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151 Coffee's Mark Wattles: Running the Hollywood Video Playbook on Drive-Thru Coffee
Mark Wattles opened the first Hollywood Video in 1988 and grew it to 2,000 company-owned stores. Now he's running the same playbook with drive-thru coffee. He joins Chris Lustrino to talk about 151 Coffee, the chain he founded in 2017, and his plan to take it from 15 stores to 1,000.
151 Coffee's stores in Dallas-Fort Worth and Kansas City average about $1.5 million a year, with around $350,000 in store-level profit. Mark explains why drive-thru coffee has exploded without hurting Starbucks. He also covers why sweet, customised drinks are what customers actually buy, and why a coffee shop…
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