Latest / Elon Musk Podcast / The Social Media War has Begun: Twitter Vs. Threads

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The Social Media War has Begun: Twitter Vs. Threads · Elon Musk Podcast

• 0:00
  There's a social media war going on between Meta, Elon Musk,
• 0:05
  Twitter and Mark Zuckerberg. Instagram's new social media
• 0:10
  platform, Threads, has exploded onto the stage with a compelling
• 0:13
  narrative of adoption and engagement.
• 0:15
  Launched about 5 days ago, Threads has already attracted
• 0:19
  about 100 million users and it's growing.
• 0:22
  This accomplishment propels Threads into an elite bracket.
• 0:26
  Far beyond ChatGPT, which took a full two months to amass a
• 0:30
  comparable user base, it's evident that Meta, the company
• 0:33
  behind Facebook and Instagram, has scored a significant
• 0:36
  victory, with Threads strategically launched amid a
• 0:39
  tumultuous period for Twitter. And the success of Threads isn't
• 0:43
  merely a question of user numbers.
• 0:45
  A platform is experiencing A tremendous surge in user
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  engagement. A flurry of posts on diverse
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  topics suggests that lively conversation and interaction.
• 0:54
  Is at the heart of Threads burgeoning user base now.
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  This activity defies initial expectations from industry
• 1:00
  insiders who predicted A slowdown after the app crossed
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  10 million downloads within the first seven hours of its launch.
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  Now the thriving popularity of Threads has been achieved
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  despite the fact it is not yet globally available.
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  Not available in the European Union market due to regulatory
• 1:17
  constraints. Now the prospect of future
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  growth though once Threads finally debuts in the market.
• 1:23
  Is huge and we're going to get more in depth on this in just a
• 1:28
  moment, so please stick around now.
• 1:30
  For potential Threads users, it's important to be aware of
• 1:34
  the app's deep integration with Instagram.
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  This link is so strong that the deletion of a Threads account
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  also requires the deletion of a connected Instagram profile.
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  This aspect could certainly benefit from revision to allow
• 1:48
  for more user autonomy and flexibility while maintaining
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  the connectivity that makes Threads so appealing.
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  And I guess they're making a new edit button where you can delete
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  your Threads account while still maintaining your Instagram
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  account now. Threads accelerated growth
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  trajectory is undeniably impressive.
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  So much so, the platform has given birth to a new sort of
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  language in the realm of social media.
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  The act of engaging conversation on threads has been dubbed
• 2:16
  threading by its young demographic, and this is an
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  example of the cultural impact that Threads has already made
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  threads best in the glow of early success.
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  The platform, highly linked to Instagram, still in its infancy,
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  is ripe with promise for the future.
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  Android users in particular can be part of this forward momentum
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  through the beta program available on Google Play Store,
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  offering them a glimpse into the platform's evolutionary
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  trajectory. In any beta testing phase, users
• 2:46
  should be prepared for instability or unusual behavior.
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  Things might break, and despite these issues, participation in
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  the beta program could offer a generally positive user
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  experience for those that are in it.
• 3:00
  Our upcoming features for Threads include a personalized
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  feed option showing only followed accounts, enhanced
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  account deletion flexibility, post search and editing
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  capabilities, language translations, hashtags, and
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  support for multiple accounts. And I believe the Twitter killer
• 3:18
  here could be if the edit button for free the house you have to
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  pay right now on Twitter to edit a tweet, and if Threads does
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  this for free. There's no turning back.
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  They gotta go all in. And these forthcoming
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  enhancements signal the trajectory of threads to
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  becoming more thought out and comprehensive social media
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  platform. Now the success story of threads
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  raises a significant question. Will these early adopters become
• 3:44
  long term, engaged users? Early engagement data seems
• 3:47
  encouraging but not quite at par with Twitter's user dynamism.
• 3:52
  The report from The Verge disclosed that two days after
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  Threads launched, the platform's 30 million users had posted more
• 3:58
  than 95 million times and shared 190,000,000 likes.
• 4:03
  This is impressive, yet it pales in comparison to Twitter users
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  who tweet 500,000,000 times per day in 2022.
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  So Adam Masri, head of Instagram, stated that Threads
• 4:15
  isn't trying to replace Twitter, though.
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  Instead, it aims to create a unique space for Instagram
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  communities who never fully integrated with Twitter, as well
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  as those on other platforms seeking more civil spaces for
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  discourse. Meta strategy, it seems, is to
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  attract a portion of Twitter's audience while creating a more
• 4:31
  advertising friendly platform with Twitter and this out.
• 4:36
  The meta strategy, it seems, is to attract a portion of
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  Twitter's audience while creating a more advertiser
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  friendly platform with threads. This involves curating an
• 4:45
  environment that does not amplify divisive content.
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  Now, in Masri's vision, Twitter and Threads aren't mutually
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  exclusive. They coexist in the digital
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  world, each trying to increase user engagement and advertising
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  revenue. Users will ultimately decide
• 5:00
  what platforms they like better, or whether they might require
• 5:03
  both platforms for different reasons.
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  And also for different audiences.
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  And while Twitter may remain a source for news, threads could
• 5:11
  emerge as a preferred platform for indepth conversations and
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  more friendly banter. A comparative study conducted by
• 5:17
  Alex Stamos, director of the Stanford Internet Observatory,
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  revealed an intriguing trend though.
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  Despite having fewer followers on threads, Stamos has post
• 5:25
  guarded more engagement on threads than on Twitter.
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  This observation suggests that if Twitter users begin to
• 5:31
  recognize deeper, more meaningful conversations
• 5:34
  occurring on threads, Twitter's engagement could face a
• 5:36
  significant threat. The most substantial challenge
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  to Twitter's user engagement seems to stem from within the
• 5:42
  platform. Mashable recently reported that
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  Twitter has begun restricting previously free features to paid
• 5:48
  subscribers. Now this shift has generated
• 5:51
  uncertainty among its predominantly free users,
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  effectively pushing them either subscribe or consider
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  alternative platforms like Threads.
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  Now, threads operating similarly to Twitter and offering seamless
• 6:02
  integration with Instagram followers could present a
• 6:04
  lucrative alternative to the scrumpled Twitter's users.
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  Threads commitment to actively responding to user feedback and
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  continuously adding features based on this feedback could
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  bolster the platform's appeal. The upcoming edition of popular
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  Twitter features such as hashtags and search functions,
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  confirmed by Mossery, only strengthens the attractiveness
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  of people wanting to go over the threads.
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  So in contrast to Threads responsive approach, Twitter's
• 6:29
  executive Yucarino remains confident of Twitter's unique
• 6:33
  and irreplaceable status. Despite this, the increasing
• 6:36
  traction of threads and focus on user feedback in the planned
• 6:39
  feature enhancements all point towards an increasingly dynamic
• 6:43
  and competitive social media landscape in the future.
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  Now threads early success is full of potential and these
• 6:50
  platforms will be battling for a while to get user engagement and
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  more users on their platforms. Strategic timing, engaging
• 6:58
  content and ambitious future plans show the Threads is in it
• 7:02
  for the long haul. We're in it for the long haul
• 7:04
  too. And we'll be here for all the
• 7:06
  Threads versus Twitter engagement here on this podcast.
• 7:10
  So please take a second and hit the subscribe or follow button
• 7:13
  on whatever podcast platform that you're on right now.
• 7:16
  I greatly appreciate it helps out the show tremendously.
• 7:19
  So thank you so much for doing that and also thank you for
• 7:21
  spending your time here with me today.
• 7:23
  I do appreciate that. And please, take care of
• 7:26
  yourselves and each other, and I'll see you in the next one.