Break the rules, build your brand 🚀 | Brad Mac
This week’s Millennial Master is Brad Mac, co-founder of Unreasonable.
Most brands are burning cash on lazy ads and chasing the wrong metrics. Bradley McDonald (aka Brad Mac) thinks it’s time to do the opposite: cut the noise, go deep on what actually moves people, and treat creativity as a profit centre, not a gamble.
He’s scaled Unreasonable into the marketing agency everyone’s watching, proving you can build a brand that lasts and still win on performance.
🔗 Find Brad on LinkedIn
Takeaways from Brad’s episode
1️⃣ Stop wasting your ad budget
Most brands throw 80% of their spend at branded…
The skinny
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