Latest / Omni Talk Retail / How Microsoft is Driving Retail Innovation with AI and Azure at Shoptalk Fall 2024

Transcript

How Microsoft is Driving Retail Innovation with AI and Azure at Shoptalk Fall 2024 · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone.
• 0:01
  Welcome
• 0:01
  back.
• 0:02
  This
• 0:02
  is
• 0:02
  Omni
• 0:02
  Talk
• 0:03
  Retail.
• 0:03
  I'm
• 0:03
  Ann
• 0:03
  Mazenga.
• 0:04
  And
• 0:04
  I'm
• 0:04
  Chris
• 0:04
  Walton.
• 0:05
  And
• 0:05
  we
• 0:05
  are
• 0:06
  coming
• 0:06
  to
• 0:06
  you
• 0:06
  live
• 0:07
  from
• 0:07
  the
• 0:07
  floor
• 0:07
  at
• 0:08
  shop
• 0:08
  Talk
• 0:09
  fall
• 0:09
  2024.
• 0:10
  And
• 0:11
  standing
• 0:11
  between
• 0:11
  Chris
• 0:12
  and
• 0:12
  I
• 0:13
  is
• 0:13
  a
• 0:13
  wonderful
• 0:14
  partner
• 0:14
  of
• 0:14
  ours
• 0:14
  who's
• 0:15
  helping
• 0:15
  make
• 0:15
  all
• 0:15
  of
• 0:16
  our
• 0:16
  content
• 0:16
  possible.
• 0:17
  From
• 0:17
  Microsoft,
• 0:19
  we
• 0:19
  have
• 0:19
  Margaret
• 0:20
  Seinen.
• 0:21
  And
• 0:21
  before
• 0:22
  we
• 0:22
  introduce
• 0:22
  you,
• 0:23
  Margaret,
• 0:23
  I
• 0:23
  just
• 0:23
  want
• 0:23
  to
• 0:24
  give
• 0:24
  a
• 0:24
  quick
• 0:24
  shout
• 0:24
  out
• 0:24
  to
• 0:25
  Microsoft
• 0:25
  and
• 0:26
  in
• 0:26
  thanks
• 0:27
  for
• 0:27
  their
• 0:28
  partnership
• 0:28
  on
• 0:28
  this.
• 0:29
  Microsoft's
• 0:29
  mission
• 0:30
  is
• 0:30
  to
• 0:30
  empower
• 0:30
  every
• 0:31
  person
• 0:31
  and
• 0:31
  every
• 0:32
  organization
• 0:32
  to
• 0:32
  achieve
• 0:33
  more.
• 0:33
  You
• 0:33
  can
• 0:33
  learn
• 0:34
  more
• 0:34
  about
• 0:34
  how
• 0:34
  together
• 0:35
  tech
• 0:35
  and
• 0:36
  people
• 0:36
  can
• 0:37
  realize
• 0:37
  the
• 0:37
  promise
• 0:38
  of
• 0:38
  AI
• 0:38
  responsibly
• 0:39
  at
• 0:39
  Aka
• 0:40
  Ms.
• 0:41
  Alat,
• 0:43
  Microsoft
• 0:44
  and
• 0:45
  Narvar.
• 0:45
  Narvar
• 0:46
  is
• 0:46
  the
• 0:46
  leader
• 0:46
  in
• 0:46
  post
• 0:47
  purchase
• 0:47
  intelligence.
• 0:48
  Narvar
• 0:48
  empowers
• 0:49
  retailers
• 0:49
  to
• 0:49
  drive
• 0:49
  revenue,
• 0:50
  reduce
• 0:50
  costs
• 0:50
  and
• 0:51
  streamline
• 0:51
  operations,
• 0:52
  all
• 0:52
  while
• 0:52
  delivering
• 0:53
  exceptional
• 0:54
  customer
• 0:54
  experiences.
• 0:55
  You
• 0:55
  can
• 0:55
  stop
• 0:55
  by
• 0:55
  and
• 0:56
  see
• 0:56
  Narvar
• 0:57
  right
• 0:57
  here,
• 0:57
  right
• 0:57
  down
• 0:58
  below
• 0:58
  at
• 0:58
  booth
• 0:59
  L
• 0:59
  45
• 0:59
  or
• 1:00
  visit
• 1:00
  themarvar.com
• 1:01
  dot.
• 1:02
  Now
• 1:02
  let's
• 1:02
  get
• 1:02
  to
• 1:03
  the
• 1:03
  most
• 1:03
  important
• 1:03
  thing.
• 1:04
  Margaret
• 1:04
  Seinen,
• 1:05
  Azure
• 1:05
  sales
• 1:05
  director
• 1:06
  at
• 1:06
  Microsoft
• 1:06
  for
• 1:06
  retail
• 1:07
  and
• 1:07
  consumer
• 1:07
  goods.
• 1:08
  Welcome
• 1:09
  to
• 1:09
  Omnitalk.
• 1:10
  Thank
• 1:10
  you,
• 1:10
  Anne.
• 1:10
  And
• 1:10
  thank
• 1:10
  you
• 1:11
  Chris,
• 1:11
  for
• 1:11
  having
• 1:11
  me.
• 1:11
  Thank
• 1:12
  you.
• 1:12
  Yeah,
• 1:12
  no,
• 1:12
  it's
• 1:12
  great
• 1:12
  to
• 1:13
  have
• 1:13
  you.
• 1:13
  It's
• 1:13
  day
• 1:13
  two
• 1:14
  of
• 1:14
  shop
• 1:15
  talk
• 1:15
  fall.
• 1:15
  That's
• 1:15
  what
• 1:16
  conference
• 1:16
  we're
• 1:16
  at.
• 1:17
  Tell
• 1:17
  us
• 1:17
  a
• 1:17
  little
• 1:17
  bit
• 1:17
  about
• 1:18
  your
• 1:18
  area
• 1:18
  of
• 1:18
  expertise
• 1:19
  and
• 1:19
  your
• 1:19
  role
• 1:19
  at
• 1:19
  Microsoft,
• 1:20
  if
• 1:20
  you
• 1:20
  don't
• 1:20
  mind.
• 1:20
  Get
• 1:21
  us
• 1:21
  started.
• 1:21
  Yeah,
• 1:22
  so
• 1:22
  Microsoft
• 1:23
  has
• 1:24
  a
• 1:24
  us
• 1:24
  subsidiary
• 1:25
  and
• 1:25
  within
• 1:25
  that
• 1:25
  we
• 1:25
  have
• 1:26
  a
• 1:26
  group
• 1:26
  of
• 1:26
  customers
• 1:27
  that
• 1:27
  fall
• 1:27
  within
• 1:28
  the
• 1:28
  retail
• 1:28
  and
• 1:28
  consumer
• 1:29
  goods
• 1:29
  organization.
• 1:30
  And
• 1:30
  so
• 1:30
  I
• 1:30
  actually
• 1:31
  work
• 1:31
  within
• 1:31
  that
• 1:31
  division.
• 1:32
  So
• 1:32
  there's
• 1:32
  approximately
• 1:33
  over
• 1:34
  300
• 1:34
  customers
• 1:35
  in
• 1:35
  the
• 1:35
  enterprise
• 1:36
  that
• 1:36
  we
• 1:36
  actually
• 1:36
  look
• 1:37
  after.
• 1:37
  Wow.
• 1:38
  I
• 1:38
  and
• 1:39
  my
• 1:39
  team
• 1:39
  specifically,
• 1:40
  we
• 1:40
  focus
• 1:40
  on
• 1:40
  the
• 1:41
  Azure
• 1:41
  platform.
• 1:42
  And
• 1:43
  what
• 1:43
  I
• 1:43
  would
• 1:44
  say
• 1:44
  is
• 1:44
  that
• 1:44
  we
• 1:44
  actually
• 1:45
  help
• 1:45
  customers
• 1:46
  solve
• 1:46
  problems
• 1:47
  and
• 1:47
  do
• 1:47
  the
• 1:47
  best
• 1:48
  that
• 1:48
  they
• 1:48
  can
• 1:48
  in
• 1:48
  terms
• 1:48
  of
• 1:49
  getting
• 1:49
  the
• 1:49
  value
• 1:50
  out
• 1:50
  of
• 1:50
  that
• 1:50
  platform
• 1:51
  that
• 1:51
  they've
• 1:51
  invested
• 1:51
  in.
• 1:52
  And
• 1:52
  for
• 1:52
  the
• 1:52
  average
• 1:53
  maybe
• 1:54
  merchant
• 1:54
  or,
• 1:55
  or
• 1:55
  maybe
• 1:55
  design
• 1:56
  person
• 1:56
  in
• 1:56
  retail
• 1:57
  that
• 1:57
  might
• 1:57
  be
• 1:57
  watching
• 1:57
  this
• 1:57
  too.
• 1:58
  What
• 1:58
  is
• 1:58
  the
• 1:58
  Azure
• 1:58
  platform,
• 1:59
  if
• 1:59
  you
• 2:00
  don't
• 2:00
  mind,
• 2:01
  for
• 2:01
  the
• 2:01
  neoplight
• 2:01
  in
• 2:02
  technology?
• 2:02
  It's
• 2:03
  like
• 2:03
  a
• 2:03
  personal
• 2:04
  data
• 2:04
  center
• 2:05
  on
• 2:05
  steroids.
• 2:06
  That's
• 2:06
  what
• 2:06
  I
• 2:06
  would
• 2:06
  say.
• 2:06
  So
• 2:07
  it
• 2:07
  just
• 2:07
  allows
• 2:07
  you
• 2:08
  to
• 2:08
  develop
• 2:08
  applications
• 2:09
  or
• 2:09
  leverage
• 2:10
  pre
• 2:10
  designed,
• 2:11
  pre
• 2:11
  configured
• 2:11
  applications
• 2:12
  and
• 2:13
  you
• 2:13
  can
• 2:13
  manage
• 2:13
  the
• 2:14
  application
• 2:14
  yourself
• 2:15
  or
• 2:15
  Microsoft
• 2:15
  can
• 2:15
  manage
• 2:16
  it
• 2:16
  for
• 2:16
  you
• 2:16
  and
• 2:17
  you
• 2:17
  can
• 2:17
  just
• 2:17
  deploy
• 2:18
  the
• 2:18
  infrastructure
• 2:18
  services
• 2:19
  if
• 2:19
  you
• 2:19
  want
• 2:19
  to.
• 2:19
  So
• 2:20
  it's
• 2:21
  very
• 2:21
  customized
• 2:22
  is
• 2:22
  what
• 2:22
  I
• 2:22
  would
• 2:22
  say.
• 2:23
  Yeah,
• 2:23
  right.
• 2:24
  Margaret,
• 2:24
  what's
• 2:25
  the
• 2:25
  key
• 2:25
  message
• 2:26
  that
• 2:26
  you
• 2:26
  and
• 2:26
  the
• 2:27
  Microsoft
• 2:27
  Team
• 2:27
  are
• 2:27
  kind
• 2:28
  of
• 2:28
  trying
• 2:28
  to
• 2:28
  get
• 2:28
  across
• 2:29
  to
• 2:29
  people
• 2:29
  you're
• 2:30
  talking
• 2:30
  with,
• 2:30
  you're
• 2:30
  meeting
• 2:31
  with,
• 2:31
  you're
• 2:32
  seeing
• 2:32
  on
• 2:32
  stage
• 2:33
  here
• 2:33
  at
• 2:33
  shop
• 2:33
  talk
• 2:34
  fall.
• 2:34
  The
• 2:35
  spectrum
• 2:35
  is
• 2:35
  so
• 2:36
  wide
• 2:36
  here.
• 2:36
  This
• 2:36
  is
• 2:36
  because
• 2:37
  not
• 2:38
  only
• 2:38
  Azure
• 2:38
  do
• 2:38
  we
• 2:38
  sell,
• 2:39
  but
• 2:39
  we've
• 2:39
  also
• 2:39
  got
• 2:40
  productivity
• 2:40
  suite,
• 2:41
  we've
• 2:41
  also
• 2:41
  got
• 2:41
  CRM
• 2:42
  and
• 2:42
  enterprise
• 2:43
  resource
• 2:44
  planning
• 2:44
  solutions
• 2:44
  as
• 2:45
  well.
• 2:45
  So
• 2:45
  the
• 2:46
  conversations
• 2:46
  have
• 2:46
  been
• 2:46
  quite
• 2:47
  broad.
• 2:47
  But
• 2:48
  what
• 2:48
  I
• 2:48
  would
• 2:48
  say
• 2:48
  is
• 2:49
  most
• 2:49
  of
• 2:49
  the
• 2:49
  customers
• 2:50
  here
• 2:50
  are
• 2:50
  wanting
• 2:51
  to
• 2:51
  understand
• 2:51
  what
• 2:52
  the
• 2:52
  customer
• 2:52
  journey
• 2:53
  is
• 2:53
  and
• 2:53
  how
• 2:53
  we
• 2:53
  can
• 2:54
  actually
• 2:54
  improve
• 2:54
  it
• 2:54
  with
• 2:54
  our
• 2:55
  technology.
• 2:56
  They're
• 2:56
  also
• 2:56
  wanting
• 2:57
  to
• 2:57
  make
• 2:57
  sure
• 2:57
  that
• 2:57
  we
• 2:58
  can
• 2:58
  help
• 2:58
  them
• 2:58
  and
• 2:59
  support
• 2:59
  them
• 2:59
  with
• 2:59
  personalization.
• 3:01
  And
• 3:01
  they're
• 3:01
  also
• 3:02
  wanting
• 3:02
  to
• 3:02
  enhance
• 3:03
  the
• 3:03
  customer
• 3:03
  experience
• 3:04
  that
• 3:05
  our
• 3:05
  store
• 3:06
  associates
• 3:06
  have
• 3:06
  as
• 3:06
  well.
• 3:07
  Oh,
• 3:07
  okay,
• 3:07
  cool.
• 3:08
  And
• 3:08
  then
• 3:08
  also
• 3:08
  linking
• 3:09
  data
• 3:09
  with
• 3:10
  supply
• 3:11
  chain.
• 3:11
  And
• 3:11
  this
• 3:11
  is
• 3:12
  all
• 3:12
  underpinned
• 3:12
  in
• 3:12
  the
• 3:13
  new
• 3:13
  world
• 3:13
  of
• 3:13
  Genai.
• 3:14
  And
• 3:15
  so
• 3:16
  every
• 3:16
  conversation
• 3:17
  we
• 3:17
  have
• 3:17
  is
• 3:18
  essentially
• 3:18
  customized
• 3:20
  and
• 3:20
  we're
• 3:20
  meeting
• 3:20
  the
• 3:21
  customer
• 3:21
  where
• 3:21
  they
• 3:21
  are.
• 3:22
  That's
• 3:22
  really
• 3:22
  great.
• 3:23
  So
• 3:23
  data
• 3:23
  for
• 3:24
  supply
• 3:24
  chain,
• 3:25
  improving
• 3:25
  the
• 3:26
  store
• 3:26
  associates
• 3:27
  experience,
• 3:27
  and
• 3:27
  then
• 3:27
  of
• 3:28
  course
• 3:28
  marketing
• 3:28
  personalization
• 3:29
  too.
• 3:29
  That's
• 3:29
  a
• 3:30
  really
• 3:30
  good
• 3:30
  trifecta.
• 3:30
  That's
• 3:31
  very
• 3:31
  well
• 3:31
  summarized.
• 3:32
  Nice
• 3:32
  job.
• 3:32
  I
• 3:33
  might
• 3:33
  borrow
• 3:33
  that
• 3:33
  in
• 3:33
  our
• 3:34
  recap
• 3:34
  tomorrow
• 3:35
  actually,
• 3:35
  because
• 3:35
  that
• 3:36
  was
• 3:36
  really
• 3:36
  well
• 3:36
  said.
• 3:37
  I
• 3:37
  love
• 3:37
  it.
• 3:37
  All
• 3:38
  right,
• 3:38
  so
• 3:38
  one
• 3:38
  of
• 3:38
  the
• 3:38
  themes
• 3:38
  is
• 3:39
  also
• 3:39
  unified
• 3:39
  or
• 3:40
  omnichannel
• 3:40
  commerce.
• 3:41
  How
• 3:41
  are
• 3:41
  you
• 3:42
  thinking
• 3:42
  about
• 3:42
  that
• 3:42
  in
• 3:42
  your
• 3:43
  role
• 3:43
  at
• 3:43
  Microsoft
• 3:44
  as
• 3:44
  well?
• 3:44
  So
• 3:45
  when
• 3:45
  I
• 3:45
  look
• 3:45
  at
• 3:45
  unified
• 3:46
  commerce,
• 3:46
  I
• 3:46
  think
• 3:46
  it's
• 3:47
  three
• 3:47
  components
• 3:48
  that
• 3:48
  you
• 3:48
  need
• 3:48
  to
• 3:48
  focus
• 3:49
  on.
• 3:49
  So
• 3:49
  first
• 3:49
  is
• 3:49
  the
• 3:50
  user
• 3:50
  experience,
• 3:51
  the
• 3:51
  second
• 3:51
  is
• 3:52
  operations,
• 3:52
  and
• 3:52
  then
• 3:53
  the
• 3:53
  third
• 3:53
  is
• 3:53
  the
• 3:53
  technology
• 3:54
  that
• 3:55
  underpins
• 3:55
  all
• 3:55
  of
• 3:55
  that.
• 3:56
  And
• 3:57
  what
• 3:57
  I
• 3:57
  would
• 3:57
  say
• 3:57
  is
• 3:59
  we've
• 3:59
  got
• 4:00
  many,
• 4:00
  many
• 4:00
  examples
• 4:01
  where
• 4:01
  we're
• 4:01
  actually
• 4:01
  leveraging
• 4:02
  Genai,
• 4:03
  but
• 4:03
  we're
• 4:03
  also
• 4:04
  looking
• 4:04
  at
• 4:04
  ways
• 4:04
  that
• 4:04
  we
• 4:05
  can
• 4:05
  automate
• 4:06
  processes.
• 4:07
  We're
• 4:07
  looking
• 4:07
  at
• 4:07
  ways
• 4:07
  that
• 4:08
  we
• 4:08
  can
• 4:08
  improve
• 4:08
  processes
• 4:09
  and
• 4:10
  making
• 4:10
  sure
• 4:10
  that
• 4:11
  we
• 4:12
  increase
• 4:12
  their
• 4:12
  top
• 4:12
  line,
• 4:13
  but
• 4:13
  also
• 4:13
  improve
• 4:13
  their
• 4:14
  bottom
• 4:14
  line
• 4:14
  as
• 4:14
  well.
• 4:15
  And
• 4:16
  what's
• 4:16
  ahead
• 4:17
  this
• 4:17
  year?
• 4:17
  Like,
• 4:18
  we've
• 4:18
  talked
• 4:19
  about
• 4:19
  quite
• 4:19
  a
• 4:19
  few
• 4:20
  things,
• 4:20
  especially
• 4:20
  how
• 4:20
  you're
• 4:21
  thinking
• 4:21
  at
• 4:21
  Microsoft
• 4:22
  about
• 4:23
  this
• 4:23
  idea
• 4:23
  of
• 4:23
  unified
• 4:24
  commerce.
• 4:24
  But
• 4:24
  what
• 4:24
  are
• 4:24
  you,
• 4:25
  what
• 4:25
  announcements
• 4:26
  are
• 4:26
  there
• 4:26
  coming
• 4:26
  up
• 4:27
  or
• 4:27
  what's
• 4:27
  ahead
• 4:27
  for
• 4:28
  holiday
• 4:28
  that
• 4:28
  you
• 4:28
  really
• 4:29
  think
• 4:29
  retailers
• 4:29
  and
• 4:30
  brands
• 4:30
  need
• 4:30
  to
• 4:30
  be
• 4:30
  paying
• 4:30
  attention
• 4:31
  to?
• 4:31
  There's
• 4:31
  a
• 4:31
  massive
• 4:32
  event
• 4:32
  that
• 4:32
  Microsoft's
• 4:33
  having
• 4:33
  in
• 4:33
  Chicago
• 4:34
  in
• 4:34
  November.
• 4:34
  It's
• 4:34
  Kord
• 4:35
  ignite.
• 4:35
  And
• 4:36
  I'm
• 4:37
  actually
• 4:37
  embargoed
• 4:37
  at
• 4:38
  the
• 4:38
  moment
• 4:38
  to
• 4:39
  share
• 4:40
  anything
• 4:41
  that's
• 4:41
  going
• 4:41
  to
• 4:41
  be
• 4:42
  announced.
• 4:42
  Is
• 4:42
  the
• 4:42
  time.
• 4:43
  It
• 4:43
  is
• 4:43
  the
• 4:43
  time.
• 4:43
  So
• 4:43
  that's
• 4:44
  end
• 4:44
  of
• 4:44
  November.
• 4:45
  End
• 4:45
  of
• 4:45
  November.
• 4:46
  You
• 4:47
  gotta
• 4:47
  go
• 4:47
  to
• 4:47
  ignite.
• 4:48
  Well,
• 4:48
  you
• 4:48
  can
• 4:48
  join
• 4:48
  remotely
• 4:49
  all
• 4:49
  the
• 4:49
  tickets
• 4:49
  have
• 4:50
  been
• 4:50
  sold
• 4:50
  out.
• 4:50
  Oh,
• 4:50
  wow.
• 4:51
  All
• 4:51
  right.
• 4:51
  Okay.
• 4:51
  I
• 4:52
  can
• 4:52
  only
• 4:53
  imagine,
• 4:53
  Margaret,
• 4:54
  I
• 4:54
  can
• 4:54
  only
• 4:54
  imagine
• 4:55
  what
• 4:55
  wonderful
• 4:55
  things
• 4:56
  will
• 4:56
  be
• 4:56
  announced
• 4:57
  at
• 4:57
  that
• 4:57
  meeting.
• 4:57
  What
• 4:58
  I
• 4:58
  would
• 4:58
  say
• 4:58
  is,
• 4:59
  with
• 5:00
  AI,
• 5:00
  we've
• 5:00
  been
• 5:00
  doing
• 5:00
  a
• 5:01
  lot
• 5:01
  of
• 5:01
  proof
• 5:01
  of
• 5:01
  concepts
• 5:02
  in
• 5:02
  the
• 5:02
  last
• 5:02
  twelve
• 5:02
  months
• 5:03
  since
• 5:03
  we
• 5:04
  sort
• 5:04
  of
• 5:04
  started
• 5:05
  to
• 5:05
  embed
• 5:05
  a
• 5:05
  lot
• 5:05
  of
• 5:06
  that
• 5:06
  AI
• 5:06
  technology
• 5:07
  in
• 5:07
  our
• 5:07
  productivity
• 5:08
  suite.
• 5:08
  But
• 5:09
  what
• 5:09
  we're
• 5:10
  doing
• 5:10
  now
• 5:10
  is
• 5:10
  we're
• 5:10
  seeing
• 5:10
  a
• 5:10
  lot
• 5:11
  of
• 5:11
  customers
• 5:11
  that
• 5:11
  have
• 5:11
  a
• 5:12
  lot
• 5:12
  of
• 5:12
  in
• 5:12
  house
• 5:12
  talented.
• 5:13
  They're
• 5:13
  actually
• 5:14
  moving
• 5:14
  beyond
• 5:15
  the
• 5:15
  proof
• 5:15
  of
• 5:15
  concept
• 5:16
  now
• 5:16
  and
• 5:16
  we're
• 5:16
  actually
• 5:17
  deploying
• 5:17
  a
• 5:17
  lot
• 5:17
  of
• 5:17
  solutions.
• 5:18
  And
• 5:18
  I
• 5:18
  can
• 5:18
  go
• 5:19
  through
• 5:19
  some
• 5:19
  of
• 5:19
  those.
• 5:19
  Yeah,
• 5:20
  let's
• 5:20
  hear
• 5:20
  it.
• 5:20
  And
• 5:20
  I'll
• 5:21
  do
• 5:21
  that
• 5:21
  in
• 5:21
  a
• 5:21
  moment.
• 5:21
  But
• 5:22
  what
• 5:22
  this
• 5:23
  is
• 5:23
  all
• 5:23
  being
• 5:23
  underpinned
• 5:24
  with
• 5:24
  is
• 5:24
  responsible
• 5:25
  AI
• 5:26
  and
• 5:26
  security.
• 5:27
  And
• 5:27
  so
• 5:27
  that
• 5:28
  is
• 5:28
  paramount
• 5:29
  to
• 5:29
  anything
• 5:29
  that
• 5:29
  we
• 5:29
  do
• 5:30
  at
• 5:30
  the
• 5:30
  moment.
• 5:30
  And
• 5:30
  I
• 5:30
  can
• 5:30
  go
• 5:31
  through
• 5:31
  the
• 5:31
  six
• 5:33
  responsible
• 5:33
  AI
• 5:34
  components
• 5:34
  that
• 5:34
  we
• 5:35
  focus
• 5:35
  on,
• 5:35
  if
• 5:35
  I
• 5:35
  can
• 5:35
  remember
• 5:36
  that.
• 5:37
  It's
• 5:38
  all
• 5:38
  right,
• 5:38
  we
• 5:39
  got
• 5:39
  time.
• 5:39
  You
• 5:39
  tell
• 5:39
  us
• 5:40
  to.
• 5:40
  I'll
• 5:40
  probably
• 5:41
  give
• 5:41
  four
• 5:41
  examples.
• 5:42
  So
• 5:42
  there's
• 5:43
  a
• 5:43
  large
• 5:43
  pharmaceutical
• 5:44
  company,
• 5:44
  or
• 5:45
  not
• 5:45
  pharmaceutical
• 5:46
  retailer,
• 5:47
  where
• 5:48
  we've
• 5:48
  actually
• 5:49
  helped
• 5:50
  provide
• 5:51
  a
• 5:51
  virtual
• 5:51
  assistant.
• 5:52
  So
• 5:52
  what
• 5:52
  it
• 5:53
  enables
• 5:53
  you
• 5:53
  to
• 5:53
  do
• 5:54
  is
• 5:54
  ask
• 5:54
  a
• 5:54
  very
• 5:54
  prompted
• 5:55
  question.
• 5:55
  So
• 5:56
  I'm
• 5:57
  a
• 5:57
  male,
• 5:57
  I
• 5:57
  have
• 5:58
  really
• 5:58
  large
• 5:58
  pores.
• 5:59
  I'm
• 5:59
  wanting
• 5:59
  to
• 6:00
  look
• 6:00
  for
• 6:00
  a
• 6:00
  particular
• 6:01
  product
• 6:01
  that
• 6:02
  will
• 6:03
  not
• 6:03
  make
• 6:03
  my
• 6:03
  pores
• 6:04
  look
• 6:04
  so
• 6:04
  large.
• 6:05
  So
• 6:06
  what
• 6:06
  we're
• 6:06
  able
• 6:07
  to
• 6:07
  do
• 6:07
  is
• 6:07
  actually
• 6:10
  customize
• 6:11
  a
• 6:11
  search
• 6:11
  engine
• 6:12
  so
• 6:12
  that
• 6:12
  you
• 6:13
  can
• 6:13
  come
• 6:13
  up
• 6:13
  with
• 6:13
  not
• 6:13
  only
• 6:15
  products
• 6:15
  that
• 6:16
  are
• 6:16
  available
• 6:16
  on
• 6:16
  the
• 6:17
  shelf,
• 6:17
  but
• 6:18
  the
• 6:18
  store
• 6:18
  that
• 6:18
  it's
• 6:19
  located
• 6:19
  and
• 6:19
  available
• 6:20
  in,
• 6:20
  whether
• 6:20
  you
• 6:20
  want
• 6:20
  it
• 6:20
  delivered
• 6:21
  in
• 6:21
  person,
• 6:22
  or
• 6:23
  it
• 6:23
  can
• 6:23
  go
• 6:23
  with
• 6:24
  your
• 6:24
  demographics
• 6:24
  as
• 6:24
  well,
• 6:25
  but
• 6:25
  also
• 6:26
  actually
• 6:26
  looking
• 6:26
  at
• 6:26
  prescription
• 6:27
  content
• 6:27
  and
• 6:28
  making
• 6:28
  it
• 6:28
  far
• 6:28
  more
• 6:29
  understandable
• 6:29
  about
• 6:30
  if
• 6:30
  you
• 6:30
  were
• 6:30
  to
• 6:30
  go
• 6:30
  to
• 6:30
  a
• 6:31
  medical
• 6:31
  practitioner
• 6:32
  in
• 6:32
  terms
• 6:32
  of
• 6:32
  what
• 6:33
  you
• 6:33
  could
• 6:33
  actually
• 6:34
  request
• 6:35
  to
• 6:36
  manage
• 6:36
  that
• 6:37
  beauty
• 6:37
  problem
• 6:37
  that
• 6:38
  you
• 6:38
  may
• 6:38
  have
• 6:38
  as
• 6:38
  a
• 6:38
  male
• 6:39
  consumer,
• 6:39
  if.
• 6:39
  You
• 6:39
  have
• 6:40
  large
• 6:40
  pores.
• 6:41
  Exactly.
• 6:42
  Hopefully
• 6:42
  she's
• 6:42
  not
• 6:42
  talking
• 6:42
  about
• 6:43
  me,
• 6:43
  folks,
• 6:43
  but.
• 6:44
  All
• 6:45
  right,
• 6:45
  let's
• 6:45
  get
• 6:45
  you
• 6:45
  out
• 6:45
  of
• 6:45
  here
• 6:45
  on
• 6:45
  this.
• 6:46
  So
• 6:46
  I
• 6:47
  heard
• 6:47
  a
• 6:47
  statistic
• 6:47
  yesterday,
• 6:48
  shared
• 6:48
  some
• 6:49
  research,
• 6:49
  was
• 6:49
  done
• 6:49
  by
• 6:49
  a
• 6:50
  gentleman,
• 6:50
  Holden
• 6:50
  Bale,
• 6:50
  and
• 6:51
  he
• 6:51
  said
• 6:51
  that
• 6:51
  50%
• 6:52
  of
• 6:52
  retailers
• 6:53
  still
• 6:53
  are
• 6:53
  not
• 6:54
  feeling
• 6:54
  like
• 6:55
  they
• 6:55
  are
• 6:55
  capitalizing
• 6:56
  on
• 6:56
  generative
• 6:56
  AI
• 6:57
  in
• 6:57
  any
• 6:58
  substantive
• 6:58
  way.
• 6:59
  Do
• 6:59
  you
• 6:59
  agree
• 7:00
  with
• 7:00
  that?
• 7:00
  Or,
• 7:01
  and
• 7:01
  if
• 7:02
  so,
• 7:02
  like,
• 7:02
  what
• 7:02
  is
• 7:02
  holding
• 7:03
  it
• 7:03
  back?
• 7:04
  It's
• 7:04
  definitely
• 7:06
  the
• 7:06
  legalities
• 7:07
  and
• 7:08
  the
• 7:08
  privacy
• 7:08
  and
• 7:08
  the
• 7:09
  security.
• 7:09
  So
• 7:09
  what
• 7:10
  we're
• 7:10
  finding
• 7:10
  is
• 7:10
  that
• 7:10
  for
• 7:11
  us
• 7:11
  to
• 7:11
  do
• 7:11
  anything
• 7:12
  a
• 7:12
  proof
• 7:12
  of
• 7:12
  concept,
• 7:13
  we
• 7:13
  have
• 7:13
  to
• 7:13
  go
• 7:13
  through
• 7:14
  the
• 7:14
  legal
• 7:15
  bodies
• 7:15
  of
• 7:15
  a
• 7:16
  customer
• 7:16
  and
• 7:16
  making
• 7:16
  sure
• 7:17
  that
• 7:17
  privacy
• 7:18
  and
• 7:19
  personalization
• 7:20
  is
• 7:20
  all
• 7:20
  adhered
• 7:20
  to,
• 7:21
  and
• 7:22
  all
• 7:22
  the
• 7:22
  HIPAA
• 7:22
  and
• 7:22
  the
• 7:23
  requirements,
• 7:24
  particularly
• 7:24
  in
• 7:24
  the
• 7:24
  pharmaceutical
• 7:25
  area,
• 7:25
  needs
• 7:26
  to
• 7:26
  be
• 7:26
  adhered
• 7:26
  to
• 7:26
  as
• 7:26
  well.
• 7:26
  So
• 7:26
  that's
• 7:27
  so
• 7:27
  a
• 7:27
  big
• 7:27
  roadblock.
• 7:27
  People
• 7:28
  are
• 7:28
  trying
• 7:28
  to
• 7:28
  cross
• 7:28
  their
• 7:28
  t's
• 7:29
  and
• 7:29
  dot
• 7:29
  their
• 7:29
  I's
• 7:29
  before
• 7:30
  they
• 7:30
  move
• 7:30
  forward.
• 7:30
  But
• 7:31
  we
• 7:31
  expect
• 7:31
  that
• 7:31
  to
• 7:32
  probably
• 7:32
  change
• 7:32
  here
• 7:32
  in
• 7:32
  the
• 7:33
  future,
• 7:33
  too.
• 7:33
  Right.
• 7:34
  I,
• 7:34
  they'll
• 7:34
  feel
• 7:35
  like
• 7:35
  they're
• 7:35
  substantially
• 7:36
  making
• 7:36
  an
• 7:36
  impact
• 7:37
  inside
• 7:37
  their
• 7:37
  organizations
• 7:38
  here
• 7:38
  at
• 7:39
  some
• 7:39
  time
• 7:39
  horizon.
• 7:39
  What
• 7:40
  do
• 7:40
  you
• 7:40
  predict
• 7:40
  that
• 7:40
  will
• 7:40
  be?
• 7:41
  Do
• 7:41
  you
• 7:41
  have
• 7:41
  any
• 7:41
  idea
• 7:42
  when
• 7:42
  that
• 7:43
  number
• 7:43
  will
• 7:43
  shift?
• 7:44
  Well,
• 7:45
  what
• 7:45
  I'm
• 7:45
  finding
• 7:45
  is
• 7:45
  if
• 7:45
  there
• 7:46
  is
• 7:46
  a
• 7:46
  lot
• 7:46
  of
• 7:46
  in
• 7:46
  house
• 7:47
  talent
• 7:47
  or
• 7:47
  there's
• 7:48
  a
• 7:48
  great
• 7:48
  partner
• 7:48
  solution
• 7:49
  that
• 7:49
  is
• 7:50
  adherent
• 7:50
  and
• 7:51
  complies
• 7:51
  to
• 7:51
  everything,
• 7:52
  I'm
• 7:52
  finding
• 7:53
  that
• 7:53
  the
• 7:53
  progress
• 7:54
  is
• 7:54
  actually
• 7:54
  advancing
• 7:55
  at
• 7:55
  the
• 7:55
  moment
• 7:55
  as
• 7:55
  well.
• 7:55
  It's
• 7:56
  advancing
• 7:56
  pretty
• 7:56
  quick.
• 7:56
  Just
• 7:57
  depends
• 7:57
  on
• 7:57
  the
• 7:57
  organization.
• 7:58
  It
• 7:58
  benefits
• 7:58
  everybody
• 7:59
  to
• 7:59
  get
• 7:59
  that
• 7:59
  figured
• 7:59
  out
• 8:00
  as
• 8:00
  soon
• 8:00
  as
• 8:01
  possible.
• 8:01
  Yeah.
• 8:02
  All
• 8:02
  right.
• 8:02
  Well,
• 8:03
  that
• 8:03
  wraps
• 8:03
  us
• 8:03
  up.
• 8:03
  That
• 8:03
  wraps
• 8:04
  us
• 8:04
  up.
• 8:04
  Thank
• 8:04
  you
• 8:04
  to
• 8:04
  Margaret
• 8:05
  Signan
• 8:05
  of
• 8:05
  Microsoft
• 8:06
  for
• 8:06
  being
• 8:06
  with
• 8:06
  us
• 8:06
  today.
• 8:07
  Thank
• 8:07
  you
• 8:07
  to
• 8:07
  Microsoft
• 8:08
  and
• 8:08
  Narva
• 8:08
  for
• 8:09
  sponsoring
• 8:09
  our
• 8:09
  coverage
• 8:09
  here
• 8:10
  at
• 8:10
  shop
• 8:10
  talk
• 8:11
  fall.
• 8:11
  You
• 8:11
  can
• 8:11
  see
• 8:11
  the
• 8:11
  exhibit
• 8:12
  hall
• 8:12
  behind
• 8:12
  us.
• 8:12
  It's
• 8:12
  bustling.
• 8:13
  And
• 8:14
  until
• 8:14
  next
• 8:14
  time,
• 8:14
  Ann,
• 8:15
  be
• 8:15
  careful
• 8:15
  out
• 8:16
  there.