How ‘Swiftonomics’ May Finally Break Ticketmaster’s Spell
Back in the days when bands like Led Zeppelin or The Who toured America, teens lined up overnight at ticket booths, hoping for great seats when the window opened. As time went on, the queue moved to the telephone and ultimately online. All the while, one company increased its grip on the live-event market. That company is Ticketmaster.
But that could change thanks to Taylor Swift. Having waited years to see her live again, millions of fans were blocked by a combination of crushing demand, technical breakdown and the ascendance of bot-buyers who funnel tickets to a secondary market that…
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