Latest / Earn Your Leisure / EYL #24 Part 1: The Social Network

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EYL #24 Part 1: The Social Network · Earn Your Leisure

• 0:00
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  Speaker 2: Erness listen up.
• 0:38
  Speaker 3: When people all around the world first started going out
• 0:40
  Speaker 3: protesting this summer, you'd hear it over and over. This
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  Speaker 3: time is different, But how and who are the people
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  Speaker 3: trying to make it different? And Gimleu's new podcast, Resistance
• 0:51
  Speaker 3: Post Saie T John Thomas Jr. Brings us stories from
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  Speaker 3: the front lines of the movement for Black lives, told
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  Speaker 3: by the generation fighting for the change. It's a show
• 0:59
  Speaker 3: about people refusing to accept things as they are and
• 1:02
  Speaker 3: how we can make sure this time really is different.
• 1:05
  Speaker 3: Resistance is out now. Follow and listen for free on Spotify.
• 1:12
  Speaker 3: EYL Episode twenty four Listen, we got a special treat
• 1:15
  Speaker 3: for y'all. We recorded so much content for this episode
• 1:18
  Speaker 3: that we decided to put it out in two parts.
• 1:20
  Speaker 3: So Part one you're about to listen to. Part two
• 1:23
  Speaker 3: is gonna be released this Friday at five. That's right,
• 1:26
  Speaker 3: this Friday at five. Part two to this episode and
• 1:30
  Speaker 3: part one, we're gonna give you a step by step
• 1:32
  Speaker 3: guide on how to build, how to market, how to
• 1:35
  Speaker 3: monetize your social media. Mashad is a magician at that,
• 1:38
  Speaker 3: so he's gonna give you his playbook and how he
• 1:40
  Speaker 3: went from five hundred followers to eighty thousand, and how
• 1:42
  Speaker 3: that same strategy grew the Earnier Leisure page from zero
• 1:46
  Speaker 3: to seventy thousand in less than six months. And Part two,
• 1:50
  Speaker 3: we're gonna sit down with Cole mid Kiff, the co
• 1:52
  Speaker 3: founder of quick Track, a legal app that is tearing
• 1:54
  Speaker 3: up the game right now. How he developed his app,
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  Speaker 3: how he's monetizing it and has a chance to have
• 1:59
  Speaker 3: a evaluation in the nine figures. So tune into Part
• 2:03
  Speaker 3: two of this episode this Friday at five.
• 2:06
  Speaker 2: Don't miss it, all.
• 2:19
  Speaker 4: Right, guys, welcome back, Welcome back, e y L number
• 2:23
  Speaker 4: twenty four one over Jordan the Kobe. Yeah yeah yeah yeah.
• 2:26
  Speaker 4: Last year last week was it was the Jordan week.
• 2:30
  Speaker 4: This this week is the Kobe week. Kobe. Yeah. So
• 2:33
  Speaker 4: this is this is this is a this is gonna
• 2:34
  Speaker 4: be a good one. This is a good episode, something
• 2:36
  Speaker 4: that people have been acting us for. Definitely something that's
• 2:40
  Speaker 4: very important. It's gonna be the technology episode, right, So
• 2:43
  Speaker 4: we're going to talk about a few different things as
• 2:45
  Speaker 4: far as tech is concerned. We're going to talk about
• 2:47
  Speaker 4: social media, right, how to go your social media presence,
• 2:50
  Speaker 4: how to monetize social media, you know, the whole one
• 2:53
  Speaker 4: on one on social media campaigns. And then we're also
• 2:56
  Speaker 4: going to go into the app.
• 2:57
  Speaker 2: World, right, something that we had some experiencing.
• 3:00
  Speaker 4: Yeah, yes, that's a fact. Fact. We're gonna talk about
• 3:03
  Speaker 4: the app world. We're going to talk about how to
• 3:05
  Speaker 4: build the app, how to monetize the app, about vcs funding,
• 3:09
  Speaker 4: all kinds of stuff right as far as apps are conserved,
• 3:12
  Speaker 4: and were also going to talk about pay the pair
• 3:14
  Speaker 4: of contracts and this is this is how to make
• 3:17
  Speaker 4: money in tech. Member, if you watch the social media
• 3:22
  Speaker 4: movie of Facebook. What was that movie called with the
• 3:25
  Speaker 4: social the social network? And they told them, they said, look,
• 3:29
  Speaker 4: a million dollars isn't cool? A billion dollars cool? That's
• 3:33
  Speaker 4: a fact. That's a billion dollars. That's what this episode
• 3:36
  Speaker 4: is about. This episode is about real quick.
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  Speaker 3: We we actually try to put that in context, right
• 3:41
  Speaker 3: when we try to describe the difference between a million
• 3:43
  Speaker 3: and a billion, right, And I always tell people to
• 3:46
  Speaker 3: try to change it into time, right, Like I asked
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  Speaker 3: people like, how.
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  Speaker 2: Long do you think a million seconds is? Like, how
• 3:52
  Speaker 2: do you think?
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  Speaker 5: Probably a couple of years?
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  Speaker 2: Twelve days? Right, how many How long do you think
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  Speaker 2: a billion seconds?
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  Speaker 3: Is my first answer thirty six years, So like twelve days,
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  Speaker 3: thirty six years, Like put that conceptually, that's a difference
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  Speaker 3: between a.
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  Speaker 2: Million and a billion.
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  Speaker 4: Yeah, that's really cool. But we got a special guest today,
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  Speaker 4: my man Cole mit Kiff. Thank you for joining us.
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  Speaker 4: So Cole, Yeah, we got to tell the backstory of
• 4:18
  Speaker 4: how he met Cole. Right, so we were in la
• 4:20
  Speaker 4: and be one of our favorite interviews Romeo Brown. Right,
• 4:24
  Speaker 4: if anybody's not familiar, I think that was episode seventeen,
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  Speaker 4: Episode seventeen, The Town Romeo at the Town shout out
• 4:29
  Speaker 4: to Oakland. So he was, he was, we did that
• 4:32
  Speaker 4: last minute, like all of our interviews, right, and we
• 4:35
  Speaker 4: were in LA and somebody said, like, this is a
• 4:39
  Speaker 4: good person for you to interview. His sister actually to
• 4:41
  Speaker 4: one of our comrades, Mike, and shout out to Mike.
• 4:46
  Speaker 5: Shout out to Mike.
• 4:47
  Speaker 4: So legend. So I spoke to Romeo on the phone
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  Speaker 4: and I'm like, yo, you know, yeah, you know you're interested.
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  Speaker 4: So we spoke and I got a good feel for him,
• 4:54
  Speaker 4: like I think he's bigger personal interview. So he's like,
• 4:57
  Speaker 4: all right, come to the to the spot at ten
• 4:59
  Speaker 4: o'clock in the morn on and on Sunday. Oh my god, col.
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  Speaker 4: So when we get there ten o'clock in the morning
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  Speaker 4: on Sunday, the first thing he tells us is got
• 5:07
  Speaker 4: a meeting. I got a meeting at eleventh busy. First
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  Speaker 4: he said, I got meeting with this business man. She
• 5:14
  Speaker 4: had eleven thirty pretty much seeming like yo, this gotta
• 5:16
  Speaker 4: be quick, all right, cool, long story short, We left
• 5:23
  Speaker 4: Romeo at eleven thirty at night. Yeah, it was.
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  Speaker 2: It was a crazy day.
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  Speaker 4: We spent the whole day with him right time. Yeah,
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  Speaker 4: so shout yeah, shout out to Glendale, California. So yeah,
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  Speaker 4: so his his little brother, that's big bro. Yeah, his
• 5:41
  Speaker 4: little brother joined us after his coal and we just
• 5:44
  Speaker 4: kicked it off and just a super cool dude and
• 5:46
  Speaker 4: we was talking. He was telling us about this app
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  Speaker 4: that he has and the app was amazing. So we
• 5:51
  Speaker 4: just stayed in communication and then you know, he was
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  Speaker 4: on the East Coast and we reached out and he's like, yeah, look,
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  Speaker 4: I want to come on the show. I'm like, yeah,
• 5:57
  Speaker 4: for sure.
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  Speaker 3: When he was telling us about the app, it was
• 6:00
  Speaker 3: funny because I'm like, yo, coo, I think I heard
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  Speaker 3: you on the radio. I just heard about this man,
• 6:04
  Speaker 3: Like I know, I just heard about this And I
• 6:06
  Speaker 3: was like, weren't you on the radio And.
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  Speaker 5: No clue what he saw.
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  Speaker 4: I was so flattered.
• 6:10
  Speaker 5: I was like, no, thank you.
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  Speaker 3: It didn't hit me to two weeks later like oh
• 6:15
  Speaker 3: I saw him on social media and he made it
• 6:17
  Speaker 3: to the shave.
• 6:17
  Speaker 4: That's why shave. That's a fact. That's a fact. I
• 6:22
  Speaker 4: was in a shaved room too, twice twice twice. Yeah,
• 6:25
  Speaker 4: that's a fact. That's a fact. Shout out to the shave.
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  Speaker 4: All right, So before we go into that, we're going
• 6:29
  Speaker 4: to talk about how to grow your social media platform. Right,
• 6:32
  Speaker 4: And as we said this, this show is fully transparent,
• 6:35
  Speaker 4: so I will be giving first.
• 6:37
  Speaker 2: Hand knowledge, step by step, book.
• 6:39
  Speaker 4: Step by stack for you to get g on track
• 6:43
  Speaker 4: from from yours truly. Yeah, man, right, So.
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  Speaker 3: I mean it's one of the first things that people
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  Speaker 3: have even like alumni. So now you officially hear that
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  Speaker 3: you now, I'm not They always asked like, yo, I
• 6:53
  Speaker 3: seen y'all on I G how did y'all get this growth?
• 6:56
  Speaker 3: And there's some steps that they obviously don't know.
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  Speaker 4: That's a fact. So we're gonna jump right into it.
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  Speaker 4: I'm all right. So as far as all right, before
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  Speaker 4: we even talk about growing social media, I want to
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  Speaker 4: make this completely you know, just put it out there.
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  Speaker 4: You don't have to go to your social media if
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  Speaker 4: you don't want to. Right. It's not like something that
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  Speaker 4: a lot of time people feel pressured by the numbers
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  Speaker 4: of followers that they have. It doesn't matter, like everybody
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  Speaker 4: doesn't have to have a million followers like you know,
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  Speaker 4: I know plenty of millionaires that have one hundred followers.
• 7:24
  Speaker 4: I know, plenty of people that are dead broke that
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  Speaker 4: have three million followers. Happens all the time. True, But
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  Speaker 4: but social media can be used as a very powerful
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  Speaker 4: marketing tool. So as an entrepreneur, as a small business person,
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  Speaker 4: as anybody, a musician, whatever, if you you want to
• 7:40
  Speaker 4: you know, market yourself, social media is a great way
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  Speaker 4: to actually do that. Right, So we'll talk about growing
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  Speaker 4: a social media presence. I'll talk about Instagram because that's
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  Speaker 4: what I know, right, That's that's my thing the world. Yeah,
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  Speaker 4: so all right, so I'll tell the backstory on this.
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  Speaker 4: So they started two years ago, right. I was in
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  Speaker 4: California with Mike, my me and Mike. I was there. Yeah,
• 8:04
  Speaker 4: you were there, left left, he left. He left the
• 8:11
  Speaker 4: day he left, like two days early. So we were
• 8:14
  Speaker 4: there for my birthday and uh, like the last two days.
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  Speaker 4: When Troy left, we sat in a hotel room for
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  Speaker 4: like ten hours and we mapped out a strategy for
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  Speaker 4: me to grow on Instagram, right, because I was saying, like,
• 8:25
  Speaker 4: you know, I want to I want to be like
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  Speaker 4: a financial guy on Instagram, but I only know how
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  Speaker 4: to go about it. But I feel like there was
• 8:30
  Speaker 4: a need for it in the marketplace. So at the time,
• 8:33
  Speaker 4: I had a private page. I have five hundred followers.
• 8:35
  Speaker 4: So we we talked about, okay, different strategies that you
• 8:40
  Speaker 4: can take, right. So first thing that we did was
• 8:45
  Speaker 4: figure out exactly like what my goals were, right. So
• 8:48
  Speaker 4: the first the first goal was to get five thousand followers, right,
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  Speaker 4: But we had history in growing an Instagram page prior
• 8:57
  Speaker 4: to that. We talked about a little bit fashion. Yeah,
• 8:59
  Speaker 4: we never we never put that out though, So fashion
• 9:01
  Speaker 4: Wave it was a fashion blog that we started in
• 9:07
  Speaker 4: twenty twelve, right, because in twenty twelve I saw the
• 9:11
  Speaker 4: direction that Instagram was going in. I like to call
• 9:13
  Speaker 4: myself a visionary. I kind of saw it happened before
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  Speaker 4: it happened. So what happened is that, humbly speaking.
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  Speaker 5: I agreed, let's go for it.
• 9:22
  Speaker 4: I used to follow a page. I still do follow
• 9:24
  Speaker 4: the page called fashion What was the name of it?
• 9:27
  Speaker 2: Oh Man, I was gonna say fashion bomb, but it's not.
• 9:31
  Speaker 2: That's not her.
• 9:32
  Speaker 4: Yeah, it was a fashion page and mont story short,
• 9:35
  Speaker 4: it's like a look book, right. But what I realized
• 9:38
  Speaker 4: in twenty twelve was that they were putting like it
• 9:41
  Speaker 4: would be a woman when it dressed. But then in
• 9:44
  Speaker 4: the caption it would say where to get the dress from.
• 9:47
  Speaker 4: So it was an ad, but it was camouflaged as
• 9:50
  Speaker 4: a regular post. Most people didn't realize what was going on.
• 9:53
  Speaker 4: This is before it sponsored that, but I realized right away.
• 9:56
  Speaker 4: I'm like, oh, this is brilliant, Like this is a
• 9:58
  Speaker 4: way where you can reach millions of pe people online.
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  Speaker 4: It's much cheaper. I was assuming for people to advertise
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  Speaker 4: on her Instagram page as opposed to go to like
• 10:07
  Speaker 4: a magazine for TV, and it's much more effective.
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  Speaker 6: Right, Well, the funny thing is is to not to
• 10:13
  Speaker 6: just hop in that real quick and we'll probably maybe
• 10:15
  Speaker 6: go into the genesis of all this. But I had
• 10:17
  Speaker 6: I had a clothing company for a long time before
• 10:19
  Speaker 6: any of this, And I remember during the Instagram you
• 10:22
  Speaker 6: know days of like the twenty twelves and up where yeah,
• 10:25
  Speaker 6: that was the lick, like that was you know, you
• 10:26
  Speaker 6: would go in there and you'd be like, oh, like
• 10:28
  Speaker 6: this is you know, that was what the algorithms kicked
• 10:30
  Speaker 6: in and all the money. But that was a period
• 10:33
  Speaker 6: of time where it was really like, oh, I can
• 10:35
  Speaker 6: just put this out here, and you know, even if
• 10:37
  Speaker 6: I only have three thousand people seeing all three thousand
• 10:40
  Speaker 6: of them are seeing and I put my link in
• 10:43
  Speaker 6: and we'll just go from there. I mean that, you
• 10:45
  Speaker 6: know that changed. That was the that was the way,
• 10:47
  Speaker 6: that was the method.
• 10:48
  Speaker 3: We sat here. It was in this house. We sat
• 10:50
  Speaker 3: here and we were downstairs and you're like, yo, this
• 10:53
  Speaker 3: is crazy, Like you can't. I never forget you, Like, yo,
• 10:56
  Speaker 3: print is dead, nobody anymore is dead.
• 11:00
  Speaker 2: I said, like, this is the new wave right here.
• 11:01
  Speaker 4: That's a fact that twenty two I said, prints over,
• 11:04
  Speaker 4: this is this is this is what it is, right.
• 11:06
  Speaker 4: I'm like, we gotta, we gotta do this. So we
• 11:08
  Speaker 4: started a fashion blog called fashion fashion Wave, fashion Way
• 11:12
  Speaker 4: fashion Wait two v's yeah. So we had the fashion
• 11:16
  Speaker 4: wave right, and we built fashion Wave to like ten
• 11:19
  Speaker 4: thousand followers and we got to thirteen. Yeah, it was
• 11:21
  Speaker 4: pretty sizeable. How we built fashion Wave was we did that.
• 11:25
  Speaker 4: We kind of cheated on that. So this, yeah, it's
• 11:30
  Speaker 4: full transparency. So there's the websites and his apps where
• 11:33
  Speaker 4: you can actually like other people's pictures. Yeah, and so
• 11:37
  Speaker 4: the theory is that you liked enough pictures, then people
• 11:40
  Speaker 4: see that you liked it, they'll look on your page,
• 11:43
  Speaker 4: and then if your page is decent, then they'll follow around.
• 11:45
  Speaker 4: It actually worked.
• 11:47
  Speaker 6: Oh no, Instagram, I can't reiterate this enough. Before the
• 11:50
  Speaker 6: algorithm kicked in, if you were any kind of like
• 11:53
  Speaker 6: you know, at any kind of savvy on Instagram, like
• 11:56
  Speaker 6: it was so much easier to grow following or so
• 11:59
  Speaker 6: much easier to monetize it. Like it was like mind
• 12:02
  Speaker 6: bendingly easy compared.
• 12:03
  Speaker 4: To that, it was so okay. So we were doing
• 12:07
  Speaker 4: that and it was growing at a pretty fast rate, right,
• 12:10
  Speaker 4: and then we actually even paid for a shout out
• 12:14
  Speaker 4: the shoutout page. The shoutout page is too so we
• 12:16
  Speaker 4: paid for a shoutout that helped us, Like we paid
• 12:19
  Speaker 4: for it was a shoutout page, like eight hundred thousand.
• 12:22
  Speaker 4: They shouted us out and they off that shot out.
• 12:24
  Speaker 4: We got like two thousand followers. Yeah yeah, and it's crazy,
• 12:27
  Speaker 4: Oh for sure, Yeah, it's crazy. So phone stopped working
• 12:31
  Speaker 4: turn off after like a couple of months. Like like
• 12:33
  Speaker 4: I said, we got up to around twelve thousand followers.
• 12:36
  Speaker 4: Now this is this is a cautionary tale though.
• 12:47
  Speaker 3: This episode of Earnier Liasua is brought to you by
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  Speaker 3: First Republic Bank.
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  Speaker 4: So there's way. So that's this is the first experience
• 13:42
  Speaker 4: with meet growing a page US growing a page right.
• 13:45
  Speaker 4: The only thing that we didn't do. That's another thing
• 13:47
  Speaker 4: that you can do is you follow people and then
• 13:51
  Speaker 4: you unfollow this app apps for that also, Now all
• 13:54
  Speaker 4: of those ways work, pay for shoutouts, pay to like
• 13:59
  Speaker 4: other people's pig is paid to an app to follow
• 14:02
  Speaker 4: somebody then unfollow them all though they actually all work,
• 14:06
  Speaker 4: but they're not effective because what happens is that you
• 14:09
  Speaker 4: get followers, but they're ghost followers, right, So what happens
• 14:11
  Speaker 4: is that now they're not engaged. So you have ten
• 14:14
  Speaker 4: thousand followers, but you might be getting fifty lights on
• 14:17
  Speaker 4: your pictures.
• 14:17
  Speaker 3: Yeah, oh you get you have like fifty thousand followers
• 14:20
  Speaker 3: and there's like two comments.
• 14:22
  Speaker 5: Yeah, it's just crazy.
• 14:24
  Speaker 4: It's not it's not it's not effective. It's a fast
• 14:27
  Speaker 4: way to grow up page, but it's not effective. Right.
• 14:29
  Speaker 4: So learning from that experience, fast forward like five years
• 14:34
  Speaker 4: when I when I was starting my page, I said,
• 14:36
  Speaker 4: I didn't want to do it that way. I want
• 14:37
  Speaker 4: to do it organically. So I did it organically. And
• 14:40
  Speaker 4: so the first thing I did was I talked to Valencia.
• 14:43
  Speaker 4: She was a guest show. Yeah, so val she had
• 14:46
  Speaker 4: a page when she has one hundred and sixty thousand,
• 14:47
  Speaker 4: thousands followers something like that. She was she's mastered social media.
• 14:51
  Speaker 4: So the first thing that she told me was, look
• 14:54
  Speaker 4: what everybody else in your industry is doing, and do
• 14:56
  Speaker 4: the complete opposite. The other way, do the complete opposite. Right,
• 14:58
  Speaker 4: I didn't fully understand her. At first it took me
• 15:01
  Speaker 4: a while, but now I definitely understand it, so, right,
• 15:05
  Speaker 4: A lot of it for me was trial and error. Right,
• 15:07
  Speaker 4: So I was posting. The first thing you have to
• 15:10
  Speaker 4: do is post very consistently on Instagram. That's that's the
• 15:12
  Speaker 4: biggest That's the number one thing I do know. You
• 15:16
  Speaker 4: gotta have content. That's that's the first thing that will
• 15:20
  Speaker 4: knock out ninety percent of the people right away. They're
• 15:22
  Speaker 4: not consistent. It sounds like it's easy, but it's not.
• 15:25
  Speaker 4: It's not. It's not. So that's the first thing you
• 15:29
  Speaker 4: have to do is post content, right. The next thing
• 15:31
  Speaker 4: you have to do is actually figure out what kind
• 15:33
  Speaker 4: of content you're gonna post and how is it different
• 15:35
  Speaker 4: from everything else, and how is it going to be
• 15:37
  Speaker 4: intriguing to the to the audience. Right. So, like for
• 15:40
  Speaker 4: me personally, it took me a while to figure that
• 15:42
  Speaker 4: out because at first I was just making like random
• 15:45
  Speaker 4: selfie videos about finance and stuff like that. But even
• 15:48
  Speaker 4: for me, it was kind of boring and it got
• 15:51
  Speaker 4: some traction, but it was boring. But as I was
• 15:53
  Speaker 4: doing that, I was still growing the page. It wasn't
• 15:55
  Speaker 4: grown a lot, but it was growing, right, It would
• 15:57
  Speaker 4: go from like A thousand, two thousand three, cause I
• 16:00
  Speaker 4: was just putting out constant content.
• 16:02
  Speaker 2: You had clips of the classrooms.
• 16:04
  Speaker 4: Yeah, I was putting out classrooms when I was teaching
• 16:06
  Speaker 4: financial literacy and stuff like that, and you know, it
• 16:08
  Speaker 4: was it was starting to pick up. But when I
• 16:11
  Speaker 4: when my page really took off, is when I completely
• 16:15
  Speaker 4: rechanged it. So the first thing that Valves told me
• 16:18
  Speaker 4: to do was look on your page and eliminate anything
• 16:21
  Speaker 4: that is unrelated to what you're doing. So she told
• 16:24
  Speaker 4: me that, like your Instagram page, if somebody just looks
• 16:27
  Speaker 4: at it for the first time without reading your bio,
• 16:30
  Speaker 4: they should be able to tell what you actually do. Right,
• 16:33
  Speaker 4: a lot of times people have a lot of random,
• 16:35
  Speaker 4: different things on your Instagram page and you don't know
• 16:38
  Speaker 4: what person does right specialization exactly.
• 16:41
  Speaker 3: How to get like white white exactly.
• 16:46
  Speaker 4: So that's that's one of the first That's the first
• 16:47
  Speaker 4: thing that I did was I eliminated all of the
• 16:49
  Speaker 4: things on my Instagram page that wasn't really related to
• 16:52
  Speaker 4: what I wanted the public to see in that regards, right.
• 16:56
  Speaker 4: The next thing I did was I started to dig
• 16:58
  Speaker 4: deeper and offer are more value than almost anybody else
• 17:03
  Speaker 4: I would see it on Instagram. So I found my
• 17:06
  Speaker 4: niche in sports and entertainment, but the financial backstories on it, right.
• 17:10
  Speaker 4: So what I would do is I would research articles
• 17:13
  Speaker 4: about different you know, topics, trending topics, and I would write.
• 17:18
  Speaker 4: I became like kind of a journalist, right, Like I
• 17:20
  Speaker 4: would write like in depth, three paragraph write ups on it.
• 17:26
  Speaker 4: And people really found that intriguing.
• 17:28
  Speaker 3: Right, They're not to cut you off, but like that
• 17:31
  Speaker 3: was the part. I was like, wait, they didn't know
• 17:33
  Speaker 3: these stories. I'm like, you saw that post.
• 17:36
  Speaker 2: I'm like, yeah, they didn't know. And when we saw
• 17:37
  Speaker 2: the feedback, it was.
• 17:38
  Speaker 6: Like it was probably just your conversation and you're just like, oh,
• 17:41
  Speaker 6: this is what we know.
• 17:41
  Speaker 3: And and then some of them he posted, I'm like, wait,
• 17:44
  Speaker 3: I didn't know that right, right now you.
• 17:46
  Speaker 4: Got something yeah. So that and then I also fixed
• 17:50
  Speaker 4: so I'm learning as I'm going, right, So I said, okay,
• 17:53
  Speaker 4: I found a nice niche with this. Then I also
• 17:56
  Speaker 4: figured out that people like headlines, right, So I kind
• 18:02
  Speaker 4: of mastered the clickbait thing, right, So in all my
• 18:06
  Speaker 4: articles that I was writing, I use the app where
• 18:11
  Speaker 4: I actually put the caption on it. So the caption
• 18:14
  Speaker 4: is very important. Right this. I can't stress this enough.
• 18:16
  Speaker 4: The caption is extremely important because that's what's going to
• 18:18
  Speaker 4: get people's attention. Right, So I'll see an article. Now
• 18:23
  Speaker 4: you have to be creative with this. You can't. I
• 18:25
  Speaker 4: can't tell somebody how to actually make a caption that's
• 18:29
  Speaker 4: going to get people interested. But you have to think, right,
• 18:31
  Speaker 4: use your brain short, you don't. People don't like to read.
• 18:35
  Speaker 4: This is something that is extremely important. People don't like
• 18:37
  Speaker 4: to read. So the least amount of words that you
• 18:42
  Speaker 4: can use the better, even with write ups, right. This
• 18:45
  Speaker 4: is something that Valve taught me. Also, at first, I
• 18:47
  Speaker 4: was writing very long write ups. Anything more than three paragraphs,
• 18:52
  Speaker 4: in my opinion, is too long. Even three paragraphs might
• 18:55
  Speaker 4: be too long, but it might not be as long
• 18:56
  Speaker 4: as it's intriguing. The key is to make it very
• 19:02
  Speaker 4: detailed in a short amount of time. This is why
• 19:06
  Speaker 4: the Instagram sixty second videos are perfect, because they say
• 19:09
  Speaker 4: the average person's attention stand is like ten seconds or something.
• 19:12
  Speaker 4: You lose people's attention very quickly. Right. So as I'm
• 19:16
  Speaker 4: doing that, I figure I figured out how to capture
• 19:20
  Speaker 4: people's attention by writing about sports entertainment. I use sports
• 19:24
  Speaker 4: and entertainment because it's like a trojan horse, right. I
• 19:26
  Speaker 4: know that people are interested in sports and entertainment pop
• 19:29
  Speaker 4: culture more than anything else. So if I'm a regular
• 19:32
  Speaker 4: finance guy, I could talk about finance. I know that
• 19:35
  Speaker 4: ninety percent of people don't care about that. But if
• 19:38
  Speaker 4: I can talk about Alan Iverson and then talk about taxes,
• 19:42
  Speaker 4: or if I could talk about Lebron Jain is entire
• 19:44
  Speaker 4: and with entrepreneurship, nine times out at tend people are
• 19:47
  Speaker 4: more likely to click on that or watch that video
• 19:51
  Speaker 4: as opposed.
• 19:52
  Speaker 2: To something else built in, like the medicines in the
• 19:54
  Speaker 2: candy exactly, saying I mean that's.
• 19:56
  Speaker 5: Just the way any of it works.
• 19:58
  Speaker 6: You know, you gotta in order to give them what
• 20:00
  Speaker 6: they need, you kind to kind of give them what
• 20:01
  Speaker 6: they want.
• 20:01
  Speaker 4: It works, yeah, exactly. And sports entertainment come naturally for
• 20:06
  Speaker 4: me because those are two things that I like, we
• 20:07
  Speaker 4: argue about that that I love doing that. I'm doing
• 20:10
  Speaker 4: that my whole life, right, So that's why I use
• 20:12
  Speaker 4: sports entertainment. So I say that to say, as far
• 20:14
  Speaker 4: as somebody going to Instagram page, you have to think
• 20:16
  Speaker 4: outside the box. It's a finance page. But I use
• 20:20
  Speaker 4: sports and entertainment, which are directly related to finance, but.
• 20:24
  Speaker 3: It can be definitely is. I mean it's a sports business,
• 20:27
  Speaker 3: so exactly definitely is.
• 20:29
  Speaker 4: So another thing with that is now you have to
• 20:31
  Speaker 4: figure out timing to post. Timing of post is very important.
• 20:34
  Speaker 4: I see people posting at one o'clock in the morning.
• 20:37
  Speaker 4: You have to figure out the top times to post.
• 20:40
  Speaker 4: So me personally, my schedule usually on average is like
• 20:43
  Speaker 4: eleven o'clock in New York Easter. To stay in the time
• 20:45
  Speaker 4: eleven o'clock in the morning, I'll have a post, maybe
• 20:49
  Speaker 4: like a write up right or like a picture or
• 20:54
  Speaker 4: something like that. One I'll stretch it out three I'll
• 20:57
  Speaker 4: do three hours right, so maybe like around one two
• 21:00
  Speaker 4: o'clock midday, I'll post something else. I usually try to
• 21:03
  Speaker 4: post videos at like five six after people get off
• 21:06
  Speaker 4: of work, because what I find is that a lot
• 21:08
  Speaker 4: of times people work, it's hard for them to listen
• 21:10
  Speaker 4: to videos while they're actually working. So I don't usually
• 21:13
  Speaker 4: try to post videos. Sometimes I do, but most of
• 21:15
  Speaker 4: the times I don't post videos during the daytime. I
• 21:17
  Speaker 4: post videos at night. Not too late at night, though,
• 21:20
  Speaker 4: like right when people get off six o'clock is prime
• 21:23
  Speaker 4: time six seven o'clock Eastern Standard time's prime time and
• 21:25
  Speaker 4: post videos. That's just what works for me. Everybody's different,
• 21:28
  Speaker 4: that's what it works for me. Everything well calculated, No,
• 21:30
  Speaker 4: you have to be extremely calculated. Also as far as
• 21:33
  Speaker 4: the Instagram, you gotta treat Instagram like a job. So
• 21:38
  Speaker 4: my sleeping pattern has been off for the last two years.
• 21:41
  Speaker 2: Yeah, this is yeah.
• 21:43
  Speaker 4: No, yeah, it's a fact. No, it's a fact. I
• 21:45
  Speaker 4: haven't had normal sleeping in two years.
• 21:47
  Speaker 2: I told you that, man. Yeah, Like no, let me
• 21:50
  Speaker 2: tell you. I can't tell you.
• 21:51
  Speaker 3: So, like most people don't see this, man, but like
• 21:53
  Speaker 3: the earner leisure like really is a testament to what
• 21:56
  Speaker 3: you're doing. So like I know, like you're up till
• 21:59
  Speaker 3: three in the morning most nights. Like this guy doesn't sleep,
• 22:02
  Speaker 3: like legit does not sleep, is up all day works.
• 22:05
  Speaker 2: So sometimes like we'll be talking.
• 22:06
  Speaker 3: And I'm like, yo, like wake up, man, Like right,
• 22:10
  Speaker 3: he's either here like super dedicated here or he's like
• 22:13
  Speaker 3: typing up things like and we could be doing anything,
• 22:16
  Speaker 3: like we could be having a conversation or we could
• 22:17
  Speaker 3: be at dinner and he's constantly doing it. So like
• 22:21
  Speaker 3: my thing was like I'm watching him grow and this
• 22:23
  Speaker 3: is a testament too that people should learn. Like I
• 22:25
  Speaker 3: want to see my brother win. I want to see
• 22:27
  Speaker 3: him win one hundred percent. So it's like, how can
• 22:29
  Speaker 3: I make this a little bit easier for him? So
• 22:31
  Speaker 3: I was like, you know what, you don't have to
• 22:34
  Speaker 3: search anymore, right anything I find I'm sitting, We're gonna
• 22:38
  Speaker 3: get the page right right, know what I'm just saying,
• 22:41
  Speaker 3: like the testament to what he's doing. Like legit, Like
• 22:45
  Speaker 3: his mom came out to me and was like, yo, listen, Troy,
• 22:47
  Speaker 3: he got to get some sleep. I'm like, yeah, I
• 22:49
  Speaker 3: don't know if he knows how to anymore.
• 22:50
  Speaker 5: If someone isn't concerned a little bit, I.
• 22:53
  Speaker 2: Don't know, said, I don't know if he knows anymore,
• 22:55
  Speaker 2: right right, legit?
• 22:56
  Speaker 4: Like because like I always say, when you really scrambling, no,
• 23:00
  Speaker 4: there's no work hours. That's the difference. See people talk
• 23:03
  Speaker 4: about being an entrepreneur and having their own business and really,
• 23:06
  Speaker 4: but you got to understand the average person. We're trained
• 23:08
  Speaker 4: for a schedule. As she means, we go to we
• 23:10
  Speaker 4: start school, and from kindergarten to college, we have a schedule, uh,
• 23:16
  Speaker 4: like eight o'clock in the morning to like three o'clock
• 23:19
  Speaker 4: in the afternoon. Even if you're in college, it's still
• 23:21
  Speaker 4: kind of some schedule that you have to go through
• 23:22
  Speaker 4: for classes, and then when you get a job, it's
• 23:25
  Speaker 4: either nine to five, ten to six. Those are like
• 23:27
  Speaker 4: usual hours jobs. So that's what we're trained to think.
• 23:32
  Speaker 3: This episode is brought to you by P and C Bank.
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  Speaker 3: A lot of people think podcasts about work are boring,
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  Speaker 4: It's very different when you wake up at any time
• 26:25
  Speaker 4: you want, you go to sleep anytime you want, and
• 26:27
  Speaker 4: then you figure out the day as you go right.
• 26:30
  Speaker 4: You have to have a different type of mind to
• 26:31
  Speaker 4: do that right. But if you an entrepreneur, that's what
• 26:34
  Speaker 4: it really is. So for me, there's no workouts. So
• 26:38
  Speaker 4: I have the financial planning business I do during the day,
• 26:41
  Speaker 4: the Instagram social media I do during the day, but
• 26:44
  Speaker 4: also I do a lot of that at night, so
• 26:47
  Speaker 4: I work bad at night. So what I do is
• 26:48
  Speaker 4: that from like eleven o'clock, From like eleven o'clock to
• 26:52
  Speaker 4: like three o'clock in the morning, that's when I'll work,
• 26:55
  Speaker 4: you know what I mean. So I'll research stuff. Then
• 26:57
  Speaker 4: I'll have all my posts ready for the next day.
• 27:00
  Speaker 4: It's like mail prep right to have it ready. So
• 27:02
  Speaker 4: now okay, I have three posts already planned for the
• 27:05
  Speaker 4: next day, So now we have two pages. Now I
• 27:07
  Speaker 4: gotta have six posts planned for the next day that
• 27:10
  Speaker 4: I know. I'm a post eleven, three and six right right.
• 27:13
  Speaker 4: But then also with that you have to learn. So
• 27:16
  Speaker 4: I've seen a video with Nipsey Hustle before when he
• 27:18
  Speaker 4: talked about in the early stages, he was his own engineer.
• 27:21
  Speaker 4: He learned every part of the process. That's that's the
• 27:22
  Speaker 4: same thing with me. I learned every part of the process.
• 27:25
  Speaker 4: As far as how to make a post, it's not
• 27:27
  Speaker 4: that easy. So there's different apps that I learned how
• 27:29
  Speaker 4: to use. So the first thing I learned how to
• 27:31
  Speaker 4: do was edit videos. So there's app called Splice. So
• 27:34
  Speaker 4: when you see a video, it's like if you watch
• 27:36
  Speaker 4: a movie right in sixty seconds for like the podcast,
• 27:39
  Speaker 4: and we put clips on Instagram. That sixty second clip
• 27:42
  Speaker 4: might be from a three minute video. I got to
• 27:45
  Speaker 4: cut out the dead spaces. So a dead space is
• 27:47
  Speaker 4: like this, like if I'm talking and then it's like
• 27:50
  Speaker 4: five seconds of that that that five seconds means a
• 27:55
  Speaker 4: lot for Instagram posts, right, so you got to cut
• 27:58
  Speaker 4: that out. Or if I'm making a good point and
• 28:00
  Speaker 4: then I just talked about some nonsense for a minute,
• 28:02
  Speaker 4: but then I make another good point. Now I got
• 28:05
  Speaker 4: to cut out that one minute.
• 28:06
  Speaker 6: Right.
• 28:06
  Speaker 4: So and I learned how to do just buy myself.
• 28:09
  Speaker 4: I just it's not hard. But that's the app Swice.
• 28:12
  Speaker 4: Also another app that I use is vint Viant is
• 28:14
  Speaker 4: the app that I put the captions on the videos. Yeah,
• 28:19
  Speaker 4: so that's that's the app called Vaught. Sometimes you want
• 28:22
  Speaker 4: to speed up a video, so video Speeder is a
• 28:26
  Speaker 4: is an app that I use to speed up videos. Right,
• 28:29
  Speaker 4: It's like you can have like a a video might
• 28:32
  Speaker 4: be a minute in ten seconds, but you want to
• 28:34
  Speaker 4: make it a minute. You speed it up so it
• 28:36
  Speaker 4: actually fits in a minute. That's another that's another useful
• 28:40
  Speaker 4: app as well. Then there's another app called Perfect Video.
• 28:43
  Speaker 4: Perfect Video allows you to add music and then it
• 28:46
  Speaker 4: does some other stuff, right, So I say that to
• 28:47
  Speaker 4: say that learning about apps, and this is why this
• 28:50
  Speaker 4: conversation is valuable. Leading into apps is extremely important because
• 28:56
  Speaker 4: you literally when we're in the day and age now
• 28:58
  Speaker 4: where you can make you can teach yourself how to
• 29:01
  Speaker 4: make a movie if you really, if you really are
• 29:03
  Speaker 4: dedicated facts, dedicated enough facts, you don't have to pay
• 29:07
  Speaker 4: anybody do anything.
• 29:08
  Speaker 5: University of YouTube is just what it is.
• 29:10
  Speaker 6: I'm like, I'll tell you flat out, you know, because
• 29:13
  Speaker 6: everything I'm gonna need about all of those because everything
• 29:17
  Speaker 6: I do, I mean, I handle all the social media
• 29:19
  Speaker 6: and everything and all the content for quick Track, and
• 29:22
  Speaker 6: I mean I just I'm Premiere Pro and I just
• 29:24
  Speaker 6: do everything through there.
• 29:25
  Speaker 5: But like I mean, I have.
• 29:27
  Speaker 6: People who have gone to you know, l a Academy
• 29:30
  Speaker 6: of Film and have been like how do you do that?
• 29:32
  Speaker 5: And I'm like, I just YouTube this and.
• 29:34
  Speaker 4: Like what you're talking about?
• 29:35
  Speaker 2: Like everything that everything that the like there.
• 29:39
  Speaker 5: Is you know.
• 29:41
  Speaker 6: To My thing is, especially with creating any content, you
• 29:43
  Speaker 6: just have to be able to formulate the question you
• 29:46
  Speaker 6: want answered, because there's an app for that.
• 29:49
  Speaker 4: When I say there's a that there really isn't. Yeah, yeah, yeah,
• 29:52
  Speaker 4: that's a fact. All right, guys, So a lot of
• 30:02
  Speaker 4: people asks us how do they make a podcast? So
• 30:04
  Speaker 4: I'm let you on a secret on the easiest, most
• 30:07
  Speaker 4: productive way to start a podcast and get it up
• 30:10
  Speaker 4: and running, and that is the app called Anchor is free.
• 30:14
  Speaker 4: They have all kind of cool creation tools that allow
• 30:16
  Speaker 4: you to record and edit your podcast right from your
• 30:19
  Speaker 4: phone or computer. They will distribute your podcast for you
• 30:22
  Speaker 4: to all of the major outlets including Spotify, Apple, Google,
• 30:25
  Speaker 4: many more, and you can make money from your podcast
• 30:28
  Speaker 4: with no minimum listenership. It's everything you need to make
• 30:31
  Speaker 4: a podcast in one simple, easy place. So if you're
• 30:35
  Speaker 4: interested in starting a podcast, go download the free Anchor
• 30:39
  Speaker 4: app or go to anchor dot fm to get started.
• 30:43
  Speaker 4: Let's do it. Now we got to the content. Content.
• 30:49
  Speaker 4: I can't stress this enough. One of the big mistakes
• 30:52
  Speaker 4: that people make on social media is that they think
• 30:55
  Speaker 4: quality is more important than content. It's not true. Content
• 30:57
  Speaker 4: is more important in quality right. What I mean mean
• 31:00
  Speaker 4: by that is that you see a lot of people
• 31:01
  Speaker 4: in their videos is it looks like Steven Spielberg music
• 31:06
  Speaker 4: behind it and don't but they're not talking about anything right.
• 31:12
  Speaker 4: Our videos shot on the iPhone with a five ninety
• 31:16
  Speaker 4: nine app that I used to write the caption on it.
• 31:19
  Speaker 4: It's not the best quality. Hopefully we will, we will
• 31:21
  Speaker 4: improve our quality.
• 31:22
  Speaker 2: That's good too, though, because like the our audience gets
• 31:25
  Speaker 2: to see us grow.
• 31:26
  Speaker 6: The thing about that is as well as you know,
• 31:28
  Speaker 6: some wise people once told me this, but once you
• 31:30
  Speaker 6: invest in upping your quality, you can never reverse. You know,
• 31:35
  Speaker 6: you can never go back to just getting off the
• 31:37
  Speaker 6: iPhone and going to work.
• 31:38
  Speaker 5: So you want to stay in there as long as
• 31:40
  Speaker 5: you possibly can.
• 31:41
  Speaker 4: But yeah, yeah, that's true. And then also people care
• 31:44
  Speaker 4: more about content that The example I always use is
• 31:47
  Speaker 4: Bobby's murder. Right, that video was shot on an iPhone. Right,
• 31:53
  Speaker 4: It was a catchy dance. He threw his hat in
• 31:56
  Speaker 4: the air and that it came back down.
• 31:58
  Speaker 5: I literally landed working looked up.
• 32:02
  Speaker 4: It never came back down. It was a good beat
• 32:04
  Speaker 4: and just a good song, and it caught wildfire.
• 32:07
  Speaker 5: It wasn't even his, by the way, fun fact.
• 32:08
  Speaker 4: It was, But I say that to say he didn't
• 32:14
  Speaker 4: spend a million dollars on his video fire exactly. The
• 32:20
  Speaker 4: people want what's authentic, they want what's real, and they
• 32:23
  Speaker 4: want content. Content is more important. That's why I want
• 32:26
  Speaker 4: to tell people all the time, like content content, It
• 32:29
  Speaker 4: doesn't cost anything to pull your iPhone out and just
• 32:31
  Speaker 4: start recording, right, You're gonna figure it out as you go.
• 32:35
  Speaker 4: But if you if you're waiting to like have the
• 32:38
  Speaker 4: perfect lighting, have the perfect budget, you're always gonna be
• 32:42
  Speaker 4: waiting because it's never nothing is ever going to be perfect.
• 32:45
  Speaker 2: Right, we find it, I mean, we know that it's
• 32:48
  Speaker 2: part of the game, it's.
• 32:49
  Speaker 4: Part of the content. Content is king, and you have
• 32:53
  Speaker 4: to figure out content for yourself because nobody can tell
• 32:56
  Speaker 4: you what kind of content you're gonna make, right, It
• 32:58
  Speaker 4: got to be something that is unique and solely you.
• 33:02
  Speaker 4: Right because even with me, Like so when I started
• 33:04
  Speaker 4: doing videos and then I started doing Here's how like,
• 33:08
  Speaker 4: I didn't see anybody else doing Here's how. Nobody Here's
• 33:11
  Speaker 4: how like? It would be like how to make a
• 33:13
  Speaker 4: million dollars Here's how. You're on Instagram right now you
• 33:16
  Speaker 4: see a bunch of here's how video. But that's that's
• 33:18
  Speaker 4: dope though, because that's saying that people find value in it.
• 33:23
  Speaker 2: Right at first, it was like yo, but I was
• 33:27
  Speaker 2: like yo, it's cool.
• 33:29
  Speaker 4: Though.
• 33:30
  Speaker 6: The impact with with how connected we all are, you
• 33:32
  Speaker 6: haven't done anything until something on copy.
• 33:34
  Speaker 8: Yeah.
• 33:34
  Speaker 4: But the thing about it is that because I even
• 33:36
  Speaker 4: see seeing in doing it, I saw seeing.
• 33:39
  Speaker 5: That, Yeah, that that would make me know, I'll be
• 33:42
  Speaker 5: a little tight.
• 33:43
  Speaker 4: But the thing about it is that they can never
• 33:46
  Speaker 4: duplicate your brain, so it's nothing for me to come
• 33:48
  Speaker 4: up with a new idea at all. So that's why
• 33:50
  Speaker 4: it's like it's not even because things move so quick
• 33:52
  Speaker 4: on the internet anyway, right, So that's another thing too.
• 33:55
  Speaker 4: You have to be you can never stay stagnant, and
• 33:58
  Speaker 4: you have to stay up up to speak. So like
• 34:00
  Speaker 4: now I'm noticing that Instagram TV is getting more views
• 34:05
  Speaker 4: than Instagram videos. I think Instagram is doing that on purpose.
• 34:08
  Speaker 4: So Instagram, this is something. This, This is not a
• 34:10
  Speaker 4: conspiracy theory. Instagram has an algorithm, right, and they change
• 34:16
  Speaker 4: their algorithm regularly. They change their algorithm regularly. And they
• 34:21
  Speaker 4: also they they have all kinds of tricks in place
• 34:26
  Speaker 4: to monitor and to restrict your growth if they feel.
• 34:31
  Speaker 5: They want, you have to pay Zuckerberg. It's the way
• 34:35
  Speaker 5: it is. That's how they that's how they want.
• 34:37
  Speaker 6: I mean, if you're not hip to it, if you
• 34:38
  Speaker 6: don't actually strategize and go through it and kind of
• 34:40
  Speaker 6: jump through the hoop. If you try to play the
• 34:42
  Speaker 6: same game too long, they'll be like, all right, sick.
• 34:44
  Speaker 5: You know, Mark Zuckerberg.
• 34:46
  Speaker 4: Says, happened to me. They shadow band me twice. So
• 34:50
  Speaker 4: if anybody is not familiar with shadow band, shadow band
• 34:53
  Speaker 4: is when they limit the reach of your post without
• 34:55
  Speaker 4: you actually knowing that they limit the reach of your post.
• 34:58
  Speaker 4: So what happens is that hashtags. Hashtags is also another
• 35:01
  Speaker 4: great way to grow your following. Hashtags does work. They
• 35:06
  Speaker 4: do work, but you have to be careful with hashtags,
• 35:08
  Speaker 4: right because with hashtags, So what I was doing before
• 35:12
  Speaker 4: is that it was like copy and paste, Like I
• 35:14
  Speaker 4: think you're allowed to put thirty hashtags on a post, right,
• 35:16
  Speaker 4: but I will copy and paste and put it in
• 35:18
  Speaker 4: the caption because that way nobody can see it. It's
• 35:21
  Speaker 4: kind of tacky to me to put it in your post, right,
• 35:24
  Speaker 4: But it works. You can see the analytics on it
• 35:26
  Speaker 4: and be like half of the people reached was reached
• 35:29
  Speaker 4: through hashtags, right. But what happened is that if you
• 35:32
  Speaker 4: use the same group of hashtags like copy and past,
• 35:35
  Speaker 4: copy and paste, what happens is that now it alerts
• 35:38
  Speaker 4: Instagram and they look at your account they flag your account, right,
• 35:42
  Speaker 4: so now they look at it like it might be spam.
• 35:45
  Speaker 4: They shadow band. The first time I got shadow band,
• 35:47
  Speaker 4: I didn't know what was going on. I just my
• 35:50
  Speaker 4: post just dropped dramatically as far as engagement. How I
• 35:54
  Speaker 4: learned I got shadowed. How I knew I got shadow
• 35:56
  Speaker 4: band is that so I put a hashtag like one ha,
• 36:00
  Speaker 4: hashtag like earn a Lesia on a post and then
• 36:02
  Speaker 4: I searched that hashtag and my post wasn't on there.
• 36:05
  Speaker 4: So that means that they like they took the hashtag
• 36:09
  Speaker 4: is on there, but it's not showing public right right.
• 36:12
  Speaker 4: And then I googled what that meant, and then I
• 36:15
  Speaker 4: found out that that shadow band shadow band works. It's
• 36:19
  Speaker 4: fourteen days to the exact moment. This is true because
• 36:23
  Speaker 4: I tested it twice. It can't happened to me twice.
• 36:26
  Speaker 4: Fourteen days to the exact moments. And now I don't
• 36:28
  Speaker 4: even use at all. Yeah, hashtags are.
• 36:31
  Speaker 6: Dead and that like that's a huge component. They're not dead,
• 36:33
  Speaker 6: but it's it's you gotta mind your you know, you
• 36:35
  Speaker 6: gotta kind of be mindful of.
• 36:37
  Speaker 4: You gotta gotta you gotta be very careful with hashtag
• 36:39
  Speaker 4: that's extremely important. Like I said, it's a great way
• 36:41
  Speaker 4: to grow, but if you're using the same hashtags, you
• 36:45
  Speaker 4: will get shadow. So another thing I want to talk
• 36:47
  Speaker 4: about is that a lot of times people are right,
• 36:50
  Speaker 4: you're going into Instagram to monetize, Right, It's important to
• 36:53
  Speaker 4: know the numbers of monetization and what you're looking to do.
• 36:57
  Speaker 4: So what I mean by that is that sometimes a
• 37:00
  Speaker 4: page can have I'll give you an example. So I
• 37:04
  Speaker 4: know a Instagram model bartender type she has like, let's
• 37:09
  Speaker 4: say millions of followers, right, Like, let's say three million followers.
• 37:12
  Speaker 4: I know somebody else who is just the regular person
• 37:16
  Speaker 4: who has one hundred and fifty thousand followers, right, the
• 37:19
  Speaker 4: one hundred The person who has one hundred and fifty
• 37:21
  Speaker 4: thousand followers I know for a fact, is making more
• 37:24
  Speaker 4: money on Instagram than the three million dollar bartender. The
• 37:26
  Speaker 4: reason why is that the three million follower bartender is
• 37:30
  Speaker 4: limited in the post that she can monetize. Right. It's like,
• 37:35
  Speaker 4: how many companies are going to pay a bartender the
• 37:38
  Speaker 4: post You're limited to lingerie, tummy t's waistbands. Yeah, maybe
• 37:46
  Speaker 4: fashion over if you're lucky, right.
• 37:48
  Speaker 2: A very high get to it, get to it.
• 37:50
  Speaker 4: So now you have you have three million followers, but
• 37:53
  Speaker 4: it's hard to monetize that, where the person with one
• 37:56
  Speaker 4: hundred and twenty followers is a clean page. So now
• 37:59
  Speaker 4: they have major corporations, Macy's, Calvin Klein, all kinds of
• 38:04
  Speaker 4: stuff like that that are paying. Their budget is way higher.
• 38:08
  Speaker 4: Oh for thousands of dollars yea thousand dollars for one
• 38:10
  Speaker 4: Instagram post, right, So that's something to keep in mind
• 38:13
  Speaker 4: too because also on YouTube, a YouTube channel, a financial
• 38:18
  Speaker 4: YouTube channel like ours, make sure you subscribe to our YouTube.
• 38:21
  Speaker 4: A financial YouTube channel could have let's say ten thousand
• 38:23
  Speaker 4: follow ten thousand subscribers. That's more valuable than maybe even
• 38:28
  Speaker 4: one hundred thousand followers to a page that's cursing, that
• 38:32
  Speaker 4: has all kinds of stuff, right, because they're not going
• 38:33
  Speaker 4: to get ads. YouTube is very restrictive of who they
• 38:37
  Speaker 4: give ads to they watch it. Even with our posts.
• 38:40
  Speaker 4: We had we had one video with Al Harrington when
• 38:42
  Speaker 4: we talked about the cannabis industry. We didn't get ads
• 38:45
  Speaker 4: on that video because of this cannabis the.
• 38:47
  Speaker 2: Fact that the title had marijuana and it was enough they.
• 38:51
  Speaker 4: Know for sure.
• 38:52
  Speaker 2: I mean, I mean, that's one of those examples where
• 38:54
  Speaker 2: we're learning as we.
• 38:55
  Speaker 6: Got it, so let's move fast and break things.
• 38:59
  Speaker 4: Yeah, so when you look at monetizing, so when I
• 39:02
  Speaker 4: what I mean by that is that when you look
• 39:04
  Speaker 4: to grow a page to monetize it, it's not always
• 39:07
  Speaker 4: all about followers. It's about the content that you're putting
• 39:10
  Speaker 4: out and the quality of you know, your post and
• 39:13
  Speaker 4: what you're doing. And also engagement is very important as well.
• 39:16
  Speaker 4: So don't always get caught up in numbers because your
• 39:18
  Speaker 4: smaller amount of numbers can actually be very valuable if
• 39:21
  Speaker 4: a you have strong engagement and b you have clean
• 39:24
  Speaker 4: content or content that can be valuable to people that
• 39:28
  Speaker 4: want to use your page as a for advertisement. And
• 39:32
  Speaker 4: also also I will stress the fact that you have
• 39:36
  Speaker 4: to you have to think about long term game. Right.
• 39:40
  Speaker 4: So what I mean by that is that people get
• 39:42
  Speaker 4: in and that they want to make money in Instagram
• 39:43
  Speaker 4: right away, It's obvious they get like three hundred followers
• 39:48
  Speaker 4: and they start trying to promote a seminar or come
• 39:51
  Speaker 4: to my you know online course. It's like, no, you
• 39:55
  Speaker 4: don't have you don't even have a big enough platform, right,
• 39:57
  Speaker 4: you gotta give out samples first, you gotta give out
• 39:59
  Speaker 4: sample first, right, So it might take a year or
• 40:03
  Speaker 4: two years of giving out free information, free tost. You're
• 40:07
  Speaker 4: growing your following, now you can offer a paid product.
• 40:12
  Speaker 4: It doesn't make sense to try to offer a paid
• 40:14
  Speaker 4: product before you you've even established credibility. I see that
• 40:17
  Speaker 4: all the time, though. People are so thirsty for business.
• 40:20
  Speaker 4: As soon as they get on Instagram. Two weeks later,
• 40:22
  Speaker 4: I see them promoting paid events. Those are never gonna work.
• 40:28
  Speaker 4: It's never gonna work. You have to grow your following
• 40:31
  Speaker 4: and then you get money on the back end. The
• 40:33
  Speaker 4: back end is always more lucrative than the front. And
• 40:35
  Speaker 4: I can't stress that enough. People need patience. It doesn't
• 40:37
  Speaker 4: happen overnight. Patience is very key, extremely key. And the
• 40:43
  Speaker 4: last thing, the last thing that I'll talk about with
• 40:46
  Speaker 4: the Instagram growth is that we talked about the long game.
• 40:52
  Speaker 4: But also I cannot stress this enough either. You have
• 40:57
  Speaker 4: to put in work. It sounds very sounds very easy,
• 41:02
  Speaker 4: it's not. Social media is like any other job campaign
• 41:06
  Speaker 4: that you're running. It takes time. It doesn't happen overnight.
• 41:11
  Speaker 4: You have to sit down, figure out a strategy, figure
• 41:14
  Speaker 4: out what works for you. Because everybody's different, right, you
• 41:18
  Speaker 4: have to commit time into doing that. If you're not
• 41:21
  Speaker 4: willing to commit time, maybe it's not for you. And
• 41:23
  Speaker 4: that's fine, Like I said, you don't. Everybody doesn't have
• 41:26
  Speaker 4: to grow a social media paine.
• 41:27
  Speaker 3: Yeah, we got that was like a comment like somebody
• 41:29
  Speaker 3: put in the comments when we was shouting out Mike,
• 41:31
  Speaker 3: we shout out mic and it was like, well, if
• 41:32
  Speaker 3: he has fifteen hundred, you have eight thousand, why then
• 41:35
  Speaker 3: he do it for himself.
• 41:37
  Speaker 2: And that was one of the things. It's just like,
• 41:39
  Speaker 2: we don't.
• 41:39
  Speaker 3: He doesn't want to grow as past, right, We'd rather
• 41:41
  Speaker 3: like if and our team is just like, yo, if
• 41:44
  Speaker 3: the shot has this thing going, like, let's.
• 41:45
  Speaker 4: Just support them.
• 41:46
  Speaker 6: Yeah, So what you know, the funny thing is, And
• 41:48
  Speaker 6: to piggyback off that point that I always think it's
• 41:51
  Speaker 6: interesting because I've always really thought about like the disconnect
• 41:54
  Speaker 6: between people who want to grow their social media following
• 41:58
  Speaker 6: and actually doing it. And I think it's funny because
• 42:02
  Speaker 6: just because it's in an app they're looking for, you know,
• 42:04
  Speaker 6: apps are mostly here to you know, automate to make
• 42:07
  Speaker 6: things go faster in your life. So they think like, oh,
• 42:10
  Speaker 6: if I want to do this, there should be a
• 42:11
  Speaker 6: way to also automate that process. But that's not the case,
• 42:15
  Speaker 6: you know, it's it's not they don't really don't give
• 42:17
  Speaker 6: it the proper respect of like, yeah, that dude, who
• 42:19
  Speaker 6: got you know, even a fifty thousand you know, sweat
• 42:22
  Speaker 6: equity when into that.
• 42:24
  Speaker 4: And also too, it's so a lot of times so
• 42:27
  Speaker 4: like earn a Lesia, Right, So it took me two
• 42:29
  Speaker 4: years to grow my personal page from five hundred thousand
• 42:33
  Speaker 4: followers to right now I'm at eighty. But like let's say,
• 42:37
  Speaker 4: in January, I was at fifty thousand, So it took
• 42:40
  Speaker 4: me two years to grow my personal page from zero
• 42:44
  Speaker 4: pretty much to fifty. Earn Alesia I started because I
• 42:48
  Speaker 4: run the early Leisia page. I started earning Lesion in January.
• 42:51
  Speaker 4: It took me six months to scale earn a Lesia
• 42:54
  Speaker 4: from zero to seventy thousand. The reason being it's a
• 42:59
  Speaker 4: lot easier to scale a page when you already have
• 43:01
  Speaker 4: another page. Right. That's something that people don't realize enough either.
• 43:04
  Speaker 4: Even with starting a podcast. People try to start a
• 43:07
  Speaker 4: podcast with one hundred followers, you don't have an audience.
• 43:10
  Speaker 4: What are you who's gonna list all leverage? It's all
• 43:12
  Speaker 4: about it's easier to scale. It's easy to scale a
• 43:16
  Speaker 4: page from another page. It's also easier to scale a
• 43:21
  Speaker 4: brand as opposed to a person. People are more likely
• 43:26
  Speaker 4: to follow a brand page than they are a personal page.
• 43:29
  Speaker 4: And your leasure is growing faster at a faster rate
• 43:32
  Speaker 4: than my own personal page. People are more likely. It's
• 43:35
  Speaker 4: just human nature. I don't know why. People are more
• 43:37
  Speaker 4: likely to follow something that doesn't directly attached to one
• 43:41
  Speaker 4: person as they are to a one person's personal page.
• 43:47
  Speaker 2: And that of the point.
• 43:48
  Speaker 3: It's like, your leader has seventy thousand, right, I think
• 43:52
  Speaker 3: I might have just cracked a thousand.
• 43:54
  Speaker 2: But I'm like that's fine, right, Like I'm still fine.
• 43:56
  Speaker 2: Like there's there's no social equity that comes with that.
• 43:59
  Speaker 2: For me, it's like, rather build.
• 44:00
  Speaker 3: The brand, let shot build his personal brand and just
• 44:04
  Speaker 3: add value to what we're doing already.
• 44:06
  Speaker 6: Well, people want to be a part of something, right
• 44:08
  Speaker 6: right right, you know, you know, like you're you're buying
• 44:10
  Speaker 6: into it, Like I said to piggyback off you if yours,
• 44:13
  Speaker 6: If it's one person, they might like that one person,
• 44:16
  Speaker 6: but they're trying to buy into something bigger than that.
• 44:18
  Speaker 5: Earn your leisure is so much bigger. It's called the
• 44:21
  Speaker 5: t shirts. It's so much bigger than just like, oh
• 44:23
  Speaker 5: that's a good post.
• 44:24
  Speaker 4: You just exactly that and that, and that's fine. Yeah,
• 44:27
  Speaker 4: because your lesia grows, I grow also he grows. And
• 44:32
  Speaker 4: also that The last comment I'm gonna make on that
• 44:34
  Speaker 4: is the TeamWorks. As I said, I run the Early
• 44:36
  Speaker 4: Leasia page as far as putting a post, but I
• 44:38
  Speaker 4: have help so Troy. How the formerly that we have
• 44:41
  Speaker 4: for early Legia is that Troy sends twenty four hours
• 44:43
  Speaker 4: the Troy sends me articles in the morning, different financial articles.
• 44:47
  Speaker 4: Then I review the list of articles that he sends
• 44:50
  Speaker 4: me and I kind of pick which ones would be
• 44:54
  Speaker 4: good for earn lesion. I post it and then I
• 44:56
  Speaker 4: do like a short write up of it, so now
• 44:58
  Speaker 4: I don't have to look for articles. Troy does that,
• 45:01
  Speaker 4: he sends it to me, and then I do what
• 45:04
  Speaker 4: I do. So he's doing what he does best. I'm
• 45:06
  Speaker 4: doing what I do best, and we work together as
• 45:08
  Speaker 4: a team. It's as opposed to him trying to post.
• 45:10
  Speaker 4: That's true thing, you know.
• 45:12
  Speaker 3: No, I'm gonna tell you, like the first two weeks,
• 45:14
  Speaker 3: like I was like finding posts and i'd be up
• 45:17
  Speaker 3: at like five thirty, Like I told people, like I'm
• 45:18
  Speaker 3: up at five thirty. I know he's going to sleep
• 45:20
  Speaker 3: ft three, I'm making up at five thirty. And I
• 45:21
  Speaker 3: would try to write these things, and I'm like, you
• 45:23
  Speaker 3: know what, he's massive this, Like why I don't have
• 45:27
  Speaker 3: to reinvent this, Like I'm gonna let him be great.
• 45:29
  Speaker 3: I'm gonna take some of the load over him. Like
• 45:31
  Speaker 3: I'll just send him everything I find.
• 45:33
  Speaker 5: That's just a team.
• 45:34
  Speaker 6: Where a good team is it's not hey, I need
• 45:36
  Speaker 6: you to learn this, it's you're really good at this,
• 45:39
  Speaker 6: So we're gonna exactly down on what you do.
• 45:42
  Speaker 3: A lot of people are in trouble doing this. Like
• 45:43
  Speaker 3: way he's getting all the shinne he's getting all the shine.
• 45:45
  Speaker 4: He's eighty that.
• 45:46
  Speaker 3: I'm like, looking, that's my real brother. Like if you
• 45:49
  Speaker 3: see him, then you see me. That's what's how I'm feeling.
• 45:51
  Speaker 3: And it takes a lot of maturity and it takes
• 45:54
  Speaker 3: humility to like get to that point where it's like,
• 45:56
  Speaker 3: you know what, we're all winning.
• 45:57
  Speaker 2: If he wins, we're all winning, you know what I mean.
• 45:59
  Speaker 3: But like a lot of times in our community, we
• 46:01
  Speaker 3: don't work together and we can't do that it's like, wait,
• 46:03
  Speaker 3: he's shining.
• 46:04
  Speaker 2: Nah, I gotta shine too, Like, nah, he shines all shining.
• 46:08
  Speaker 4: Yeah. So that is my Instagram Growth to Tories step
• 46:14
  Speaker 4: by step booklet for you to get I G on tech.
• 46:16
  Speaker 4: And also one last thing, engagement is extremely important and everything.
• 46:20
  Speaker 4: Try to try to engage with your followers as much
• 46:22
  Speaker 4: as possible. Instagram lives is extremely valuable. That's a good
• 46:26
  Speaker 4: way to establish engagement. And then also comments. Just reply
• 46:31
  Speaker 4: to as many comments as you possibly can't reply to
• 46:33
  Speaker 4: me and dms as you possibly can't, especially in the
• 46:34
  Speaker 4: early stages because now like for us it's hard to
• 46:37
  Speaker 4: respond dms because we get so many. But in the
• 46:39
  Speaker 4: early stages when you don't have a lot, take your time,
• 46:42
  Speaker 4: respond to dms every single respond to comments because a
• 46:46
  Speaker 4: it helps your engagement, especially the comments, and then also
• 46:49
  Speaker 4: it's just it shows the people that you're actually.
• 46:52
  Speaker 2: Your care Yeah, and there's a face to it.
• 46:55
  Speaker 4: I cannot I cannot understate that, overstate that enough. Like
• 46:59
  Speaker 4: you have to have to engage and build a community.
• 47:03
  Speaker 4: It's not it's not just like you. It has to
• 47:05
  Speaker 4: be a community. So yeah, can we do one thing?
• 47:10
  Speaker 4: Can we do it? Like when you started your page
• 47:14
  Speaker 4: right like after the.
• 47:15
  Speaker 2: L A trip.
• 47:15
  Speaker 3: Like I don't know if you we spoke about this before,
• 47:18
  Speaker 3: but there was a there was like a movie that
• 47:21
  Speaker 3: we put together for you.
• 47:23
  Speaker 2: Yeah right. It was the original hashtag and aalsia. Can
• 47:27
  Speaker 2: we can we put that out this week?
• 47:29
  Speaker 4: Possibly?
• 47:31
  Speaker 2: Y'all gonna thank me later.
• 47:32
  Speaker 5: Yeah, it should come out.
• 47:35
  Speaker 2: It's great, that's great.
• 47:37
  Speaker 4: What he's referring to is dad. So yeah, we had,
• 47:39
  Speaker 4: like I said, I tried everything. So when I first
• 47:42
  Speaker 4: started the social media campaign, I have Mike. We filmed
• 47:46
  Speaker 4: like a mini movie and we had like too two
• 47:50
  Speaker 4: models and it was like a day in the life.
• 47:54
  Speaker 4: And I was like waking up my first screenplay, like
• 47:57
  Speaker 4: reading The Wall Street Journey working out. It's like it
• 48:00
  Speaker 4: was like traveling like through me throughout the course.
• 48:02
  Speaker 2: Of the day.
• 48:02
  Speaker 5: It's my favorite thing already.
• 48:03
  Speaker 3: Know I'm trying to tell you this idea we were
• 48:06
  Speaker 3: like working out.
• 48:07
  Speaker 2: He was like, we like literally wrote this. It was
• 48:10
  Speaker 2: great and we wrote it out screen see it.
• 48:12
  Speaker 4: And you know what, And I realized that we're gonna
• 48:15
  Speaker 4: promote it on Instagram. And I realized before I never
• 48:17
  Speaker 4: put it out, and I'm like, this is corny.
• 48:19
  Speaker 6: Like it didn't pass your test.
• 48:22
  Speaker 4: This is a little weird. This isn't Yeah, this isn't
• 48:24
  Speaker 4: what I want to do, right. I want it to
• 48:26
  Speaker 4: be more substance than just me paying models to just
• 48:30
  Speaker 4: run around with me. And you know what I'm saying, like,
• 48:31
  Speaker 4: it's not right. That's important, but no, that's important. But
• 48:37
  Speaker 4: I'm just saying that's important as far as substance. You
• 48:40
  Speaker 4: don't have restance. You don't have substance. Yeah, you gotta
• 48:43
  Speaker 4: have something.
• 48:43
  Speaker 2: So they're not gonna get it.
• 48:45
  Speaker 5: Uh, it's it's out there now. I don't know. I
• 48:49
  Speaker 5: mean people maybe string it out for as long as you.
• 48:53
  Speaker 4: Can drop it. One day, shout.
• 48:56
  Speaker 5: Out by the merch they're gonna do a packet.
• 48:57
  Speaker 8: You're gonna get a DVD with this. Yeah, shout shout
• 49:01
  Speaker 8: out to the crew. And I put that to the
• 49:03
  Speaker 8: other boy. All right, so now we're going to go
• 49:06
  Speaker 8: into into the app world. We're going to give some money.
• 49:09
  Speaker 8: Let's do it.
• 49:10
  Speaker 4: Talk about it in.
• 49:22
  Speaker 7: An illegal alien from Guatemala charged with raping a child
• 49:26
  Speaker 7: in Massachusetts. An MS thirteen gang member from Al Salvador
• 49:30
  Speaker 7: accused of murdering a Texas man of Venezuelan charged with
• 49:34
  Speaker 7: filming and selling child pornography in Michigan. These are just
• 49:38
  Speaker 7: some of the heinous migrant criminals caught because of President
• 49:42
  Speaker 7: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 49:46
  Speaker 7: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 49:51
  Speaker 7: crossings are at the lowest levels ever recorded, and over
• 49:54
  Speaker 7: one hundred thousand illegal aliens have been arrested. If you
• 49:58
  Speaker 7: were here illegally your you will be fine nearly one
• 50:02
  Speaker 7: thousand dollars a day, imprisoned, and deported. You will never return.
• 50:07
  Speaker 7: But if you register using our CBP home app and
• 50:10
  Speaker 7: leave now, you could be allowed to return legally. Do
• 50:13
  Speaker 7: what's right. Leave now. Under President Trump, America's laws, border
• 50:18
  Speaker 7: and families will be protected.
• 50:20
  Speaker 2: Sponsored by the United States Department of Homeland Security.