Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Brown Family Built a Bourbon Empire Against All Odds
In Episode 79 of Family Business Stories, Lucas and Luna unpack the improbable story of the Brown family — the dynasty behind Jack Daniel's and a portfolio of premium spirits. From a teenage whiskey maker in 1864 to a $30 billion empire, the Browns survived the Civil War, Prohibition, multiple sales of the brand, and a bitter family feud that nearly tore the company apart. Lucas reveals how Prohibition actually saved the family business by forcing them into a legal 'medicinal whiskey' loophole, and how the Brown family regained control of Jack Daniel's in 1956 after…
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