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How LVMH Defends Luxury Empire with Scarcity
In this episode of Business Strategy Talks, Lucas and Luna explore how LVMH, the world's largest luxury conglomerate, builds and defends its competitive moat through a masterclass in scarcity, brand control, and vertical integration. From the limited production of Louis Vuitton canvas bags to the acquisition of Tiffany for $15.8 billion, we dissect the mechanisms that allow LVMH to command premium pricing and maintain customer desire. We discuss the paradox of luxury: how deliberately restricting supply boosts demand, and how owning everything from raw materials to retail stores ensures…
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