The Myths of Building a Business
Everyone has an opinion on what it takes to build a successful business. Governments celebrate founders. Hollywood glamorises the lone entrepreneur. Education systems tell us an idea plus ambition equals freedom. Almost all of it is wrong.
In this episode, Tim and Jo dismantle the stories that keep Britain's mid-sized CEOs stuck, from the myth that starting businesses drives the economy, to the zombie businesses quietly existing just to service their debt, to the dangerous belief that a cash injection can fix a broken model. The uncomfortable truth is that five and a half million businesses…
The skinny
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