148. Search Is Becoming Winner Take All. Are You Winning?
🔍 What happens when most searches never send anyone to your website? Ezra unpacks the three shifts reshaping local search in 2026: AI overviews answering questions before a click, local service ads pushing organic results down the page, and why the top spot now matters more than ever. You'll learn how to get cited in AI answers, whether LSAs fit your business, and where to focus as the clicks concentrate.
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