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Cineplex’s Big Comeback at the Box Office | Toronto News
Cineplex is on a major comeback, smashing records with $383.7M in Q2 revenue, 10% higher attendance, and record spending per visit—especially on concessions and merchandise. Sales of collectibles like Super Mario Galaxy and Star Wars gear, plus a viral red popcorn purse from The Devil Wears Prada 2, jumped 45%—now available online too. Even amid economic headwinds, audiences crave immersive, social movie experiences, fueling demand for premium formats like IMAX 70mm. August’s early box office is already nearing last year’s entire month, driven by a steady slate of films and Gen Z returning to…
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