Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 Quick Questions with Haley Russell, Founder of Chippin (part 2)
Transcript
- 0:00Welcome back. Here are the six quick questions. So question number one is what's your why? Why are you doing what you're doing?
- 0:18I am really excited and passionate about the ability to drive positive change, as we call it, PAW. And I saw that there was this huge problem and nobody was doing anything about it. And so I wanted to give it a go and figured, why not me? Exactly. Why not you? I love that. I love that feeling. Yeah.
- 0:45Well, not feeling like, you know what I'm saying. That thing. Question number two is what has been the number one marketing moment so far? The launch of our daily food was fantastic. We were able to really bring together...
- 1:07media, so we had a feature in Forbes. Our palm-bassadors shared out the launch of this wild-caught oven-baked food over all social channels and
- 1:21We had this awesome landing page about the next wave of pet food. And so I think the World Oceans Day, June 2021 for us was a moment in which we really brought together all of our learnings and put them on display in one single day.
- 1:41That is so super cool. And I love that you did it on one of those days that you can also like continue to celebrate, you know, throughout your life. Very special. Exactly. What's your go-to business resource when it comes to book, podcast or newsletter?
- 1:56I'm a big fan of crowdsourcing and tapping into a variety of resources. So I love talking to other founders. And so one thing that is my go-to is if I see somebody that I think is doing something really interesting, I will always reach out to them and try to get a one-on-one conversation.
- 2:22Love that. Networking is so key. So key. Question number four is how do you win the day? What's your AM or PM rituals and habits that keep you feeling happy and productive and motivated?
- 2:36I start every day by walking my dog. So Kingfisher and I go on a walk. I try not to look at my phone before that walk. So I have a no technology start to the day and time to move, enjoy, experience nature, bond with my dog. And then.
- 2:57Wait, wait, wait. Don't tell me you're going for walks in the morning at negative six degrees or 20. I think you said 20 Fahrenheit degrees. That's like he needs a walk no matter what. It's it's very cold here.
- 3:12He's 50, 55 pounds, so he can't just stay in my apartment. He has to go out. He has to go out. You get some cold therapies. That's what you're saying. You have cold therapy to start your day. Yeah, it's almost the equivalent of going into a freezing cold body of water.
- 3:31Oh my gosh. Sorry, I cut you off. Please continue. No, I mean, that's the big one. Try to start without technology, move my body, spend time with animals, eat great food for myself as well. Love it. All the good for the soul stuff. Question number five is, what is the worst money you've ever spent in the business?
- 3:55Small or large? The worst money. We've definitely made a handful of mistakes. I am not somebody who likes to dwell on things and always take it as a lesson learned and move forward. I think it's so... Worst money to me is something where you don't get any learnings and there's just nothing productive that comes out of it. So I feel like recently some of our...
- 4:23Some Facebook money spent maybe is the worst money that hasn't been productive. I hate that for you. That can be a real stinker. And question number six, last question is, what's been a major fail or mistake that you can share and how did you deal with it? I think as an entrepreneur, one of the things that I've learned, this is the first time that
- 4:48I am starting a company. I've worked at early stage companies. And so I tried to always take whatever I could that I didn't like about my past experience and avoid that to the best of my ability and starting Chippin. But being the one in the founder's seat, I've
- 5:07really, really realize the pace at which you need to act is so fast. And I think this is not specific, but I think one of the biggest things I can say that maybe helps from an advice standpoint is if something is not right, if it's your packaging or if it's a contractor that you're working with and it's not going well.
- 5:35Acting quickly has been one of my biggest learnings because it is rare that it gets better. It's usually just going to get worse. And so you need to just take action and move forward. You don't want to be impulsive. But I have learned much more so how to identify a problem and act swiftly because you don't have time to lose.
- 6:03Amen. I also love the word swiftly when you think about it. It's a great word. Thank you so much for taking the time to come on the show today and share your journey. I am so grateful. Thank you so much. Thank you.
- 6:25Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 6:49And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 7:12As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 7:29Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 7:53And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 8:16As always, please do subscribe, rate and review the show, and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.