Latest / Shane Hewitt and The Nightshift
NEW - Marketing Isn't Shouting At You Anymore. It's Listening
Tony Chapman joins to unpack a listener question about consumerism, and the answer goes further than expected. Marketing used to work by getting loud and repeating itself. That's not how it works anymore, and the shift changes what it means to be a target.
Tony walks through exactly how personal a brand's pitch can get once it has enough data on a person's life, right down to specific pain points most people wouldn't expect a company to know about. The comparison Tony uses to describe the shift makes the scale of it click.
By the end, the conversation turns to whether there's any real way to…
The skinny
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