Latest / Age Defiantly with Mark Young / [Ep 24] Daily Nutrition in Seconds - Is Algae the Real “Fast Food:? | Dr. Catharine

Transcript

[Ep 24] Daily Nutrition in Seconds - Is Algae the Real “Fast Food:? | Dr. Catharine · Age Defiantly with Mark Young

0:00
Welcome to Performance Driven Living, the podcast where we question everything.
0:05
We don't tip to around tough topics, we walk right into them, not to provoke, but to
0:11
get closer to what's real.
0:13
You might not agree with everything you hear, and that's okay.
0:17
The show isn't about being right, it's about being real.
0:20
These conversations are meant to stretch your thinking, challenge assumptions, and spark
0:25
something deeper.
0:26
The views shared are those of our guests and may not reflect those of the host or team.
0:32
And while we dive deep into health, performance, and transformation, this is not medical advice.
0:38
Talk to your doctor before making changes to your health or lifestyle.
0:42
Take what lands, leave what doesn't, but whatever you do, don't stop questioning.
0:55
We are here at the Changing Life Indestiny Conference in Plano, Texas, and we are recording
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for Performance Driven Living, the podcast, and I have the honor of talking here with my
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longtime friend, Katherine Arnston, from Energy Bits, and Katherine says that she loves
1:14
me to bits, and she even put it on her shirt for me.
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I do, I do.
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I love everyone to bits.
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Katherine.
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But mostly you.
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Oh, well, naturally.
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So, Katherine, I have to tell you, like, how do I want to phrase this?
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Like, you talk about, I know exactly, like, I've known you in your brand for years now.
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We see each other at all these things.
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We've shared Uber rides even.
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The reality is that you talk about a topic that no one wants to talk about, and it's
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kind of one of those things where you've marketed something that no one ever even considered
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to be a thing.
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And for those of you who don't know Katherine Arnston, she is the science, and the brains,
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and the energy, and the creative, and she's everything behind a brand called Energy Bits,
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which is literally algae.
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Yes, we sell algae tablets, spirulina and chlorella algae tablets.
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Nothing else.
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That's all we do.
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We are algae experts.
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But most people's experience with algae is trying to clean it off the fish tank, right?
2:12
Oh, I know.
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And you're eating it.
2:14
Yeah, yeah, yeah.
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You need to first connect some thoughts there.
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What made you want to lick the fish tank?
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Well, I was mining my own business with a corporate career, and then 16, 17 years ago, my
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younger sister in Canada, because I'm actually Canadian, developed breast cancer.
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She's completely fine.
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She completely healed.
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But her oncologist told her to change her diet to an alpha-line diet, because it would
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help with her healing.
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They didn't tell her what an alpha-line diet was, or why it was good for her.
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So my sister called me because I love her.
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And I wrote a little book called the algae love story, which we can talk about later on,
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because it was started with love.
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But it turned out that alpha-line diet was a plant-based diet because of the phytonutriens
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that built your immune system, because she was going through chemotherapy.
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And also it turns out there's a scientist by the name of Otto Warburg, who won a Nobel
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Prize in the 30s for discovering that cancer cannot exist in cells that are slightly alkaline.
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So I have to believe that's the other reason why she won an alkaline diet.
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Anyways, I found her foods to eat, would not to eat, she did go through chemo completely
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healed.
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I started learning about plant-based nutrition.
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This was 16 years ago.
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Nobody was talking about plant-based nutrition then.
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I thought this is too powerful.
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I gave up my corporate career.
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I went back to school, studied nutrition.
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And then I taught plant-based nutrition at corporations and hospitals for a year, trying
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to get people to eat more vegetables.
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And this is what truly led me to algae, because as I was telling people what to eat and
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why it was important for them.
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I said, oh, I know, my mother's been trying to get me to eat more vegetables, but I don't
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like the taste or gives me gas or my kids won't eat them or I throw them away.
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So I thought, okay, I have to find something that gives people the nutrition, the healing
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properties of vegetables without any of the downsides, without the lectins, the oxalates,
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the other down negative nutrients.
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And I just went back to everything I'd found for my sister.
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And when I got to algae, that's when the miracle happened.
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First of all, it's the most alkaline food in the world, it's the most nutrient-dense
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food in the world.
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We have a quote from NASA that says, one gram of algae has the same nutrition as a thousand
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grams of fruits of vegetables, one to a thousand.
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There's 100,000 studies documenting health benefits of algae, reducing inflammation, preventing
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heart disease, preventing cancer, preventing Alzheimer's, preventing stomach distress, improving
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sleep.
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Absolutely, every single health issue that we currently face has been proven in science
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to be corrected or prevented by the nutrients found in algae, many of which aren't found
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in any other food in the universe.
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And algae's been used in Asia for 60 years because algae is not ponds gum, it's an agricultural
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crop.
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Yes, it's everywhere, but it's grown as an agricultural crop.
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And here's the best part, it's grown and pressed into these little tiny tablets.
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And so each one of these tablets has the same nutrition as an entire plate of vegetables.
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And most people swallow them, but I chew them.
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So while I'm talking to you, Mark, I just have to play the vegetables.
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This is the future of fast food.
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So it's not ponds gum, although it does clean up your beaches and it cleans up your
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body too.
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Algae is the clean up group, but it has the highest concentration of protein in the world,
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the highest chlorophyll in the world, 40 vitamins and minerals.
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Things in here.
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Wait, you're telling me the things that are good for us already exist in nature?
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This is brand new information.
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Who would have thought of this?
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What in the world?
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Amazing.
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Well, and I will say, I can't take credit for algae because it's the first life, first
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life on earth.
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By the way, spirulina as a bacteria, chlorella is a plant.
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But the first life on earth was a cyanobacteria, like spirulina.
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And so there's something spiritual about being the first life on earth.
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So I call spirulina, spirulina.
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Right.
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Yeah.
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Anyways, it's mother nature at our finest.
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I will take credit for growing it safely and purely.
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So we preserve all the nutrients so that it has the highest efficacy because there's
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a lot of other algae that you can buy on Amazon or Trader Joe's or Target.
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But it's lower price than ours because we're considered a prestige high quality product.
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But it's like getting a great deal on a great car.
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What you lift the hood and there's no engine looks good, doesn't perform.
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So you're all about performance.
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You want performance and you get it from algae that has grown carefully to preserve all
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these critical nutrients.
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Things like we grow ours in triple-village spring mountain water so there's no toxins
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absorbed by the algae.
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We don't use high heat to dry it so we preserve important nutrients like one called, it's
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a mouthful, superoxidizmutez, but it protects your mitochondria from free radical damage.
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It's deactivated by high heat.
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There's also a blue pigment found in spirulina called phycosine and doesn't exist anywhere
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else in the universe, proven to kill cancer cells, but deactivated by high heat.
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And by the way, for natural cooking, is it great alternative to all these unhealthy food
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guys that we're seeing all over the place, right?
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So I tell people, I tell people, please don't take fish oil because it's usually rancid
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by the time you get it.
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And I remind people, where do you think the fish get the omega-3 from anyways?
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They get it from algae, right?
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So you save yourself, save the rancid, save the ocean, save the fish, and use spirulina
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particularly.
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So Catherine, I love this clarella spirulina story.
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Like I actually have these, I told you we've been forehand, like I have a drawer of them
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in my office and during the day, I'll open a pack and I actually, the best way that I
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found to eat them because some people swallowing them, it's like swallowing a pill, they don't
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like pills.
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You said you chew them.
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Yeah.
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I actually take it.
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And this is actually advice you gave me years ago was to actually, I actually put them
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in like a little pouch with pistachios.
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Oh, yeah, yeah, yeah.
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That's my favorite.
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We have some pistachios that are booth here today.
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Yeah.
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It's like a little handful of pistachios with energy bits mixed in.
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Yeah.
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And I just chew them like pistachios in a case amazing because it tastes like the pistachios
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and you get the plate of vegetables in every tablet.
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And actually, the pistachios are one of the low lectin oxlates.
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By the way, anyone who is carnivore, this is for you too because you're not getting
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greens.
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Probably people go carnivore because they had autoimmune and lectin oxlates may cause
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it's stomach distress.
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There are no lectin sir oxlates in algae because they are in plant plants which are land
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based and they develop them evolutionarily to protect themselves from bugs and predators.
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Yes.
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Well, algae came from the ocean.
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It's never been a land plant, never had to develop lectin sir oxlates.
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So carnivores, paleo people, listen up, this is not just for vegans, this is just for
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anybody who wants high protein, high nourishment and does not want to spend the time or the
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money because if you took 10 tablets a day of spiruline and 10 chlorella and we sell them
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in large bags and we have a discount code, it works out to a dollar a day.
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Now so 10 would fail nutritional gaps.
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30 is what we recommend for therapeutic amounts.
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So if you're trying to correct a condition or you want to prevent a condition, you really
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need 30.
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Like more our NHL players, they put, they take 75 spirulina before a game and 75 chlorella
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after a game because they spirulina gives you energy and focus gives you extreme performance.
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We have ultra runners, they run 100 miles with just spirulina and water and the NHL players
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they want it cause they want the energy on the ice, the sharp movement, the focus on
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I guess as when Gretzky said skate towards the where the puck is going.
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So there's a lot of fast movement.
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That's what spirulina does.
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It gives you energy and focus and then after the game, all that energy and focus, well
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let me not focus, but the energy causes lactic acid to build up.
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So chlorella is a detoxing algae.
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It pulls out all heavy metals, glyphosate pesticides, lactic acid, alcohol, by the way, and removes
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it.
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So they do two completely different things.
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I love it.
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I love everything about that and it's for from a performance standpoint, obviously energy
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gets are doing a lot for a person to physically perform the game and mentally perform when
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they're there completely up leveling their game.
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But I want to pivot for just a minute in our conversation because I know you could talk
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about algae for hours.
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Oh, I know.
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I'm in love with algae.
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I want to I want to take a quick pivot here and the pivot I want to make is actually
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performance driven living is this idea that we want to excel in all areas of life.
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And sometimes I'm going to say when we're about to like Dan Pompa last night talks about
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this idea of when God's got you to a point that you're about to level up, that's when
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it gets scary.
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Yeah, yeah, yeah.
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And sometimes for people what holds them back from their next stage of performance is
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honestly just a fear factor.
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Yeah.
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What's going to happen?
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This is uncomfortable.
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I've never done this one.
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Yeah.
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It feels like you left a corporate career and started peddling algae.
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Yeah.
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With no nutrition background or science background.
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Correct.
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I want you to speak to to listeners who may be I want the Catherine Arnston story here
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more than the algae bits.
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Sure.
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I want you.
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Okay.
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What is going through the mind?
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Yeah.
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Now, I don't want to disclose this, but I know your age and I was 16 years ago, that would
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have been a scary move.
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Yeah.
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Yeah.
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Yeah.
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I was 52 and I'm almost 70, 70.
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I am next year.
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I am turning 70.
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Yeah.
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I keep telling myself, this is age inappropriate.
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But then I said, wait a second, who's determining what's age appropriate?
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I should be the one determining what's age appropriate, not the frickin society.
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I'm 50 in a couple of months, and I am 100% like, I feel younger than I ever have.
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Exactly.
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Well, passion and purpose will do that for you.
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That's the one thing.
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So when I found out, I started reading all this science, I discovered something called
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PubMed.
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I'd been in business for 25 years, I'd corporate, other entrepreneurial activities, nothing
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to do with science.
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I knew nothing.
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I didn't even know what unnucleus was, so we're talking really basic.
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So by helping my sister, I discovered this research online library called PubMed, and
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I started reading it.
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But I knew nothing.
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But I thought, oh my God, this is great, this is so interesting, and algae does all this,
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this can't possibly be true, or I would know about it, or the world would know about
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it, but the trouble is scientists like to talk to other scientists and they don't talk
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to you about it.
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As I was learning about it and realized it was true, and I thought, oh my God, I have
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to do something with this, but then the fear, but I don't have any background, but you
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have to do something.
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But I didn't have any money, no science background whatsoever.
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My family thought I was having a breakdown.
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My friends thought I was crazy.
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I literally chained myself to my computer for two years, the only things I could afford
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to eat were eggs and algae, and the algae I didn't know, and you know what, my two favorite
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things are right now still, eggs and algae.
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So back to your question, what was it?
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And I encouraged everybody to do this.
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I just knew it made no sense whatsoever, but I thought, there's this quiet little whispering
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voice that said, you have to do this, you have to do this.
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It was the universe connecting with me, and I kept arguing, find somebody else with
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the science background, I don't know science.
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You said nature needs a brand ambassador sometimes, but it chose you.
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But I've never been a quitter, and I'll keep going until the universe tells me to stop.
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And honestly, zero money, I'll be honest with you, I filed for bankruptcy during this
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timeframe.
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I was in foreclosure for three years.
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I had my car repossessed.
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I mean, I'm an MBA in the school I went to in Canada as Canada's equivalent of Harvard
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at the University of the Ivy School of Business.
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It was so embarrassing, but I thought, I can't give this up.
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I have been selected for whatever reason.
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So I just kept going and hungered down, and I entered contest.
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I entered international contest to get visibility.
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I won an award from Entrepreneur Magazine for the third entrepreneur, but they flew me
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out to California and gave me this big award, and $15,000 check, which I used to create
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new packaging.
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I taught myself package design, because I thought, I've got to get this out to people.
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You need a new packaging.
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You need packaging.
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How do you do packaging?
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I'm a marketing guy, and I told you before this, that's one of the things I've always
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loved about your product, is your packaging is incredible.
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It didn't come out of the gate looking as beautiful as it does now, so I went to a whole
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food.
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I got all the boxes for Lara bars, kind bars.
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I lined them up on my dining table, I measured the length, the width, the height, what was
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on the front, what was on the back, and that I made my own boxes on, because I had no
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Adobe skill on PowerPoint.
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I would print it up on paper, cut it out, and make miniature boxes.
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I still have them, because if anyone ever doubts that I designed everything, I have all
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the miniatures.
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So that's how I designed everything, the boxes, the bags.
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Then I would find someone who had a die line, but as someone, I knew this was my path.
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It just felt so natural, and I was at peace.
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You know when you found your path when you're at peace, and it made zero sense whatsoever,
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but over the course of 15 years, I taught myself so much science that I have come up with
15:29
an answer to why people are aging, and it's this damaged mitochondria, and it stops.
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The damage stops because of a nutrient found in algae, called superoxidizmatase, that
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your body doesn't make after the age of 40.
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And again, the fear kept creeping in.
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How can me, a self taught scientist, I called myself a cis and scientist, find a possible
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solution for chronic disease when there are tens of thousands of scientists with tens of
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thousands of PhDs behind them, that they can't figure out.
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And here I am, I think I figured it out.
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But I just kept going, and then I decided, you know, a lot of people didn't trust me
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or believe what I was telling them, because I didn't have a PhD or an MD, so I said, okay,
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I'll get one.
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So last year, I graduated with my PhD in natural health, so now the people will feel comfortable
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and I will feel comfortable.
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So my message to anyone listening, when you're trying to figure out what you're here for,
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first of all, it's to find joy.
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You're here to find joy.
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Now my joy is nothing like my two sisters joy, which they have families.
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They just thought I was this weirdo, and I'm not like them.
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I love them to death, and like one of them was the reason I started this, but I had to
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give up what they thought I should be fine using as joy.
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I had to give that up, because my joy is unique to me.
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And what I'm doing now, this is my joy.
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Getting this out to market, finding the messaging, helping people be healthy.
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I now have built a team.
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I'm so proud of my team, and I'm proud of me, because I've been an entrepreneur as
17:05
solo-proneur and building a company and a team is a completely different dynamic.
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Oh my gosh, it's the worst part of the job.
17:12
Yeah, I know.
17:13
You have to become a leader, not the doer.
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You have to be the inspireer and coach them, and you're not working with personalities.
17:19
It is very time consuming, it's very difficult.
17:22
Well, Keith, I've got to say, like entrepreneurs, and I say this, I'm a marketing guy.
17:27
We know that.
17:28
My business rise is we're a marketing agency, and I work with entrepreneurs all day long,
17:34
and they're all crazy.
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Every single one of them are crazy.
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Me included you, including.
17:41
And I try to say this, because there's a lot of entrepreneurs out there who don't get
17:45
moving.
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I say they're entrepreneurial in spirit, but they don't move in.
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It's that fear gap.
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It's that what if gap, it's that, but this, but this, and you set bankruptcy for a closure.
17:56
That's amazing.
17:57
Yeah.
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I remember a point in my own business journey where I sold my car to meet payroll.
18:01
Yeah.
18:02
And I was like, I'm just that in that there is, it's a burn the boats, right?
18:07
Burn the boats.
18:08
There's no sailing home.
18:09
We're burning the boats, because we're on land now, and we're sticking with it.
18:13
And there's just, there's a grit, there's a, there's a, there's a determination about
18:19
entrepreneurs.
18:20
Yeah.
18:21
And I think I love coming to conferences like this, and part of it is we all go back
18:26
to our offices, and we deal with our daily struggles, and you know, whatever, and entrepreneurs,
18:30
we all get cash flow, and we all get, you know, the problems and dealing with people,
18:34
like all the things we hate, they're part of the part of the ante.
18:37
Yeah.
18:38
But I think there's a lot of business potential business people entrepreneurs out there
18:42
that are like, is there something that we can do?
18:46
Absolutely.
18:47
And that does that.
18:48
And my own website at themarking.com, actually, the words at the top are lead with passion.
18:52
Yeah.
18:53
And it's like, find what you love, and just absolutely force it, because you say the
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universe called you into this, and it's like, I believe that there, there is a call on
19:03
each of us, and a call on each of us actually brings us into a place where we are in alignment.
19:09
I was just talking with Philip over at Leeland, and it's like, where every part of us, our
19:13
body, our spirit, our, our mind, our soul, all of it gets aligned.
19:18
And I love your story, because it's, it looked crazy on paper.
19:22
Yeah.
19:23
But you never questioned the alignment side, it was made complete sense.
19:26
So what I would say to any entrepreneur, or anyone who wants to follow a path that maybe
19:32
your family hasn't ever, uh, followed, or your community hasn't followed, because you
19:36
struggle because you say, because we're, when we're kids, you never question, when you're
19:42
learning how to write a bicycle, you never question what if you fall off the bicycle.
19:46
Of course, you're going to fall off the bicycle, because it's new, which you never question
19:50
it.
19:51
So you never say, what if it's wrong?
19:53
As we get older, we become more fear based.
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And so I struggled for so many years, and this is what, I'm sure everyone else struggles,
20:01
because you'll say to yourself, what if I'm wrong?
20:05
What if I'm wrong?
20:06
Right.
20:07
And so I flipped it recently, and I said, what if I'm right?
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What if I'm right?
20:13
And that just, just, I got, just joy.
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I might, I got goosebumps on my, because you know what turns out, I am right.
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But I had to go through that transition of, what if I'm wrong, whatever, because when
20:24
you're a kid, you never question getting on that bicycle.
20:27
And society punishes us for being, for making mistakes.
20:32
And mistakes are learning lessons.
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You need to flip it and, and not be afraid of making mistakes.
20:38
They're a learning experience.
20:40
Every, every time I see children, especially when they're wearing shorts and the summer,
20:43
and I live in Florida, so that's where you're around.
20:46
And they've always got nicks and bangs and bruises and scrapes all over them.
20:51
I mean, that's just part of being a child, right?
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And it's like, and somebody said something about kids, they're just always falling down
20:57
there.
20:58
And I'm like, yeah, we need to be more like that as adults.
21:00
Exactly.
21:01
Exactly.
21:02
Because we, we try to, we try to coat everybody in something, and I just recently finished
21:05
a book by Jonathan Height, if you know who Jonathan Height is.
21:08
He's incredible.
21:09
He's a social scientist.
21:11
Yeah.
21:12
And it's called the coddling of the American mind.
21:14
Oh, yeah.
21:15
And it's this whole idea that we just tried to live every, but wrap everybody in bubble
21:19
wrap.
21:20
Yeah.
21:21
And it's like, yeah, because we've created this, this culture, I would say, that if everybody's
21:26
in bubble wrap and you fall down, nobody gets hurt, and it's like, no, like some of the
21:29
best lessons I've learned in 50 years are the ones that hurt the friggin' most.
21:34
Yeah.
21:35
Like, and, and I always say to entrepreneurs who are listening, like, just do it.
21:39
Like surround yourself with other entrepreneurs, surround yourself with people who've been
21:45
through it.
21:46
Who can tell you, look, here I am on the other side, like, like, it made no sense in the
21:50
planning.
21:51
But here we are.
21:52
Yeah.
21:53
I, I lived in Boston, Massachusetts for the last 35 years, although I've moved recently
21:57
to Miami, and there's a, I, you know Miami, no, I moved to Miami, yeah, yeah, I know
22:01
that.
22:02
We're neighbors.
22:03
I'm in Florida now.
22:04
Coke and a grove is where I, yeah, I know that.
22:06
I'm so, I'm so in love with being there, I'm being aware, but there's a college in Boston
22:10
called Babson.
22:11
Yeah.
22:12
For a couple of years, they had ads and all the bus shelters, they ads all over the city,
22:17
and they glamorized entrepreneurship, because that's one of their programs.
22:20
And I think that's doing a disservice to entrepreneurs.
22:23
There's about 0.001 percent glamour, and the rest of it is grunt and it's mistakes.
22:29
It's failures.
22:30
It's pivots.
22:31
And so you need to get in there, like you said, just do it, and you will make mistakes,
22:37
but you'll get stronger.
22:38
It's like, you know, if you don't go to the gym and lift weight, that's more than you
22:42
can carry, you're not going to strengthen that muscle either.
22:44
Yes.
22:45
You have to embrace difficulty as something positive, not something negative.
22:51
And you're right.
22:52
The society has taught us that we need to be safe all the time.
22:56
Well, no, no, we don't.
22:58
Not for breakthroughs.
22:59
Not for breakthroughs.
23:00
But make sure that you are surrounded by people who understand what's going on in
23:04
your world, because it is that band of brothers kind of mindset.
23:09
And I'll tell you one of the, I live by a word now, and my team knows it.
23:12
I say yes to darn everything, but it's because I believe in the power of proximity.
23:17
And just being in the room, like being here, being involved in what goes on here, it's
23:23
like the relationships that I built and the connections and the knowledge, the things
23:27
I'm telling you, learning about LG, right?
23:29
Like, I wouldn't know that if I didn't just show up, and we've unfortunately also kind
23:34
of put ourselves in a world that I'd, I'd take in the news and learn everything from
23:37
Instagram.
23:38
Yeah.
23:39
And it's like, that's great.
23:40
Like, there's a lot of good things on there.
23:41
And there's a lot of terrible things on there.
23:42
But at the end of the day, the reality is is that we, we're, we're relational by nature.
23:47
Yeah.
23:48
And I think more humans, particularly entrepreneurs who tend to isolate.
23:52
Yeah.
23:53
They tend to solopreneur.
23:54
Yeah.
23:55
Yeah.
23:56
Yeah.
23:57
And it's like, we need people.
23:58
We need community.
23:59
And to the extent that a lot of these mastermind groups have popped up all over the place.
24:01
Yeah.
24:02
Yeah.
24:03
I'm a big fan.
24:04
You know that both belong to the CHS group with Michael Fishman.
24:07
Yeah.
24:08
Probably one of the best decisions I've ever made in life.
24:10
And I laughed because Michael tried to get me to go for years.
24:12
Yeah.
24:13
And I kept saying no.
24:14
It's, in the first time I wait, I haven't, I haven't missed a such a long time.
24:18
I know.
24:19
I know.
24:20
I'm you three.
24:21
So it makes me laugh.
24:22
Katherine.
24:23
Yeah.
24:24
Yeah.
24:25
I am so honored that you joined us.
24:26
Thank you.
24:27
And I love the, I love your story so much for Beyond.
24:28
Thank you so much.
24:29
And I should, I should say, Dr. Katherine Ernst.
24:30
Yeah.
24:31
Well, yeah.
24:32
It's impressive what you've done and the fact that your story is this grit story from
24:36
zero to where you are now.
24:38
We've been doubling revenue every year for the last three years, but you know, we've
24:42
earned the rights of our success.
24:44
Yes.
24:45
And the other thing is the trouble with isolating is that you, you think in your head what
24:49
people want, you need to get out to the market.
24:51
You need to talk to people because what you think is what's needed is, is, it may be completely
24:57
immune.
24:58
This match or it's the wrong timing.
25:00
So you need to get out there and just do some reality testing.
25:06
And there's not, again, nothing wrong, but you need to pivot it.
25:09
It can't be about you, it can't be about your ego.
25:11
Yeah.
25:12
It has to be about being of service.
25:15
Thank you again so much for joining us today.
25:16
Thank you.
25:17
For anybody interested in learning more about energy bits, there will be links in the
25:20
show notes.
25:21
Feel free.
25:22
Energybits.com.
25:23
Yeah.
25:24
Take a look at the show notes.
25:25
Katherine's bio and everything will be in there to learn more about her.
25:28
And thank you once again for joining us, Katherine again.
25:31
Thank you.
25:32
Thank you.
25:33
Thank you.