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“Leave It Better Than You Found It”: J.J. Sorrenti's Franchising Leadership Journey
🎙️ From Library Directory Letters to CEO: J.J. Sorrenti Building Best Life Brands
In this episode, J.J. Sorrenti, CEO and board member of Best Life Brands, shares how a 1990 job search built on handwritten letters to CFOs led to a 35-year career spanning vitamins, tutoring, tanning, and business printing before he took the helm of a senior care franchise platform two days before COVID was declared a national emergency. J.J. opens up about a painful, public falling-out with the company that shaped his entire career, and how Best Life Brands grew from roughly 350 locations across three brands…
The skinny
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