Buying SMBs, Tech Due Diligence & Scaling with AI featuring Brian Root (#35)
In this episode, I sit down with Brian Root, former Amazon and Walmart Labs product executive, US patent holder in e-commerce product classification, and now the founder of two simultaneous ventures: Norris Advisory, where he helps SMB buyers navigate due diligence and acquisitions, and Rooted in Product, his fractional CPO practice helping companies scale through smart technology decisions.
Brian's story is one of the most grounded and practical we have had on the show. After a layoff from big tech, he spent six to nine of the hardest months of his life before finding his footing, building…
The skinny
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