328. Kat Cole, CEO of AG1
Today, I'm joined by Kat Cole, CEO of AG1.
Evolving from a $160M single-SKU brand to $500M+ revenue, AG1's in hypergrowth mode — adding flavors and sleep aid AGZ, entering Costco, and investing $30M in clinical research.
In this episode, we discuss building foundational capabilities before scaling complexity.
We also cover:
Handling criticism and competition
Insights from early operational mishaps
Strategies for retail expansion and packaging redesign
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The skinny
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