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Building a StoryBrand by Donald Miller - Book Summary
“Make Your Customer the Hero: The StoryBrand Framework”
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Title: Building a StoryBrand
Author: Donald Miller
Category: Sales, Branding & Marketing, Business Strategy
Why does most marketing feel like noise? Donald Miller's Building a StoryBrand flips the script: stop making your brand the hero and start casting your customer as the hero, with your business as the guide. Sam and Sophie open with the uncomfortable truth that nobody wakes up hoping to hear…
The skinny
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