NRF 2023 Salesforce Kelly Haut Thacker, Salesforce Senior VP, Marketing, Commerce Cloud & CMO of Retail and Consumer Goods
A super insightful conversation with Kelly Haut Thacker, Salesforce Senior VP, Marketing, Commerce Cloud & CMO of Retail and Consumer Goods (RCG). Discussing their new "New Salesforce data* which shows that a disconnected experience is a top frustration customers have with retailers. What’s more, 79% of consumers surveyed plan to reassess their retail spending over the next 12 months. However, 65% of consumers will remain loyal to companies that offer a more personalized experience". I found Kelly´s perspective on Increasing Loyalty & Revenue while decreasing costs through #cleandata to…
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