REI Is Reinventing Merchandising Through Culture, AI, and Community | eTail West 2026
Omni Talk Retail is live from eTail West 2026 with coverage powered by NetElixir.
In this interview, Anne Mezzenga speaks with Kristin Shane, Chief Merchandising Officer at REI, about the company’s three year “Peak 28: Ascending Together” strategy and what it means for the future of specialty retail.
Kristin shares how REI is putting the customer at the center through a differentiated service model powered by its Green Vests, a culturally leading assortment designed to inspire progression into new outdoor activities, and renewed investment in retail fundamentals.
The conversation also dives…
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