Latest / Amplify Your Marketing Message with Christine Campbell Rapin / 184 - Mindset, Mentors, and the Fast Track to Scale

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184 - Mindset, Mentors, and the Fast Track to Scale · Amplify Your Marketing Message with Christine Campbell Rapin

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If you are a B2B service based business owner and you are
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looking to gain more clients, create more impact and more
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revenue in your business, TuneIn to amplify your marketing
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message with Christine Campbell Rappin.
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Every week we're going to take you through how to build an
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audience of buyers, mastering your marketing message and
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making offers. One of the most important and
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frustrating realities of business is that you have to
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manage 6 inches, the hardest 6 inches of business, the one
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between your two ears. Because being decided about your
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future is going to challenge you in ways that you cannot possibly
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imagine. And how you stay on track comes
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down to the voices in your head and their voices in your heart.
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And on this episode of Amplifier Marketing message, I want to
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talk about the pep talk and the dialogue that happens in my own
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brain. So yeah, my friends are going to
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invite you to step inside my world and how I lead myself five
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years into my business and take the lessons for you so that you
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can make it not just today, but to the future you're creating.
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I'm your host Christine Campbell wrapping if we've not had the
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pleasure of meeting. I'm a business mentor.
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I helped the emerging entrepreneurs shift from being
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the operator in their business, doing all the things, to being
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an effective CEO that leads, loves their business and creates
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a legacy for other people. When I first started my business
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journey, I committed very early on when I had just one client to
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hiring mentors and mentors in my life have been so critical and
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they're a table stakes idea for my business.
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I will always work with at least one mentoring.
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Currently, right now I have to two that I pay for that I spend
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50 to $70,000 a year on and they are there to help me manage the
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six inches in my brain because what I have in my business
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skills, not surprising because it's what I teach is the brass
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tax a business 101. I understand how marketing
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functions. I understand how sales is
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effective and I know the importance of systems and
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repeatability in the operation side.
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My skill set, what makes me awesome, the reason people hire
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and spend money with our services is because I know how
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to connect the dots and create what I call an engine of
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success. I help people know what to do,
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when to do it, why to do it and how to do it.
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And when I need to lead myself. It isn't A1 time thing.
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It happens minute by minute, hour by hour, year by year.
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And recently, I was leading a retreat I run every year with a
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collaborative partner of mine, A Woman's Prosperity Retreat
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Combined. Details about our retreats on
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christinecampbellrappin.com. This is to help women become
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unapologetic about going after what they want in life and
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business. And the reason I love supporting
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this way is because it's exactly what I need.
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It's exactly what I see my clients meeting and it is an
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opportunity to be peer-to-peer in a way that you so rarely have
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opportunities to be. Mentorship has been key to the
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journey and I was at a time and place in my business where we
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have seen our business double every year that we've been in
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and after year after year after year has happened.
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Of course those numbers have been exponential.
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And I was chatting with this to one of my coaches recently and
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he said to me, you know, it's interesting to hear you say
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this, but I don't think you see the significance.
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You make more now in a month you made in your entire first year.
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I said, yeah, it's true, he said.
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And that's a pattern for you. It's a pattern of what you teach
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your clients. I said yes.
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He said, why is that possible? And I said, well, it's because
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of the voices in my head from the mentors I've hired.
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Two years ago, I was on a precipice with my business.
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It wasn't fast growth, but I was at a capacity constraint and I
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had to make a decision. More importantly, I needed to
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execute it Where I was going to fire my biggest client.
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You must be thinking, what the heck?
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There were so many reasons I wanted to fire my biggest
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client, and yet I lingered on that decision way longer than I
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needed to. I needed capacity, and capacity
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could be solved by firing my biggest client.
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I needed the time, space, bandwidth that would be created
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by that vacuum to be able to course correct my business,
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change my offer, and bring more alignment into the people I was
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serving. Was it scary?
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Yes. Did they delay the decision?
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Yes. Do I regret the decision?
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No, I also know I should have made it far earlier, but I hired
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somebody in my life because what they were doing in theirs called
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to me. It was this they were clear and
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they lived their life by this outage.
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Do the thing that scares you most right now.
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And to me, the biggest thing that scared me the most was
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firing my biggest client because I was going to create a vacuum
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of revenue that was more than six figures in size.
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I was worried in the short term, could I replace the income?
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I didn't doubt long term because I had the skills I knew to
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create client growth, but I knew I would have a short term
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potential shortfall. But I also knew it was up to me
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to solve that shortfall and nobody else would do the work
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for me. So I was needing to RIP the
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Band-Aid off, make the leap and get to work.
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So I hired this mentor because they were saying and living
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this. I did this because it was hard.
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I did this because it was the thing that scared me the most.
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And it did this to intentionally push myself to grow.
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And so the first thing that I always say to myself is you can
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do hard things. What's the thing that scares you
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most? Do it now.
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And that has been in the past 12 months, applied in everything
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from wild roller coasters that go at 100 miles an hour,
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literally actual roller coasters in Disney, to firing my biggest
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client, to the biggest investments I've made on stages
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and getting in rooms and sitting peer-to-peer where some of the
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biggest names in the industry, like a collaboration with Les
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Brown. I remind myself I can do hard
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things and to do the thing that scares me.
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And so I recently was running this women's retreat, as I said,
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and I knew that my next level growth was going to require me
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to take even bigger risks than it was going to me, to push even
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higher against the wall of what I thought my own limits were.
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And recently, in the last couple of months, I had heard something
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from Jesse Itzler, who talked about his time when David
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Goggins had lived with him and said, you know, your brain will
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quit before your body does. Your brain will say it's enough
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stop but you're not actually at fatigue yet and the stats are
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shocking. It's like your brain quits 40%
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ahead of the game, and that's why this mentality of you can do
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hard things and do the thing that fears you're afraid of is
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so important in this mindset game.
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I was running this retreat with my collaborative partner
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Carolyn, and we made a commitment to each other to run
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it. Were there lots of things that
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were off track, not performing, needed some course correction
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along the way? 100%.
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And it even got to the point where we had to have a come to
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Jesus moment and we're like, do we continue with this?
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Is it a priority? And we sat a call in our Diaries
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and I knew I was walking into that room with a go, no go
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decision. And I thought I can't get to
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great. If I don't start, I can't learn
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the lessons if I never get off the starting block.
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And so we got into this meeting and she said, you know, here's
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our options. We can, you know, write the loss
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off. We can make a decision to defer
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it. I can try to negotiate to reduce
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some exposure we had financially and she'd come prepared with all
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the exit plans, she said. Here are all the exit plans.
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What do you want to do? One of us had to say it out loud
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and I thought to myself, I can do hard things.
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I will hold the line and I have that mentality of hold the line
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because of who I choose to be mentored by.
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I watch my mentors play holding the line.
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I watch them both, yes, win, but win 20% of the time and 80% of
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the time fail and watch them learn from their 80% failures.
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And so I said to my collaborative partner, we're
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going to hold the line. I'm prepared to to cover the
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financial risks. I'm prepared to get my ask on
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and get moving with my invitations.
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And I'm really prepared to do the work to have this lived
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experience so we can get even stronger for next year.
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And her reaction was as beautiful as I expected it to
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be. She's like, I'm all into you,
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got to be surrounded by people like this in your business.
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So as we launched our retreat, day one was all about fire.
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What do you want? Where does passion lie for you?
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What do you need to burn to the ground?
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What do you need to use as fuel? And we played with this idea of
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fire and that catapulted us into water flow, course correction,
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persistence and eventually to expansion and error.
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But as we I woke on Day 2, I needed to be challenged,
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confront myself and so I made the decision when I went to bed
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to set an alarm, to get out of bed and to go walk around a lake
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in the dark. Pitch dark.
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But one of the things Carolyn and I had talked in our planning
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bag was bring a flashlight. I think there's going to be some
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analogies that will use, because their analogies are used with my
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clients about being the light, turning on the light.
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And so bring a flashlight. She had brought a flashlight.
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It was in the room. I went to grab it and it was
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almost out of battery. And I mean, barely lighting the
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way. And when I first got out of bed,
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let me back up for a second. First thing I got out of bed.
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I got up literally out of bed and thought, this is insane.
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It's pitch dark. I don't really even know where
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the lake is other than it's behind this property we were
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staying at for the retreat centre and knew that the thing
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was about 7 kilometers, 5 miles give or take and thought the
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distance isn't a problem. This is crazy.
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And I literally turned around, went back to bed and then I laid
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there and thought, Oh my God, Christine, you can do hard
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things. Do the thing that scares you.
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I got out of bed, put my stuff on, went down, found the
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flashlight in the dark and then went out and thought, I'm just
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going to walk towards what I think is the end of the property
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because somebody told me there was a door, a path steps down to
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this pathway. So I was convinced in my brain
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that I was doing something insane.
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And I started to walk and I walked maybe 50 meters and
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thought, this is crazy. I can't see anything on this
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battery is almost out. I should turn back.
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And I could hear myself say myself, Christine, you can do
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hard things. You learn nothing by turning
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back other than you're not willing to push your limits.
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Do the thing that scares you most.
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And so I kept going. And as I was walking with this
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flashlight, I also had this moment that occurred to me.
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When did the dark become so scary?
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And while I've taken lots of stages and I always think about
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the energy of what I bring with my heart to the audience, it's
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been a long time since I've thought about stages with big
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lights. Where when you are on the stage
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and you are the one holding the light, where the light is upon,
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you're in an incredibly vulnerable place.
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Because now I've realized everybody can see me walking on
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the path, but I can't even see the path.
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And I thought, this is a lesson. Am I prepared to be standing in
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the light where I cannot see the haters?
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Because that next level of growth has haters in it.
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I know because they're already showing up.
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I also know that I had to make a decision to keep the light on
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and as I kept walking and saying I could hardly see the path,
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everybody could see me. I'm in an incredibly vulnerable
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position. Do I have something I want to
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take up space around? And I kept going.
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And as I started to walk down this path, I was thinking it's
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time to exit. Maybe I'll find, maybe I'll just
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keep going instead of I knew the path was around me around the
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left, but if I just maybe instead of going around the
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left, I'll go straight to the road, come back and get right
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back to bed. And I thought, Oh my God, you're
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looking for every exit path. The exit path doesn't serve you.
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So I kept going. I did say to myself, this is
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insane. Everybody in my life, nobody
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knows I'm doing this. I'm building in the dark.
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This is probably the dumbest thing ever if I get slaughtered
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on the pathway and become a statistic.
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But who am I in this moment? I want to be the woman who kept
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going. I wanna be the one who confronts
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what I need to confront on this walk.
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And I need to be the one who doesn't give up when it's
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convenient because what's on the other side is going to be worth
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it and I can do hard things. So I keep walking and I come
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eventually down the path and I'm stumbling over roots.
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And I said the light is still hardly working.
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I'm pretty sure at this point my light will not work all the way
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around my pathway. But I'm thinking will
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eventually. Don, will dawn stay the course.
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And as I came around the first curve and I started to come back
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towards the lake, I saw a light in the distance and the light in
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the distance I thought, oh, great.
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And I totally exhaled. That's the road.
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I'm going to see that as a actually a a lamppost and I'm
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going to walk towards the lamppost, get back on the safe
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road and come back. And again, I'm still looking now
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over and over and over again for the exit ramp until every
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realized the lamp was moving. And I thought, Holy Dinah, I'm
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going to. That's another person on the
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path in the dark. I'm gonna have to meet a
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stranger in a dark space where my body could be tossed.
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I mean, if my brain is just irrational at this point.
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And I was like, OK, well, you got to decide.
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And I thought, well, hopefully they're with a pet because, you
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know, pets. If pets like humans, then the
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humans, probably a good human. There was no pet and this person
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was coming towards me and they were running with a headlight
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lamp on. Guess what, my friends?
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It was another woman, another woman in the dark.
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She was not going my direction, but she was confident in the
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dark. And I also thought in that
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moment, she's a beacon for me because I learned the lesson.
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She's got a brighter light, she's certain she's running and
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there are others in the dark. And so after I exhaled and she
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said hello and I said hello and we parked, Father passed and I
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thought, wow, what a lesson you got to build in the dark.
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And there are other women building businesses in the dark.
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And if you're in the dark building, bring a bigger light,
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turn the light on. And also don't be afraid to
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accelerate on a path you can't see.
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Trust your instincts, trust your vision, and set that in motion.
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And so I start to feel like This is why I'm on this path.
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I am building in the dark. I need a bigger light and I need
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to trust myself more. So as I keep walking on this
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path, I also come around a corner and there's all kinds of
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dead logs in the water. And I was frightened of the
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death that I had perceived in that ecosystem.
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And my brain started to play tricks on me.
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I kept walking along the path. It still pitched dark.
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It's still really hard to see it.
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I've gone now over Brooks. I've started to climb up some
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small hills. And I start to let my brain
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filter untruths. I came to a log on the road
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which my brain convinced me was a dead animal and half dead deer
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in obstruction of my path. And I was like, well OK, it's a
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dead deer. It's a dead deer.
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It is what it is. But then obviously I thought to
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myself, it's not what it is. It's actually a log.
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Christine, do not let your mind play tricks on you.
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Challenge yourself to see what is not, what is not, which I
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think is a really important lesson that you're building your
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business. Really question and watch your
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mind because you're going to need to know you can do hard
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things. You're going to need to see
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things for what they are. You're going to need to build in
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the dark, and you're going to need to equip yourself to be
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effective at navigating whatever comes your way.
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Because I wasn't going to change the fact it was a deer, but I
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had to go past it anyway. And so as I kept walking down
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this path, eventually I could start to see that light was
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coming, sunrise was coming. It was still a long way away.
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And I had when I set out, started my timer on my watch
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because I thought, well, I don't really know the path because I
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didn't actually ever see a map. I thought, well, I know my body.
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I'll likely walk this seven K thing in an hour, an hour and a
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half. So I put a timer on for an hour
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and as I come around my first hour, my alarm goes off and I
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thought, Oh yeah, no, I'm a long way from where the end goal is.
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And there's a lesson there. You may think something will
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take a certain amount of time. Your ability to predict that
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amount of time is usually utter nonsense.
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Things are going to take longer than you think.
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Just plan for that and then add margin.
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I had added margin and I knew that I would still be back, able
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to run my retreat even if this took me another 45 minutes.
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So I kept going. As dawn starts to arise though,
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guess what I started to notice on the pathway?
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I started to see other human beings, but they were always in
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pairs. And guess who was it?
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Women in Paris. And I think there's a great
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lesson here, which is as you start to see a dawn, as you
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start to see momentum, others will come along in the journey.
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But you had to start solo, you had to start in the dark.
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And when it starts to be less scary, when it starts to be more
20:15
safe, others will lock arms with you and you need to stay in the
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pathway. To let that natural phenomenon
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come your way. Cause I did start to see women
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in pairs. I did start to see their
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animation, their conversation, their willingness to take up
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space and a bigger amount of it. So I keep walking, passing other
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women, saying hello. And I thought, wow, I can't
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believe all the people who are challenging themselves are all
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women and the guys. I think we don't give ourselves
20:43
enough credit. And yet this reminded me Find
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your tribe. Because there are lots of people
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at home taking the same route. There's a lot of people not
20:54
challenging themselves. But my people are the people
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running in the dark. My people are the ones who are
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the early adopters and my people are the ones who say I will feel
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their fear and do it anyway. So as I'm rounding the third
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quarter mark, I'm starting to come back into what I think is
21:07
the final stretch. I find a pathway which I think I
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now see, and it splits into different directions. 1 is a
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steep climb and 1 is a flatter more direct route which I
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believe I should take state to the lake.
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That was my whole philosophy stage to what you are tracking.
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So I took the shortcut. Turned out to be not a shortcut.
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I pursued this path until I got to a whole bunch of boulders and
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I thought, well, I could scramble over the rocks, but I
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don't know where I'm going and I don't know if it will actually
21:41
be safe to do that and I could end up in the lake.
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So maybe I need to go back to the other path.
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So I turned around and had to come back on a path because it
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wasn't on the right one. And there's a great lesson in
21:55
that. The first path might not be the
21:57
right path. It is important that you know
21:59
that to course correct yourself because what I wanted to avoid
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was the steep climb. I wanted a shortcut that wasn't
22:05
a shortcut. And I had then to make twice the
22:08
effort to come back before I just had to take a giant deep
22:10
breath and said you have to make the climb.
22:13
You're not at the end and so there's also a great lesson on
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your journey. There will be unexpected detours
22:22
on your journey. There's going to be another push
22:25
when you thought you were done and you got to commit to doing
22:28
it. So as I took a deep breath, I
22:31
started the climb and I picked up a Talisman.
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For those of you that are watching this, this is the
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Talisman I picked up on it. It's a rock.
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It actually fits directly in my hand and it allowed me to focus
22:48
on my hand and not the climb and the fact that I was oxygen
22:52
deprived. When I got to the top, I looked
22:58
back at the road I'd carried, I looked back at the lake that was
23:01
now starting to be seen, and I was proud of myself.
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There was nobody there to cheer for me.
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I had to cheer for myself. And I had to say I'm proud that
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I didn't deter and I started. I'm glad I let my mind run and
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challenge myself. I'm glad I didn't fall short of
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what was possible to see the summit in the climb I had taken.
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And so I took a moment and I took a video and I looked at all
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the grandfather trees I was standing in and thought, I stand
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tall like they do because of the proudness I felt for my own
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courage. Cause you've got to have mentors
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in your life that will challenge you.
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Set yourself and manage your mindset.
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Because out throughout this walk I could hear people saying you
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could do hard things. Do the thing that scares you.
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You are capable. Do not let the easy stuff be the
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hard stuff. The hard stuff will be plenty
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hard. And when it's plenty hard to
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take a deep breath and keep going.
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And as I started to come down the summit, I also started to
24:09
see more civilization. I saw a beautiful manicured
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beach and thought, I want to come back and play here.
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Not just did I want to do the work, do I want the reward?
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I want the reward and the play to be part of the journey.
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And I kept going. Then I wasn't done, guys.
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I had one more hurdle to face. I didn't actually know what the
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property I'd stayed at looked like from the back.
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I didn't know what it looked like in the light because it
24:33
only left it in the dark. And as I started to walk, I
24:36
thought, I think I've gone too far.
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I think I I walked past my finish line and I almost stopped
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until I was reminded once again by what a mentor said to me.
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Great athletes don't train for the finish line.
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They finish for five yards past it.
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Keep going. Guess what?
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Five years past, what I thought was the finish line was the gate
25:00
that I entered and exited from. I look back now at this journey
25:06
and I see so many lessons for myself.
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I see so many lessons for my clients, and I hope this has
25:12
been a lesson for you. The following day on our
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retreat, we actually rewalk this path as a collective, a group of
25:19
women in daylight. And it's fascinating to see what
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I saw. I walked them through where I
25:24
saw, you know, the first cut back where I thought I was
25:27
crazy. I saw, I showed them where I
25:29
thought there was a dead deer. I showed them, you know, the
25:32
path that I had gotten off course with.
25:34
I walked them through it. But here's the things I didn't
25:36
see when I was in the dark. I didn't see that there were
25:41
giant metal posts in the way. I just navigated them without
25:45
thought. I didn't see that there was a
25:47
fence that had actually been changed 3 minutes before I hit
25:52
it when I walked around the lake because it wasn't open till the
25:55
moment at this certain hour when I was on the path.
25:59
There was a lot of great lessons.
26:01
I want you to take this episode and challenge yourself to do
26:05
something hard today. I want you to take this lesson
26:08
and remind yourself, build in the dark.
26:10
Get the light on, do the hard things.
26:13
Don't give up when you have your mind playing tricks on you.
26:19
If you need to course, correct your course correct.
26:21
If you need to take a deep breath and climb, climb.
26:23
If you need to start recognizing when it's time to build team and
26:27
take others with you on the journey, lean in.
26:30
I know this. It's almost profound things I
26:32
have in my head that was gifted to me by a mentor, which is you
26:35
belong in every room. My job is to open the door.
26:39
Your job is to walk through it. I hope this episode is an
26:42
invitation to walk through the door because you need to get
26:46
moving. You have big things to do.
26:48
And if you need somebody to help you know what to do, when to do
26:52
it, why to do it and how to do it, come find me.
26:54
My name is Christine Campbell Rappin.
26:57
I'm the host of Amplifier marketing message.
26:59
Save this episode, share this episode and get moving, my
27:03
friends. I'll see you soon.
27:10
That's a wrap on another amazing episode of Amplify Your
27:13
Marketing Message with me, your host, Christine Campbell.
27:16
Robin, be sure to subscribe on your favorite podcast platform
27:20
so you don't miss another great episode.
27:22
And be sure to visit christinecampbellrappin.com/podcast
27:26
to get a free resource on how to master your marketing message.
27:31
We'll see you.