The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550

Marketing School - Digital Marketing and Online Marketing Tips · Feb 1, 2018 · 10m

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

Time-Stamped Show Notes:

[00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week

[00:38] #1: Check week over week search engine traffic.

[00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.

[01:42] #2: Check cost per acquisition.

[02:20] Look at gross profit LTB and fully loaded cap.

[03:00] If you are not improving your LTB, you can’t compete.

[03:25]…