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Pascal Uerlings: Good Thing, Bad Thing, Who Knows?

Most technology transformations do not stall because the technology fails. They stall because no one in the room has resolved a prior question—what, precisely, is being changed, and who is accountable for that change surviving contact with the business. Pascal Uerlings has spent six years working at that unresolved question, building one of Australia's more prominent Salesforce and AI implementation consultancies in the process.

This is a conversation about why most AI initiatives fail in the operating model rather than the server room, what genuine psychological safety actually requires of a…

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