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The Recurring Revenue Blueprint (6 Stages Every Team Needs) | Bite-sized Tactics

Struggling to connect your sales, marketing, and customer success teams? You’re probably missing a clear customer journey framework.

In this video, we break down the Recurring Revenue Operating Model (RROM)—a framework for tracking key metrics across the customer journey, based on Jocko van der Kooi's model from Winning by Design. It outlines six critical stages of the journey, each with specific owners and metrics:

Learn how to map your customer journey and track the right metrics at every stage:

Awareness – Prospects become aware of your company or the problem you solve. (Owned by…

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