmicrosoft
- 0:32and
- 0:32of
- 0:33course,
- 0:33Narvar
- 0:34as
- 0:34the
- 0:34leader
- 0:34in
- 0:35post
- 0:35purchase
- 0:35intelligence.
- 0:36Narvar
- 0:36empowers
- 0:37retailers
- 0:38to
- 0:38drive
- 0:38revenue,
- 0:39reduce
- 0:39costs
- 0:40and
- 0:40streamline
- 0:40operations,
- 0:41all
- 0:42while
- 0:42delivering
- 0:42exceptional
- 0:43customer
- 0:43experiences.
- 0:44If
- 0:44you
- 0:44happen
- 0:44to
- 0:45be
- 0:45at
- 0:45the
- 0:45show
- 0:45while
- 0:45you're
- 0:45watching
- 0:46this,
- 0:46you
- 0:46can
- 0:46stop
- 0:46by
- 0:46booth
- 0:47L
- 0:4745
- 0:48or
- 0:48also
- 0:48visit
- 0:49them@narvar.com
- 0:49at
- 0:51your
- 0:51convenience.
- 0:52All
- 0:52right,
- 0:52Anne,
- 0:53I'm
- 0:53excited
- 0:53for
- 0:54this
- 0:54one.
- 0:54Me
- 0:54too.
- 0:55Another
- 0:55former
- 0:55colleague
- 0:56of
- 0:56ours
- 0:57and
- 0:57I
- 0:57am
- 0:57excited
- 0:57to
- 0:57introduce
- 0:58Sarah
- 0:59Post,
- 0:59the
- 1:00VP
- 1:00of
- 1:00interconnected
- 1:01experience
- 1:02at
- 1:03Home
- 1:03Depot.
- 1:03What
- 1:04a
- 1:04cool
- 1:04title.
- 1:05I
- 1:05know.
- 1:05Thanks
- 1:05for
- 1:06being
- 1:06here.
- 1:07Interconnected
- 1:07experiences.
- 1:08Yes.
- 1:09All
- 1:09right.
- 1:09We're
- 1:09all
- 1:10about
- 1:10connecting
- 1:10and
- 1:11networking
- 1:11and.
- 1:12Interconnected
- 1:12making
- 1:12good
- 1:13experiences.
- 1:13Yes.
- 1:15Well,
- 1:15miss
- 1:16Interconnection,
- 1:17can
- 1:17you
- 1:18explain
- 1:18for
- 1:19the
- 1:19listeners
- 1:19at
- 1:20home
- 1:20who
- 1:21might,
- 1:21that
- 1:21might
- 1:21be
- 1:21a
- 1:21new
- 1:22title
- 1:22to
- 1:22them?
- 1:22Can
- 1:22you
- 1:23explain
- 1:23what's
- 1:24all
- 1:24under
- 1:24your
- 1:25purview
- 1:25at
- 1:25the
- 1:26Home
- 1:26Depot?
- 1:26You've
- 1:26got
- 1:27it.
- 1:27So
- 1:27the
- 1:27notion
- 1:27of
- 1:28interconnection
- 1:28is
- 1:29really
- 1:29bringing
- 1:29together
- 1:30multiple
- 1:30channels,
- 1:31and
- 1:31we
- 1:31do
- 1:31so
- 1:32in
- 1:32a
- 1:32digital
- 1:32way
- 1:32and
- 1:33a
- 1:33physical
- 1:33way
- 1:34and
- 1:34acknowledging
- 1:34really
- 1:35the
- 1:35fact
- 1:35that
- 1:35it's
- 1:36not
- 1:36necessarily
- 1:37omnichannel
- 1:38or
- 1:38multi
- 1:38channel,
- 1:38that
- 1:39all
- 1:39of
- 1:39those
- 1:39channels
- 1:40are
- 1:40interconnected
- 1:40for
- 1:40the
- 1:41customer.
- 1:41What's
- 1:42under
- 1:42my
- 1:42purview?
- 1:42Yeah,
- 1:43I've
- 1:43got
- 1:43product
- 1:44management
- 1:44for
- 1:44Home
- 1:45Depot.com
- 1:45and
- 1:45our
- 1:46apps.
- 1:46I've
- 1:47got
- 1:47our
- 1:47category
- 1:47experience
- 1:48team,
- 1:49user
- 1:49experience
- 1:49teams
- 1:50and
- 1:50strategy
- 1:51and
- 1:51site
- 1:51operations.
- 1:52And
- 1:52why
- 1:53is
- 1:53it
- 1:53important
- 1:53that
- 1:54all
- 1:54of
- 1:54those
- 1:54things
- 1:55are
- 1:55underneath
- 1:56your
- 1:56oversight?
- 1:57Oversight.
- 1:58I
- 1:58mean,
- 1:58really,
- 1:58it's
- 1:59really
- 1:59kind
- 2:00of
- 2:01sole
- 2:01end
- 2:01to
- 2:01end
- 2:02ownership
- 2:02of
- 2:02the
- 2:02digital
- 2:03experience.
- 2:03Right,
- 2:03right.
- 2:04And
- 2:05so,
- 2:05of
- 2:05course,
- 2:05we've
- 2:05got
- 2:06incredible
- 2:06merchant
- 2:06teams,
- 2:07we've
- 2:07got
- 2:07store
- 2:08teams.
- 2:08But
- 2:09acknowledging
- 2:10that
- 2:10the
- 2:11digital
- 2:11touch
- 2:11points
- 2:12don't
- 2:13start
- 2:13and
- 2:13stop
- 2:13with
- 2:14just
- 2:14the
- 2:14app
- 2:15or
- 2:15just
- 2:15the
- 2:15four
- 2:16walls
- 2:16of
- 2:16the
- 2:16website,
- 2:16but
- 2:17really
- 2:17extend
- 2:17beyond
- 2:18cool.
- 2:18So
- 2:18it's
- 2:18a
- 2:18very
- 2:18unified
- 2:19product
- 2:19approach,
- 2:20too,
- 2:20at
- 2:20Home
- 2:20Depot,
- 2:21which
- 2:21is
- 2:22generally
- 2:22a
- 2:22calling
- 2:23card
- 2:23for
- 2:23the
- 2:23retailers
- 2:23that
- 2:24get
- 2:24it
- 2:24the
- 2:24best,
- 2:24too,
- 2:24in
- 2:25my
- 2:25opinion.
- 2:25So
- 2:26I
- 2:26think
- 2:26Ann
- 2:27and
- 2:27I
- 2:27both
- 2:27think
- 2:27that.
- 2:28All
- 2:28right,
- 2:29so
- 2:29I
- 2:29missed
- 2:29your
- 2:29session
- 2:30yesterday.
- 2:31Apologies,
- 2:311000
- 2:32apologies.
- 2:33So
- 2:33if
- 2:34you
- 2:34can,
- 2:34for
- 2:34me
- 2:35and
- 2:35for
- 2:35our
- 2:35audience,
- 2:36can
- 2:37you
- 2:37share
- 2:37what
- 2:37you
- 2:37talked
- 2:37about?
- 2:38Yeah,
- 2:38yeah.
- 2:39I
- 2:39mean,
- 2:40we
- 2:40went
- 2:40a
- 2:40lot
- 2:41of
- 2:41different
- 2:41places.
- 2:41We
- 2:41talked
- 2:42about
- 2:42the
- 2:42diYer,
- 2:43obviously,
- 2:43more
- 2:44of
- 2:44our
- 2:44consumer
- 2:44base.
- 2:45We
- 2:45have
- 2:45had
- 2:46the
- 2:46experiences
- 2:46that
- 2:47we
- 2:47create
- 2:47for
- 2:47them.
- 2:48We
- 2:48talked
- 2:48about
- 2:48being
- 2:48customer
- 2:49backed,
- 2:49starting
- 2:49from
- 2:50the
- 2:50customer,
- 2:51acknowledging
- 2:52what
- 2:52jobs
- 2:53to
- 2:53be
- 2:53done
- 2:53they
- 2:53have,
- 2:54or
- 2:54really
- 2:54what
- 2:54their
- 2:54pain
- 2:55points
- 2:55are,
- 2:55what
- 2:55their
- 2:56moments
- 2:56that
- 2:56matter
- 2:57are,
- 2:57and
- 2:57how
- 2:58we
- 2:58build
- 2:58experiences,
- 2:59starting
- 3:00with
- 3:00them
- 3:00and
- 3:01working
- 3:01our
- 3:01way
- 3:01backwards,
- 3:02understanding
- 3:03them
- 3:03holistically.
- 3:04We
- 3:05also
- 3:05talked
- 3:05about
- 3:05the
- 3:05pro.
- 3:06The
- 3:06pro
- 3:06is
- 3:07a
- 3:07lot
- 3:07different
- 3:08than
- 3:08the
- 3:08consumer.
- 3:09The
- 3:09pro
- 3:09is
- 3:09managing
- 3:10a
- 3:10business.
- 3:10They're
- 3:11entrepreneurs.
- 3:12They
- 3:12have
- 3:13a
- 3:13different
- 3:14set
- 3:14of
- 3:15needs.
- 3:16Their
- 3:17time
- 3:17is
- 3:17money.
- 3:18They're
- 3:19not
- 3:19shopping.
- 3:19They're
- 3:20gathering
- 3:20materials
- 3:21so
- 3:21that
- 3:21they
- 3:21can
- 3:21get
- 3:21jobs
- 3:22done.
- 3:22They
- 3:22often
- 3:22have
- 3:23multiple
- 3:23jobs
- 3:23going
- 3:23at
- 3:24once.
- 3:24And
- 3:24by
- 3:24pro,
- 3:24you
- 3:25mean
- 3:25the
- 3:25contractor
- 3:26or
- 3:26the
- 3:26home
- 3:26builder,
- 3:26right?
- 3:27Just
- 3:27to
- 3:27be
- 3:27specific.
- 3:27Yeah.
- 3:27Reno
- 3:28modeler.
- 3:28You're
- 3:29not
- 3:29a
- 3:29pro.
- 3:29Chris,
- 3:30if
- 3:30you
- 3:30were
- 3:30wondering
- 3:31if
- 3:31you
- 3:31fit
- 3:31into,
- 3:32you
- 3:32cannot
- 3:32go
- 3:32to
- 3:32the
- 3:33pro
- 3:33desk
- 3:33at
- 3:33Home
- 3:33Depot.
- 3:34That
- 3:34is
- 3:34not
- 3:35where
- 3:35you
- 3:35and
- 3:35I
- 3:36go.
- 3:36We
- 3:36go.
- 3:36They
- 3:37would
- 3:37laugh
- 3:37me
- 3:37out
- 3:37of
- 3:37the
- 3:38store.
- 3:38And
- 3:38if
- 3:38I
- 3:38tried
- 3:38to
- 3:39show
- 3:39up
- 3:39at
- 3:39the
- 3:39pro
- 3:39desk.
- 3:40Exactly.
- 3:41They'd
- 3:41point
- 3:41you.
- 3:42Well,
- 3:42they'd
- 3:42probably
- 3:42help
- 3:42you
- 3:43out,
- 3:43just
- 3:43so
- 3:43you
- 3:43know.
- 3:44But
- 3:44it'd
- 3:44be
- 3:44a
- 3:44great
- 3:44digital
- 3:45experience.
- 3:45You
- 3:46tell
- 3:46them,
- 3:46you
- 3:46know,
- 3:46Sarah,
- 3:47and
- 3:47they
- 3:47will
- 3:48help
- 3:48you,
- 3:48but
- 3:48otherwise
- 3:49that's
- 3:50your
- 3:50only
- 3:50saving
- 3:50grace.
- 3:51Right.
- 3:51Well,
- 3:52Sarah,
- 3:52there's
- 3:53a
- 3:53big
- 3:53theme
- 3:54here
- 3:54at
- 3:54shop
- 3:55talk
- 3:56that's
- 3:56focused
- 3:56on
- 3:57unified
- 3:57commerce.
- 3:58And
- 3:58I'm
- 3:58curious,
- 3:59based
- 3:59off
- 3:59of
- 3:59what
- 3:59you've
- 4:00learned
- 4:00since
- 4:00you've
- 4:01been
- 4:01in
- 4:01this
- 4:01role
- 4:01for
- 4:01the
- 4:02last
- 4:02two
- 4:03years
- 4:03now?
- 4:03Almost
- 4:03two
- 4:04years.
- 4:04Yeah,
- 4:04almost
- 4:04two
- 4:04years.
- 4:06What
- 4:06advice
- 4:06do
- 4:07you
- 4:07have
- 4:07for
- 4:08retailers
- 4:08and
- 4:08brands
- 4:09who
- 4:09are
- 4:09either
- 4:09listening
- 4:09at
- 4:10home
- 4:10or
- 4:10who
- 4:10maybe
- 4:10missed
- 4:11the
- 4:11session
- 4:11yesterday
- 4:12as
- 4:12they
- 4:12start
- 4:12to
- 4:13really
- 4:13kind
- 4:13of
- 4:14improve
- 4:14on
- 4:15or
- 4:16test
- 4:16new
- 4:17ways
- 4:17to
- 4:17improve
- 4:18their
- 4:18unified
- 4:18commerce
- 4:19journey?
- 4:19Yeah,
- 4:20I
- 4:20think,
- 4:20I
- 4:20mean,
- 4:21overarchingly
- 4:22we
- 4:22talk
- 4:22about
- 4:22the
- 4:22customer.
- 4:23The
- 4:23customer
- 4:23is
- 4:24a
- 4:24central
- 4:24point
- 4:24of
- 4:24everything.
- 4:25And
- 4:25so
- 4:25from
- 4:25a
- 4:25digital
- 4:26perspective,
- 4:26truly
- 4:27understanding
- 4:27that
- 4:28customer
- 4:28by
- 4:28having
- 4:29a
- 4:29single
- 4:29view
- 4:30of
- 4:30the
- 4:30customer,
- 4:31ensuring
- 4:31that
- 4:31you've
- 4:32sort
- 4:32of
- 4:32got
- 4:32a
- 4:32customer,
- 4:33good,
- 4:33good
- 4:34customer
- 4:34kind
- 4:34of
- 4:35data
- 4:35architecture
- 4:35plan
- 4:36there
- 4:36and
- 4:37great
- 4:37ways
- 4:37and
- 4:38incentivizing
- 4:38the
- 4:39customer
- 4:39to
- 4:40tell
- 4:40us
- 4:41who
- 4:41they
- 4:41are
- 4:41in
- 4:41store.
- 4:43In
- 4:43addition
- 4:43to
- 4:44that,
- 4:44you've
- 4:44got
- 4:44to
- 4:44understand
- 4:45how
- 4:45they
- 4:45flow
- 4:46across
- 4:46your
- 4:46journey.
- 4:47And
- 4:47then
- 4:47that
- 4:48kind
- 4:48of
- 4:48gets
- 4:48mapped
- 4:49at
- 4:49a
- 4:49macro
- 4:49level
- 4:49so
- 4:50that
- 4:50you
- 4:50can
- 4:50design
- 4:50experiences
- 4:51that
- 4:51really
- 4:51cater
- 4:52to
- 4:52their
- 4:52needs.
- 4:52All
- 4:52right,
- 4:52so
- 4:53we'll
- 4:53get
- 4:53you
- 4:53out
- 4:53of
- 4:53here
- 4:53on
- 4:53this
- 4:54holidays.
- 4:54Coming.
- 4:56What
- 4:56do
- 4:57you
- 4:57got
- 4:57in
- 4:57the
- 4:57pipe
- 4:58pipeline?
- 4:58What
- 4:59are
- 4:59you
- 4:59working
- 4:59on?
- 4:59What
- 4:59can
- 4:59you
- 5:00share?
- 5:00What
- 5:00can
- 5:00you
- 5:00tease
- 5:01for
- 5:01our
- 5:01audience?
- 5:01Christmas
- 5:02trees
- 5:02and
- 5:03lights
- 5:03and
- 5:03all
- 5:03the.
- 5:04Oh,
- 5:04my
- 5:04gosh.
- 5:04So
- 5:05speaking
- 5:05of
- 5:05TikTok,
- 5:06you
- 5:06know,
- 5:06we
- 5:07have
- 5:07a
- 5:08very
- 5:08viral.
- 5:09Oh,
- 5:09yes.
- 5:09The
- 5:09Christmas,
- 5:10the
- 5:10grand
- 5:10dutch
- 5:11dentistry,
- 5:11the
- 5:112250
- 5:13lights.
- 5:13I
- 5:14think
- 5:14this
- 5:15thing
- 5:15is
- 5:15a
- 5:15value,
- 5:16you
- 5:16guys.
- 5:17I
- 5:17mean,
- 5:17I
- 5:17was
- 5:18always,
- 5:18always
- 5:19a
- 5:19cut
- 5:20tree
- 5:20person.
- 5:21Yeah,
- 5:22like
- 5:22what?
- 5:23Fresh.
- 5:24We
- 5:24have
- 5:24beautiful
- 5:25fresh
- 5:25trees.
- 5:27But
- 5:27if
- 5:27you
- 5:28can
- 5:28get
- 5:28your
- 5:28hands
- 5:28on
- 5:28a
- 5:28grand
- 5:29duchess.
- 5:29So
- 5:30you're
- 5:30saying,
- 5:30go
- 5:30synthetic,
- 5:31you
- 5:31never
- 5:31go
- 5:31back.
- 5:32Once
- 5:32you
- 5:32go
- 5:32synthetic,
- 5:33you
- 5:33never
- 5:33go
- 5:33back.
- 5:33Go
- 5:34for
- 5:34the
- 5:34grand
- 5:34duchess.
- 5:35Grand
- 5:35duchess.
- 5:35You
- 5:36gotta
- 5:36get
- 5:36the
- 5:36grand
- 5:36duchess.
- 5:36And
- 5:37you
- 5:37guys
- 5:37know,
- 5:37right
- 5:37now,
- 5:38our
- 5:38Halloween
- 5:38assortment
- 5:38is
- 5:39out.
- 5:39We
- 5:39were
- 5:39the
- 5:40pioneer
- 5:40of
- 5:40giants.
- 5:41Yeah.
- 5:41Twelve
- 5:42foot
- 5:42skeleton.
- 5:43My
- 5:43God,
- 5:43in
- 5:44your
- 5:44front
- 5:44yard.
- 5:45I
- 5:45think
- 5:45you
- 5:45seem
- 5:45like
- 5:45the
- 5:46kind
- 5:46of
- 5:46guy
- 5:46who
- 5:46needs
- 5:46that.
- 5:46Oh,
- 5:47yeah,
- 5:47I
- 5:47do.
- 5:47I
- 5:47do.
- 5:47You
- 5:48know
- 5:48me
- 5:48so
- 5:48well.
- 5:48Second
- 5:49week
- 5:49in
- 5:49a
- 5:49row
- 5:49we've
- 5:49got
- 5:49people
- 5:50pubbing
- 5:50like
- 5:51big
- 5:51ass
- 5:51hogs.
- 5:51Holiday
- 5:52stuff
- 5:52too,
- 5:52right?
- 5:53It's
- 5:53great.
- 5:53Big
- 5:53time
- 5:54executives
- 5:54popping
- 5:54their
- 5:55twelve
- 5:55foot
- 5:56skeletons
- 5:56again.
- 5:56This,
- 5:57like,
- 5:57it's
- 5:57a
- 5:57value,
- 5:58okay?
- 5:58Like
- 5:59the
- 5:59best
- 5:59value
- 5:59out
- 6:00there.
- 6:00All
- 6:00right,
- 6:00all
- 6:01right.
- 6:01We'll
- 6:01check
- 6:01it
- 6:01out.
- 6:02Well,
- 6:03thank
- 6:03you
- 6:03so
- 6:04much,
- 6:04Sarapost
- 6:05VP.
- 6:06Interconnected,
- 6:07interconnected
- 6:08experiences
- 6:09at
- 6:09Home
- 6:09Depot.
- 6:10Thank
- 6:10you
- 6:10so
- 6:11much
- 6:11for
- 6:11taking
- 6:11the
- 6:11time.
- 6:12Thanks
- 6:12for
- 6:12keeping
- 6:12us
- 6:12on.
- 6:12It
- 6:13was
- 6:13great
- 6:13having
- 6:13this.
- 6:13Really
- 6:13fun.
- 6:14Yes.
- 6:14And
- 6:14thanks
- 6:14so
- 6:14much
- 6:15again
- 6:15to
- 6:15Microsoft
- 6:15and
- 6:16Narvar
- 6:16for
- 6:16making
- 6:16all
- 6:17of
- 6:17our
- 6:17coverage
- 6:17possible.
- 6:18Stay
- 6:18tuned.
- 6:18We'll
- 6:19be
- 6:19right
- 6:19back
- 6:20with
- 6:20more.
- 6:20And
- 6:21until
- 6:21then,
- 6:21be
- 6:22careful
- 6:22out
- 6:22there.