Live From Shoptalk | Meta's Alicia LeBeouf On Driving Growth With Social Ads, Reels & Retail Media
In this Omni Talk Retail interview at Shoptalk 2024, Alicia LeBeouf, Head of Industry for Retail and E-commerce at Meta, dives deep into how the social media giant is helping retailers and brands drive growth through advertising, innovative features like Reels, and the evolving landscape of retail media networks.
Discover how Meta proves the "halo effect" of ads on its platform, with 82% driving in store outcomes. LeBeouf shares insights on Meta's unified commerce solutions, which combine retailers' first-party data with Meta's extensive user base across Instagram, Facebook, and WhatsApp, to…
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