Latest / Retail Media Breakfast Club
AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late
The conventional wisdom says AI advertising is something for the future, but I’m not buying that. Today, I extrapolate on Debbie Ajo Williamson’s insights shared on a recent Retailgentic episode, and break down why AI ads are already here, moving fast, and reshaping how retail media works in real time. Debbie digs into what’s actually happening behind the scenes with ChatGPT’s ad rollout, and why this is far more than a simple experiment.
I also unpack what this means for retailers: from early adoption trends to the emerging tension between platforms and brands, and ultimately where this is…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.