Latest / Omni Talk Retail / Why DFI Retail Group Believes Agility Beats Scale | CGF 2026

Transcript

Why DFI Retail Group Believes Agility Beats Scale | CGF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  this
• 0:00
  is
• 0:00
  omnitalk
• 0:01
  Retail.
• 0:02
  I
• 0:02
  am
• 0:02
  Chris
• 0:02
  Walton
• 0:03
  and
• 0:03
  I
• 0:03
  am
• 0:03
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Consumer
• 0:04
  Goods
• 0:05
  Forum
• 0:05
  Global
• 0:06
  Summit
• 0:06
  from
• 0:07
  the
• 0:07
  Vuzion
• 0:07
  podcast
• 0:08
  studio
• 0:09
  in
• 0:09
  Vienna,
• 0:10
  Austria.
• 0:10
  Now,
• 0:10
  joining
• 0:11
  me
• 0:11
  is
• 0:11
  someone
• 0:11
  who
• 0:11
  needs
• 0:11
  no
• 0:12
  introduction
• 0:12
  to
• 0:12
  the
• 0:12
  omnitalk
• 0:13
  audience.
• 0:14
  I
• 0:14
  think
• 0:14
  we
• 0:14
  were
• 0:14
  joking
• 0:15
  beforehand.
• 0:15
  I
• 0:15
  think
• 0:15
  this
• 0:16
  is
• 0:16
  my
• 0:16
  fourth
• 0:16
  or
• 0:17
  fifth
• 0:17
  time
• 0:17
  interviewing
• 0:18
  him.
• 0:18
  I
• 0:18
  think
• 0:18
  we're
• 0:18
  following
• 0:18
  each
• 0:18
  other
• 0:19
  around
• 0:19
  the
• 0:19
  world,
• 0:19
  too,
• 0:20
  Scott.
• 0:20
  Indeed.
• 0:21
  Five
• 0:21
  different
• 0:21
  cities.
• 0:22
  Yeah,
• 0:22
  right.
• 0:22
  We
• 0:22
  were
• 0:22
  just
• 0:22
  in
• 0:23
  Berlin
• 0:23
  together.
• 0:23
  But
• 0:24
  let
• 0:24
  me
• 0:24
  introduce
• 0:25
  Scott
• 0:25
  Price,
• 0:25
  the
• 0:26
  group
• 0:26
  CEO
• 0:26
  of
• 0:27
  the
• 0:27
  DFI
• 0:27
  Group.
• 0:28
  So,
• 0:28
  Scott,
• 0:28
  how
• 0:28
  you
• 0:28
  doing
• 0:28
  today?
• 0:29
  Good.
• 0:29
  Glad
• 0:30
  to
• 0:30
  be
• 0:30
  here.
• 0:30
  Yeah.
• 0:30
  So
• 0:31
  when
• 0:31
  we
• 0:31
  were
• 0:31
  in
• 0:31
  Berlin,
• 0:31
  I'm
• 0:32
  curious,
• 0:32
  we
• 0:32
  started
• 0:32
  talking
• 0:32
  about
• 0:32
  this
• 0:33
  a
• 0:33
  little
• 0:33
  bit
• 0:33
  before
• 0:33
  we
• 0:33
  even
• 0:33
  got
• 0:34
  started.
• 0:34
  But
• 0:35
  when
• 0:35
  we
• 0:35
  were
• 0:35
  in
• 0:36
  Berlin,
• 0:36
  your
• 0:36
  point
• 0:37
  about
• 0:37
  AI
• 0:37
  was
• 0:38
  you
• 0:38
  can
• 0:38
  talk
• 0:39
  about
• 0:39
  AI
• 0:39
  till
• 0:39
  the
• 0:39
  cows
• 0:40
  come
• 0:40
  home,
• 0:41
  but
• 0:41
  really
• 0:41
  it
• 0:41
  doesn't
• 0:42
  matter
• 0:42
  if
• 0:42
  you
• 0:42
  don't
• 0:42
  have
• 0:42
  a
• 0:43
  great
• 0:43
  foundation
• 0:44
  in
• 0:44
  place.
• 0:45
  I'm
• 0:45
  curious,
• 0:45
  is
• 0:46
  there
• 0:46
  any
• 0:46
  nuance
• 0:47
  to
• 0:47
  that
• 0:47
  when
• 0:47
  you
• 0:47
  attend
• 0:48
  a
• 0:48
  summit
• 0:48
  like
• 0:48
  this
• 0:49
  where
• 0:50
  you
• 0:50
  don't
• 0:50
  just
• 0:51
  have
• 0:51
  the
• 0:51
  retail
• 0:51
  angle,
• 0:51
  but
• 0:52
  you
• 0:52
  also
• 0:52
  have
• 0:52
  the
• 0:52
  manufacturing
• 0:53
  angle
• 0:53
  to
• 0:53
  think
• 0:54
  about
• 0:54
  as
• 0:54
  well?
• 0:55
  Well,
• 0:55
  I
• 0:55
  think,
• 0:55
  you
• 0:55
  know,
• 0:56
  to
• 0:56
  quote
• 0:56
  a
• 0:56
  movie
• 0:57
  title,
• 0:57
  we
• 0:57
  have
• 0:57
  to
• 0:57
  accept
• 0:58
  that
• 0:58
  AI
• 0:59
  is
• 0:59
  changing
• 1:00
  everything
• 1:00
  everywhere,
• 1:01
  all
• 1:01
  at
• 1:01
  once.
• 1:01
  And,
• 1:02
  you
• 1:02
  know,
• 1:02
  as
• 1:03
  I
• 1:03
  attend
• 1:04
  these
• 1:04
  types
• 1:04
  of
• 1:04
  events,
• 1:05
  what's
• 1:05
  becoming
• 1:05
  clearer
• 1:06
  and
• 1:06
  clearer
• 1:06
  is,
• 1:07
  you
• 1:07
  know,
• 1:07
  first
• 1:08
  and
• 1:08
  foremost,
• 1:09
  the
• 1:09
  data
• 1:10
  cleanup
• 1:10
  process
• 1:11
  is
• 1:11
  accelerating.
• 1:12
  And
• 1:12
  with
• 1:13
  that,
• 1:13
  then
• 1:13
  comes
• 1:14
  the
• 1:14
  ability
• 1:15
  of
• 1:16
  solving
• 1:16
  problems
• 1:17
  that
• 1:17
  have
• 1:17
  not
• 1:17
  yet
• 1:18
  really
• 1:18
  been
• 1:18
  adapted
• 1:19
  to
• 1:19
  the
• 1:19
  AI
• 1:20
  world.
• 1:20
  So,
• 1:21
  you
• 1:21
  know,
• 1:21
  yes,
• 1:22
  the
• 1:22
  retailers
• 1:22
  are
• 1:22
  figuring
• 1:23
  out
• 1:23
  how
• 1:23
  to
• 1:23
  be
• 1:23
  great
• 1:24
  retailers,
• 1:24
  and
• 1:25
  the
• 1:25
  CPG
• 1:26
  companies
• 1:26
  are
• 1:26
  figuring
• 1:27
  out
• 1:27
  how
• 1:27
  to
• 1:27
  be
• 1:27
  great
• 1:27
  innovators
• 1:28
  while
• 1:29
  bringing
• 1:29
  value
• 1:29
  to
• 1:30
  customers.
• 1:30
  But
• 1:31
  if
• 1:31
  you
• 1:31
  think
• 1:31
  beyond
• 1:31
  that,
• 1:32
  we
• 1:32
  have
• 1:32
  these
• 1:32
  shared
• 1:33
  issues
• 1:33
  like
• 1:33
  sustainability
• 1:34
  or
• 1:35
  reducing
• 1:35
  the
• 1:35
  carbon
• 1:36
  footprint.
• 1:37
  BCG
• 1:38
  recently
• 1:38
  did
• 1:38
  a
• 1:38
  study
• 1:39
  where,
• 1:39
  you
• 1:39
  know,
• 1:40
  at
• 1:40
  its
• 1:40
  max
• 1:41
  scope,
• 1:41
  1,
• 1:41
  2
• 1:42
  is
• 1:42
  going
• 1:42
  to
• 1:42
  go
• 1:42
  up
• 1:42
  by
• 1:43
  7%
• 1:43
  in
• 1:43
  terms
• 1:43
  of
• 1:44
  the
• 1:44
  carbon
• 1:44
  footprint
• 1:44
  as
• 1:45
  a
• 1:45
  result
• 1:45
  of
• 1:45
  AI,
• 1:45
  the
• 1:46
  data
• 1:46
  centers
• 1:46
  and
• 1:46
  the
• 1:47
  tokenization
• 1:47
  of
• 1:47
  the
• 1:47
  world.
• 1:48
  But
• 1:48
  who's
• 1:49
  not
• 1:49
  to
• 1:49
  say
• 1:49
  that
• 1:49
  AI
• 1:50
  can't
• 1:50
  be
• 1:50
  used
• 1:51
  to
• 1:51
  help
• 1:51
  solve
• 1:52
  the
• 1:52
  problem
• 1:52
  and
• 1:52
  more
• 1:53
  than
• 1:53
  offset
• 1:53
  the
• 1:54
  7%?
• 1:54
  I
• 1:55
  think
• 1:55
  we're
• 1:55
  really
• 1:55
  still
• 1:56
  very
• 1:56
  early
• 1:56
  in
• 1:56
  this
• 1:57
  process
• 1:57
  of
• 1:57
  trying
• 1:57
  to
• 1:58
  understand
• 1:59
  what
• 1:59
  is
• 1:59
  the
• 1:59
  maximum
• 2:00
  value
• 2:00
  that
• 2:01
  we're
• 2:01
  going
• 2:01
  to
• 2:01
  get
• 2:01
  in
• 2:01
  AI
• 2:02
  over
• 2:02
  the
• 2:02
  next
• 2:02
  10
• 2:02
  to
• 2:03
  20
• 2:03
  years?
• 2:03
  You
• 2:03
  also
• 2:03
  told
• 2:04
  me
• 2:04
  in
• 2:04
  Berlin
• 2:04
  that
• 2:04
  you
• 2:05
  change
• 2:05
  your
• 2:05
  accountability
• 2:06
  model
• 2:07
  in
• 2:07
  terms
• 2:07
  of
• 2:07
  how
• 2:07
  you're
• 2:08
  running
• 2:08
  the
• 2:08
  business
• 2:08
  at
• 2:08
  dfi.
• 2:09
  Can
• 2:09
  you
• 2:09
  talk
• 2:09
  about
• 2:09
  that
• 2:10
  again
• 2:10
  for
• 2:10
  the
• 2:10
  audience
• 2:10
  that
• 2:11
  maybe
• 2:11
  didn't
• 2:11
  see
• 2:11
  that
• 2:11
  interview?
• 2:12
  And
• 2:12
  then
• 2:12
  also,
• 2:13
  how
• 2:13
  do
• 2:13
  you
• 2:14
  reconcile
• 2:14
  that
• 2:14
  with
• 2:14
  the
• 2:15
  approach
• 2:15
  here
• 2:15
  at
• 2:16
  cgf,
• 2:16
  which
• 2:16
  is
• 2:16
  about
• 2:17
  bringing
• 2:17
  people
• 2:18
  together
• 2:18
  in
• 2:18
  a,
• 2:19
  in
• 2:19
  a
• 2:19
  kind
• 2:19
  of
• 2:19
  nuanced
• 2:20
  way.
• 2:20
  You
• 2:21
  know,
• 2:22
  the
• 2:23
  megatrend
• 2:24
  that's
• 2:24
  happening
• 2:25
  now
• 2:26
  is
• 2:28
  challenging
• 2:29
  the
• 2:29
  traditional
• 2:30
  model
• 2:30
  that
• 2:31
  large
• 2:31
  scale
• 2:31
  retailers
• 2:32
  come
• 2:32
  together
• 2:32
  with
• 2:33
  global
• 2:33
  brands
• 2:34
  and
• 2:34
  they
• 2:34
  solve
• 2:35
  the
• 2:35
  needs
• 2:36
  of
• 2:36
  customers
• 2:36
  and
• 2:37
  the
• 2:37
  problems
• 2:37
  of
• 2:37
  the
• 2:37
  world.
• 2:39
  Yesterday
• 2:40
  in
• 2:40
  this,
• 2:41
  in
• 2:41
  the
• 2:41
  board,
• 2:41
  I
• 2:41
  sit
• 2:42
  on
• 2:42
  the
• 2:42
  board
• 2:42
  of
• 2:42
  the
• 2:42
  cgf,
• 2:43
  we
• 2:44
  reviewed
• 2:44
  some
• 2:44
  very
• 2:45
  interesting
• 2:45
  statistics
• 2:46
  that
• 2:46
  showed
• 2:47
  if
• 2:47
  you
• 2:47
  look
• 2:47
  at
• 2:48
  by
• 2:48
  category
• 2:48
  and
• 2:49
  you're
• 2:49
  talking
• 2:49
  soft
• 2:49
  drinks
• 2:50
  and
• 2:50
  crackers
• 2:50
  and
• 2:51
  snacks,
• 2:51
  et
• 2:52
  cetera,
• 2:52
  global
• 2:53
  brands
• 2:54
  have
• 2:54
  lost
• 2:54
  market
• 2:54
  share
• 2:55
  over
• 2:55
  the
• 2:55
  last
• 2:55
  five
• 2:56
  years.
• 2:56
  It's
• 2:57
  being
• 2:57
  picked
• 2:57
  up
• 2:58
  by
• 2:58
  own
• 2:58
  brands
• 2:59
  of
• 2:59
  retailers
• 3:00
  as
• 3:00
  well,
• 3:00
  startups
• 3:01
  and
• 3:02
  small
• 3:03
  interesting
• 3:05
  local
• 3:05
  companies.
• 3:05
  And
• 3:06
  the
• 3:06
  reality
• 3:06
  is
• 3:07
  the
• 3:07
  decentralized
• 3:08
  model
• 3:09
  is
• 3:09
  the
• 3:09
  most
• 3:10
  agile
• 3:11
  to
• 3:11
  understand
• 3:12
  those
• 3:12
  changing
• 3:13
  needs
• 3:13
  and,
• 3:14
  and
• 3:14
  to
• 3:14
  be
• 3:14
  able
• 3:14
  to
• 3:15
  battle
• 3:15
  those
• 3:15
  local
• 3:16
  competitors.
• 3:16
  And
• 3:17
  so
• 3:17
  if
• 3:17
  you
• 3:17
  try
• 3:18
  and
• 3:18
  centralize,
• 3:19
  and
• 3:19
  we
• 3:19
  were
• 3:19
  quite
• 3:20
  centralized
• 3:20
  before,
• 3:21
  you
• 3:21
  end
• 3:21
  up
• 3:22
  trying
• 3:22
  to
• 3:23
  scale
• 3:24
  what
• 3:24
  are
• 3:24
  becoming
• 3:25
  commodities
• 3:26
  and
• 3:26
  you're
• 3:26
  missing
• 3:27
  the
• 3:27
  specialization
• 3:28
  that
• 3:28
  can
• 3:28
  only
• 3:29
  be
• 3:29
  developed
• 3:29
  at
• 3:29
  a
• 3:29
  local
• 3:30
  level.
• 3:30
  I
• 3:31
  think
• 3:31
  AI
• 3:31
  will
• 3:32
  accelerate
• 3:32
  this
• 3:32
  process
• 3:33
  because
• 3:33
  what
• 3:33
  it'll
• 3:34
  do
• 3:34
  is
• 3:34
  it'll,
• 3:35
  you
• 3:35
  know,
• 3:35
  it's
• 3:35
  a
• 3:35
  little
• 3:35
  bit
• 3:36
  like
• 3:36
  solving
• 3:36
  a
• 3:36
  problem
• 3:37
  by
• 3:37
  just
• 3:37
  putting
• 3:38
  it
• 3:38
  into
• 3:38
  perplexity
• 3:39
  or
• 3:39
  Claude
• 3:39
  or
• 3:39
  ChatGPT.
• 3:41
  The
• 3:41
  reality
• 3:41
  is
• 3:42
  you're
• 3:42
  going
• 3:42
  to
• 3:42
  be
• 3:42
  able
• 3:42
  to
• 3:42
  innovate
• 3:43
  and
• 3:43
  then
• 3:43
  be
• 3:44
  able
• 3:44
  to
• 3:44
  figure
• 3:44
  out
• 3:44
  how
• 3:44
  to
• 3:44
  manufacture
• 3:45
  and
• 3:45
  get
• 3:45
  to
• 3:45
  market
• 3:46
  using
• 3:46
  AI
• 3:47
  so
• 3:47
  that
• 3:47
  you
• 3:47
  see
• 3:47
  more
• 3:47
  and
• 3:48
  more
• 3:48
  of
• 3:48
  these
• 3:48
  small
• 3:48
  businesses
• 3:49
  being
• 3:49
  able
• 3:49
  to
• 3:49
  attack
• 3:50
  the
• 3:50
  market
• 3:50
  share
• 3:50
  of
• 3:50
  global
• 3:51
  brands.
• 3:51
  So
• 3:52
  then
• 3:52
  being
• 3:52
  a
• 3:52
  leader
• 3:53
  here
• 3:53
  at
• 3:53
  CGF
• 3:54
  and
• 3:54
  amongst
• 3:54
  your
• 3:54
  peers
• 3:55
  is
• 3:55
  that
• 3:56
  approach
• 3:56
  you
• 3:56
  advocate
• 3:57
  to
• 3:57
  help
• 3:57
  with
• 3:58
  the
• 3:58
  connective
• 3:58
  tissue
• 3:59
  that
• 3:59
  needs
• 3:59
  to
• 3:59
  form
• 4:00
  around
• 4:00
  some
• 4:00
  of
• 4:00
  the
• 4:00
  bigger
• 4:01
  issues
• 4:01
  you
• 4:01
  guys
• 4:01
  are
• 4:02
  trying
• 4:02
  to
• 4:02
  tackle.
• 4:02
  When
• 4:02
  I
• 4:03
  think
• 4:03
  about
• 4:03
  the
• 4:03
  environment,
• 4:04
  supply
• 4:04
  chain
• 4:05
  resiliency,
• 4:05
  all
• 4:05
  of
• 4:05
  those
• 4:06
  things,
• 4:06
  yeah,.
• 4:06
  Those
• 4:06
  are
• 4:07
  the
• 4:07
  topics
• 4:07
  that
• 4:07
  to
• 4:08
  me
• 4:08
  are
• 4:09
  universal,
• 4:10
  that
• 4:10
  need
• 4:10
  to
• 4:10
  be
• 4:11
  solved
• 4:11
  at
• 4:11
  scale.
• 4:11
  So
• 4:12
  for
• 4:12
  example,
• 4:12
  carbon
• 4:13
  footprints
• 4:13
  and
• 4:13
  how
• 4:14
  we
• 4:14
  reduce
• 4:14
  them,
• 4:15
  food
• 4:15
  safety,
• 4:16
  I
• 4:16
  mean
• 4:16
  this
• 4:16
  is
• 4:16
  a
• 4:16
  really
• 4:17
  important
• 4:17
  part
• 4:18
  of
• 4:18
  what
• 4:18
  we
• 4:18
  together
• 4:19
  come
• 4:19
  together
• 4:19
  as
• 4:19
  retailers
• 4:20
  and
• 4:20
  CPG
• 4:21
  companies.
• 4:21
  Those
• 4:21
  are
• 4:22
  the
• 4:22
  type
• 4:22
  of
• 4:22
  topics
• 4:22
  that
• 4:23
  are
• 4:23
  global
• 4:23
  that
• 4:24
  should
• 4:24
  be
• 4:24
  brought
• 4:25
  through
• 4:25
  forums
• 4:26
  like
• 4:26
  this
• 4:26
  which
• 4:26
  are
• 4:26
  global
• 4:26
  in
• 4:27
  nature.
• 4:27
  Scott,
• 4:28
  you're
• 4:28
  also,
• 4:28
  to
• 4:28
  that
• 4:29
  point,
• 4:29
  you're
• 4:29
  also
• 4:29
  the
• 4:30
  co
• 4:30
  sponsor
• 4:30
  of
• 4:31
  the,
• 4:31
  of
• 4:31
  the
• 4:32
  ctc,
• 4:32
  the
• 4:33
  Climate
• 4:33
  Transition
• 4:34
  Coalition.
• 4:34
  Right.
• 4:35
  So
• 4:35
  I'm
• 4:36
  curious,
• 4:36
  but
• 4:36
  let's
• 4:37
  stay
• 4:37
  within
• 4:37
  your
• 4:37
  own
• 4:37
  business
• 4:38
  first.
• 4:38
  How
• 4:38
  do
• 4:39
  you
• 4:39
  reconcile
• 4:40
  again
• 4:41
  the
• 4:41
  kind
• 4:41
  of
• 4:42
  dichotomy
• 4:42
  of
• 4:43
  making
• 4:43
  the
• 4:43
  right
• 4:43
  decisions
• 4:44
  for
• 4:44
  that
• 4:45
  effort
• 4:45
  against
• 4:45
  the
• 4:46
  capital
• 4:46
  investments?
• 4:47
  How
• 4:47
  do
• 4:47
  you
• 4:47
  personally
• 4:47
  think
• 4:48
  about
• 4:48
  that?
• 4:48
  So
• 4:48
  you
• 4:49
  know,
• 4:49
  look,
• 4:49
  this
• 4:49
  is
• 4:49
  a
• 4:49
  forum
• 4:50
  by
• 4:50
  which
• 4:50
  best
• 4:50
  practices
• 4:51
  are
• 4:51
  pretty
• 4:52
  competitive
• 4:52
  because
• 4:53
  it's
• 4:53
  a
• 4:53
  shared
• 4:53
  problem.
• 4:54
  And
• 4:55
  I
• 4:55
  think
• 4:55
  in
• 4:55
  general
• 4:56
  we've
• 4:56
  all
• 4:57
  made
• 4:57
  progress
• 4:57
  on
• 4:58
  scope
• 4:58
  one
• 4:58
  and
• 4:58
  two,
• 4:58
  which
• 4:59
  in
• 4:59
  essence
• 4:59
  is,
• 5:00
  you
• 5:00
  know,
• 5:01
  your
• 5:01
  grid
• 5:02
  output
• 5:03
  and
• 5:03
  how
• 5:03
  much
• 5:03
  you
• 5:04
  use,
• 5:04
  etc.
• 5:05
  So
• 5:05
  for
• 5:05
  retailers
• 5:05
  it's
• 5:06
  electricity
• 5:06
  in
• 5:07
  terms
• 5:07
  of
• 5:07
  air
• 5:07
  conditioner.
• 5:08
  For
• 5:08
  manufacturers,
• 5:09
  it's
• 5:09
  their,
• 5:10
  it's
• 5:10
  their
• 5:10
  factories.
• 5:11
  And
• 5:11
  so
• 5:11
  I
• 5:12
  think
• 5:12
  for
• 5:12
  the
• 5:12
  most
• 5:12
  part,
• 5:13
  many
• 5:13
  who
• 5:14
  have,
• 5:14
  you
• 5:14
  know,
• 5:15
  say
• 5:15
  30,
• 5:15
  40,
• 5:16
  50%
• 5:16
  reductions
• 5:17
  by
• 5:17
  2030
• 5:17
  have
• 5:18
  made
• 5:18
  progress.
• 5:18
  The
• 5:19
  challenge
• 5:19
  we
• 5:19
  all
• 5:19
  now
• 5:20
  have
• 5:20
  is
• 5:20
  scope
• 5:20
  three,
• 5:21
  which
• 5:21
  is
• 5:22
  in
• 5:22
  essence
• 5:22
  what
• 5:23
  you
• 5:23
  sell
• 5:23
  or
• 5:23
  what
• 5:23
  you
• 5:24
  take
• 5:24
  to
• 5:24
  market.
• 5:25
  So
• 5:25
  for
• 5:25
  us
• 5:25
  as
• 5:25
  a
• 5:25
  retailer,
• 5:26
  our
• 5:26
  biggest
• 5:27
  problem
• 5:28
  are
• 5:28
  commodities,
• 5:29
  rice,
• 5:29
  meat,
• 5:30
  dairy.
• 5:31
  And
• 5:31
  so
• 5:31
  again,
• 5:32
  it's
• 5:32
  not
• 5:32
  in
• 5:33
  our
• 5:33
  interest
• 5:33
  to
• 5:33
  try
• 5:34
  and
• 5:34
  solve
• 5:34
  the
• 5:34
  problem
• 5:35
  ourselves.
• 5:35
  As
• 5:35
  a
• 5:36
  small
• 5:36
  retailer,
• 5:36
  we've
• 5:37
  made
• 5:37
  progress,
• 5:37
  for
• 5:37
  example,
• 5:38
  on
• 5:38
  rice.
• 5:38
  We
• 5:39
  now
• 5:39
  have
• 5:39
  a
• 5:39
  great
• 5:40
  Thailand
• 5:41
  example
• 5:41
  of
• 5:42
  being
• 5:42
  able
• 5:42
  to
• 5:42
  have
• 5:42
  a
• 5:43
  very
• 5:43
  low
• 5:44
  carbon
• 5:44
  rice
• 5:44
  because
• 5:45
  of
• 5:45
  the
• 5:45
  fact
• 5:46
  most
• 5:46
  people
• 5:46
  don't
• 5:46
  realize
• 5:47
  that
• 5:47
  water
• 5:47
  usage
• 5:48
  in
• 5:48
  rice
• 5:48
  creates
• 5:49
  an
• 5:49
  enormous
• 5:49
  carbon
• 5:50
  footprint.
• 5:51
  So
• 5:51
  we've
• 5:51
  done
• 5:51
  this.
• 5:51
  But
• 5:52
  there
• 5:52
  are
• 5:52
  tens
• 5:52
  of
• 5:53
  thousands
• 5:53
  of
• 5:54
  small
• 5:55
  farmers
• 5:55
  in
• 5:56
  Thailand.
• 5:56
  We
• 5:56
  can't
• 5:57
  do
• 5:57
  this
• 5:57
  on
• 5:57
  our
• 5:57
  own.
• 5:57
  We
• 5:58
  need
• 5:58
  to
• 5:58
  work
• 5:58
  with
• 5:58
  other
• 5:58
  retailers,
• 5:59
  we
• 5:59
  need
• 5:59
  to
• 5:59
  work
• 5:59
  with
• 5:59
  the
• 6:00
  government.
• 6:00
  These
• 6:01
  are
• 6:01
  the
• 6:01
  kind
• 6:01
  of
• 6:01
  forums
• 6:02
  where
• 6:02
  we
• 6:02
  can
• 6:02
  tackle
• 6:03
  those
• 6:03
  types
• 6:03
  of
• 6:03
  problems,
• 6:04
  I
• 6:04
  think
• 6:04
  in
• 6:04
  a
• 6:04
  much
• 6:04
  more
• 6:04
  effective
• 6:05
  way.
• 6:05
  So
• 6:05
  you're
• 6:06
  saying
• 6:06
  the
• 6:06
  problem
• 6:06
  kind
• 6:06
  of
• 6:06
  necessitates
• 6:07
  that
• 6:07
  you
• 6:07
  have
• 6:08
  to
• 6:08
  come
• 6:08
  together?
• 6:08
  Absolutely.
• 6:09
  There
• 6:10
  is.
• 6:10
  The
• 6:10
  dichotomy
• 6:11
  is
• 6:11
  almost
• 6:11
  false
• 6:12
  as
• 6:12
  I.
• 6:12
  Presented
• 6:12
  it,
• 6:12
  it's
• 6:13
  going
• 6:13
  to
• 6:13
  be
• 6:13
  impossible
• 6:14
  as
• 6:14
  a
• 6:14
  retailer
• 6:15
  on
• 6:15
  their
• 6:15
  own
• 6:15
  to
• 6:16
  solve
• 6:17
  a
• 6:17
  reduction
• 6:18
  of
• 6:19
  significance
• 6:19
  in
• 6:19
  their
• 6:19
  scope
• 6:20
  3
• 6:20
  without
• 6:20
  some
• 6:21
  level
• 6:21
  of
• 6:21
  collaboration
• 6:22
  and
• 6:22
  coalitions.
• 6:23
  Got
• 6:23
  it.
• 6:23
  So,
• 6:23
  so
• 6:24
  then
• 6:24
  again,
• 6:24
  as
• 6:24
  a
• 6:24
  leader
• 6:24
  here
• 6:25
  at
• 6:25
  the
• 6:25
  conference,
• 6:25
  gonna
• 6:26
  put
• 6:26
  you
• 6:26
  on
• 6:26
  the
• 6:26
  spot
• 6:26
  here
• 6:26
  too.
• 6:28
  Is
• 6:28
  there
• 6:28
  a
• 6:28
  commitment
• 6:28
  that
• 6:29
  you
• 6:29
  are
• 6:29
  asking
• 6:29
  for
• 6:30
  from
• 6:30
  your
• 6:31
  partners
• 6:31
  here
• 6:32
  that
• 6:32
  are
• 6:32
  in
• 6:32
  similar
• 6:33
  positions
• 6:33
  across
• 6:33
  the
• 6:34
  industry?
• 6:35
  So
• 6:35
  one
• 6:35
  of
• 6:35
  the
• 6:35
  things
• 6:36
  that
• 6:36
  we
• 6:36
  are
• 6:36
  now
• 6:37
  currently
• 6:37
  working
• 6:37
  on
• 6:38
  is
• 6:38
  a
• 6:39
  standard
• 6:41
  data
• 6:41
  classification
• 6:42
  system.
• 6:42
  Okay.
• 6:43
  You
• 6:43
  know,
• 6:43
  everyone
• 6:44
  started
• 6:44
  this
• 6:44
  journey
• 6:45
  somewhere
• 6:46
  five,
• 6:46
  six,
• 6:46
  seven,
• 6:47
  eight
• 6:47
  years
• 6:47
  ago,
• 6:48
  and
• 6:48
  at
• 6:48
  that
• 6:48
  point
• 6:49
  we
• 6:49
  were
• 6:49
  all
• 6:49
  trying
• 6:49
  to
• 6:50
  solve
• 6:50
  the
• 6:50
  problem
• 6:51
  on
• 6:51
  our
• 6:51
  own.
• 6:52
  Whereas
• 6:52
  if
• 6:52
  you're
• 6:53
  a
• 6:53
  manufacturer
• 6:55
  or
• 6:55
  a
• 6:55
  branded
• 6:55
  company,
• 6:56
  trying
• 6:57
  to
• 6:57
  solve
• 6:58
  16
• 6:58
  different
• 6:59
  ways
• 6:59
  to
• 7:00
  report
• 7:00
  is
• 7:01
  time
• 7:01
  consuming
• 7:02
  and
• 7:02
  it's
• 7:02
  wasteful.
• 7:02
  Right.
• 7:03
  Adds
• 7:03
  cost
• 7:03
  for
• 7:04
  them,
• 7:04
  which
• 7:04
  then
• 7:04
  adds
• 7:05
  costs
• 7:05
  through
• 7:05
  to
• 7:06
  us,
• 7:06
  which
• 7:06
  then
• 7:06
  passes
• 7:07
  on
• 7:07
  to
• 7:07
  the
• 7:07
  customer.
• 7:08
  So
• 7:08
  how
• 7:08
  do
• 7:09
  we
• 7:09
  figure
• 7:09
  out
• 7:09
  together
• 7:10
  to
• 7:11
  create
• 7:11
  a
• 7:12
  platform
• 7:12
  with
• 7:13
  a
• 7:13
  reporting
• 7:14
  standard
• 7:14
  that
• 7:15
  makes
• 7:15
  it
• 7:15
  easier
• 7:15
  and
• 7:16
  much
• 7:16
  more
• 7:16
  effective
• 7:16
  for
• 7:16
  anyone?
• 7:17
  Again,
• 7:17
  those
• 7:18
  kinds
• 7:18
  of
• 7:18
  standardizations
• 7:19
  are
• 7:19
  pretty
• 7:19
  competitive.
• 7:20
  It's
• 7:20
  no
• 7:20
  different
• 7:21
  than
• 7:21
  a,
• 7:21
  than
• 7:22
  a
• 7:22
  QR
• 7:22
  code.
• 7:22
  Right.
• 7:23
  I
• 7:23
  mean,
• 7:23
  it's
• 7:23
  just
• 7:24
  simply
• 7:24
  a
• 7:24
  standard,
• 7:25
  something
• 7:25
  that
• 7:25
  hadn't
• 7:25
  existed,
• 7:26
  something
• 7:26
  we're
• 7:26
  working
• 7:27
  on.
• 7:27
  So
• 7:27
  I'm
• 7:27
  curious
• 7:28
  because
• 7:28
  I
• 7:29
  hear
• 7:29
  that
• 7:29
  a
• 7:29
  lot
• 7:30
  from
• 7:30
  your
• 7:30
  position,
• 7:31
  the
• 7:31
  chair
• 7:31
  atop
• 7:32
  which
• 7:32
  you
• 7:32
  sit.
• 7:32
  What
• 7:32
  makes
• 7:33
  that
• 7:33
  so
• 7:33
  difficult
• 7:33
  to
• 7:34
  accomplish?
• 7:35
  Well,
• 7:36
  look,
• 7:36
  you
• 7:37
  know,
• 7:37
  a
• 7:37
  lot
• 7:37
  of
• 7:38
  these
• 7:38
  systems
• 7:38
  and
• 7:39
  these
• 7:39
  standards
• 7:40
  are
• 7:40
  hardwired
• 7:41
  into
• 7:41
  tech
• 7:42
  systems
• 7:43
  or
• 7:44
  are
• 7:44
  aligned
• 7:45
  to
• 7:45
  a
• 7:45
  provider.
• 7:46
  Many
• 7:46
  have
• 7:46
  carbon
• 7:47
  calculators,
• 7:48
  and
• 7:48
  there's
• 7:48
  five
• 7:48
  to
• 7:49
  eight
• 7:49
  different
• 7:50
  carbon
• 7:50
  calculator
• 7:51
  entities
• 7:51
  that
• 7:52
  are
• 7:52
  out
• 7:52
  there
• 7:52
  all
• 7:53
  of
• 7:53
  tackled
• 7:54
  the
• 7:54
  same
• 7:54
  problem
• 7:55
  in
• 7:55
  slightly
• 7:56
  different
• 7:56
  ways.
• 7:57
  And
• 7:57
  if
• 7:57
  you're
• 7:57
  trying
• 7:57
  to
• 7:58
  maintain
• 7:58
  those
• 7:58
  each
• 7:59
  slight
• 7:59
  different
• 7:59
  ways,
• 8:00
  it's
• 8:00
  like
• 8:00
  trying
• 8:01
  to
• 8:01
  say
• 8:01
  that
• 8:01
  you
• 8:01
  need
• 8:02
  to
• 8:02
  have
• 8:02
  seven
• 8:02
  different
• 8:03
  QR
• 8:04
  codes
• 8:04
  because
• 8:04
  there's
• 8:05
  seven
• 8:05
  different
• 8:05
  readers
• 8:06
  that
• 8:06
  are
• 8:06
  being
• 8:06
  used.
• 8:07
  Right.
• 8:07
  It's
• 8:07
  inefficient.
• 8:08
  So
• 8:08
  we're
• 8:08
  tackling
• 8:09
  that
• 8:09
  now
• 8:09
  to
• 8:09
  simplify.
• 8:10
  Right.
• 8:10
  And
• 8:10
  I
• 8:10
  imagine
• 8:11
  it's
• 8:11
  different
• 8:11
  by
• 8:11
  country
• 8:11
  too,
• 8:12
  right?
• 8:12
  Everywhere
• 8:12
  in
• 8:12
  the
• 8:13
  world.
• 8:13
  Yeah.
• 8:13
  Right.
• 8:13
  Yeah.
• 8:14
  Probably
• 8:14
  even
• 8:14
  within
• 8:15
  countries
• 8:15
  too,
• 8:15
  at
• 8:16
  times.
• 8:16
  Yes.
• 8:16
  Right.
• 8:17
  Okay.
• 8:18
  You
• 8:18
  have
• 8:18
  one
• 8:18
  of
• 8:19
  the
• 8:19
  most
• 8:19
  interesting
• 8:19
  career
• 8:20
  arcs
• 8:20
  of
• 8:20
  anyone
• 8:21
  that
• 8:21
  we
• 8:21
  consistently
• 8:21
  bring
• 8:22
  into
• 8:22
  this
• 8:22
  show.
• 8:23
  So
• 8:23
  I
• 8:24
  am
• 8:24
  curious.
• 8:24
  I
• 8:24
  want
• 8:24
  to
• 8:24
  get
• 8:24
  you
• 8:25
  out
• 8:25
  of
• 8:25
  here
• 8:25
  on
• 8:25
  this.
• 8:25
  You've
• 8:25
  probably
• 8:26
  been
• 8:26
  asked
• 8:26
  this
• 8:26
  question
• 8:26
  a
• 8:27
  bunch,
• 8:27
  but
• 8:27
  I've
• 8:27
  never
• 8:28
  asked
• 8:28
  it
• 8:28
  of
• 8:28
  you.
• 8:29
  And
• 8:29
  so
• 8:29
  my
• 8:29
  question
• 8:30
  is,
• 8:31
  what
• 8:31
  have
• 8:31
  you
• 8:31
  seen
• 8:32
  that?
• 8:33
  What
• 8:33
  mistakes
• 8:34
  have
• 8:34
  you
• 8:34
  seen
• 8:34
  leaders
• 8:35
  make
• 8:35
  as
• 8:35
  they
• 8:35
  try
• 8:36
  to
• 8:36
  understand
• 8:37
  and
• 8:37
  adapt
• 8:38
  their
• 8:38
  business
• 8:39
  to
• 8:39
  different
• 8:39
  cultures
• 8:40
  throughout
• 8:40
  the
• 8:40
  world?
• 8:41
  You
• 8:41
  know,
• 8:43
  I
• 8:43
  have
• 8:43
  been
• 8:43
  asked
• 8:44
  the
• 8:44
  question
• 8:44
  before,
• 8:44
  and
• 8:45
  I
• 8:45
  don't
• 8:46
  think
• 8:47
  country
• 8:47
  culture
• 8:49
  very
• 8:49
  different
• 8:50
  than
• 8:50
  adapting
• 8:51
  to
• 8:51
  a
• 8:51
  company
• 8:52
  culture.
• 8:52
  And,
• 8:53
  you
• 8:53
  know,
• 8:54
  the,
• 8:54
  the
• 8:55
  careers
• 8:56
  of
• 8:56
  30
• 8:56
  years
• 8:56
  with
• 8:57
  a
• 8:57
  single
• 8:57
  company
• 8:58
  is
• 8:58
  dying.
• 8:59
  Companies
• 8:59
  are
• 9:00
  moving
• 9:00
  too
• 9:00
  quickly.
• 9:01
  You
• 9:01
  need
• 9:01
  to
• 9:01
  adapt
• 9:01
  too
• 9:02
  quickly
• 9:02
  to
• 9:03
  rely
• 9:03
  upon
• 9:04
  a
• 9:04
  comfort
• 9:04
  zone
• 9:05
  that
• 9:05
  you'll
• 9:05
  stay
• 9:05
  in
• 9:05
  one
• 9:06
  culture,
• 9:06
  both
• 9:06
  national
• 9:07
  and
• 9:07
  as
• 9:07
  well
• 9:08
  in
• 9:08
  a
• 9:08
  company
• 9:09
  culture.
• 9:09
  So
• 9:10
  I
• 9:10
  advise
• 9:11
  people
• 9:11
  to
• 9:11
  do
• 9:12
  three
• 9:12
  things
• 9:12
  when
• 9:13
  they
• 9:13
  join
• 9:13
  a
• 9:13
  new
• 9:13
  company.
• 9:13
  Okay?
• 9:14
  So
• 9:14
  the
• 9:15
  first
• 9:15
  is
• 9:15
  figure
• 9:16
  out
• 9:16
  how
• 9:16
  is
• 9:17
  conflict
• 9:17
  resolved
• 9:18
  in
• 9:18
  the
• 9:18
  company.
• 9:19
  So
• 9:19
  when
• 9:19
  people
• 9:20
  disagree,
• 9:20
  how
• 9:21
  is
• 9:21
  conflict
• 9:21
  resolved?
• 9:22
  Because
• 9:22
  if
• 9:22
  you
• 9:23
  come
• 9:23
  in
• 9:23
  guns
• 9:24
  blazing
• 9:25
  and
• 9:25
  it's
• 9:25
  much
• 9:25
  more
• 9:25
  consultative,
• 9:26
  you're
• 9:27
  going
• 9:27
  to
• 9:27
  fall
• 9:27
  on
• 9:27
  your
• 9:27
  face.
• 9:28
  Right.
• 9:28
  The
• 9:28
  second
• 9:29
  is
• 9:29
  how
• 9:29
  does
• 9:29
  influence
• 9:30
  work?
• 9:30
  Now,
• 9:31
  you
• 9:31
  know,
• 9:32
  that's
• 9:32
  generally
• 9:33
  less
• 9:34
  of
• 9:34
  an
• 9:34
  issue,
• 9:34
  say,
• 9:35
  in
• 9:35
  a
• 9:35
  single
• 9:35
  country,
• 9:36
  but
• 9:36
  if
• 9:36
  you
• 9:36
  are
• 9:36
  a
• 9:37
  multi
• 9:37
  country,
• 9:38
  you
• 9:38
  know,
• 9:38
  in
• 9:38
  North
• 9:39
  Asia,
• 9:39
  it's
• 9:39
  very
• 9:39
  hierarchical
• 9:41
  and
• 9:41
  there
• 9:41
  are
• 9:41
  processes
• 9:42
  that
• 9:43
  say,
• 9:43
  look,
• 9:43
  you
• 9:43
  need
• 9:44
  to
• 9:44
  wait
• 9:44
  to
• 9:44
  go
• 9:44
  up
• 9:44
  the
• 9:45
  senior
• 9:45
  lane,
• 9:45
  whereas
• 9:46
  in
• 9:46
  other
• 9:46
  parts
• 9:47
  of
• 9:47
  the
• 9:47
  world,
• 9:47
  it's
• 9:48
  much
• 9:48
  more
• 9:48
  consultative.
• 9:49
  And
• 9:50
  so
• 9:50
  how
• 9:50
  does
• 9:50
  that
• 9:51
  influence
• 9:52
  work?
• 9:52
  And
• 9:52
  the
• 9:52
  third
• 9:52
  is
• 9:53
  who
• 9:53
  seems
• 9:54
  to
• 9:54
  be
• 9:54
  succeeding
• 9:54
  and
• 9:55
  why?
• 9:55
  And
• 9:55
  if
• 9:55
  you
• 9:56
  can
• 9:56
  figure
• 9:56
  out,
• 9:56
  say,
• 9:57
  in
• 9:57
  a
• 9:57
  couple
• 9:57
  of
• 9:57
  months
• 9:58
  those
• 9:58
  three
• 9:59
  answers,
• 10:00
  you've
• 10:00
  got
• 10:00
  a
• 10:00
  pretty
• 10:01
  good
• 10:01
  chance
• 10:01
  of
• 10:01
  adapting
• 10:02
  to
• 10:02
  either
• 10:02
  a
• 10:03
  country
• 10:03
  culture
• 10:04
  or
• 10:05
  a
• 10:05
  company
• 10:05
  culture
• 10:06
  different
• 10:06
  from
• 10:06
  where
• 10:06
  you've
• 10:07
  come
• 10:07
  from.
• 10:07
  So
• 10:07
  that
• 10:07
  last
• 10:08
  point
• 10:08
  being,
• 10:08
  like,
• 10:08
  who
• 10:08
  do
• 10:08
  you
• 10:08
  want
• 10:08
  to
• 10:09
  model
• 10:09
  yourself
• 10:09
  after?
• 10:09
  Exactly.
• 10:10
  Wow,
• 10:10
  that's
• 10:11
  great
• 10:11
  advice.
• 10:11
  I
• 10:11
  wish
• 10:11
  I'd
• 10:11
  had
• 10:12
  that
• 10:12
  10
• 10:12
  or
• 10:12
  15
• 10:12
  years
• 10:12
  ago.
• 10:13
  It
• 10:13
  would
• 10:13
  have
• 10:13
  been
• 10:13
  super
• 10:14
  helpful.
• 10:14
  Right,
• 10:14
  right.
• 10:14
  Yeah.
• 10:15
  Right.
• 10:15
  How
• 10:15
  long
• 10:15
  did
• 10:15
  it
• 10:15
  take
• 10:16
  you
• 10:16
  to
• 10:16
  get
• 10:16
  that?
• 10:16
  Long
• 10:16
  time.
• 10:17
  Yeah.
• 10:18
  That
• 10:18
  framework
• 10:18
  just
• 10:18
  came
• 10:18
  to
• 10:19
  you
• 10:19
  over
• 10:19
  time?
• 10:19
  It
• 10:19
  did,
• 10:20
  yeah.
• 10:20
  That's
• 10:20
  great.
• 10:20
  Well,
• 10:21
  Scott,
• 10:21
  thanks
• 10:21
  for
• 10:21
  making
• 10:22
  time
• 10:22
  with
• 10:22
  us
• 10:22
  again
• 10:23
  from
• 10:23
  Berlin
• 10:24
  to
• 10:24
  Vienna.
• 10:25
  I
• 10:25
  don't
• 10:25
  know
• 10:25
  where
• 10:25
  we're
• 10:25
  going
• 10:25
  to
• 10:26
  see
• 10:26
  you
• 10:26
  next,
• 10:26
  but
• 10:26
  I
• 10:26
  imagine
• 10:27
  we
• 10:27
  will
• 10:27
  cross
• 10:28
  paths
• 10:28
  here
• 10:28
  very,
• 10:29
  very
• 10:29
  soon.
• 10:29
  Appreciate
• 10:30
  your
• 10:30
  time.
• 10:30
  You,
• 10:30
  too.
• 10:31
  All
• 10:31
  right,
• 10:31
  that
• 10:31
  was
• 10:31
  Scott
• 10:32
  Price.
• 10:32
  Thanks
• 10:33
  to
• 10:33
  Vuzion
• 10:33
  for
• 10:33
  making
• 10:34
  our
• 10:34
  coverage
• 10:34
  possible.
• 10:34
  Thanks
• 10:35
  to
• 10:35
  the
• 10:35
  Consumer
• 10:35
  Goods
• 10:36
  Forum
• 10:36
  as
• 10:36
  well.
• 10:36
  And
• 10:37
  as
• 10:37
  always,
• 10:37
  be
• 10:37
  careful
• 10:38
  out
• 10:38
  there.