Latest / Inspiring Stories / Build your Business by building Relationship with Darleen Priday
Transcript
- 0:05Thank you for listening to Depictions media radio. You reapything. Welcome back everyone,
- 0:44our next guest. She is passionate and empathetic and she's into sales.
- 0:53Now now I know everybody. They have this idea of like the the the
- 1:00car salesman who's slimmy, ekey, slimy, and he tries to talk into
- 1:04things that you don't want. He tries to bulldoze you into into whatever car
- 1:10he can get you into. And that is not the ideal idea of selling.
- 1:19Selling isn't about teaching people to or trying to talk them in this hey
- 1:25garbage they don't want. Selling is really about building a relationship with a person
- 1:30so that you understand what their needs are, what their fears are, how
- 1:33they think. Kind of being that best friend so that when a need does
- 1:40come along that you can say, hey, I got something, they can
- 1:45help that. Okay. So one of the experts on that is a new
- 1:53friend of mine and it's really good, good at being your friend is Dartling
- 1:59per Day And we connected over quite a quite and upper things because after all,
- 2:07she's been selling for over twenty five years and she's been in some of
- 2:12the one of the leadership roles of company sales departments, and she does it
- 2:21in an authentic way. She doesn't want to teach you selling so that you
- 2:27feel icky about it. She wants you to talk about your business in a
- 2:30way that people, Hey, they want to jump on board and be a
- 2:35part of what it is that you have to offer. They want you,
- 2:38want to invite you into their lives so that you can help them, so
- 2:44you can be of service. Relationships are the number one key that she says
- 2:52to building a good relationship is the key to selling. Now, trying to
- 3:01force feed a bunch of garbage didn't nobody really wants anyway, So why don't
- 3:08we listen to what Darlene has to say in our next episode two one.
- 3:22Darlene, my new bests friend, welcome to the show. Thank you so
- 3:25much for having me, And yes, I love that we became instant besties.
- 3:31It turned out that that we grew up in pretty much so close to
- 3:35the same area, and we found like a whole bunch of commonalities. And
- 3:43more importantly, and this is why I wanted you to come on the show
- 3:46and worked on the start off with you talking about use how you started in
- 3:50sales. But more I want to get in that conversation of how you build
- 3:54relationships, because we both believe in strong relationships and that's the chord to everything,
- 4:02and especially if you're trying to be in business in the community. Right.
- 4:06Yeah, absolutely, well getting started in sales, I feel like I'm
- 4:12in sales my whole life. I worked in retail for many years, so
- 4:16throughout high school and college. You know, that's how I paid my car
- 4:20insurance and all of that type of stuff. But I really developed a lot
- 4:26of those sales skills and relationship building, not even knowing it, being a
- 4:30kid, being sixteen years old and not even realizing what I was doing,
- 4:35but seeing the results from the clients. The nice thing about sales is that
- 4:45if you look at it from the perspective of helping someone, it's really very
- 4:48rewarding. So working in retail, I was helping people find outfits or clothes
- 4:56or whatever it may be. And seeing that person really fine with they want
- 5:00or seeing that perfect gift gives you that adrenaline rush. It gives you that
- 5:04dopamine right where you feel like you're making a difference. So that kind of
- 5:09got me hooked way back when, and then um, I just continued my
- 5:14path and then eventually when I've sold retail, I've sold B two C,
- 5:20I've sold B to B and now I'm you know, in B to B
- 5:24and in coaching. Yeah well yeah, in your coaching practice though, Um,
- 5:33you I did this crazy voice in your intro like that. You remember
- 5:39the late night TV the guy come buy this card, the voice, you
- 5:46know, the big announcer. Um. But everybody when they think about sales,
- 5:54they think about that slimy um. You know, they got they guy
- 6:00in the white suit, all this slick back hair trying to sell you this
- 6:04hunk a junk car. Yeah, but this selling is Wait, that's not
- 6:12even close to what you teach selling really is, because you're teaching people to
- 6:17sit back, listen and build build friendships in relationships with people. Yeah,
- 6:26well, there's a huge difference between transactional sales and relationships sales. Even yes,
- 6:31at the end of the day, it's transactional to make a sale,
- 6:35but you could still build relationships if your goal of having that sales conversation is
- 6:45truly trying to help that person. And I say it's empathetic selling, putting
- 6:48your putting yourself in that person's situation. What would you want to know,
- 6:54what would you want somebody to have your back? What would you want to
- 6:58be told about some thing to make sure it's the right fit, regardless of
- 7:01what the outcome is. That's where the magic happens, because the transaction is
- 7:08trust. You're building trust in that conversation, and you're building that relationship versus
- 7:15just getting a sale, because that leads to long term engagement, that leads
- 7:24to referrals, that leads to client satisfaction, and there's just a whole spray
- 7:30of beautiful things that happen when you enter that relationship with that mindset. Yeah,
- 7:39yeah, that's so true. I know when when I I guess I
- 7:47still am in sales because I had to kind of put this in quotation works.
- 7:53I had to sell you of the idea of coming on to coming onto
- 7:57this podcast, right, and the whole process, and so I had this
- 8:01again in quotation marks sell you. But um, in that particular instance,
- 8:07it's more like an invitation. It's not like um, I did I did
- 8:13did this? Uh this farmer's market, um thing where we were selling these
- 8:20meat pies and you had to scream over the top of the crowd, Hey
- 8:24we got the best meat pies ever. Yeah, right, and that isn't
- 8:33that that that's who's the loudest voice in the crowd kind of kind of thing.
- 8:39And um with with with introduced bringing you onto the podcast and bring you
- 8:46onto the show. It's more of a gentle hey, come on, I
- 8:48like which which what is you have to say? I like your message?
- 8:52You're spreading love around our planet, right, and there's between those right yeah.
- 9:01And I think also what people don't realize is just because their title within
- 9:05their job is not sales, we all sell in some way, shape or
- 9:11form, whether it's pitching your ideas to your boss or to your clients,
- 9:18or sharing value or even convincing your husband to do another DIY project or you
- 9:26know, I'm not using that as you know, some an example or anything,
- 9:31but you know, we're always we're always selling things. And really,
- 9:37if you do it well, it's it's an art of listening, actively listening,
- 9:43understanding what the person is saying. So many times people have a sales
- 9:50script in their head where regardless what the person is saying or what their pain
- 9:54points are or whatever, the other person is just trying to get out what
- 10:00they want to say, their information and they're not really taking that feedback.
- 10:05When you actively listen and again empathize with Okay, where is this person coming
- 10:09from, then you're going to be able to figure out is my solution the
- 10:13best thing for this person? You had that infantry view with me if it
- 10:20was two ways, right, You were telling me about your podcast, but
- 10:22you were also seeing if I was going to be a good guest for your
- 10:26audience. So if that didn't happen, if one part failed it, we
- 10:31could part as friends. We could have a great conversation. So the end
- 10:35of that conversation still would have been a relationship, but not necessarily a guest
- 10:39for your show. Does that make sense? Well, it does make sense.
- 10:45And I had to say this, who wouldn't want to be friends with
- 10:46you? But that's what I'm saying. But you know, yeah, exactly
- 10:54right. Yeah, and it has happened. But some of some of the
- 11:01people who refer me either or other parts of our business, they didn't make
- 11:09it to the show. Yeah, because they either weren't a right for the
- 11:15audience or or my audience wasn't a fit for them. Mhm. You know
- 11:24where we built a relationship in different way. Absolutely, we were kind of
- 11:28chatting about this before we started recording. Is when you cast too wide of
- 11:33a net and you don't even know who your target is, you're actually doing
- 11:37yourself a disservice because bringing in the wrong client is and when it's not good
- 11:46for the client, it's not good for you. It's not good for your
- 11:48long term business. Niching down and understanding who you can serve in the value
- 11:54that you can bring when you're just sharing that and it's not going to be
- 11:58for everybody, You're you're going to bring in the right clients and you're going
- 12:01to be able to serve them really well because you're not just saying, oh
- 12:05I can I can serve everybody. Yeah, well, okay, well let's
- 12:11let's pick on the on some of the big boxes around. Um Walmart even
- 12:16admits that they aren't a fit for everyone. Yeah, you know, yeah,
- 12:22and um, I can tell you how Tiffany's Right, as you walk
- 12:28in the door, they start ruling out people that they don't don't think are
- 12:33part of their audience just from you walking in their door. Right for sure.
- 12:39I actually went I went to college right around the corner from Tiffany's,
- 12:45so you know, we would go in there as college kids. They knew
- 12:50we didn't have money, right, and uh, we were not allowed on
- 12:54certain floors, right, but we always loved looking and you know that type
- 12:58of stuff. But yes, they definitely have you know, they definitely have
- 13:01an audience, and um, they know who they're catering to. Um.
- 13:05And it is important to identify what your ideal client is even with coaching.
- 13:13Can I serve I could probably sell anything at this point in my life?
- 13:18Right? But do I want to where is my skills best? Who is
- 13:24going to get the most benefit out of my coaching program? Um? Do
- 13:28I believe in what they're doing for me? I'm it's a discovery call,
- 13:33not a sales call when somebody needs my services, Because if I don't really
- 13:37believe in what they're doing either, I can't get behind it and really help
- 13:43them in the best way possible. But there's other people that possibly could well.
- 13:50Well, that's the art and beauty of the referral, right, Yeah,
- 13:54another and another tool that we can use to actually keep somebody in our
- 14:01loop and build a relationship with you know, you teach a whole bit the
- 14:09referrals and how they use that just to keep keep in tough for somebody,
- 14:13absolutely, and to build that trust, right because when they trust you,
- 14:18when they know you, even if they're not going to use your services,
- 14:22if you were honest with them and give them to the right person who can
- 14:26support them, they may know other people that needs you and they already know
- 14:33that you're a straight shooter. You're not going to just sell everybody, and
- 14:37they can make recommendations and referrals to you and build your network just by you
- 14:43know, just by sharing what you do even if it wasn't for them.
- 14:48Yeah, yeah, totally totally understand. Understand that part. So in the
- 14:54end, it is important to niche down since you can serve people at your
- 14:58best right absolutely, and you know, niching down is not eliminating. I
- 15:07think it's a matter of generosity mindset and scarcity mindset. When you have a
- 15:13scarcity mindset, you have to be everything to everybody and that usually doesn't end
- 15:18well when you operate knowing really who you can serve your best, where you
- 15:24operate at your best and the value that you bring. That definitely niches down
- 15:31your audience. But it's also so much more rewarding to work with those people.
- 15:39Well, I do have a question on that one is because I hear
- 15:45a lot of coaches, Well, I don't allow people like like, we're
- 15:50never going to talk about what it is that you actually charge to coach people.
- 15:54We're not going to talk about on this show. We're going to talk
- 15:56about how you serve people. But in the value did you bring to people?
- 16:00But do you think people confuse that price tag with the value and they
- 16:07get it kind of fixed up somehow because I hear of a lot of coaches
- 16:12did don't charge what they're worth. And some of it is because they're trying
- 16:18to serve too broad of a spectrum. Yes, And that's part of how
- 16:26I help them too, is because there's two things. Some people feel like
- 16:32if they charge less, they can get that many more clients. And I
- 16:36have to look at it as a different perspective. How can you serve well,
- 16:40what's going to be fair? What's going to be a value to that
- 16:42person? You can't be everything to everybody, you know. I met a
- 16:48coach, for example, who did kind of It was funny. We were
- 16:52on a networking event and he did kind of the same thing that I did,
- 16:56and I went right before him and he was like, I do the
- 16:57same thing and we had our to a coffee and he's much further along in
- 17:03his career. He charges a lot more than I do, but it's the
- 17:08same type of principles. And he was like, you know, I could
- 17:11probably send you business and that type of thing. So I said, I'm
- 17:14like a baby, Like I'm a baby of what he you know, he
- 17:18does, but I'm going to reach people that still need that type of service
- 17:22but can't afford him, or he may be able to reach people that will
- 17:27never even look at my website or whatever it may be. So really knowing
- 17:33that, knowing what your value is and how you can serve well within your
- 17:37frame. That looks different for everybody. Same on the customer's end, right,
- 17:42there's people out there that think like, oh, it's not that expensive
- 17:48or whatever. I'm not talking about my services, but just services in general.
- 17:52I have to go with a higher one because they must be better.
- 17:53That's not always the case. And also the lowest one. If you've ever
- 17:57done any work on your house, you don't take the lowest bid either,
- 18:03because that might not be giving you the best value. So it's really understanding
- 18:07what you're receiving, how they're conveying your their value to make those decisions,
- 18:12and price point is not it's price point is something that you have to understand
- 18:18what you're offering is and the value that you bring before you even talk about
- 18:22price. Yeah. Yeah, I'm going to turn back to turn back to
- 18:29the personal again for a second, character because you said some things that it
- 18:36had nothing to do with price, but had had everything to do with trying
- 18:38to be too many things for too many people. And there was an incarnation
- 18:45of this business that was me as a graphic artist trying to rope in and
- 18:52take pictures of and video of and then process all this stuff. And I
- 18:57was just frustrated and never got enough business, never had enough happy all that
- 19:03sort of stuff. And then I decided that, well, wait a second,
- 19:07after talking to a friend, I just decided that, well what if
- 19:11I only stuck to one thing that and it is the mindset journalism thing,
- 19:18and thus the podcast that you're on today. And and what I discovered was
- 19:26is that I actually started meeting more people, happier people, people that I
- 19:33like working with. And it's like, and I even have a better relationship
- 19:37with my wife because I'm not gruppy. Yeah, no, that that definitely,
- 19:45you know it makes sense because you carry over what you're feeling in your
- 19:49work into your personal life and everything like that. So really, when you
- 19:53try to be everything for everybody, whether it's in sales, whether it's in
- 19:57just work in general or anything thing, that's where the rub comes in,
- 20:03and then you're not really serving yourself. Well. I have an example when
- 20:11I was in retail of you know, we would have opened up a credit
- 20:19card, right, So the department store wanted every single person to be asked,
- 20:26do you want to open a credit card? Do you want to open
- 20:27a credit card? That type of thing. I wouldn't do it for everybody
- 20:33because I'm putting myself in their position. If they have something for ten dollars,
- 20:37they're not going to open up a credit card to save ten percent.
- 20:38What's why would I ask them? Right? So I was more strategic,
- 20:44and I'm talking about being a seventeen year old right, Like I'd be like
- 20:47I'd find somebody walking around with like an armful of clothes and be like,
- 20:51hey, you're buying a ton of stuff. You can get twenty percent off
- 20:53today if you get the credit card, let me put it by the register
- 20:56or whatever. I opened up the most credit cards out of everybody. But
- 21:03I always got in trouble because I didn't ask everybody. That was always like
- 21:06they didn't they didn't look at the result, like she's opening up the most
- 21:10credit cards. It was like, you're not asking every single person. I
- 21:14would feel like an idiot when I was asking somebody with you know, a
- 21:17pair of slippers if they want to save twenty percent off of a ten dollar
- 21:21item. So, you know, trying to be just trying to follow rules.
- 21:26That's why a lot of these sales systems don't work because it has to
- 21:33be personalized to your bend, your personality and be authentic an extension of you
- 21:41versus There is no magic formula. I don't care what anybody says. If
- 21:45there was, I would buy it right being able to be authentic, there's
- 21:51there are good, you know, kind of guidelines to follow in different things
- 21:56like that. But when you are your true self, will identify with that,
- 22:00people connect with that, and people are able to trust you and um
- 22:08move forward with you because they can feel your passion and your you know,
- 22:15authenticness through that engagement. Yeah. That's see. See, that's the the
- 22:26the the amazing part about what it is that you're teaching with sales. Is
- 22:33you said it right there that they feel this energy and excitement along if you're
- 22:37both feeling it together. So the transaction becomes nominal, but the interaction and
- 22:45the relationship building becomes the huge thing. When I get a client that I
- 22:52know I can help. Yes, everybody needs money to survive, but that
- 22:56is not the motivation, right, I'm excited that I'm going to see them
- 23:03succeed even further just by helping them and cheerleading and championing for my clients to
- 23:10be able to continue to grow their business or doing what they're doing. Um,
- 23:14that you can't fake, I mean unless you're an amazing actress, that
- 23:18can't be faked. People know when you really are genuinely have their best interests
- 23:23at heart. Yeah. Yeah, I do work with actors, and that
- 23:33there's how how an actor would come around to that is not exactly like pretend.
- 23:41It is that they draw on something else deep within them to portray that,
- 23:48you know what I mean. So it so because it's still a part
- 23:51of their authentic stuff, because you're you're meaning it's deep in inside of us,
- 23:56right yes, so yeah, So yeah, I don't think that there
- 24:04is anyone that can actually fake that real excitement for for wanting to help somebody.
- 24:12Yes, I believe so too. And I think that people are smart.
- 24:18They can sense when somebody is genuine and cares about them and tries to
- 24:22And I think we've all been just tried had people try to sell us something,
- 24:27right, um, or tried to fake that that relationship, and then
- 24:34all of a sudden you're not buying from them, the whole tune changes,
- 24:38right, And that there's nothing more disheartening than that when you realize somebody just
- 24:44is just in it for the transaction. Yeah, especially when um, well
- 24:52there were there were some products that that I sold, um that because I
- 24:59used to sell I wear okay, and um there was on occasion because because
- 25:06it's a medical device that you truly helped somebody. Other times it's like it's
- 25:11like, yeah, yeah, it's just a pair of glasses, right,
- 25:12I needed, I can get my license whatever, right, And then there
- 25:18was other people that you really helped them, see, and it was like
- 25:26I don't know, some ungodly number of years ago, because we're at the
- 25:33age you don't talk about that how many years ago that could be? And
- 25:41I had sold it sold this like the a pair of glasses, made sure
- 25:45that they fit property she was seeing well, right, And sure enough,
- 25:48I go out for a beer with my buddies. Who would I run into
- 25:53somebody with the glasses? I ran into her, right, and she's sitting
- 25:57there with her friends and she and she's talking about this experience that she had
- 26:03with me. Now, if I hadn't been authentic about really wanting to help
- 26:08her, this would have been horribly wrong. Because now we'm in public.
- 26:12Yeah, and all of her all of her buddies are are like, oh
- 26:18my god, you're such a nice guy. You're so fantastic. You really
- 26:21helped Julie see better. And she feels so much more confident because you're not
- 26:25walking into things blah blah blah blah blah. Right, And if I had
- 26:30been been the jerk just trying to sell something, you know, that would
- 26:34have been horribly wrong. I was, and I was just simply like,
- 26:40I'm just glad I was able to to do something good for you. And
- 26:45yeah, you know it. For for years in while I was at that
- 26:51particular shop, she kept coming back. Yeah, right, because you built
- 26:56that loyalty, you built that trust. What's important to know is that there's
- 27:02people out there listening. Not everybody has to be changing, you know,
- 27:08changing somebody's life with the sale. Right there. For many years again I
- 27:12was I designed hair accessories, right I wasn't. I'm not winning any wars.
- 27:18I'm not you know, doing any brain surgery or anything like that.
- 27:23But I took that responsibility to try to get the best value for my clients,
- 27:30you know, for the the end customer, that they were getting a
- 27:34great value, that they were getting something that would make them feel good or
- 27:37whatever it is, whatever that win is. With anything, there are winds,
- 27:45whether it's service products, anything. So if you have that end goal
- 27:51in mind that you are doing the best you can within whatever space you're in,
- 27:56that's rewarding. It doesn't have to necessarily. I mean, I would
- 28:00imagine helping somebody's eyesight or you know, for me, seeing a business grow
- 28:06is really exciting and I feel like I'm helping people and changing their lives.
- 28:10But there's many years that I did other things that didn't necessarily I felt like
- 28:15we're that impactful. Well, looking back, it really was because you're giving
- 28:21the best to that person, right is. I always wanted to especially you
- 28:29and oh just just in business in general. But somebody comes across comes across
- 28:34my path, I want them to feel a little bit happier after leaving.
- 28:40Yes, yeah, and I love I love helping people. I also love
- 28:47telling people what to do at times, so I'm like, Okay, you
- 28:55need to do this, like I'm not your service, but these are people
- 28:59you need to talk off to or you don't need me yet, but you
- 29:02need to get this in order or whatever it may be. So that's just
- 29:07the way my mind works. And I think I think I had told you
- 29:10this story, like you know, it's always on right. So we were
- 29:14passing by somebody selling watermelons on the side of the road, and I'm like,
- 29:17if his sign was just a little bit bigger, if it was angled
- 29:18down. My husband's like, let the man sell his watermelons, Like why
- 29:25are you trying to get involved in like his marketing efforts. But that's just
- 29:29that's just the way my mind works, you know. I feel I can
- 29:32always tweak it to make something better, but you do make it better,
- 29:37right, I try? Ye, not always. One of the things I
- 29:48love about you is not only your gift to gap, but your modesty.
- 29:55I try. I'm sure I felt felt like we when he went back to
- 30:03selling its watermelons after talking to you, he felt a little bit better about
- 30:06selling its watermelons. Yeah, exactly. I think it's like that emotional intelligence,
- 30:11right, know your audience, know who you're talking to. Not everybody
- 30:17wants feedback. Again, I wish I knew this many years ago. Not
- 30:21everybody wants to be um, given ideas or anything like that. Um.
- 30:26So, really knowing your audience. But again, where I am now,
- 30:30people are coming to me for help, so they do appreciate it. Okay,
- 30:37knowing your audience and now there's there's a that's another issue. Of course,
- 30:41we're back to niching down again, because if you know your audience,
- 30:45you're going to narrow yourself to that audience. Um but how um, how
- 30:55important is it and how do you how do you teach people to learn what
- 30:59that audience should look like for them? So as far as who they can
- 31:04serve, you know, it's a matter of really knowing I go through a
- 31:11process by if somebody really doesn't know who have you served that has been wildly
- 31:17successful? Who is still still singing your praises today? Who did you go
- 31:22through and it was successful? But you were left empty at the end,
- 31:26Right, Like you felt like, Okay, I did it. They were
- 31:29happy, but like you didn't get anything out of it other than transactional the
- 31:33money. Right, Who did you think you were going to serve? But
- 31:38now looking back, you should have never taken them on as a client.
- 31:42There's so many different cues that you could really get your beloved avatar, so
- 31:48to speak, just by history of who's been served well who hasn't. Are
- 31:55you going to make mistakes along the way? Absolutely, you know, that's
- 31:57just life. I'm you know, I'm not saying you have to hit it
- 32:01right one hundred percent of the time. But the more that you're serving the
- 32:07person well, the more you're going to see the niche of how you can
- 32:12help them, and the more rewarding it is going to be, not just
- 32:15for them but for you. Hm, I have it. That makes sense.
- 32:22So it's one of the one of the things I hear a lot of
- 32:27a lot of coaches talk about the creating that win for um, teaching people
- 32:35to create the wind for themselves and the wind for the person that they're helping
- 32:37at the same time. It's that there's got to be those two winds and
- 32:42in a lot of in In a lot of cases, especially with B to
- 32:45B, there's a three win system that you try to get people to follow,
- 32:50right, correct, correct, It's it's so multifaceted. Right, you
- 32:54want your client to win. You want to have that gratification that you're winning
- 33:00in operating your best self and that their client is going to win by those
- 33:06things and they're going to bring in the right client. It is a chain,
- 33:08right. You can even go down even further because I work with a
- 33:12low trans transformational coaches, life coaches, different things like that the work that
- 33:19they're doing with the right people that spreads out so far when they're transforming lives
- 33:27or they're helping a business get to the next level. So it definitely it's
- 33:30like a win if if done right, it's a win win win, win,
- 33:35win win all the way down the line, right right, And hey,
- 33:39that's that needs to is building a beautiful, wonderful world. Exactly exactly,
- 33:47Yeah, So what are some of the some of the wins did you
- 33:54try to help people create or did you want them to walk away with?
- 34:00So I ask them what does a win look like for you? Because everybody
- 34:07has not everybody's end game is to just make more money or grow their business
- 34:15or whatever it may be. So I really want to understand what's important to
- 34:19them. What does a win look like for you? We can get there
- 34:23when we know what that looks like. Or again, it may not be
- 34:27a client for me. If somebody's like, I want a quadruple my sales
- 34:30in thirty days, Like I don't guarantee anything like that. I'm not like,
- 34:36you know, just gonna make false promises. I can tell them how
- 34:38I can help them, and you know, all of those different things.
- 34:44So I try to understand where they're coming from, what is motivating them,
- 34:47Why did they create their business? All of those things they start, but
- 34:54sometimes they're not conveying that to their clients. And that's an important piece of
- 35:01how they can serve is the why behind it? Why did they create that?
- 35:07Me? I started this business because I meet so many entrepreneurs and they
- 35:12were all time after time, I was hearing people say, like they suck
- 35:16at sales. I had three no's last week. I don't know what to
- 35:21do. I don't know if I'm the right thing or you know, I
- 35:23need to hire an outside salesperson. And there are solopreneur and I'm like,
- 35:28no, you don't you know your you know your service the best. Do
- 35:31you have your passion about it? Do you meet some tweaking, do you
- 35:36need some systems in place for follow up? Different things like that? Absolutely,
- 35:42but you are the best person to sell because you're passionate. Why did
- 35:45you create this business convey that convey what value you can bring as opposed to
- 35:51switching hats and now being on a sales call, right, you know,
- 35:59and that also a lot of sense, you know, it's just perspective,
- 36:07is everything right? Yeah? Yeah? So how do you what in your
- 36:15process actually helps people see that? Oh well, if I turn the angle
- 36:20a little bit that I can that I might see the answer. So you
- 36:28know, it's multifaceted. How I work with my clients. I start by
- 36:31doing just an overall business assessment because of the fact that sales is not in
- 36:38a vacuum, right, So I look at everything where things could be tweaked,
- 36:44what they do really strong when we are so close to our own service
- 36:49or products. Sometimes just somebody kind of doing a bird's eye view is so
- 36:53valuable because there's gaps in everybody's business and it's hard to spot when you're in
- 36:59the thick of it. Then I really understand a little bit more, and
- 37:04I go through if somebody wants to work with me, I go through a
- 37:07very extensive discovery form, asking them a ton of questions, and then kind
- 37:13of painting that picture of who they are, how they like to communicate,
- 37:17what makes them uncomfortable about the sales process, really digging into more of the
- 37:22mindset, and then I create talking points for them that convey the value and
- 37:31help them really portray those conversations that are authentic to them. So not everybody,
- 37:42I don't you know, there's not again, there's not one magic pill
- 37:45out there to say if you follow these things, you're going to be an
- 37:50amazing salesperson. But what I do is enable them to share their value and
- 37:57create those relationships which inevitably will bring in the right clients, and be more
- 38:04comfortable about sharing price. So many I meet so many people who are incredible.
- 38:09When they get to price, they stiffen up. They feel like they
- 38:13have to apologize for what they're charging. Now, if it's all in alignment,
- 38:16you should say confidently again what your services are worth. If it's not
- 38:23for everybody, it doesn't mean you're a bad person. It doesn't mean they're
- 38:27not a good person. So the end goal of that conversation is not did
- 38:32they buy or did they not? It's did I convey my value? Did
- 38:37I build trust? And did I build a relationship? Because whether they buy
- 38:43from me now, whether they buy from me in six months, or whether
- 38:46they just refer people to me having that relationship, it's not just The end
- 38:52goal is not just a sail or no sale. Yeah, very quickly.
- 39:00So if you keep gives one piece of advice, would pick someone on the
- 39:08right road rather they eventually find you on that road or don't find you on
- 39:14that road, but at least they start to find what they believe to be
- 39:17successful. What would that one piece of advice fee? I would say,
- 39:22I cannot emphasize the need to follow up. I could sing it from the
- 39:29rafters. So many people have conversations they feel like it didn't the person doesn't
- 39:36need them or whatever it may be, and they're not nurturing them, they're
- 39:39not keeping in touch. I would say a lot of the people that speak
- 39:44to potential clients. It may not be everybody buys at different times. There's
- 39:50different reasons and different things like that, but everybody's clamoring for our attention.
- 39:55If you're not at least touching base and keeping forefront of mind, at some
- 40:00point they may meet that service, but they're not going to even remember they
- 40:05spoke to you or somebody knew might be coming in with that. So really
- 40:09following up and but not just following up like, hey, do you want
- 40:14to buy from me? Now? Give them a value every time you touch
- 40:20that person, whether it's some kind of tip trick checking in if somebody's like,
- 40:29you know, I can't do it now we you know, have a
- 40:32lot of financial obligations, my daughter's getting married or whatever, like, make
- 40:37those notes, follow up, see how they're doing up but authentically right.
- 40:45But without the follow up and without that nurturing, you're even if you have
- 40:51a great conversation, it is dying there. That's the end of it.
- 40:54You want to continue that relationship because people buy from people that they know,
- 41:00they trust, and they like. And that's the only way to do it
- 41:04is to continue that relationship by nurturing them. Right. One last question,
- 41:13Okay, time flies when you're having fun, right, And if you could
- 41:22create the perfect world for Darline, what would it look like and how would
- 41:28you feel? Oh, my gosh, that's a good question. I think
- 41:40for me, like I would love to not have to charge anybody anything.
- 41:47I would just like to help people, right and not have to work like
- 41:52I'm not like the financial person or whatever. I would just like to do
- 41:55what I do and like kind of just sit and chat with everybody body,
- 42:00right, Like that would be my perfect world is getting you know, helping
- 42:04people, making connections and build your relationships and not having to worry about anything
- 42:09financial. Yeah, I get that part. Yeah, It's it's always that
- 42:21the wolf that sits at the door, like I dat that money, or
- 42:24else you're moving or this it gets turned off or something like that. Right,
- 42:30It's always always somebody's sitting there with them on the money issue. But
- 42:37so did you? So did you do get to pay your rent and keep
- 42:42your phone going and keep your wonderful smile and everything? Um, what are
- 42:45the best ways to get a hold of you, work with you and grow
- 42:50our business with you? Yeah? So, um, they can anybody can
- 42:54visit my website dpdash consults dot com. There's some information about what I offer
- 43:00and how I work with people, and also there's um, you know,
- 43:05in a questionnaire and they can book a discovery call with me, and it
- 43:09would just be that because again, I want to help the people that really
- 43:14need it. And if I'm not the right solution, I have an amazing
- 43:17network of people who can help. They can also connect with me on LinkedIn.
- 43:22I am big on LinkedIn, so Darlene, and that's d A R
- 43:27L E E N forday p R I d A Y and I would love
- 43:31to connect there too. Awesome. Thank you so much for today. It's
- 43:37been wonderful. I love talking to you. It's awesome. Man. We
- 43:40have to schedule like just a you know, a monthly touch base just to
- 43:45catch up. We will do that. And hey, you know what,
- 43:50and that just went live on air too, So I really have to do
- 43:53it now, bill't I? Oh so, yes exactly. I'm holding you
- 43:59to that. You go accountability. Also, yes, I don't want you
- 44:04to be like Darlene Hill. Okay, thank you everybody for listening today,
- 44:10and please do connect with Darlene. Trust me, you're going to have a
- 44:15wonderful time working with her, and she is really going to help you grow
- 44:21your business by building relationships and a little bit of selling on the side.
- 44:27That's it. Thanks. I just so on that ship start. I want
- 45:04to dance, an to be something you can't us to action, sir,
- 46:05I don't know, so I would you for action when that says lit to
- 46:42shit, be like child, we can't yet see you going to please my
- 47:45chees, And now I chose that was The show has been produced by Depictions
- 48:15Media. Please contact us at depictions dot media for more information