Latest / Rethink Your Understanding
Engineering’s Business Value: From Black Box to Clarity
This episode is the first in a three-part series exploring the often-misunderstood role of software engineering, frequently dismissed as just a cost center. The AI hosts dive into my argument for adopting a product operating model and Value Stream Management to redefine engineering's value. By leveraging OKRs, teams can align their efforts with measurable business outcomes and customer impact. This shift requires intentional team design, emphasizing the movement of work to teams rather than individuals, enabling accurate cost tracking and demonstrating ROI. The ultimate aim is to transform…
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