MSP316. The Authenticity Wash: Brands And Radical Honesty
Rich Bradbury and Matt Armitage bellyflop into the murky world of brand authenticity. As consumers become increasingly vocal and energized, they are directing their spending towards companies they believe share and reflect their worldview.
See omnystudio.com/listener for privacy information.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.