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Transcript

The #1 Reason Why Your Website Isn’t Converting! · Marketing For Tradies

• 0:00
  SPEAKER_00: Why it's so important that your website is optimized for Google if you want to get results.
• 0:05
  SPEAKER_00: In order for you to stand out in the market these days, get people into your website, have high value traffic, and have a website that converts, you need to be found on Google.
• 0:16
  SPEAKER_00: And if you don't do this, you're missing out on a huge opportunity to get in front of your ideal client.
• 0:23
  SPEAKER_00: To get a website that isn't optimized for Google is kind of like.
• 0:28
  SPEAKER_00: Welcome to Websites That Convert, the podcast where your website stops being a liability and transforms into your greatest asset.
• 0:35
  SPEAKER_00: I'm your host Shannon and I'm going to guide you through the strategies and insights you need to build a website that not only attracts but converts.
• 0:44
  SPEAKER_00: Let's dive in.
• 0:48
  SPEAKER_00: Every single website that we build here at Eastbound Digital is optimized for Google.
• 0:53
  SPEAKER_00: And this isn't just because we're Google nerds and we like to get websites ranking.
• 0:58
  SPEAKER_00: It's because in order to get a website that converts, you need to have high quality traffic going to it.
• 1:03
  SPEAKER_00: And the most high quality traffic available is that coming from Google.
• 1:08
  SPEAKER_00: The reason that that is, is because people that are searching on Google are actively looking for the services that you offer.
• 1:14
  SPEAKER_00: So they're literally typing in the search bar whatever it is, the service that you offer and the location that you're located in.
• 1:21
  SPEAKER_00: So I did an episode about why Google traffic is so valuable.
• 1:25
  SPEAKER_00: So if you're interested, go and listen to that one.
• 1:28
  SPEAKER_00: But in today's episode, I'm going to talk about why it's so important that your website is optimized for Google if you want to get results.
• 1:36
  SPEAKER_00: So I recently had a potential client come into the agency because they wanted a new website.
• 1:42
  SPEAKER_00: They were an allied health practice who wanted more online bookings through their website.
• 1:48
  SPEAKER_00: So obviously perfect fit for what we offer.
• 1:51
  SPEAKER_00: But the problem was that they just wanted the website and they didn't want to do any SEO or Google marketing in the beginning.
• 1:59
  SPEAKER_00: They just wanted the website.
• 2:00
  SPEAKER_00: So this is problematic when someone doesn't want to optimize their website for search to begin with.
• 2:07
  SPEAKER_00: Now, we don't really give people the option anymore, to be honest, because to get a website that isn't optimized for Google is kind of like if you have a shop in a supermarket or a shopping center and you think that the best place for it is down the dark little alley that no one ever goes down.
• 2:28
  SPEAKER_00: So you could have the best shop in the world, have the best products, sell the best services, have the most amazing customer experience.
• 2:36
  SPEAKER_00: But if you can't be found by those customers, then you're going to have no sales coming in.
• 2:43
  SPEAKER_00: You're not going to get any leads or conversions through the website just for the fact of the matter that you aren't getting enough people through the door.
• 2:51
  SPEAKER_00: So if we were to build a website that wasn't optimized for search and would potentially even negatively impact the results of a website because we didn't have the right strategy in the beginning and we just did the website without considering all of the other Google factors, we would not only just be putting them at risk of losing rankings from their current website, we'd also be denying them the results that they're actually looking for.
• 3:21
  SPEAKER_00: So it made me or sparked my idea for this episode because I really want to communicate the value or importance of doing SEO as a part of your website build.
• 3:34
  SPEAKER_00: So this isn't just a nice to have thing, because in order for you to stand out in the market these days, get people into your website, have high value traffic, and have a website that converts, you need to be found on Google.
• 3:49
  SPEAKER_00: And if you don't do this, you're missing out on a huge opportunity to get in front of your ideal client.
• 3:55
  SPEAKER_00: So if you are thinking about getting a website and you're speaking to a provider who isn't talking about getting you ranking on Google and you don't know where your rankings are right now, and you say yes to working with someone that isn't going to consider this, just remember that they could potentially be putting your business at risk.
• 4:18
  SPEAKER_00: And in order to get the results that you want, if it is more leads, sales, inquiries, quotes, online bookings, whatever it is, in order to make that happen, you need to be able to be found on Google.
• 4:30
  SPEAKER_00: You need to be able to get the right people and the right high quality traffic from people that are searching for the services that you offer.
• 4:38
  SPEAKER_00: And just remember also, if that strategy isn't created and implemented as a part of your website build, it could cost you a lot of traffic, a lot of rankings, and a lot of potential results that you would have gotten if you did that strategy and the implementation as a part of the original website build.
• 4:55
  SPEAKER_00: So when you're thinking about whether you need to have SEO as a part of your website when you are either getting a new website or getting your existing website revamped, just remember it is absolutely essential because if you don't, you could be impacting the current results that you're getting and lose out on a lot of potential results that you could get because you're getting the right people that are searching for your business, coming through Google's organic search results, clicking on your page, visiting the website, and then becoming a lead or client.
• 5:29
  SPEAKER_00: And the last thing that you would do if you had an actual retail shop that you wanted to sell products or services in, you're not gonna put it down the dark little alley that no one ever goes down.
• 5:39
  SPEAKER_00: You want to have it right front and center so you get the most walk-by-traffic, most customers through the door, and most potential for website conversions.
• 5:48
  SPEAKER_00: So I hope today's episode has been helpful.
• 5:51
  SPEAKER_00: Remember that SEO is absolutely essential and very, very important when you are building or revamping a website for your business.
• 5:59
  SPEAKER_00: Thank you for listening to Websites That Convert.
• 6:01
  SPEAKER_00: If you found value in this episode, please give us a five star review on Apple Podcasts and Spotify.
• 6:07
  SPEAKER_00: Follow us on all social media, and if you're a service based business owner that's looking to double their website conversions, book a call with my team using the link below.
• 6:16
  SPEAKER_00: I'll see you in the next episode.