Latest / Open The Gate / Ep. 2 : Ryan Lundquist - From Appraisals to Authenticity

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Ep. 2 : Ryan Lundquist - From Appraisals to Authenticity · Open The Gate

• 0:19
  Blake: Exactly so we're.
• 0:20
  Blake: Actually.
• 0:21
  Blake: We're talking through microphones, which is not how you're hearing us, but it's how it's recording, and you're talking through my phone, which is directly connected to the sound board, but you're hearing us through the regular microphone in our phone.
• 0:35
  Blake: So this is what happens when you leave two non tech savvy guys to order the wrong cable.
• 0:41
  Dan: Your sound quality is terrible.
• 0:45
  Ryan Lundquist: Hey, right on, right on.
• 0:46
  Ryan Lundquist: Well, I'm here for the ride, so so I'm good.
• 0:50
  Blake: Awesome.
• 0:50
  Blake: Well, thanks, ryan, appreciate it.
• 0:51
  Blake: What we'll do is we're, like I said, figuring the sound on the go, so we will play a little intro, say a little something, introduce you play your walkout song and then, when that ends, then we'll be as live as we are.
• 1:06
  Blake: But this is not live.
• 1:07
  Blake: So this is probably way less pressure than you're used to being on the evening news.
• 1:14
  Ryan Lundquist: Yeah, yeah.
• 1:15
  Ryan Lundquist: I'm like you know, I'm practically going to vomit.
• 1:18
  Ryan Lundquist: I'm so nervous.
• 1:20
  Blake: Well, that makes three of us so cool, man.
• 1:24
  Blake: Well, I appreciate you being here, we'll get started, and that's, I think, the best thing about this is.
• 1:28
  Blake: We're just figuring it out as we go.
• 1:31
  Ryan Lundquist: Yeah, it sounds good and I'll just kind of, you know, respond to you guys and we'll, you know hear for conversation.
• 1:36
  Ryan Lundquist: And how long is this like be for an hour?
• 1:39
  Ryan Lundquist: Like I just kind of give me a sense of timeline here.
• 1:42
  Blake: We're thinking like a half hour, if that works for you.
• 1:46
  Ryan Lundquist: Yeah, no, that's totally cool.
• 1:48
  Dan: It all depends on how elaborate of you want to be, buddy.
• 1:51
  Ryan Lundquist: Yeah, yeah, sweet, okay, I'm only yes and no answers.
• 1:55
  Ryan Lundquist: That's what I'm saying.
• 1:56
  Blake: It's a deal Good, we'll be done soon.
• 1:58
  Ryan Lundquist: I love it.
• 1:59
  Blake: It's a deal.
• 1:59
  Blake: Go right down the list, cool.
• 2:01
  Blake: All right, we'll get started.
• 2:02
  Blake: All right?
• 2:28
  Blake: Welcome to the second episode of Open the Gate.
• 2:30
  Blake: I'm Blake Bidelman and I'm here with my partner, dan Mirashi, and we are stoked to be here.
• 2:36
  Blake: We're doing a little better technically than we did last week, dan, but we're still struggling.
• 2:40
  Blake: We've got a couple of the wrong cables and we're piecing this together here today, but I'd say we're making a little bit of progress.
• 2:46
  Dan: The red lights on.
• 2:47
  Dan: We are, we are going.
• 2:48
  Blake: Yeah, we actually hit record this week before we recorded for nine minutes, so I would say that's actually a win.
• 2:53
  Blake: We are super excited for this episode.
• 2:56
  Blake: Today we have an all star guest you know him more than you probably know either of us and we're here to get to know him a little bit better today.
• 3:06
  Blake: So we are going to bring on our very first guest to the Open the Gate podcast.
• 3:10
  Blake: Very honored for him to join us, mr Ryan Lundquist.
• 3:16
  Ryan Lundquist: Hey guys, thanks so much for having me.
• 3:17
  Ryan Lundquist: I appreciate it.
• 3:18
  Ryan Lundquist: It's an honor to be number one too, so thanks.
• 3:21
  Blake: Absolutely.
• 3:21
  Blake: We're going to play your little walkout song here, Ryan, because we're figuring this out.
• 3:26
  Ryan Lundquist: Sounds good.
• 3:43
  Dan: All right, Ryan, ever long by Foo Fighters.
• 3:46
  Dan: One of the things Blake and I are both kind of jocks by trade before we got into this and walk up songs or something that mean a lot to an athlete.
• 3:54
  Dan: So we sent that to you and said, hey, pick a song that can kind of lead you in and that you would want to do.
• 4:00
  Dan: We want to be walking out of the tunnel too, so talk to us about ever long.
• 4:04
  Ryan Lundquist: So I'll say it has nothing to do with the lyrics.
• 4:08
  Ryan Lundquist: One thing about me is that I have all these favorite songs and I don't actually know the words even to most of my favorite songs.
• 4:16
  Ryan Lundquist: I think some people like just memorize words and it's more about the music to me.
• 4:21
  Ryan Lundquist: I don't know why I can't just like I actually literally don't know all the words to my favorite song, but I love the Foo Fighters.
• 4:28
  Ryan Lundquist: You know, I think when I was in high school, graduated in the mid 90s or early 90s, however, we'd say that grunge was huge, and obviously the Foo Fighters lead singer came from Nirvana and I just I saw them live in Sacramento a few years ago before their drummer passed away, saw them in Tahoe this summer and I did just a phenomenal band, dave Grohl If anyone hasn't read his book the Storyteller, it's just so good, and so you know I just love his vibe, love the music.
• 5:01
  Ryan Lundquist: It pumps me up and you know it's usually about number one or number two on my playlist, my Spotify recap.
• 5:08
  Ryan Lundquist: You know for the years that something Foo Fighters.
• 5:11
  Blake: That's awesome.
• 5:13
  Blake: So a lot of people know you, ryan, from Sacramento appraisal blog.
• 5:18
  Blake: Certainly almost anybody regionally here in real estate knows you.
• 5:21
  Blake: They know about your stats, they know about the big value add.
• 5:24
  Blake: But my big question for you is kind of how you got here?
• 5:27
  Blake: I want to know a little bit more about that because, quite frankly, you're a little bit different than a lot of folks in this industry.
• 5:32
  Blake: I feel like you give more in value than you take and probably pretty unique in terms of an appraiser being in the public eye.
• 5:40
  Blake: Not a lot of us in mortgage or the real estate agents deal with appraisers the way that we really get a ton of value from you.
• 5:49
  Blake: So tell me how this grew to you, being somewhat of a local celebrity in real estate.
• 5:54
  Ryan Lundquist: Well, I'll say first, I'm still waiting for the celebrity paycheck.
• 5:58
  Ryan Lundquist: But you know, I've been an appraiser for 20 years now and previously I was in various teaching roles and I think that when I became an appraiser, which was really by accident, I was actually a teacher at a private school and my wife got pregnant and we needed to do something for me to make more money.
• 6:20
  Ryan Lundquist: I knew some appraisers said would you train me?
• 6:22
  Ryan Lundquist: And that's basically how it happened.
• 6:24
  Ryan Lundquist: But I think what I was saying is that when I became an appraiser, I basically thought that you know, that part of my life was over.
• 6:31
  Ryan Lundquist: It wasn't even on the radar like that I would actually be able to share concepts or teach or anything.
• 6:37
  Ryan Lundquist: And you know, I didn't grow up with, like you know, math is my favorite class and I love stats, you know.
• 6:43
  Ryan Lundquist: But I think, over time, when I started a blog about 15 years ago, it's just.
• 6:49
  Ryan Lundquist: I just have an insatiable curiosity and every single week I'm learning something new about the market and I just I just want to share it.
• 6:58
  Ryan Lundquist: I want to have conversation and for me it's just about.
• 7:01
  Ryan Lundquist: I just want to be a resource to people, I want to share information that's helpful, tell the story of the market and you know.
• 7:09
  Ryan Lundquist: So I don't know.
• 7:10
  Ryan Lundquist: I mean it's kind of a weird thing.
• 7:11
  Ryan Lundquist: I think a lot of times appraisers are permits in the basement.
• 7:15
  Ryan Lundquist: Nobody knows about appraisers.
• 7:17
  Ryan Lundquist: I'd really like to see that change in my profession because I think appraisers have a lot to be able to share and there's definitely some value there.
• 7:25
  Ryan Lundquist: It's just a matter of you know, stepping out, maybe sharing what you know, and then the rest kind of snowballs, or it can at least.
• 7:32
  Blake: Yeah, that's awesome, I mean, I think that's very true, as, on the mortgage side myself, I think what you said is like about the hermit in the basement.
• 7:38
  Blake: That can be very much the feeling of.
• 7:41
  Blake: You've got everybody in the transaction, from the borrowers to the real estate agents, the lender, thinking oh gosh, you know when are they going to deliver their report of good or bad news here, what's it going to be?
• 7:54
  Blake: And really very little interaction with them, and I feel like that's far from how it is with you.
• 8:02
  Ryan Lundquist: Yeah, yeah, I mean I really believe in communication, but I would say if I was doing a bunch of lender appraisals, I mean there would be very little interaction there, just because there's rules in place to avoid the appraiser calling up the loan officer or the loan officer pulling a 2004 and saying, hey, bro, if you can meet this value, then I'll send the appraisal.
• 8:24
  Ryan Lundquist: And so you know that was bad news, and so you know there's kind of a reason why I think there's a disconnect because of some of the rules.
• 8:32
  Ryan Lundquist: But still there's this vibe, I think, in my profession where it's just it would be good for, I think, more appraisers to sort of get out in the public eye and be like hey, here's what we think, here's what we know, and you know, let's compare ideas.
• 8:46
  Blake: Yeah, and I think you do a fantastic job of that.
• 8:48
  Blake: So, like, certainly ethical.
• 8:49
  Blake: And you, you know, make your rounds in real estate here.
• 8:51
  Blake: People love hearing what you've got to put out and, quite frankly, you know you said something a minute ago about being curious.
• 8:57
  Blake: I feel like you really exude that in what you put out, and one of the things I like the most about your content is that you don't sensationalize things.
• 9:05
  Blake: You kind of pull back on the reins for people sometimes and say, hey, let's, let's not run with this stat and associate it with something that doesn't necessarily mean.
• 9:13
  Blake: And one thing I see you say a lot is like we're going to need more time, we're going to need more data, we're going to have to let this unfold, and certainly in the last couple of years it's been fun to watch you bring up things that came up a year ago, that people made these big, stark generalizations, and then you say, hey, let's, let's look how that played out.
• 9:29
  Blake: So can you talk a little bit about how you hold the statistics accountable?
• 9:34
  Ryan Lundquist: How I, how I do what with the stats?
• 9:36
  Ryan Lundquist: I missed that last part.
• 9:38
  Blake: I think, like how you hold the statistics accountable, basically, you don't let people run away.
• 9:41
  Blake: Take you know, take what you put out or just any kind of trend in the industry, and then say, hey, this would they extrapolate that out and and make a big case for whatever it is they want to sell, like it's a great time to buy a house, or interest rates are definitely going to come down, or any of the blanket statements that I think, more than ever, we're seeing right now in the industry.
• 9:59
  Ryan Lundquist: Yeah.
• 9:59
  Ryan Lundquist: So my goal is always to be objective and I'm neutral and my role as an appraiser Like I can't show favoritism to the buyer, to the seller or anything but when it comes to housing analysis and pulling stats on a massive scale, that really has helped foster, I think, what you know for me, where I would say I think I'm putting out good analysis because I'm not swayed by either side.
• 10:22
  Ryan Lundquist: And so when COVID first happened and some people were maybe sensationalizing it, trying to be ultra positive, I wasn't trying to be negative or positive to saying hey, you're the stats, or like today, I think that there's a lot of there's a rampant doomerism in housing and so, like Twitter can be a pretty toxic place sometimes and there's some time there's some people who they have a certain narrative where everything is going to crash.
• 10:47
  Ryan Lundquist: Or, on the other side, everything is rosy and wonderful and unicorns are.
• 10:53
  Ryan Lundquist: You know, we'll just dance with him in the forest.
• 10:55
  Ryan Lundquist: That would be weird.
• 10:55
  Ryan Lundquist: But I think that we have to avoid both and ask the question what is the market doing?
• 11:03
  Ryan Lundquist: What are the stats telling us?
• 11:04
  Ryan Lundquist: And how do these stats, how do they fit into the context?
• 11:07
  Ryan Lundquist: And so I think when stats are disconnected from a context.
• 11:11
  Ryan Lundquist: That's when they get sensationalized.
• 11:13
  Ryan Lundquist: And so when someone will look on YouTube and be like, hey man, there's this percentage of vacant units in the United States and then if just a little bit of these lists, it's going to flood the market, and I was like, well, but okay, you're being sensational because there's not a problem with vacancies right now, you know, and so I don't know.
• 11:32
  Ryan Lundquist: To me I'm just, as an appraiser, that's something that I'm committed to as a housing analyst.
• 11:36
  Ryan Lundquist: That's something I committed to, and I never view myself as sort of the police for the narrative, like I don't, I'm not busting anyone, I'm not the cop, you know.
• 11:45
  Ryan Lundquist: I just want to put out ideas and perspectives that are formed by the stats and I want to keep calling people to like hey, let's, let's understand this in the proper context so we can interpret it.
• 11:56
  Ryan Lundquist: Because, like I said, when we lack context, context, that's when we don't understand stuff and that's when we can get into trouble.
• 12:02
  Ryan Lundquist: And, you know, when we're not looking at the stats in a way that maybe you know they really show, show the trend that's happening.
• 12:10
  Blake: Yeah, I totally agree and I think that you do a very, very good job of that.
• 12:14
  Blake: You mentioned something about, you know, people making national headlines applied to their specific markets, and I think that, because of the information that you provide is so hyper local, down to the city or county or zip code, it's really fantastic for people here in this market that make their living doing this or that want to move to this market or buy homes here, to really take that to heart and just know that, a this is accurate, b it's just statistical and I can make some inferences or not.
• 12:41
  Blake: And then, c this is really the market I'm dealing with, not what's happening in Cleveland or Seattle or anywhere else, and so I think that's one of the things that makes you really unique in the, in the perspective that you give.
• 12:51
  Ryan Lundquist: No, I appreciate that, and if I could just add one thing, I would say that when we're objective and when we have a neutral stance on stats, what it does is it helps us build credibility and trust with clients.
• 13:03
  Ryan Lundquist: And so I think sometimes when, like when there's doomerism or rose colored lenses, what it does is it breaks down trust over time, because people are like oh, you have a slant and that's the way you're viewing things, and so it just.
• 13:17
  Ryan Lundquist: It's a very short-sighted approach to business and I think we have to take a sort of a long marathon approach to be like how am I going to build trust with clients with what I say and with really the story the stats are telling?
• 13:31
  Dan: Yeah, man, I Ryan.
• 13:32
  Dan: We, like I said your, your insights been so, so incredible over the years.
• 13:36
  Dan: I've been a huge advocate of yours and what you did, like you mentioned through COVID.
• 13:40
  Dan: I want to.
• 13:42
  Dan: Blake and I were joking as we were, as we're getting ready for this interview today, and we said you know, ryan posted something today looking for for advice on how to get how to get his videos into the algorithm, and Blake and I both looked and I think I shot you a screenshot of your 3000 views on all your videos and you're 10 Xing us both, so yeah, two guys that use this social media fair amount in their own business, and you're the one out there asking for help.
• 14:04
  Blake: So I think that speaks to the kind of guy you are.
• 14:08
  Ryan Lundquist: Oh man, hey, I just I'm just trying to figure out a video for intrus.
• 14:11
  Ryan Lundquist: Um, you know what I've recognized, is it my?
• 14:14
  Ryan Lundquist: I love writing once a week, but I've got to put out video and I've hated the idea that I have to fit into this sort of package.
• 14:23
  Ryan Lundquist: I hate all the stupid little um.
• 14:25
  Ryan Lundquist: Um, you know shots everyone has to take on YouTube of themselves with their mouths open, acting surprised about some sensational stat.
• 14:33
  Ryan Lundquist: I just don't want to play that game.
• 14:34
  Ryan Lundquist: But I've also realized it like, hey, I actually need to put out video.
• 14:38
  Ryan Lundquist: And so I've been doing that for the past few months and I don't know how I hope I can grow that.
• 14:43
  Ryan Lundquist: Um, that's the goal.
• 14:45
  Blake: Good, and what is?
• 14:46
  Blake: What is your goal with that?
• 14:47
  Blake: I mean what?
• 14:47
  Blake: Why, um, not a departure from the blog, but why, in addition to that, with video?
• 14:51
  Blake: Why do you think that's so important?
• 14:53
  Ryan Lundquist: Well, I think to you know, it's like if I was a fisherman I hate fishing, but, um, if I was a fisherman, I need to go where the fish are, and I think that's really that's where people are, and the algorithm is favoring video, whether it's obviously YouTube or Instagram or Facebook.
• 15:11
  Ryan Lundquist: Um, you know, even LinkedIn video can be good there, and so for me, I've got to watch that and go.
• 15:17
  Ryan Lundquist: If this is the way the market's moving, I better move with it, and personally I've been insisting it for a long time, and so I just think I finally came to play something like okay, look, I've got content.
• 15:29
  Ryan Lundquist: I just need to put out one video once a week.
• 15:32
  Ryan Lundquist: I can probably have it related to a stat that I've already shared or something that I think will scratch the itch of where people are at, and so I'm not reinventing the wheel, I'm just going.
• 15:41
  Ryan Lundquist: Okay, ryan, you know time to share something at least, and so that's where I'm at and that's.
• 15:47
  Ryan Lundquist: You know, it's just really been a few months of that.
• 15:49
  Ryan Lundquist: I don't know.
• 15:49
  Ryan Lundquist: I'm having fun.
• 15:51
  Dan: Yeah, hey, Ryan, I wanted to touch on you'd mentioned, you know, the, the, the toxic, the toxicity in the, uh, in the Twitter space, Um, have you?
• 15:58
  Dan: Have you dabbled in the new, um, the new Instagram?
• 16:03
  Dan: Uh, threads, uh, not slides, threads, threads, I'm sorry, threads, yeah.
• 16:09
  Ryan Lundquist: Yeah, yeah, I'm on threads also.
• 16:11
  Ryan Lundquist: Um kind of seems like I don't know I'm still trying to figure that out but, um, one thing that I noticed is that it seems a little easier to connect with some people through threads, and so it's definitely not doesn't have toxic Twitter vibes, Um, but it also kind of feels like I'm putting stuff out there and there's there's not this built in conversation either, and so, but, yeah, I'm definitely there.
• 16:37
  Ryan Lundquist: I'm like mildly optimistic about it, but you know, not all my eggs are in that one basket.
• 16:43
  Dan: Who who's got who's got your interest on social media.
• 16:46
  Dan: What platform is there one that resonates more with you than others?
• 16:50
  Dan: I mean, obviously we're all individuals, but just curious yeah.
• 16:53
  Ryan Lundquist: So I'll say this I think Twitter is very toxic in terms of the doomerism side, but it I think it has the best housing data out there in terms of different economists and housing analysts I follow, and so I think that I really, really like being a part of that.
• 17:12
  Ryan Lundquist: Facebook's algorithm is fine, but I don't know, I think I learn the most and participate the most when it comes to Twitter, but I mean for me, LinkedIn, facebook, twitter, instagram, and then you know, Threads is sort of the redheaded stepchild.
• 17:27
  Blake: The new kid on the block, brian.
• 17:29
  Blake: That's awesome.
• 17:29
  Blake: I want you know one thing that you said there.
• 17:31
  Blake: That surprises me a little bit but I've run into this time and time again with some of the partners in the industry is, you know, dan and I do a fair amount of stuff on social media and neither of us are champions out of, but we're pretty consistent and we try to build relationships through that or take the connections we make online offline.
• 17:48
  Blake: But one of the things that I really hear from agents, whether they're new and young or tenured and older or some combination of the two, is that this imposter syndrome of you know, I have information but I don't want to go online and share that, or I don't want to turn the camera on me.
• 18:01
  Blake: And so it just surprised me a little bit that even you, someone who is very intelligent and who knows their craft very well, who adds a ton of value, gets invited to speak to professionals, and you have that sense of and you know, and a guy who's on the evening news.
• 18:17
  Blake: You have that sense of man.
• 18:19
  Blake: I've got to push myself to get on social media.
• 18:21
  Blake: So I just think for all the people that are listening that that feel that fear sometimes that they're not ready to get out there.
• 18:27
  Blake: If Ryan can do it, and even have some trepidation about it, then I feel like that's where we're all going as an industry.
• 18:33
  Ryan Lundquist: Oh man, I'm so glad you said that.
• 18:35
  Ryan Lundquist: I mean, I feel that, yeah, to my core, where I'm like, oh, you know, I'm self-conscious about how I look, or defects, or like, hey, I'm not at my ideal weight, or like you know, yada, yada, yada, we can go down the list, but it's sort of like you just have to put yourself out there.
• 18:51
  Ryan Lundquist: That's why I mean, like I said, I've had a weekly post for the past 15 years, like it's something that I've committed to and I'm committed to putting all the stuff out there on socials.
• 18:59
  Ryan Lundquist: But video feels more vulnerable.
• 19:02
  Ryan Lundquist: But I don't know, it's just, it's just all part of that thing.
• 19:06
  Ryan Lundquist: Just, you know, I was just talking with someone on Instagram the other day who said, yeah, I'm just so afraid of you know, I just don't like how I look or how I sound, and I'm like, hey, I can relate to that.
• 19:16
  Ryan Lundquist: You know, I don't watch when I do interviews on media.
• 19:19
  Ryan Lundquist: I don't, I might watch them once or I might not watch them at all, because I cringe and I'm like, oh my gosh, what do I look like, what do I sound like?
• 19:27
  Ryan Lundquist: I'm just not.
• 19:29
  Ryan Lundquist: I don't know, it's cool to do, but I don't.
• 19:31
  Ryan Lundquist: I struggle with that, just like anyone else.
• 19:34
  Dan: That's so wild.
• 19:34
  Dan: I heard this a few years back and it was so spot on someone.
• 19:39
  Dan: It was like a real estate office meeting and they were like you know, if you don't like the way you look or sound on video, get over it, because that's the way that you look and sound, because the technology is advanced so much by now.
• 19:49
  Dan: And I was like, well, that was.
• 19:50
  Dan: That was actually kind of the impetus that pushed me over the over the over the edge and got me doing some video and and just coming to terms with with that's what it was.
• 19:57
  Dan: And then we got nice microphones for the podcast and I and I like before it's and you can't see our faces anymore.
• 20:03
  Blake: So we just, yeah, we hacked it, you can't see us, and then we try to get our voices to sound nicer.
• 20:08
  Blake: So that's, that's awesome, and I think that one of the things that shines through, really, when I got to meet you in person, ryan and I this is gosh, you do so many events and I don't remember even what it was, but something at P car, where you came, and I felt like we had talked a little bit online through Instagram and through some back and forth comments on things over the year, and when I got to meet you in person, you were exactly the guy that I saw in your videos.
• 20:34
  Blake: That I kind of inferred from the conversations we have.
• 20:37
  Blake: I just feel like, in a world where social media is all about filters and presenting your best self all the time, I think one of the things that I love about you and was excited to talk to you about was you seem like yourself in multiple mediums.
• 20:50
  Blake: So you know, I think you're ahead of the game there, but you know Dan can probably say that the same thing is you seem like the same guy online as you are at a presentation as you are in this podcast.
• 21:02
  Ryan Lundquist: Hey, I mean, that's, that's a huge compliment and I mean, honestly, that's that's my goal.
• 21:06
  Ryan Lundquist: You know I'm not, you know, salesman, so to speak.
• 21:10
  Ryan Lundquist: I'm not trying to, like you know, have this pitch and sell stuff, but it's more like hey, I want to provide some value and, and I'm always like, one of the things about social media is that it can get so toxic sometimes because I think people forget that they're interacting with actual humans.
• 21:28
  Ryan Lundquist: It's like you can never strip away or let the anonymity of the internet sort of become your deal, where you're being mean to people and I just, I just that just bothers me so much.
• 21:40
  Ryan Lundquist: And I do want to be authentic and I keep reminding people.
• 21:43
  Ryan Lundquist: I have a pool table now.
• 21:45
  Ryan Lundquist: You know, if you're not freaky, come over, let's hang out, let's play pool.
• 21:49
  Ryan Lundquist: But if you want to pick my head and you know, have me do a market update, I'm not down with that.
• 21:54
  Ryan Lundquist: I just want friends, I want relationships.
• 21:57
  Ryan Lundquist: That's all that matters.
• 21:58
  Dan: That's awesome, man.
• 21:59
  Dan: Well, and, and Ryan, I mean just to to echo that I mean again, one of the reasons that that I've enjoyed our friendship so much is is just because of how, how accessible you are and how knowledgeable and insightful.
• 22:10
  Dan: I remember the first, the first time you and I actually met face to face.
• 22:14
  Dan: I think you would invited me over and we actually had a beer in your garage and it was.
• 22:17
  Dan: It was awesome, man.
• 22:18
  Dan: Now that's where the, that's where the, that's where the pool table is now so, so that's super exciting to watch.
• 22:24
  Dan: I mean how accessible, how open and just, you know, transparent you are with your family and your dogs and all that stuff.
• 22:29
  Dan: It's so appreciated, I think, in the, in the industry here locally.
• 22:33
  Ryan Lundquist: No, appreciate it.
• 22:34
  Ryan Lundquist: Hey, right back at you guys doing an awesome job, you know, on socials and being personable.
• 22:39
  Ryan Lundquist: Seems like it's.
• 22:40
  Ryan Lundquist: It's not that hard, right?
• 22:41
  Ryan Lundquist: I'd have to like takiego JA Didiergood een prardunsle Pavét tant opb le bald Taft is like you know be you know, be ourselves and you know, tell people how we're.
• 22:47
  Ryan Lundquist: You know what's going on in life, right.
• 22:49
  Blake: Yeah, I think so, and I don't think there's anybody in this industry that, certainly in the last couple of years, hasn't had a struggle of some sort and even at times are good right, I think a couple of years ago people were struggling with I can't have a family life balance because I'm working too much, because the market's too odd.
• 23:02
  Blake: Now it's I'm worried about paying my bills, or, you know, should I?
• 23:05
  Blake: at least that new BMW X5 or whatever, whatever that is.
• 23:09
  Blake: But I think one of the things that you do pretty well on there and that I appreciate and I'm drawn to is that you just seem like you're living your life authentically.
• 23:16
  Blake: We get to know a little bit about your family you got a twin brother.
• 23:19
  Blake: It's fun to like get to know somebody a little bit through the internet, but then also have them be a part of your local community.
• 23:24
  Blake: You don't have that total anonymity and I feel like even through social media you've created opportunities to get together with people for walks or to support people in sobriety or you know why.
• 23:35
  Blake: Why have you done that when a lot of other people have not?
• 23:39
  Ryan Lundquist: You know, I don't know.
• 23:40
  Ryan Lundquist: I mean I don't want to paint myself into like I'm like Mother Teresa of the, mother Teresa of Appraisers, you know I, I mean here's the truth and it's not false humility I'm profoundly flawed.
• 23:54
  Ryan Lundquist: I have so many issues and you know, and that's just the truth of it I feel like the older I get, the very little I really know about life and the very and I feel like I have very few things down and truly.
• 24:07
  Ryan Lundquist: That's not false humility, you know.
• 24:09
  Ryan Lundquist: But people first.
• 24:10
  Ryan Lundquist: You know businesses about relationship, it always has been, and we can never put deals in front of people Like that's the bottom line, you know.
• 24:18
  Ryan Lundquist: And so that's why it's like in a lot of my market talks I kind of combine sort of marketing in there too and and just, you know talking about life and and you know, making it through.
• 24:28
  Ryan Lundquist: This I would call what's a real estate recession with volume.
• 24:32
  Ryan Lundquist: That's just missing, and I think it just reminds everyone that this is about people.
• 24:37
  Ryan Lundquist: You got to put people first and, frankly, in this market you got to expand your network to.
• 24:43
  Ryan Lundquist: You know, get more people in there.
• 24:45
  Ryan Lundquist: You know it's a market if you already know many times more than yes, and so you need a bigger network and the best way to serve a network is to be personable, to care about people, to be authentic, at least for me.
• 24:57
  Ryan Lundquist: You know, maybe, like some people with you, know douche baggueries, you know selling slogans.
• 25:03
  Ryan Lundquist: Maybe maybe that works on some people, but that's just not my vibe.
• 25:06
  Ryan Lundquist: I don't want to project me on others, but I just feel like being good to people and being kind, like those things are, it's so meaningful.
• 25:15
  Ryan Lundquist: And and I always tell people like hey, if we're in a downturn right now, you're going to have a lot of clients and say no right now, but how are they going to remember you through this time?
• 25:24
  Ryan Lundquist: And you know, I think that you know, maybe you don't do business with some people while they're on the sidelines, but how are they going to remember you?
• 25:32
  Ryan Lundquist: I think that's a really, really powerful question.
• 25:34
  Blake: Yeah, absolutely.
• 25:35
  Blake: I think that's great advice.
• 25:36
  Blake: I think one of the questions Dan and I have for you too is like what you know, what's your advice for a new real estate pro and obviously we're in a really unique time to come into this industry but, aside from being kind, what are some of the things that you see that work well, that you know other than being kind, genuine and then sounds like expanding your network?
• 25:54
  Ryan Lundquist: Just do TikTok dances, that's all you need to do.
• 25:58
  Blake: I feel like I'm not even seeing that many of those anymore.
• 25:59
  Blake: That was the rage for a while, and then I feel like maybe we should swing back to that, just for a laugh.
• 26:05
  Ryan Lundquist: Yeah, yeah, thank God that my kids would destroy me if I had TikTok online, so I would.
• 26:10
  Ryan Lundquist: Those would be shared at my funeral someday too, so I should.
• 26:14
  Ryan Lundquist: I'm just going to avoid that, but you know, I think that for anyone, I think one of the things all the above that we've talked about but know the market well, okay, there's, be a student of the market would be my advice, and there's always something new to learn.
• 26:28
  Ryan Lundquist: And let's say, surround yourself with you know people who are sharing context.
• 26:33
  Ryan Lundquist: That's objective, and so, whether that's me or on a national scale, if you're following people like Lance Lambert or Mike Simonson or Rick Polacius Jr and stuff that John Burns Real Estate Consulting puts out, I mean, I think there's all these voices around and find the people who like, hey, this is my tribe of data.
• 26:52
  Ryan Lundquist: That helps.
• 26:54
  Ryan Lundquist: But otherwise, I think that one thing that people often do in real estate, it feels like, when I look at marketing, like everyone's just copying each other.
• 27:02
  Ryan Lundquist: You know it's like, oh, here's the latest thing and I better do that, and I just feel like that's cool.
• 27:09
  Ryan Lundquist: But you know there's there's a lot of space in real estate to just be yourself and to you know, maybe, you know, do something that nobody else is doing, and so if you have a certain passion, as long as you're keeping your clothes on like your business, yeah, if it's your only fans there's a guy I follow on Instagram.
• 27:29
  Ryan Lundquist: He's known as real escapes and he's a skater in, I think it's Denver, and it's so wild to see like he's skating constantly at the skate parks.
• 27:39
  Ryan Lundquist: And then he'll be like and DM me.
• 27:41
  Ryan Lundquist: Slide in my DMs if you want to buy a house or whatever.
• 27:43
  Ryan Lundquist: I'm just like I could not pull that off, I would be so cringy, but it's just to me.
• 27:48
  Ryan Lundquist: I like that.
• 27:49
  Ryan Lundquist: He's incorporating that, and some people might be, you know, they walk or job or they're, you know, raising young kids or whatever it is.
• 27:56
  Ryan Lundquist: I just feel like we can sort of bring stuff that we're passionate about into our career.
• 28:02
  Ryan Lundquist: So it's not so, you know, stuffy and maybe so it's more personable, but it's like that takes courage because you think how am I going to be perceived and you know, instead of just a step out there.
• 28:13
  Blake: I think that's awesome too and I think what you just that last part you said of the fact that you know people get to know you, and I think, with AI coming down the pipe, with realtor commission changing, with so much unknown on the frontier of real estate, I think that there will always be a need for human connection, because we like to connect with other humans, we like to be treated kindly, we like to have somebody validate our opinion and, as much as I think things are going to change with technology in the few years here, you know, conversations like this and relationships with folks like you are why people like to do business and sometimes why they might even pay a premium in the future to do that.
• 28:47
  Ryan Lundquist: For sure.
• 28:48
  Ryan Lundquist: Yeah, we're like say like Dan, showing up to every single freaking you know real estate meeting, that he's there and that that means something you know, but it's.
• 28:57
  Ryan Lundquist: Can I say one more thing, is it?
• 28:59
  Ryan Lundquist: It's hard when you compare yourself with a superstar, like I think about you know, I can I'm not going to list names, but you know there's five or six like superstar.
• 29:10
  Ryan Lundquist: You know realtors who are just absolutely crushing it and that's just, it's an unattainable bar, and so I'd say that the bar of comparison is only yourself.
• 29:18
  Ryan Lundquist: And so I don't know, it's almost comforting and they're like, hey, I can't do what this person's doing, and whether they're a renowned artist and a realtor or whatever, like, I can't compete with that, and so let me do my own thing.
• 29:30
  Blake: Yeah, that's all.
• 29:31
  Blake: That's all you can do, but I do think that is a really tough thing to do, probably in life in general, but certainly in this industry where metrics and volume and numbers speak so highly.
• 29:39
  Blake: It's really hard, I think, for people myself included, I mean, I'm not, I mean from that to to focus on.
• 29:45
  Blake: All I can control is my actions and the way that I'm going to build relationships and treat people and clients, not to go too far down the rabbit hole.
• 29:53
  Dan: But I mean think about our kids and the world that they live in, with social media and staring at everything that everybody else is doing.
• 29:58
  Dan: So it's super crazy.
• 29:59
  Dan: So, hey, ryan, we totally respect your time and we want to be respectful, but we have one question that we want to ask every single guest that comes on this podcast, and we're going to hit it with you right now.
• 30:09
  Dan: If you could be a, if you could be anyone, dead or alive for one day, who would it be?
• 30:16
  Ryan Lundquist: Boy, well, I would say this it would be really interesting if I was able to be my wife, but I'm not sure I really want to know everything that she thinks and I'd be like, oh my gosh.
• 30:28
  Ryan Lundquist: And I thought I was really wrecked, but I would say this Tony Hawk 100%.
• 30:33
  Dan: Nice.
• 30:34
  Ryan Lundquist: I grew up.
• 30:35
  Ryan Lundquist: I grew up skating in Southern California and I follow an ungodly amount of skaters pro skaters today on Instagram, and I don't know if it's a midlife crisis or I'm just trying to relive the glory days, so to speak, but I would love to sort of see what he does and you know, to he's just seems like a really cool guy and you know, signing skateboards and hiding them and people find them, and so that would that would be my answer.
• 31:00
  Ryan Lundquist: Forget that Elon Musk's in the billionaire is like yeah, yada, yada, yada, let's let me do some.
• 31:04
  Ryan Lundquist: You know, get some cool air at 50 plus.
• 31:07
  Dan: Tony's doing okay for himself, financially as well.
• 31:10
  Blake: Yeah, he's done All right.
• 31:12
  Dan: Yeah, that was actually I was actually at the X games when Tony Hawk did the 900 that day.
• 31:17
  Dan: Yeah, super cool.
• 31:18
  Blake: I mean, I think you could pick that up too, ryan.
• 31:20
  Blake: I mean appraisal.
• 31:21
  Blake: We can find you online, we can find you at P car and we can find you in the skate park and working on your 900 and never too old for that.
• 31:27
  Ryan Lundquist: There we go, let's do it.
• 31:28
  Ryan Lundquist: New marketing plan?
• 31:30
  Blake: Absolutely, we can.
• 31:31
  Blake: Yeah, you can even brand the the elbow pads in the helmet.
• 31:33
  Blake: Get some sponsors.
• 31:35
  Ryan Lundquist: Oh man, I'd be lame with elbow plan.
• 31:37
  Ryan Lundquist: You know, maybe I could get a tattoo, so that'd be perfect.
• 31:40
  Blake: Yeah, be awesome.
• 31:40
  Blake: Well, ryan, this has been awesome.
• 31:42
  Blake: I appreciate so much and when we reached out, you were so kind of, you know, donate your time to be here with us today.
• 31:48
  Blake: It's get.
• 31:49
  Blake: It's awesome to get to know you a little bit better.
• 31:51
  Blake: If you do not follow Ryan, then you probably aren't listening to this podcast, because if you're in real estate locally here in the Sacramento area, you definitely know who he is.
• 31:58
  Blake: But if you don't, how can they find you, ryan, and how can we support you as a community, because you offer so much to everybody else?
• 32:05
  Ryan Lundquist: No, that's so cool.
• 32:05
  Ryan Lundquist: So I met Sack Appraiser on those socials.
• 32:08
  Ryan Lundquist: Otherwise I write once a week at sacramentoappraisalblogcom, and all of the run.
• 32:14
  Ryan Lundquist: If anyone wants to reach out you got appraisal questions or you have market questions hit me up, no problem, text me first and then if we need to talk on the phone, sweet.
• 32:24
  Dan: Very cool man.
• 32:25
  Dan: Well, ryan, thank you again so much and we can't wait to have you back on down the road.
• 32:32
  Ryan Lundquist: Hey, thanks, guys, and good luck.
• 32:33
  Ryan Lundquist: I'm rooting for you.
• 32:34
  Ryan Lundquist: I can't wait to see how this evolves.
• 32:36
  Blake: Thanks so much, ryan.
• 32:37
  Blake: Appreciate it All.
• 32:38
  Blake: Right, that's our second episode of Open the Gate Again here with Dan and Blake, our awesome host, or our guest today, excuse me, ryan Lundquist, and that's us signing off.
• 32:47
  Blake: I hope you guys have a great week.