Season 4: Episode 4 – The role of UX in driving brilliant CX

The Experience Perspective: An Ipsos Podcast · Nov 3, 2021 · 35m

Our world is undergoing digital transformation and the Customer Experience is changing – from offline to online, from real life to virtual, from aided to self-administered, and so on. Understanding the changing UX requirements, moments, pain points and areas of delight, are key. Our Ipsos UX teams have been working on many areas where UX can drive a more positive Customer Experience, for all members of society. Katharine Davis, Head of UX, and Damian Rees, UX Director, both from our Europe team, are here to highlight a few of them, covering: what is UX, where it’s come from, and why it’s so…