The PR Week, 4.7.2022: David Lowey, marcoms and operations, Atari VCS and Atari Video Games

The PR Week · Apr 7, 2022 · 35m

On the latest edition of The PR Week, Atari’s David Lowey sits in to talk about his company’s 50th anniversary and the sheer scale of the gaming industry.

Plus:

Major people moves at HP, McDonald’s, the Federal Reserve Bank of San Francisco, BCW, Marina Maher Communications and Disney

Jen Psaki reportedly negotiating for her own show on Peacock;

The somewhat overshadowed Grammy Awards;

Ukrainian marketers’ and PR pros’ efforts;

Ruder Finn acquires Peppercomm.

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