Latest / Retail Media Breakfast Club
Why AI Agents Will Be Monetized With Ads (AdGentic Crossover)
What happens when your personal AI agent starts selling you things? I’ve spent the last decade analyzing the retail media ecosystem, but I’m increasingly fascinated by what happens when advertising meets AI. In this episode, I’m sharing the inaugural episode of my new show, AdGentic, where I make a prediction that might be a little controversial: personal AI agents will ultimately be monetized through advertising, not subscriptions or transaction fees.
We’ve seen this story play out before with Google, Facebook, WhatsApp, and Amazon. Platforms start by delivering a great consumer experience…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.