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698: Decomposing Business Metrics | Ross Tennenbaum, CFO, Avalara

It’s no secret that the herculean effort required to keep corporate board meetings on time frequently involves tracking the arrivals of certain board member attendees.

Of course, the most anticipated arrival inside the boardroom is often not a board member at all, but a new business measure or yardstick commonly referred to as a metric.

And just as board members often hail from faraway places, so too do metrics. Or so explains Ross Tennenbaum, a former investment banker, who in 2020 stepped into the CFO office at Avalara, a developer of tax compliance software.

“I’m obsessed about what I…

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