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EP74 - From Corporate Burnout to 70% Direct Booking Independence: Marketing Strategies with Kerri Gibson
"We are 70% direct book. My mentality is we own our business through our website and I treat the OTAs simply as marketing platforms, as billboards." - Kerri Gibson
In this episode, you'll discover the exact framework Kerri used to build her direct booking dominance, from her early website experiments to sophisticated email nurture campaigns that create 40% return guests. Plus, she shares the serendipitous media placement that generated thousands of dollars in marketing reach and why her product management background became her secret weapon in hospitality.
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The skinny
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