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107. Building a Business That Doesn't Stop When You Do · Burning Brightly

• 0:00
  you
• 0:00
  might
• 0:00
  have
• 0:00
  a
• 0:00
  huge
• 0:01
  Instagram
• 0:01
  list
• 0:01
  or
• 0:01
  a
• 0:01
  huge
• 0:02
  TikTok.
• 0:02
  Base,
• 0:03
  but
• 0:03
  if
• 0:03
  you
• 0:03
  don't
• 0:03
  own
• 0:04
  those
• 0:04
  email
• 0:04
  addresses,
• 0:05
  TikTok
• 0:05
  could
• 0:05
  wipe
• 0:05
  you
• 0:06
  out
• 0:06
  in
• 0:06
  one
• 0:06
  afternoon.
• 0:07
  Could
• 0:07
  just
• 0:07
  choose
• 0:08
  to
• 0:08
  close
• 0:08
  your
• 0:08
  account,
• 0:08
  which
• 0:08
  side
• 0:09
  note
• 0:09
  happens
• 0:10
  all
• 0:10
  the
• 0:10
  time
• 0:10
  to
• 0:10
  social
• 0:11
  media
• 0:11
  influencers,
• 0:12
  or
• 0:12
  the
• 0:12
  one
• 0:12
  TikTok.
• 0:12
  Influencer
• 0:13
  who
• 0:13
  tried
• 0:13
  to
• 0:13
  sell
• 0:14
  merch
• 0:14
  to
• 0:14
  her
• 0:14
  audience
• 0:15
  and
• 0:15
  couldn't
• 0:15
  sell
• 0:15
  a
• 0:15
  single
• 0:16
  T-shirt.
• 0:16
  You
• 0:16
  don't
• 0:16
  want
• 0:16
  that
• 0:17
  to
• 0:17
  be
• 0:17
  you.
• 0:17
  You
• 0:18
  want
• 0:18
  to
• 0:18
  be
• 0:18
  the
• 0:18
  person
• 0:18
  who
• 0:18
  owns
• 0:19
  the
• 0:19
  list
• 0:19
  and
• 0:19
  builds
• 0:20
  trust
• 0:20
  with
• 0:20
  them.
• 0:23
  This
• 0:23
  is
• 0:23
  Burning
• 0:23
  Brightly,
• 0:24
  a
• 0:24
  podcast
• 0:24
  for
• 0:25
  Christian
• 0:25
  moms
• 0:25
  who
• 0:26
  are
• 0:26
  feeling
• 0:26
  called
• 0:26
  to
• 0:26
  build
• 0:27
  a
• 0:27
  business
• 0:27
  and
• 0:27
  share
• 0:28
  their
• 0:28
  light
• 0:28
  with
• 0:28
  the
• 0:28
  world.
• 0:29
  I'm
• 0:29
  Bonnie
• 0:30
  Wescomb,
• 0:30
  a
• 0:30
  life
• 0:30
  coach,
• 0:31
  mom
• 0:31
  and
• 0:31
  entrepreneur,
• 0:33
  and
• 0:33
  I'm
• 0:33
  honored
• 0:33
  to
• 0:33
  be
• 0:33
  your
• 0:33
  guide
• 0:34
  as
• 0:34
  you
• 0:34
  face
• 0:34
  this
• 0:34
  business
• 0:35
  building
• 0:35
  adventure
• 0:36
  full
• 0:36
  of
• 0:36
  highs,
• 0:36
  lows.
• 0:37
  And
• 0:37
  everything
• 0:38
  in
• 0:38
  between.
• 0:39
  This
• 0:39
  is
• 0:39
  where
• 0:39
  we
• 0:39
  help
• 0:39
  each
• 0:40
  other
• 0:40
  find
• 0:40
  the
• 0:40
  courage
• 0:41
  to
• 0:41
  shine.
• 0:45
  Hello,
• 0:46
  my
• 0:46
  friends.
• 0:46
  Welcome
• 0:46
  back
• 0:47
  to
• 0:47
  Burning
• 0:47
  Brightly.
• 0:47
  I
• 0:48
  am
• 0:48
  here
• 0:49
  feeling
• 0:49
  good
• 0:50
  over
• 0:50
  the
• 0:50
  vulnerability
• 0:51
  hangover
• 0:51
  that
• 0:51
  came
• 0:52
  last
• 0:52
  week
• 0:52
  from
• 0:52
  launching
• 0:53
  my
• 0:53
  book,
• 0:54
  ready
• 0:54
  to
• 0:54
  do
• 0:54
  some
• 0:55
  new
• 0:55
  stuff,
• 0:55
  ready
• 0:56
  to
• 0:56
  take
• 0:56
  life
• 0:56
  by
• 0:56
  the
• 0:57
  horns,
• 0:57
  especially
• 0:57
  after
• 0:58
  getting
• 0:58
  over
• 0:59
  a
• 0:59
  terrible
• 0:59
  sickness
• 1:00
  this
• 1:00
  week.
• 1:00
  And
• 1:00
  that's
• 1:00
  what
• 1:00
  I
• 1:00
  wanna
• 1:01
  talk
• 1:01
  about
• 1:01
  a
• 1:01
  little
• 1:01
  bit
• 1:01
  today
• 1:02
  because
• 1:03
  I
• 1:03
  actually
• 1:04
  wrote
• 1:04
  the
• 1:05
  script
• 1:05
  for
• 1:05
  this
• 1:05
  episode
• 1:06
  from
• 1:06
  my
• 1:06
  bed.
• 1:07
  Not
• 1:07
  like
• 1:07
  a
• 1:07
  cute
• 1:08
  cuddly
• 1:08
  Saturday
• 1:08
  morning
• 1:09
  vibe,
• 1:09
  but
• 1:10
  flat
• 1:10
  on
• 1:10
  my
• 1:10
  back,
• 1:11
  feeling
• 1:11
  miserable
• 1:11
  with
• 1:12
  my
• 1:12
  laptop
• 1:12
  on
• 1:12
  my
• 1:12
  belly
• 1:14
  because
• 1:15
  I
• 1:15
  was
• 1:15
  so
• 1:16
  sick
• 1:16
  on
• 1:16
  Monday
• 1:17
  and
• 1:17
  Tuesday
• 1:17
  of
• 1:17
  this
• 1:17
  week.
• 1:17
  It
• 1:18
  was
• 1:18
  not
• 1:18
  cool
• 1:19
  For
• 1:20
  a
• 1:20
  minute
• 1:20
  there
• 1:20
  I
• 1:20
  thought
• 1:20
  maybe
• 1:21
  I'd
• 1:21
  have
• 1:21
  to
• 1:21
  go
• 1:21
  to
• 1:21
  urgent
• 1:21
  care.
• 1:21
  I
• 1:22
  became
• 1:22
  so
• 1:22
  dehydrated,
• 1:23
  so
• 1:23
  it
• 1:23
  was
• 1:23
  not
• 1:24
  pleasant.
• 1:24
  But
• 1:25
  here's
• 1:25
  the
• 1:25
  cool
• 1:25
  thing.
• 1:26
  My
• 1:26
  business
• 1:27
  kept
• 1:27
  moving
• 1:28
  anyway.
• 1:29
  Emails
• 1:29
  went
• 1:30
  out.
• 1:30
  I
• 1:31
  made
• 1:31
  a
• 1:31
  sale.
• 1:32
  Leads
• 1:32
  came
• 1:32
  in
• 1:33
  through
• 1:33
  ads,
• 1:34
  and
• 1:34
  when
• 1:34
  it
• 1:34
  came
• 1:34
  time
• 1:35
  to
• 1:35
  create
• 1:35
  this
• 1:35
  episode,
• 1:36
  I
• 1:36
  just
• 1:36
  set
• 1:36
  up
• 1:36
  my
• 1:37
  AI
• 1:37
  model,
• 1:37
  opened
• 1:38
  my
• 1:38
  laptop,
• 1:39
  and
• 1:39
  just
• 1:39
  talked
• 1:39
  to
• 1:39
  it
• 1:40
  in
• 1:40
  my
• 1:40
  pajamas,
• 1:41
  flat
• 1:41
  on
• 1:41
  my
• 1:41
  back.
• 1:42
  Having
• 1:42
  not
• 1:42
  showered
• 1:42
  in
• 1:42
  two
• 1:43
  days.
• 1:43
  It
• 1:44
  took
• 1:44
  a
• 1:44
  few
• 1:44
  minutes
• 1:44
  of
• 1:45
  brainpower
• 1:45
  and
• 1:45
  then
• 1:45
  it
• 1:45
  was
• 1:45
  done.
• 1:47
  How
• 1:47
  cool
• 1:47
  is
• 1:47
  that
• 1:48
  you
• 1:48
  guys?
• 1:48
  This
• 1:48
  is
• 1:48
  not
• 1:49
  a
• 1:49
  business
• 1:49
  that
• 1:49
  requires
• 1:50
  hustle
• 1:50
  and
• 1:50
  grind,
• 1:51
  but
• 1:51
  it
• 1:51
  hasn't
• 1:52
  always
• 1:52
  been
• 1:52
  like
• 1:52
  this.
• 1:53
  Only
• 1:53
  because
• 1:54
  I
• 1:54
  built
• 1:54
  this
• 1:54
  business
• 1:55
  correctly
• 1:55
  with
• 1:55
  the
• 1:56
  right
• 1:56
  kind
• 1:56
  of
• 1:56
  systems,
• 1:56
  and
• 1:57
  I'm
• 1:57
  gonna
• 1:57
  show
• 1:57
  you
• 1:57
  how
• 1:57
  to
• 1:57
  do
• 1:57
  the
• 1:58
  same
• 1:58
  yourself.
• 1:59
  Because
• 1:59
  if
• 1:59
  a
• 2:00
  business
• 2:00
  only
• 2:00
  works
• 2:01
  and
• 2:01
  only
• 2:01
  makes
• 2:01
  money
• 2:02
  when
• 2:02
  you
• 2:02
  do,
• 2:03
  that's
• 2:03
  not
• 2:03
  a
• 2:03
  business.
• 2:04
  It's
• 2:04
  just
• 2:04
  a
• 2:04
  really
• 2:05
  exhausting
• 2:06
  job
• 2:06
  that
• 2:06
  doesn't
• 2:07
  actually
• 2:07
  even
• 2:07
  pay
• 2:07
  you
• 2:08
  regularly,
• 2:08
  and
• 2:08
  nobody
• 2:09
  wants
• 2:09
  that.
• 2:10
  So
• 2:10
  today
• 2:11
  I'm
• 2:11
  gonna
• 2:11
  talk.
• 2:11
  Once
• 2:12
  again
• 2:12
  about
• 2:13
  the
• 2:13
  client
• 2:13
  path.
• 2:14
  I've
• 2:14
  talked
• 2:15
  about
• 2:15
  this
• 2:15
  on
• 2:15
  the
• 2:15
  podcast
• 2:16
  before.
• 2:16
  I
• 2:16
  talk
• 2:17
  about
• 2:17
  it
• 2:17
  in
• 2:17
  my
• 2:17
  membership.
• 2:18
  I
• 2:18
  talk
• 2:18
  about
• 2:18
  it
• 2:18
  to
• 2:19
  all
• 2:19
  my
• 2:19
  clients
• 2:20
  because
• 2:20
  it
• 2:20
  is
• 2:21
  the
• 2:21
  basic
• 2:21
  three
• 2:22
  step
• 2:22
  process
• 2:23
  that
• 2:23
  every
• 2:24
  business
• 2:24
  needs
• 2:25
  to
• 2:25
  run
• 2:25
  on.
• 2:25
  Literally
• 2:26
  everyone.
• 2:27
  From
• 2:27
  your
• 2:27
  plumber
• 2:28
  to
• 2:28
  your
• 2:28
  hairdresser,
• 2:29
  to
• 2:30
  your
• 2:30
  business
• 2:30
  coach,
• 2:31
  to
• 2:31
  your
• 2:31
  investment
• 2:32
  guy.
• 2:33
  Every
• 2:33
  business
• 2:33
  runs
• 2:34
  on
• 2:34
  this
• 2:34
  strategy,
• 2:34
  whether
• 2:35
  they
• 2:35
  know
• 2:35
  it
• 2:35
  or
• 2:35
  not.
• 2:36
  And
• 2:36
  once
• 2:37
  you
• 2:37
  understand
• 2:38
  it
• 2:38
  and
• 2:38
  really,
• 2:38
  really
• 2:38
  implement
• 2:39
  it
• 2:39
  in
• 2:39
  your
• 2:39
  business,
• 2:40
  you
• 2:40
  can
• 2:41
  stop
• 2:41
  feeling
• 2:41
  like
• 2:42
  you
• 2:42
  have
• 2:42
  to
• 2:42
  be
• 2:42
  on
• 2:43
  every
• 2:43
  single
• 2:43
  day
• 2:44
  and
• 2:44
  feel
• 2:44
  like
• 2:44
  you
• 2:44
  can't
• 2:44
  take
• 2:44
  a
• 2:45
  vacation
• 2:45
  or
• 2:45
  feel
• 2:45
  like
• 2:45
  you
• 2:46
  can't
• 2:46
  zone
• 2:46
  out
• 2:46
  or
• 2:46
  get
• 2:47
  sick
• 2:47
  for
• 2:47
  a
• 2:47
  couple
• 2:47
  of
• 2:47
  days
• 2:48
  just
• 2:48
  to
• 2:48
  keep
• 2:49
  things
• 2:49
  alive.
• 2:50
  So
• 2:50
  let's
• 2:50
  dive
• 2:50
  in.
• 2:51
  A
• 2:51
  lot
• 2:51
  of
• 2:51
  the
• 2:52
  coaches
• 2:52
  I
• 2:52
  talk
• 2:52
  to
• 2:52
  tell
• 2:53
  me
• 2:53
  that
• 2:53
  it
• 2:53
  gets
• 2:53
  really
• 2:54
  exhausting
• 2:54
  after
• 2:54
  a
• 2:54
  while
• 2:55
  to
• 2:55
  run
• 2:55
  their
• 2:55
  business,
• 2:55
  and
• 2:55
  I
• 2:55
  get
• 2:56
  it
• 2:56
  because
• 2:56
  I
• 2:56
  was
• 2:56
  totally
• 2:57
  there
• 2:57
  as
• 2:57
  well.
• 2:58
  But
• 2:58
  when
• 2:58
  we
• 2:58
  talk
• 2:58
  about
• 2:58
  what's
• 2:59
  going
• 2:59
  on,
• 3:00
  I
• 3:00
  can
• 3:00
  show
• 3:00
  them
• 3:00
  that
• 3:01
  this
• 3:02
  hustle
• 3:02
  strategy
• 3:03
  is
• 3:03
  not
• 3:04
  really
• 3:04
  a
• 3:04
  strategy.
• 3:04
  It's
• 3:05
  just
• 3:05
  a
• 3:05
  symptom
• 3:05
  of
• 3:06
  a
• 3:06
  business
• 3:06
  that
• 3:06
  can't
• 3:07
  run
• 3:07
  on
• 3:07
  its
• 3:07
  own.
• 3:07
  It's
• 3:08
  a
• 3:08
  structure
• 3:08
  problem,
• 3:09
  right?
• 3:09
  So
• 3:09
  they're
• 3:09
  working
• 3:10
  so
• 3:10
  hard,
• 3:10
  but
• 3:11
  they're
• 3:11
  working
• 3:11
  on
• 3:11
  the
• 3:11
  wrong
• 3:12
  things,
• 3:13
  or
• 3:13
  they're
• 3:13
  working
• 3:13
  on
• 3:14
  everything
• 3:14
  at
• 3:14
  once
• 3:15
  without
• 3:15
  a
• 3:15
  sequence.
• 3:17
  They
• 3:17
  show
• 3:17
  up
• 3:17
  on
• 3:17
  social
• 3:18
  media
• 3:18
  every
• 3:18
  day
• 3:18
  hoping
• 3:19
  that
• 3:19
  something
• 3:19
  sticks,
• 3:20
  but
• 3:20
  there's
• 3:20
  no
• 3:20
  system
• 3:21
  underneath
• 3:22
  to
• 3:22
  support
• 3:22
  the
• 3:22
  people
• 3:23
  that
• 3:23
  are
• 3:23
  coming
• 3:23
  in.
• 3:24
  That
• 3:24
  might
• 3:24
  sound
• 3:24
  familiar
• 3:25
  to
• 3:25
  you,
• 3:26
  that
• 3:26
  hustle
• 3:26
  comes
• 3:27
  when
• 3:27
  the
• 3:27
  structure
• 3:28
  isn't
• 3:28
  there.
• 3:29
  When
• 3:29
  you
• 3:29
  don't
• 3:30
  have
• 3:30
  a
• 3:30
  clear
• 3:30
  path
• 3:30
  for
• 3:30
  how
• 3:31
  a
• 3:31
  stranger
• 3:31
  will
• 3:31
  then
• 3:32
  become
• 3:32
  a
• 3:32
  client,
• 3:33
  you
• 3:33
  end
• 3:33
  up
• 3:34
  trying
• 3:34
  to
• 3:34
  compensate
• 3:34
  with
• 3:35
  more,
• 3:35
  more,
• 3:36
  more,
• 3:36
  more,
• 3:36
  more,
• 3:36
  more
• 3:37
  volume,
• 3:37
  more
• 3:37
  stories,
• 3:38
  more
• 3:38
  dms,
• 3:39
  more
• 3:39
  posts,
• 3:39
  more
• 3:40
  podcasts,
• 3:40
  more
• 3:40
  everything,
• 3:41
  and
• 3:42
  you
• 3:42
  burn
• 3:42
  out.
• 3:43
  And
• 3:43
  it
• 3:43
  doesn't
• 3:43
  work.
• 3:44
  So
• 3:44
  the
• 3:45
  people
• 3:45
  that
• 3:45
  say,
• 3:45
  I
• 3:45
  only
• 3:46
  work
• 3:46
  20
• 3:46
  hours
• 3:46
  a
• 3:46
  week
• 3:46
  and
• 3:46
  I
• 3:46
  make
• 3:47
  such
• 3:47
  and
• 3:47
  such
• 3:47
  a
• 3:47
  money,
• 3:48
  they're
• 3:48
  probably
• 3:48
  telling
• 3:48
  the
• 3:48
  truth
• 3:49
  because
• 3:49
  they
• 3:49
  have
• 3:49
  a
• 3:49
  system
• 3:50
  that
• 3:50
  supports
• 3:51
  it.
• 3:51
  Okay?
• 3:51
  It
• 3:52
  actually
• 3:52
  is
• 3:52
  possible
• 3:53
  with
• 3:53
  the
• 3:53
  right
• 3:53
  system.
• 3:54
  So
• 3:55
  that's
• 3:55
  why
• 3:55
  we
• 3:55
  focus
• 3:55
  on
• 3:56
  the
• 3:56
  client
• 3:56
  path
• 3:56
  over
• 3:57
  and
• 3:57
  over
• 3:57
  and
• 3:58
  over
• 3:58
  again.
• 3:59
  So
• 3:59
  I'm
• 3:59
  gonna
• 3:59
  keep
• 3:59
  talking
• 4:00
  about
• 4:00
  it
• 4:01
  till
• 4:01
  I'm
• 4:01
  blue
• 4:01
  in
• 4:01
  the
• 4:01
  face.
• 4:02
  Are
• 4:02
  you
• 4:02
  ready?
• 4:03
  Has
• 4:03
  three
• 4:03
  steps?
• 4:04
  Step
• 4:04
  number
• 4:04
  one,
• 4:05
  find
• 4:05
  your
• 4:06
  people.
• 4:07
  This
• 4:07
  is
• 4:07
  how
• 4:07
  new
• 4:08
  people
• 4:08
  discover
• 4:08
  you.
• 4:09
  They're
• 4:09
  cold
• 4:10
  leads,
• 4:10
  they're
• 4:10
  strangers,
• 4:11
  they've
• 4:11
  never
• 4:11
  heard
• 4:11
  your
• 4:11
  name,
• 4:12
  but
• 4:12
  they
• 4:12
  absolutely
• 4:13
  need
• 4:13
  what
• 4:13
  you
• 4:14
  have
• 4:14
  to
• 4:14
  offer.
• 4:15
  So
• 4:15
  you
• 4:15
  can
• 4:15
  do
• 4:15
  this
• 4:16
  through
• 4:16
  social
• 4:16
  media,
• 4:17
  through
• 4:17
  ads,
• 4:17
  podcasts,
• 4:18
  YouTube
• 4:18
  videos,
• 4:18
  word
• 4:19
  of
• 4:19
  mouth.
• 4:19
  Collaborations
• 4:21
  so
• 4:21
  many
• 4:21
  different
• 4:21
  things.
• 4:22
  There
• 4:22
  is
• 4:23
  no
• 4:23
  one
• 4:24
  right
• 4:24
  way.
• 4:24
  I
• 4:24
  know
• 4:25
  everybody
• 4:25
  wants
• 4:25
  a
• 4:25
  one
• 4:26
  right
• 4:26
  way,
• 4:26
  but
• 4:26
  there's
• 4:26
  not.
• 4:27
  You
• 4:27
  get
• 4:27
  to
• 4:27
  just
• 4:28
  choose.
• 4:28
  Some
• 4:29
  are
• 4:29
  gonna
• 4:29
  be
• 4:29
  easier
• 4:30
  for
• 4:30
  you
• 4:30
  than
• 4:30
  others.
• 4:31
  Some
• 4:31
  are
• 4:31
  gonna
• 4:31
  be
• 4:31
  more
• 4:32
  successful
• 4:32
  for
• 4:32
  you
• 4:33
  than
• 4:33
  others.
• 4:33
  It's
• 4:34
  just
• 4:34
  like
• 4:34
  everything
• 4:34
  else.
• 4:35
  It's
• 4:35
  a
• 4:35
  science
• 4:35
  experiment.
• 4:36
  You
• 4:36
  have
• 4:36
  to
• 4:36
  just
• 4:37
  try
• 4:37
  things.
• 4:38
  But
• 4:38
  you
• 4:38
  need
• 4:39
  to
• 4:39
  have
• 4:39
  one
• 4:40
  consistent
• 4:40
  way
• 4:41
  that
• 4:41
  new
• 4:41
  people
• 4:41
  are
• 4:41
  finding
• 4:42
  you
• 4:42
  on
• 4:42
  a
• 4:42
  regular
• 4:42
  basis.
• 4:43
  And
• 4:43
  if
• 4:44
  it
• 4:44
  is
• 4:44
  going
• 4:44
  to
• 4:44
  be
• 4:44
  a
• 4:44
  system
• 4:45
  that
• 4:45
  works,
• 4:45
  they
• 4:45
  have
• 4:46
  to
• 4:46
  be
• 4:46
  coming
• 4:46
  in
• 4:46
  even
• 4:47
  when
• 4:47
  you're
• 4:47
  not
• 4:47
  producing
• 4:48
  content
• 4:48
  every
• 4:48
  single
• 4:49
  day.
• 4:49
  Right.
• 4:49
  That's
• 4:50
  why
• 4:50
  I
• 4:50
  don't
• 4:50
  suggest
• 4:51
  social
• 4:51
  media
• 4:51
  be
• 4:51
  it.
• 4:52
  Social
• 4:52
  media
• 4:52
  is
• 4:52
  great,
• 4:53
  and
• 4:53
  it
• 4:53
  used
• 4:53
  to
• 4:53
  be
• 4:53
  a
• 4:53
  really
• 4:54
  fantastic
• 4:54
  lead
• 4:54
  generating
• 4:55
  strategy,
• 4:56
  but
• 4:56
  social
• 4:56
  media,
• 4:57
  you
• 4:57
  have
• 4:57
  to
• 4:57
  play
• 4:57
  the
• 4:57
  game
• 4:58
  so
• 4:58
  strategically
• 4:59
  now
• 5:00
  to
• 5:00
  get
• 5:00
  the
• 5:00
  algorithm
• 5:01
  to
• 5:01
  push
• 5:01
  you
• 5:01
  in
• 5:01
  front
• 5:01
  of
• 5:02
  the
• 5:02
  right
• 5:02
  people,
• 5:02
  and
• 5:02
  you
• 5:02
  really
• 5:02
  do
• 5:02
  have
• 5:03
  to
• 5:03
  post
• 5:03
  every
• 5:03
  single
• 5:03
  day.
• 5:04
  I
• 5:04
  just
• 5:04
  don't
• 5:04
  think
• 5:04
  it's
• 5:05
  sustainable
• 5:05
  for
• 5:05
  most
• 5:06
  busy
• 5:06
  women
• 5:06
  trying
• 5:07
  to
• 5:07
  also
• 5:07
  have
• 5:07
  a
• 5:07
  family
• 5:08
  and
• 5:08
  a
• 5:08
  life.
• 5:09
  So
• 5:09
  instead,
• 5:10
  I
• 5:10
  highly
• 5:10
  suggest
• 5:11
  you
• 5:11
  use
• 5:11
  either
• 5:12
  paid
• 5:12
  ads
• 5:13
  or.
• 5:13
  I
• 5:14
  work
• 5:14
  on
• 5:14
  cracking
• 5:14
  the
• 5:14
  code
• 5:15
  for
• 5:15
  YouTube.
• 5:15
  That
• 5:15
  one's
• 5:15
  a
• 5:15
  little
• 5:16
  bit
• 5:16
  more
• 5:16
  sustainable
• 5:16
  'cause
• 5:17
  you
• 5:17
  can
• 5:17
  post
• 5:17
  like
• 5:17
  once
• 5:17
  a
• 5:17
  week
• 5:18
  and
• 5:18
  still
• 5:18
  get
• 5:19
  audience
• 5:19
  members
• 5:19
  to
• 5:19
  find
• 5:20
  you
• 5:20
  there.
• 5:21
  Collaborations
• 5:21
  are
• 5:21
  fantastic
• 5:22
  getting
• 5:22
  in
• 5:22
  front
• 5:22
  of
• 5:22
  other
• 5:23
  people's
• 5:23
  audiences,
• 5:23
  right?
• 5:24
  So
• 5:24
  just
• 5:24
  try
• 5:24
  a
• 5:24
  few
• 5:24
  things
• 5:25
  out,
• 5:25
  see
• 5:25
  what
• 5:25
  works
• 5:25
  for
• 5:26
  you.
• 5:26
  For
• 5:27
  me
• 5:27
  personally,
• 5:27
  it's
• 5:28
  mostly
• 5:28
  paid
• 5:28
  ads
• 5:29
  and
• 5:29
  my
• 5:29
  podcast,
• 5:31
  my
• 5:31
  ads
• 5:31
  run
• 5:32
  pretty
• 5:32
  much
• 5:32
  all
• 5:33
  the
• 5:33
  time
• 5:34
  and
• 5:34
  my
• 5:34
  podcast
• 5:34
  episodes
• 5:35
  do
• 5:35
  get
• 5:35
  found
• 5:36
  by
• 5:36
  strangers.
• 5:36
  Not
• 5:36
  a
• 5:36
  ton,
• 5:37
  not
• 5:37
  as
• 5:37
  much
• 5:37
  as
• 5:37
  my
• 5:37
  ads,
• 5:38
  but
• 5:38
  they
• 5:38
  are
• 5:39
  found.
• 5:39
  And
• 5:40
  the
• 5:40
  podcast
• 5:40
  strategy
• 5:40
  actually
• 5:41
  works
• 5:41
  really
• 5:41
  well
• 5:42
  as
• 5:42
  a
• 5:42
  nurturing
• 5:42
  strategy
• 5:43
  as
• 5:43
  well,
• 5:43
  which
• 5:44
  is
• 5:44
  what
• 5:44
  we're
• 5:44
  gonna
• 5:44
  talk
• 5:44
  about
• 5:44
  next.
• 5:45
  So
• 5:45
  the
• 5:45
  podcast
• 5:46
  works
• 5:46
  great
• 5:47
  in
• 5:47
  both
• 5:47
  of
• 5:47
  those
• 5:47
  ways.
• 5:48
  The
• 5:48
  key,
• 5:49
  once
• 5:49
  again
• 5:50
  to
• 5:50
  this
• 5:50
  part
• 5:51
  of
• 5:51
  the
• 5:51
  strategy
• 5:51
  is
• 5:51
  that
• 5:51
  it
• 5:52
  has
• 5:52
  to
• 5:52
  not
• 5:53
  rely
• 5:53
  on
• 5:53
  you
• 5:53
  showing
• 5:53
  up
• 5:53
  every
• 5:54
  day.
• 5:54
  If
• 5:54
  you
• 5:54
  take
• 5:55
  a
• 5:55
  vacation,
• 5:55
  will
• 5:55
  people
• 5:56
  still
• 5:56
  come
• 5:56
  into
• 5:57
  your
• 5:57
  world?
• 5:58
  If
• 5:58
  not.
• 5:59
  That
• 5:59
  it's
• 5:59
  not
• 5:59
  gonna
• 5:59
  build
• 5:59
  the
• 5:59
  kind
• 6:00
  of
• 6:00
  business
• 6:00
  that
• 6:01
  you
• 6:01
  want.
• 6:01
  It's
• 6:01
  going
• 6:01
  to
• 6:02
  build
• 6:02
  one
• 6:02
  that
• 6:02
  requires
• 6:03
  feeding
• 6:03
  every
• 6:03
  single
• 6:03
  day.
• 6:04
  And
• 6:04
  you
• 6:04
  wanna
• 6:04
  build
• 6:05
  something
• 6:05
  that
• 6:05
  allows
• 6:06
  you
• 6:06
  to
• 6:06
  have
• 6:06
  a
• 6:06
  life.
• 6:07
  and
• 6:07
  let
• 6:08
  me
• 6:08
  also
• 6:08
  tell
• 6:08
  you
• 6:08
  this,
• 6:09
  you
• 6:09
  might
• 6:09
  wanna
• 6:09
  try
• 6:09
  three
• 6:10
  or
• 6:10
  four
• 6:10
  of
• 6:10
  these,
• 6:11
  but
• 6:11
  one
• 6:12
  solid
• 6:13
  finding
• 6:13
  strategy
• 6:14
  is
• 6:14
  Worth
• 6:14
  10
• 6:15
  scattered
• 6:15
  strategies.
• 6:16
  Okay,
• 6:17
  so
• 6:17
  like
• 6:17
  posting
• 6:18
  on
• 6:18
  TikTok
• 6:18
  and
• 6:19
  Instagram
• 6:20
  and
• 6:20
  YouTube
• 6:21
  and
• 6:21
  getting
• 6:22
  on
• 6:22
  podcasts
• 6:23
  will
• 6:23
  not
• 6:23
  be
• 6:23
  as
• 6:24
  useful
• 6:24
  as
• 6:25
  consistently
• 6:26
  running
• 6:26
  successful
• 6:27
  ads.
• 6:27
  Alright,
• 6:27
  so
• 6:27
  just
• 6:28
  pick
• 6:28
  one
• 6:28
  and
• 6:28
  go
• 6:29
  all
• 6:29
  in.
• 6:29
  If
• 6:29
  it
• 6:29
  doesn't
• 6:30
  work
• 6:30
  after
• 6:30
  a
• 6:30
  couple
• 6:30
  months,
• 6:31
  scrap
• 6:31
  it.
• 6:31
  Try
• 6:31
  a
• 6:31
  different
• 6:32
  one,
• 6:32
  but
• 6:32
  stick
• 6:33
  with
• 6:33
  it
• 6:33
  for
• 6:33
  at
• 6:33
  least
• 6:33
  several
• 6:34
  months
• 6:34
  until
• 6:35
  you
• 6:35
  see
• 6:35
  some
• 6:35
  success.
• 6:36
  Alright?
• 6:36
  That's
• 6:36
  finding
• 6:37
  step
• 6:37
  two,
• 6:38
  nurturing.
• 6:38
  We
• 6:39
  are
• 6:39
  warming
• 6:39
  these
• 6:40
  leads
• 6:40
  up
• 6:41
  lately.
• 6:41
  The
• 6:41
  research
• 6:42
  has
• 6:42
  shown
• 6:42
  that
• 6:43
  strangers
• 6:43
  are
• 6:44
  buying
• 6:44
  from
• 6:45
  influences,
• 6:46
  coaches,
• 6:46
  creators,
• 6:47
  but
• 6:47
  at
• 6:47
  very
• 6:47
  low
• 6:48
  ticket
• 6:48
  prices,
• 6:48
  right?
• 6:48
  Maybe
• 6:49
  a
• 6:49
  couple
• 6:49
  hundred
• 6:49
  dollars
• 6:49
  max.
• 6:50
  If
• 6:51
  you
• 6:51
  want
• 6:51
  to
• 6:51
  sell
• 6:51
  high
• 6:51
  ticket
• 6:52
  coaching,
• 6:52
  which
• 6:52
  I
• 6:52
  recommend
• 6:53
  you
• 6:53
  do
• 6:53
  if
• 6:53
  you
• 6:53
  are
• 6:53
  a
• 6:54
  coach
• 6:54
  or
• 6:54
  a
• 6:54
  course
• 6:55
  creator.
• 6:55
  It's
• 6:56
  just
• 6:56
  the
• 6:56
  quickest
• 6:56
  way
• 6:57
  to
• 6:57
  make
• 6:57
  the
• 6:57
  revenue
• 6:57
  you
• 6:58
  wanna
• 6:58
  make
• 6:58
  and
• 6:58
  really
• 6:58
  make
• 6:58
  an
• 6:58
  impact
• 6:59
  in
• 6:59
  people's
• 6:59
  lives.
• 6:59
  That
• 7:00
  high
• 7:00
  ticket
• 7:00
  stuff,
• 7:01
  they've
• 7:02
  gotta
• 7:02
  know
• 7:02
  you,
• 7:02
  they've
• 7:03
  gotta
• 7:03
  like
• 7:03
  you,
• 7:03
  they've
• 7:03
  gotta
• 7:03
  trust
• 7:04
  you.
• 7:04
  They've
• 7:04
  gotta
• 7:04
  just
• 7:05
  intrinsically
• 7:06
  want
• 7:06
  to
• 7:06
  be
• 7:07
  in
• 7:07
  your
• 7:07
  circle
• 7:08
  and
• 7:08
  they
• 7:09
  can't
• 7:09
  get
• 7:09
  that
• 7:09
  no
• 7:09
  like
• 7:09
  trust
• 7:10
  factor
• 7:10
  in
• 7:11
  one
• 7:11
  Instagram
• 7:11
  post.
• 7:12
  It
• 7:12
  happens
• 7:13
  over
• 7:13
  time
• 7:14
  through
• 7:14
  consistent
• 7:14
  contact.
• 7:16
  The
• 7:16
  marketing
• 7:16
  world
• 7:17
  says
• 7:17
  seven
• 7:17
  points
• 7:18
  of
• 7:18
  contact
• 7:18
  at
• 7:18
  least.
• 7:19
  Okay?
• 7:19
  So
• 7:20
  they've
• 7:20
  got
• 7:20
  to
• 7:21
  be
• 7:21
  nurtured
• 7:21
  in
• 7:21
  some
• 7:21
  way.
• 7:22
  I
• 7:22
  typically
• 7:23
  teach
• 7:23
  that
• 7:23
  the
• 7:23
  email
• 7:24
  list
• 7:24
  is
• 7:24
  the
• 7:24
  engine
• 7:25
  of
• 7:25
  this
• 7:25
  step
• 7:26
  because
• 7:26
  it
• 7:27
  is
• 7:27
  the
• 7:27
  one
• 7:27
  thing
• 7:27
  that
• 7:27
  you
• 7:28
  own
• 7:29
  that
• 7:29
  has
• 7:29
  people
• 7:29
  in
• 7:29
  it.
• 7:29
  Okay?
• 7:30
  So
• 7:30
  you
• 7:30
  might
• 7:30
  have
• 7:30
  a
• 7:31
  huge
• 7:31
  Instagram
• 7:32
  list
• 7:32
  or
• 7:32
  a
• 7:32
  huge
• 7:33
  TikTok.
• 7:33
  Base,
• 7:34
  but
• 7:34
  if
• 7:34
  you
• 7:34
  don't
• 7:35
  own
• 7:35
  those
• 7:35
  email
• 7:35
  addresses,
• 7:36
  TikTok
• 7:36
  could
• 7:36
  wipe
• 7:37
  you
• 7:37
  out
• 7:37
  in
• 7:37
  one
• 7:37
  afternoon.
• 7:38
  Could
• 7:38
  just
• 7:38
  choose
• 7:39
  to
• 7:39
  close
• 7:39
  your
• 7:39
  account,
• 7:39
  which
• 7:40
  side
• 7:40
  note
• 7:40
  happens
• 7:41
  all
• 7:41
  the
• 7:41
  time
• 7:41
  to
• 7:42
  social
• 7:42
  media
• 7:42
  influencers,
• 7:43
  and
• 7:43
  it's
• 7:43
  devastating
• 7:44
  to
• 7:44
  watch
• 7:44
  you
• 7:44
  spend
• 7:45
  years
• 7:45
  of
• 7:45
  your
• 7:45
  life
• 7:45
  building
• 7:46
  this
• 7:46
  audience
• 7:46
  and
• 7:46
  then
• 7:46
  they're
• 7:46
  just
• 7:47
  gone.
• 7:48
  Or
• 7:48
  the
• 7:48
  one
• 7:49
  TikTok.
• 7:49
  Influencer
• 7:49
  who
• 7:50
  tried
• 7:50
  to
• 7:50
  sell
• 7:50
  merch
• 7:51
  to
• 7:51
  her
• 7:51
  audience
• 7:51
  and
• 7:51
  couldn't
• 7:52
  sell
• 7:52
  a
• 7:52
  single
• 7:52
  T-shirt.
• 7:53
  You
• 7:53
  don't
• 7:53
  want
• 7:53
  that
• 7:53
  to
• 7:53
  be
• 7:53
  you.
• 7:54
  You
• 7:54
  want
• 7:54
  to
• 7:54
  be
• 7:54
  the
• 7:54
  person
• 7:55
  who
• 7:55
  owns
• 7:55
  the
• 7:55
  list
• 7:56
  and
• 7:56
  builds
• 7:56
  trust
• 7:57
  with
• 7:57
  them.
• 7:58
  And
• 7:58
  when
• 7:58
  you're
• 7:58
  in
• 7:59
  someone's
• 7:59
  inbox
• 8:00
  that.
• 8:00
  requires
• 8:01
  a
• 8:01
  certain
• 8:01
  amount
• 8:01
  of
• 8:02
  trust
• 8:02
  in
• 8:02
  and
• 8:02
  of
• 8:02
  itself.
• 8:03
  If
• 8:04
  people
• 8:04
  allow
• 8:04
  you
• 8:05
  to
• 8:05
  be
• 8:05
  there,
• 8:05
  which
• 8:05
  by
• 8:05
  the
• 8:05
  way,
• 8:06
  with
• 8:06
  one
• 8:06
  click,
• 8:06
  you
• 8:06
  can
• 8:07
  exit
• 8:07
  that
• 8:07
  inbox,
• 8:08
  right?
• 8:08
  If
• 8:08
  you
• 8:08
  don't
• 8:08
  earn
• 8:08
  that
• 8:09
  trust
• 8:09
  that
• 8:10
  says,
• 8:10
  I
• 8:10
  wanna
• 8:11
  hear
• 8:11
  from
• 8:11
  this
• 8:11
  person.
• 8:12
  This
• 8:12
  is
• 8:12
  valuable
• 8:12
  stuff.
• 8:13
  This
• 8:13
  is
• 8:13
  important
• 8:14
  to
• 8:14
  me.
• 8:14
  All
• 8:14
  right?
• 8:15
  So
• 8:15
  don't
• 8:15
  take
• 8:15
  that
• 8:15
  lightly.
• 8:16
  In
• 8:16
  addition
• 8:17
  to
• 8:17
  the
• 8:17
  email,
• 8:17
  however,
• 8:18
  I
• 8:18
  do
• 8:18
  recommend
• 8:19
  some
• 8:19
  form
• 8:20
  of
• 8:20
  long
• 8:20
  form
• 8:20
  content.
• 8:21
  Now,
• 8:21
  this
• 8:21
  is
• 8:21
  a
• 8:21
  little
• 8:22
  bit
• 8:22
  more
• 8:22
  advanced
• 8:22
  strategy.
• 8:23
  Don't
• 8:23
  start
• 8:23
  this
• 8:23
  right
• 8:23
  off
• 8:24
  the
• 8:24
  bat.
• 8:24
  Make
• 8:25
  sure
• 8:25
  you
• 8:25
  build
• 8:25
  all
• 8:25
  three
• 8:26
  of
• 8:26
  these
• 8:26
  steps
• 8:26
  first,
• 8:27
  and
• 8:27
  then
• 8:27
  you
• 8:27
  can
• 8:27
  go
• 8:27
  back
• 8:27
  and
• 8:28
  add
• 8:28
  long
• 8:28
  form
• 8:28
  content.
• 8:29
  And
• 8:29
  what
• 8:29
  I
• 8:29
  mean
• 8:29
  by
• 8:29
  long
• 8:29
  form
• 8:30
  content
• 8:30
  is
• 8:30
  a
• 8:30
  podcast,
• 8:32
  a
• 8:32
  blog
• 8:32
  or
• 8:32
  articles,
• 8:33
  substack,
• 8:34
  YouTube
• 8:34
  videos,
• 8:35
  something
• 8:35
  where
• 8:36
  you're
• 8:36
  explaining
• 8:36
  your
• 8:37
  teachings
• 8:38
  in
• 8:38
  a
• 8:38
  little
• 8:38
  bit
• 8:38
  longer
• 8:39
  form.
• 8:39
  You're
• 8:39
  getting
• 8:40
  into
• 8:40
  the
• 8:40
  nitty
• 8:41
  gritty,
• 8:41
  you're
• 8:41
  talking
• 8:41
  a
• 8:41
  little
• 8:42
  bit
• 8:42
  more
• 8:42
  in
• 8:42
  depth
• 8:42
  so
• 8:43
  that
• 8:43
  it's
• 8:43
  more
• 8:43
  than
• 8:43
  just
• 8:43
  a
• 8:43
  social
• 8:44
  post.
• 8:44
  Okay?
• 8:45
  And
• 8:45
  when
• 8:46
  you've
• 8:46
  created
• 8:46
  that
• 8:46
  long
• 8:46
  form
• 8:46
  content,
• 8:47
  then
• 8:47
  you
• 8:47
  push
• 8:48
  it
• 8:48
  to
• 8:48
  your
• 8:48
  subscribers
• 8:49
  through
• 8:49
  your
• 8:49
  email
• 8:49
  list.
• 8:50
  You
• 8:50
  say,
• 8:50
  Hey
• 8:50
  everybody,
• 8:51
  I
• 8:51
  just
• 8:51
  did
• 8:52
  a
• 8:52
  podcast.
• 8:52
  You
• 8:52
  might
• 8:52
  wanna
• 8:53
  go,
• 8:53
  listen,
• 8:53
  I
• 8:54
  just
• 8:54
  did
• 8:54
  a
• 8:54
  new
• 8:55
  freebie
• 8:55
  here.
• 8:55
  Come
• 8:55
  check
• 8:56
  it
• 8:56
  out.
• 8:56
  I
• 8:56
  just
• 8:56
  did
• 8:57
  a
• 8:57
  YouTube
• 8:57
  video.
• 8:57
  I
• 8:57
  think
• 8:57
  you're
• 8:58
  gonna
• 8:58
  love
• 8:58
  it.
• 8:58
  I
• 8:58
  think
• 8:58
  you're
• 8:58
  gonna
• 8:59
  love
• 8:59
  this
• 8:59
  article.
• 8:59
  Okay.
• 9:00
  That
• 9:00
  relationship
• 9:01
  comes
• 9:01
  by
• 9:02
  touching
• 9:03
  base
• 9:03
  at
• 9:03
  least
• 9:04
  weekly,
• 9:04
  if
• 9:04
  not
• 9:04
  multiple
• 9:05
  times
• 9:05
  a
• 9:05
  week.
• 9:05
  If
• 9:05
  you
• 9:05
  can
• 9:05
  handle
• 9:06
  it.
• 9:06
  And
• 9:06
  then
• 9:07
  when
• 9:07
  you're
• 9:07
  ready
• 9:07
  to
• 9:07
  sell,
• 9:07
  guess
• 9:08
  what?
• 9:08
  You
• 9:08
  have
• 9:08
  this
• 9:09
  primed
• 9:09
  list
• 9:09
  of
• 9:10
  warmed
• 9:10
  up
• 9:10
  people
• 9:10
  who
• 9:10
  hear
• 9:11
  from
• 9:11
  you
• 9:11
  every
• 9:11
  week
• 9:11
  and
• 9:12
  are
• 9:12
  thinking,
• 9:13
  gosh,
• 9:13
  she
• 9:14
  could
• 9:14
  really
• 9:14
  help
• 9:14
  me.
• 9:14
  I
• 9:14
  bet.
• 9:15
  And
• 9:15
  then
• 9:15
  boom,
• 9:15
  there
• 9:15
  you
• 9:16
  are
• 9:16
  in
• 9:16
  their
• 9:16
  inbox
• 9:16
  with
• 9:16
  an
• 9:17
  offer.
• 9:17
  Hey,
• 9:17
  want
• 9:18
  me
• 9:18
  to
• 9:18
  help
• 9:18
  you?
• 9:18
  It
• 9:19
  costs
• 9:19
  this
• 9:19
  much.
• 9:19
  It
• 9:19
  takes
• 9:19
  this
• 9:20
  long.
• 9:20
  You
• 9:20
  get
• 9:20
  this
• 9:20
  transformation
• 9:21
  and
• 9:21
  there's
• 9:21
  so
• 9:22
  much
• 9:22
  more
• 9:22
  likely
• 9:22
  to
• 9:23
  actually
• 9:23
  say
• 9:23
  yes.
• 9:24
  All
• 9:24
  right.
• 9:24
  Step
• 9:25
  three
• 9:25
  is
• 9:25
  the
• 9:25
  conversion
• 9:26
  step.
• 9:26
  The
• 9:26
  selling
• 9:27
  step.
• 9:27
  This
• 9:28
  is
• 9:28
  where
• 9:28
  that
• 9:28
  warm
• 9:28
  lead
• 9:29
  then
• 9:29
  becomes
• 9:29
  a
• 9:29
  client.
• 9:30
  And
• 9:31
  this
• 9:31
  part,
• 9:31
  unfortunately,
• 9:32
  is
• 9:32
  the
• 9:32
  part
• 9:32
  that
• 9:32
  my
• 9:32
  clients
• 9:33
  never
• 9:33
  want
• 9:34
  to
• 9:34
  do.
• 9:34
  They
• 9:35
  just
• 9:35
  expect
• 9:35
  people
• 9:35
  to
• 9:36
  come
• 9:36
  up
• 9:36
  and
• 9:36
  say,
• 9:36
  Hey,
• 9:37
  I'm
• 9:37
  ready
• 9:37
  to
• 9:37
  buy
• 9:38
  from
• 9:38
  you.
• 9:38
  And
• 9:39
  when
• 9:39
  is
• 9:39
  the
• 9:39
  last
• 9:39
  time
• 9:40
  you
• 9:40
  did
• 9:40
  that
• 9:40
  to
• 9:40
  someone
• 9:41
  in
• 9:41
  your
• 9:41
  inbox?
• 9:41
  When
• 9:41
  is
• 9:41
  the
• 9:41
  last
• 9:42
  time
• 9:42
  you
• 9:42
  responded
• 9:42
  to
• 9:43
  a
• 9:43
  newsletter
• 9:43
  and
• 9:43
  said,
• 9:44
  Gosh,
• 9:44
  do
• 9:44
  you
• 9:44
  have
• 9:44
  anything
• 9:44
  for
• 9:45
  sale?
• 9:45
  I'd
• 9:45
  really
• 9:45
  like
• 9:45
  to
• 9:46
  buy
• 9:46
  from
• 9:46
  you.
• 9:46
  No,
• 9:47
  nobody
• 9:47
  does
• 9:48
  that.
• 9:48
  They
• 9:48
  wait
• 9:49
  for
• 9:49
  the
• 9:49
  perfect
• 9:49
  offer
• 9:49
  to
• 9:50
  come
• 9:50
  to
• 9:50
  them,
• 9:50
  and
• 9:50
  then
• 9:50
  they
• 9:50
  opt
• 9:51
  in.
• 9:51
  So
• 9:52
  if
• 9:52
  we
• 9:52
  are
• 9:52
  not
• 9:52
  selling,
• 9:53
  we
• 9:53
  are
• 9:53
  leaving
• 9:54
  money
• 9:54
  on
• 9:54
  the
• 9:54
  table.
• 9:55
  And
• 9:55
  maybe
• 9:55
  more
• 9:56
  importantly,
• 9:56
  we
• 9:56
  are
• 9:57
  keeping
• 9:57
  our
• 9:57
  clients
• 9:57
  from
• 9:58
  progressing,
• 9:58
  from
• 9:59
  getting
• 9:59
  the
• 9:59
  transformation
• 10:00
  that
• 10:00
  we
• 10:00
  offer.
• 10:00
  So
• 10:01
  please
• 10:01
  don't
• 10:01
  shy
• 10:02
  away
• 10:02
  from
• 10:02
  this
• 10:02
  step.
• 10:03
  It
• 10:03
  is
• 10:03
  simply
• 10:04
  helping
• 10:04
  someone
• 10:05
  have
• 10:05
  the
• 10:06
  confidence
• 10:06
  to
• 10:07
  take
• 10:07
  the
• 10:07
  next
• 10:07
  step
• 10:07
  with
• 10:07
  you.
• 10:08
  All
• 10:08
  right.
• 10:09
  If
• 10:09
  selling
• 10:10
  brings
• 10:10
  up
• 10:11
  icky
• 10:11
  feelings
• 10:12
  for
• 10:12
  you.
• 10:12
  Then
• 10:12
  I
• 10:12
  have
• 10:13
  a
• 10:13
  chapter
• 10:13
  for
• 10:13
  you
• 10:13
  in
• 10:14
  my
• 10:14
  book
• 10:14
  actually,
• 10:15
  all
• 10:15
  about
• 10:15
  how
• 10:15
  to
• 10:16
  manage
• 10:16
  your
• 10:16
  thoughts
• 10:16
  around
• 10:16
  selling.
• 10:17
  It
• 10:17
  should
• 10:18
  just
• 10:18
  be
• 10:19
  the
• 10:19
  way
• 10:19
  that
• 10:19
  you
• 10:20
  help
• 10:20
  people
• 10:20
  have
• 10:20
  the
• 10:20
  confidence
• 10:21
  to
• 10:21
  move
• 10:21
  forward
• 10:21
  with
• 10:22
  you.
• 10:22
  Okay.
• 10:23
  Now,
• 10:23
  converting
• 10:23
  or
• 10:24
  selling
• 10:24
  for
• 10:25
  coaches.
• 10:26
  We'll
• 10:26
  look
• 10:26
  different.
• 10:27
  Okay?
• 10:27
  It
• 10:27
  might
• 10:27
  be
• 10:27
  a
• 10:28
  sales
• 10:28
  or
• 10:28
  a
• 10:28
  consult
• 10:29
  call
• 10:29
  for
• 10:29
  you
• 10:30
  might
• 10:30
  be
• 10:30
  a
• 10:30
  webinar.
• 10:30
  It
• 10:30
  might
• 10:31
  be
• 10:31
  a
• 10:31
  sales
• 10:31
  page
• 10:32
  where
• 10:32
  you
• 10:32
  send
• 10:32
  people
• 10:32
  and
• 10:32
  they
• 10:33
  purchase
• 10:33
  right
• 10:33
  there.
• 10:34
  Maybe
• 10:34
  you
• 10:34
  have
• 10:35
  conversations
• 10:35
  in
• 10:35
  DMS
• 10:36
  on
• 10:36
  social
• 10:36
  media.
• 10:37
  It
• 10:37
  really
• 10:38
  doesn't
• 10:38
  matter
• 10:38
  how
• 10:39
  you
• 10:39
  do
• 10:39
  it,
• 10:40
  but
• 10:40
  you
• 10:40
  do
• 10:40
  need
• 10:40
  to
• 10:40
  have
• 10:41
  one
• 10:41
  very
• 10:42
  clear,
• 10:42
  very
• 10:43
  intentional.
• 10:43
  Spot
• 10:44
  where
• 10:44
  you
• 10:45
  make
• 10:45
  offers
• 10:45
  and
• 10:45
  invite
• 10:46
  people
• 10:46
  to
• 10:46
  buy.
• 10:47
  Okay?
• 10:47
  Again,
• 10:48
  the
• 10:48
  more
• 10:48
  of
• 10:48
  them
• 10:48
  that
• 10:49
  you
• 10:49
  have,
• 10:49
  the
• 10:49
  more
• 10:49
  complicated
• 10:50
  your
• 10:50
  business
• 10:50
  gets.
• 10:50
  I
• 10:50
  highly
• 10:51
  recommend
• 10:51
  one
• 10:52
  way
• 10:52
  to
• 10:52
  find
• 10:52
  people,
• 10:53
  one
• 10:53
  way
• 10:53
  to
• 10:53
  nurture
• 10:54
  people,
• 10:54
  one
• 10:55
  way
• 10:55
  to
• 10:55
  sell
• 10:55
  to
• 10:55
  people.
• 10:56
  You
• 10:56
  can
• 10:56
  hit
• 10:57
  a
• 10:57
  million
• 10:57
  dollars
• 10:58
  with
• 10:58
  one
• 10:58
  funnel
• 10:59
  like
• 10:59
  this,
• 10:59
  you
• 10:59
  guys,
• 10:59
  I
• 11:00
  promise
• 11:00
  you.
• 11:01
  One
• 11:01
  way
• 11:01
  to
• 11:02
  find,
• 11:02
  one
• 11:02
  way
• 11:02
  to
• 11:02
  nurture,
• 11:03
  one
• 11:03
  way
• 11:03
  to
• 11:03
  sell.
• 11:03
  You
• 11:04
  can
• 11:04
  just
• 11:04
  keep
• 11:04
  scaling
• 11:05
  As
• 11:05
  long
• 11:05
  as
• 11:05
  you
• 11:05
  have
• 11:06
  the
• 11:06
  right
• 11:06
  offer
• 11:06
  to
• 11:07
  so
• 11:08
  much
• 11:08
  money
• 11:08
  and
• 11:08
  so
• 11:09
  many
• 11:09
  thousands
• 11:09
  of
• 11:09
  people
• 11:10
  to
• 11:10
  help,
• 11:10
  you
• 11:10
  don't
• 11:11
  have
• 11:11
  to
• 11:11
  keep
• 11:11
  creating
• 11:12
  offers
• 11:13
  to
• 11:13
  expand
• 11:13
  your
• 11:13
  revenue.
• 11:14
  So
• 11:14
  for
• 11:15
  me,
• 11:15
  right
• 11:15
  now,
• 11:15
  since
• 11:15
  I
• 11:16
  recently
• 11:16
  switched
• 11:16
  from
• 11:16
  one-on-one
• 11:17
  coaching
• 11:17
  to
• 11:17
  group
• 11:18
  coaching,
• 11:18
  I'm
• 11:18
  not
• 11:19
  doing
• 11:19
  consultation
• 11:19
  calls
• 11:19
  anymore.
• 11:21
  I'm
• 11:21
  only
• 11:21
  inviting
• 11:22
  people
• 11:22
  into
• 11:22
  my
• 11:22
  membership
• 11:23
  a
• 11:23
  couple
• 11:23
  of
• 11:23
  times
• 11:24
  a
• 11:24
  year
• 11:24
  when
• 11:24
  I
• 11:24
  open
• 11:25
  the
• 11:25
  cart.
• 11:26
  So
• 11:26
  for
• 11:26
  me,
• 11:27
  those
• 11:27
  sales
• 11:27
  conversations.
• 11:28
  Only
• 11:29
  come
• 11:29
  a
• 11:29
  couple
• 11:29
  times
• 11:29
  a
• 11:29
  year.
• 11:30
  I
• 11:30
  have
• 11:30
  considered
• 11:31
  doing
• 11:31
  a
• 11:31
  few
• 11:31
  other
• 11:31
  offers
• 11:32
  as
• 11:32
  my
• 11:32
  capacity
• 11:32
  expands
• 11:33
  later
• 11:33
  on
• 11:33
  this
• 11:33
  year
• 11:34
  when
• 11:34
  more
• 11:34
  kids
• 11:34
  are
• 11:34
  in
• 11:34
  school.
• 11:35
  But
• 11:35
  that's
• 11:35
  what
• 11:35
  it
• 11:35
  looks
• 11:35
  like
• 11:35
  for
• 11:36
  me.
• 11:36
  If
• 11:36
  you're
• 11:36
  doing
• 11:36
  one-on-one,
• 11:37
  that
• 11:37
  should
• 11:37
  probably
• 11:38
  just
• 11:38
  look
• 11:38
  like
• 11:38
  live
• 11:38
  calls
• 11:39
  with
• 11:39
  people
• 11:39
  who
• 11:39
  are
• 11:39
  interested.
• 11:40
  If
• 11:41
  you
• 11:41
  do
• 11:41
  have
• 11:41
  a
• 11:41
  group
• 11:41
  program
• 11:42
  or
• 11:42
  you
• 11:43
  want
• 11:43
  to
• 11:43
  get
• 11:43
  more
• 11:43
  people
• 11:43
  on
• 11:44
  consult
• 11:44
  calls,
• 11:44
  you
• 11:44
  could
• 11:44
  do
• 11:44
  webinars
• 11:45
  or
• 11:45
  master
• 11:45
  classes
• 11:46
  where
• 11:46
  you
• 11:46
  invite
• 11:46
  them
• 11:47
  at
• 11:47
  the
• 11:47
  end
• 11:48
  to
• 11:48
  hop
• 11:48
  on
• 11:49
  a
• 11:49
  consultation
• 11:49
  call.
• 11:49
  Just
• 11:50
  make
• 11:50
  sure
• 11:50
  you're
• 11:50
  giving
• 11:50
  lots
• 11:51
  of.
• 11:51
  Help
• 11:51
  on
• 11:52
  these
• 11:52
  calls,
• 11:52
  and
• 11:52
  it's
• 11:52
  not
• 11:53
  just
• 11:53
  a
• 11:53
  pure
• 11:53
  sales
• 11:53
  call.
• 11:54
  Nobody
• 11:54
  voluntarily
• 11:55
  signs
• 11:55
  up
• 11:55
  for
• 11:55
  a
• 11:55
  pure
• 11:56
  sales
• 11:56
  call
• 11:56
  unless
• 11:56
  they've
• 11:56
  already
• 11:57
  committed
• 11:57
  to
• 11:57
  working
• 11:57
  with
• 11:57
  you
• 11:58
  and
• 11:58
  you
• 11:58
  want
• 11:58
  to
• 11:58
  hear
• 11:59
  their
• 11:59
  problems
• 11:59
  and
• 11:59
  talk
• 12:00
  them
• 12:00
  through
• 12:00
  how
• 12:00
  you
• 12:01
  can
• 12:01
  help
• 12:01
  them.
• 12:02
  Now,
• 12:02
  let's
• 12:03
  zoom
• 12:03
  out
• 12:03
  for
• 12:03
  a
• 12:03
  second
• 12:03
  and
• 12:04
  notice
• 12:04
  just
• 12:05
  how
• 12:05
  simple
• 12:05
  this
• 12:05
  client
• 12:06
  path
• 12:06
  is.
• 12:07
  It
• 12:07
  is
• 12:07
  not
• 12:08
  complicated.
• 12:08
  You
• 12:09
  guys,
• 12:09
  you
• 12:10
  find
• 12:10
  people,
• 12:10
  you
• 12:11
  warm
• 12:11
  them
• 12:11
  up,
• 12:11
  you
• 12:11
  convert
• 12:12
  them.
• 12:12
  That
• 12:13
  is
• 12:13
  it.
• 12:14
  We
• 12:14
  want
• 12:14
  to
• 12:15
  overcomplicate
• 12:15
  things
• 12:16
  so
• 12:16
  bad.
• 12:16
  A
• 12:16
  lot
• 12:17
  of
• 12:17
  the
• 12:17
  times
• 12:17
  I
• 12:17
  think
• 12:17
  we
• 12:17
  do
• 12:17
  it
• 12:18
  because
• 12:18
  we
• 12:18
  see
• 12:18
  what
• 12:18
  other
• 12:18
  people
• 12:18
  are
• 12:19
  doing.
• 12:19
  Oh,
• 12:19
  Jenna
• 12:19
  Kutcher's
• 12:20
  doing
• 12:20
  this,
• 12:20
  I'm
• 12:20
  gonna
• 12:20
  do
• 12:21
  that.
• 12:22
  Or
• 12:22
  Russell
• 12:23
  Brunson's
• 12:23
  doing
• 12:23
  this,
• 12:23
  I'm
• 12:23
  gonna
• 12:24
  do
• 12:24
  that.
• 12:24
  Right?
• 12:24
  It
• 12:25
  looks
• 12:25
  so
• 12:25
  cool.
• 12:26
  These
• 12:26
  big
• 12:26
  coaches
• 12:27
  with
• 12:27
  side
• 12:27
  note.
• 12:28
  Large
• 12:28
  teams
• 12:29
  are
• 12:29
  doing
• 12:29
  these
• 12:29
  things,
• 12:30
  but
• 12:30
  when
• 12:30
  we
• 12:30
  are
• 12:31
  solopreneurs,
• 12:31
  we
• 12:31
  have
• 12:32
  to
• 12:32
  keep
• 12:32
  it
• 12:32
  so
• 12:32
  simple
• 12:33
  and
• 12:33
  good
• 12:33
  news.
• 12:34
  You
• 12:34
  don't
• 12:34
  need
• 12:34
  it
• 12:35
  to
• 12:35
  be
• 12:35
  complicated,
• 12:35
  to
• 12:35
  be
• 12:35
  successful,
• 12:36
  but
• 12:37
  each
• 12:37
  step
• 12:37
  has
• 12:37
  to
• 12:37
  be
• 12:38
  successful
• 12:38
  in
• 12:39
  and
• 12:39
  of
• 12:39
  itself.
• 12:39
  And
• 12:40
  hopefully
• 12:40
  we
• 12:40
  are
• 12:40
  having
• 12:41
  systems
• 12:41
  that
• 12:42
  support
• 12:42
  these
• 12:42
  things
• 12:43
  around
• 12:43
  our
• 12:44
  own
• 12:44
  busy
• 12:44
  lifestyles.
• 12:45
  So
• 12:45
  this
• 12:46
  is
• 12:46
  how
• 12:46
  you
• 12:46
  make
• 12:46
  sure
• 12:47
  that
• 12:47
  happens.
• 12:47
  You
• 12:48
  create
• 12:48
  a
• 12:48
  sick
• 12:49
  day
• 12:49
  test.
• 12:50
  Okay,
• 12:50
  so
• 12:50
  let's
• 12:51
  go
• 12:51
  back
• 12:51
  to
• 12:51
  where
• 12:51
  I
• 12:51
  started
• 12:52
  flat
• 12:52
  on
• 12:52
  my
• 12:52
  back
• 12:52
  in
• 12:53
  my
• 12:53
  bed.
• 12:53
  Feeling
• 12:54
  miserable,
• 12:54
  but
• 12:54
  my
• 12:54
  business
• 12:55
  was
• 12:55
  still
• 12:55
  running.
• 12:56
  If
• 12:57
  your
• 12:57
  business
• 12:57
  stops,
• 12:57
  the
• 12:58
  moment
• 12:58
  you
• 12:58
  stop
• 12:58
  working,
• 12:59
  it's
• 12:59
  not
• 13:00
  quite
• 13:00
  built
• 13:00
  yet.
• 13:01
  It's
• 13:01
  just
• 13:01
  you
• 13:02
  running
• 13:02
  yourself
• 13:03
  ragged.
• 13:04
  Which
• 13:04
  is
• 13:04
  kind
• 13:05
  of
• 13:05
  okay
• 13:05
  at
• 13:05
  the
• 13:05
  beginning.
• 13:06
  That's
• 13:06
  kind
• 13:06
  of
• 13:06
  how
• 13:06
  we
• 13:06
  have
• 13:06
  to
• 13:06
  start,
• 13:07
  but
• 13:07
  hopefully
• 13:07
  sooner
• 13:08
  rather
• 13:08
  than
• 13:08
  later,
• 13:08
  you
• 13:09
  are
• 13:09
  building
• 13:09
  this
• 13:10
  three
• 13:10
  step
• 13:10
  path
• 13:10
  and
• 13:11
  systems
• 13:11
  to
• 13:11
  support
• 13:12
  it.
• 13:12
  Okay?
• 13:12
  A
• 13:13
  real
• 13:13
  business
• 13:13
  has
• 13:14
  systems,
• 13:15
  it
• 13:15
  has
• 13:15
  email
• 13:15
  sequences
• 13:16
  that
• 13:16
  run.
• 13:16
  Those
• 13:16
  look
• 13:16
  like
• 13:17
  automated
• 13:17
  emails
• 13:18
  that
• 13:18
  run
• 13:19
  when
• 13:19
  someone
• 13:19
  comes
• 13:19
  into
• 13:19
  your
• 13:20
  world,
• 13:20
  right?
• 13:21
  Or
• 13:21
  a
• 13:21
  freebie
• 13:21
  that
• 13:22
  is
• 13:22
  being
• 13:22
  delivered
• 13:22
  automatically.
• 13:24
  That
• 13:24
  happens
• 13:24
  if
• 13:24
  you
• 13:24
  create
• 13:25
  a
• 13:25
  YouTube
• 13:25
  video
• 13:25
  that
• 13:25
  consistently
• 13:26
  gets
• 13:26
  views.
• 13:27
  With
• 13:27
  a
• 13:27
  link
• 13:28
  to
• 13:28
  download
• 13:28
  your
• 13:28
  freebie,
• 13:29
  or
• 13:29
  if
• 13:29
  you're
• 13:29
  running
• 13:30
  paid
• 13:30
  ads,
• 13:30
  and
• 13:30
  no
• 13:31
  matter
• 13:31
  what
• 13:31
  you
• 13:31
  do,
• 13:32
  those
• 13:32
  people
• 13:32
  are
• 13:32
  still
• 13:33
  getting
• 13:33
  on
• 13:33
  your
• 13:33
  email
• 13:34
  list.
• 13:34
  Now
• 13:34
  in
• 13:35
  my
• 13:35
  experience,
• 13:35
  the
• 13:35
  sales
• 13:36
  step
• 13:36
  is
• 13:36
  a
• 13:36
  little
• 13:36
  bit
• 13:36
  harder
• 13:37
  to
• 13:37
  automate,
• 13:37
  but
• 13:37
  it's
• 13:37
  not
• 13:38
  impossible.
• 13:39
  Let's
• 13:39
  say
• 13:39
  you've
• 13:39
  created
• 13:39
  a
• 13:40
  masterclass
• 13:40
  that
• 13:40
  has
• 13:40
  converted
• 13:41
  and
• 13:41
  it's
• 13:41
  gotten
• 13:41
  people
• 13:42
  on
• 13:42
  calls
• 13:42
  with
• 13:42
  you.
• 13:43
  What
• 13:43
  if
• 13:43
  you
• 13:43
  just
• 13:43
  recorded
• 13:44
  it
• 13:44
  and
• 13:44
  set
• 13:44
  that
• 13:44
  up?
• 13:45
  Right.
• 13:45
  What
• 13:45
  if
• 13:45
  you
• 13:46
  were
• 13:46
  going
• 13:46
  on
• 13:46
  vacation
• 13:46
  this
• 13:47
  summer
• 13:47
  with
• 13:47
  your
• 13:47
  kids
• 13:47
  and
• 13:48
  just
• 13:48
  chose
• 13:48
  to
• 13:49
  record
• 13:49
  a
• 13:49
  masterclass
• 13:50
  that
• 13:50
  had
• 13:50
  been
• 13:50
  successful
• 13:51
  and
• 13:52
  you
• 13:52
  sent
• 13:52
  that
• 13:52
  to
• 13:52
  the
• 13:52
  people
• 13:53
  that
• 13:53
  were
• 13:53
  interested
• 13:54
  and
• 13:54
  then
• 13:54
  people
• 13:55
  purchase
• 13:55
  coaching
• 13:55
  from
• 13:55
  you.
• 13:56
  You
• 13:56
  can
• 13:56
  test
• 13:56
  literally
• 13:57
  anything,
• 13:57
  and
• 13:58
  the
• 13:58
  more
• 13:58
  automated
• 13:58
  it
• 13:58
  can
• 13:58
  be,
• 13:59
  the
• 13:59
  more
• 14:00
  of
• 14:00
  a
• 14:00
  real
• 14:00
  life
• 14:00
  you
• 14:00
  can
• 14:00
  have
• 14:01
  behind
• 14:02
  the
• 14:02
  scenes
• 14:02
  of
• 14:02
  your
• 14:02
  business.
• 14:03
  Now,
• 14:04
  one
• 14:04
  side
• 14:04
  note
• 14:04
  I
• 14:04
  wanna
• 14:05
  say
• 14:05
  here
• 14:05
  is
• 14:06
  even
• 14:06
  though
• 14:06
  the
• 14:06
  client
• 14:07
  path
• 14:07
  is
• 14:07
  simple,
• 14:07
  it
• 14:07
  can
• 14:08
  get
• 14:08
  a
• 14:08
  little
• 14:08
  complicated
• 14:09
  with
• 14:09
  technology
• 14:10
  If
• 14:10
  you
• 14:10
  have
• 14:10
  a
• 14:10
  different
• 14:11
  tool
• 14:11
  to
• 14:11
  bring
• 14:11
  in
• 14:12
  leads,
• 14:12
  a
• 14:12
  different
• 14:12
  tool
• 14:13
  to
• 14:13
  nurture
• 14:13
  them
• 14:13
  and
• 14:13
  a
• 14:14
  different
• 14:14
  tool
• 14:14
  to
• 14:14
  sell
• 14:14
  to
• 14:14
  them.
• 14:15
  That
• 14:15
  can
• 14:15
  get
• 14:15
  complicated
• 14:16
  quick.
• 14:16
  That's
• 14:16
  actually
• 14:17
  why
• 14:17
  I
• 14:17
  have
• 14:17
  the
• 14:17
  coach
• 14:17
  starter
• 14:18
  kit.
• 14:18
  It
• 14:18
  is
• 14:19
  one
• 14:19
  program.
• 14:20
  It's
• 14:20
  all
• 14:20
  built
• 14:20
  inside
• 14:20
  ClickFunnels,
• 14:21
  which
• 14:21
  is
• 14:22
  one
• 14:22
  all
• 14:22
  in
• 14:22
  one
• 14:23
  tech
• 14:23
  stack
• 14:23
  that
• 14:23
  does
• 14:24
  all
• 14:24
  three
• 14:24
  of
• 14:24
  these
• 14:24
  things,
• 14:25
  plus
• 14:25
  a
• 14:25
  whole
• 14:25
  lot
• 14:25
  more
• 14:26
  for
• 14:26
  you
• 14:26
  in
• 14:26
  one
• 14:27
  place.
• 14:27
  That's
• 14:27
  why
• 14:27
  I
• 14:27
  built
• 14:28
  that.
• 14:28
  But
• 14:29
  even
• 14:29
  if
• 14:29
  you
• 14:29
  have
• 14:29
  different
• 14:29
  tech
• 14:30
  programs,
• 14:30
  it's
• 14:31
  still
• 14:31
  possible
• 14:31
  to
• 14:32
  build.
• 14:32
  It's
• 14:32
  just
• 14:32
  a
• 14:32
  little
• 14:33
  bit
• 14:33
  trickier.
• 14:34
  So
• 14:34
  back
• 14:34
  to
• 14:34
  being
• 14:34
  sick.
• 14:35
  When
• 14:35
  I
• 14:35
  was
• 14:35
  sick,
• 14:35
  I
• 14:35
  didn't
• 14:36
  panic.
• 14:36
  I
• 14:37
  didn't
• 14:37
  feel
• 14:37
  guilty.
• 14:38
  I
• 14:38
  took
• 14:38
  two
• 14:38
  days.
• 14:39
  The
• 14:39
  two
• 14:39
  days
• 14:39
  I
• 14:39
  needed
• 14:40
  to
• 14:40
  just
• 14:40
  lie
• 14:40
  in
• 14:40
  bed
• 14:41
  and
• 14:41
  recover.
• 14:42
  I
• 14:42
  did
• 14:42
  open
• 14:42
  my
• 14:42
  computer
• 14:43
  and
• 14:43
  talk
• 14:43
  to
• 14:43
  Claude
• 14:44
  a
• 14:44
  little
• 14:44
  bit
• 14:44
  so
• 14:44
  that
• 14:44
  I
• 14:44
  can
• 14:45
  get
• 14:45
  my
• 14:45
  podcast
• 14:45
  ready
• 14:46
  to
• 14:46
  record
• 14:46
  when
• 14:46
  I
• 14:46
  felt
• 14:47
  better.
• 14:47
  But
• 14:47
  I
• 14:48
  loved
• 14:48
  that
• 14:48
  I
• 14:48
  didn't
• 14:48
  have
• 14:49
  to
• 14:49
  hustle
• 14:49
  those
• 14:49
  two
• 14:49
  days
• 14:50
  to
• 14:50
  keep
• 14:50
  things
• 14:50
  moving.
• 14:51
  I
• 14:51
  still
• 14:51
  got
• 14:51
  leads.
• 14:52
  I
• 14:52
  still
• 14:52
  got
• 14:52
  sales.
• 14:53
  I
• 14:53
  still
• 14:53
  made
• 14:54
  progress.
• 14:55
  And
• 14:55
  that
• 14:55
  is
• 14:56
  what
• 14:56
  I
• 14:56
  want
• 14:56
  for
• 14:56
  you
• 14:56
  too.
• 14:57
  I
• 14:57
  don't
• 14:57
  want
• 14:57
  a
• 14:57
  business
• 14:58
  that
• 14:58
  demands
• 14:58
  everything
• 14:58
  from
• 14:59
  you.
• 14:59
  That
• 14:59
  means
• 14:59
  you
• 14:59
  have
• 15:00
  to
• 15:00
  work
• 15:00
  while
• 15:00
  you're
• 15:01
  at
• 15:01
  your
• 15:01
  kids'
• 15:01
  volleyball
• 15:01
  game,
• 15:02
  and
• 15:02
  you
• 15:02
  have
• 15:02
  to
• 15:02
  work
• 15:02
  while
• 15:03
  on
• 15:03
  vacation.
• 15:04
  I
• 15:04
  want
• 15:04
  a
• 15:04
  business
• 15:05
  for
• 15:05
  you
• 15:05
  that
• 15:05
  runs
• 15:06
  all
• 15:06
  the
• 15:06
  time
• 15:07
  and
• 15:07
  has
• 15:07
  a
• 15:07
  clear
• 15:07
  path,
• 15:08
  a
• 15:08
  couple
• 15:08
  of
• 15:08
  good
• 15:08
  systems
• 15:09
  and
• 15:10
  your
• 15:10
  expertise
• 15:11
  backing
• 15:11
  it
• 15:11
  up,
• 15:11
  that
• 15:12
  helps
• 15:12
  people
• 15:12
  and
• 15:12
  makes
• 15:13
  you
• 15:13
  money
• 15:13
  even
• 15:14
  when
• 15:14
  you
• 15:14
  need
• 15:14
  rest.
• 15:15
  All
• 15:15
  right,
• 15:15
  friends,
• 15:16
  so
• 15:16
  I
• 15:16
  have
• 15:16
  some
• 15:16
  homework
• 15:16
  for
• 15:16
  you
• 15:17
  from
• 15:17
  this
• 15:17
  episode.
• 15:18
  I
• 15:18
  want
• 15:18
  you
• 15:18
  to
• 15:18
  look
• 15:18
  at
• 15:18
  your
• 15:18
  business
• 15:18
  and
• 15:19
  ask
• 15:19
  yourself,
• 15:19
  honestly,
• 15:20
  do
• 15:20
  I
• 15:20
  have
• 15:21
  all
• 15:21
  three
• 15:21
  steps
• 15:21
  of
• 15:22
  the
• 15:22
  client
• 15:22
  path
• 15:22
  in
• 15:22
  place?
• 15:23
  Is
• 15:24
  there
• 15:24
  a
• 15:24
  consistent
• 15:24
  way
• 15:25
  people
• 15:25
  find
• 15:25
  me?
• 15:26
  Like,
• 15:26
  do
• 15:26
  I
• 15:26
  get
• 15:26
  new
• 15:26
  leads
• 15:27
  every
• 15:27
  day?
• 15:28
  Is
• 15:28
  there
• 15:28
  a
• 15:28
  system
• 15:29
  that
• 15:29
  warms
• 15:29
  them
• 15:29
  up
• 15:29
  over
• 15:29
  time?
• 15:31
  Is
• 15:31
  there
• 15:31
  a
• 15:31
  clear,
• 15:32
  intentional
• 15:32
  way
• 15:32
  that
• 15:32
  I'm
• 15:32
  selling
• 15:33
  my
• 15:33
  services
• 15:33
  to
• 15:34
  people?
• 15:35
  If
• 15:35
  any
• 15:35
  of
• 15:35
  those
• 15:35
  are
• 15:35
  missing
• 15:36
  or
• 15:36
  a
• 15:36
  little
• 15:36
  bit
• 15:36
  shaky.
• 15:37
  No
• 15:37
  problem.
• 15:37
  They
• 15:38
  can
• 15:38
  be
• 15:38
  fixed
• 15:38
  easily.
• 15:40
  You
• 15:40
  don't
• 15:40
  need
• 15:40
  to
• 15:40
  do
• 15:40
  more.
• 15:41
  You
• 15:41
  just
• 15:41
  have
• 15:41
  to
• 15:41
  tighten
• 15:42
  up
• 15:42
  that
• 15:42
  one
• 15:42
  step.
• 15:43
  In
• 15:43
  fact,
• 15:44
  if
• 15:44
  you
• 15:44
  think
• 15:44
  you
• 15:44
  need
• 15:44
  some
• 15:44
  help
• 15:45
  determining
• 15:45
  this,
• 15:45
  I
• 15:45
  have
• 15:46
  a
• 15:46
  free
• 15:46
  quiz.
• 15:46
  I
• 15:46
  will
• 15:47
  drop
• 15:47
  in
• 15:47
  the
• 15:47
  show
• 15:47
  notes.
• 15:48
  That
• 15:48
  you
• 15:48
  can
• 15:48
  take,
• 15:48
  takes
• 15:48
  like
• 15:48
  two
• 15:49
  or
• 15:49
  three
• 15:49
  minutes
• 15:49
  to
• 15:49
  do
• 15:50
  and
• 15:50
  it
• 15:50
  will
• 15:50
  tell
• 15:50
  you
• 15:50
  exactly
• 15:51
  which
• 15:51
  one
• 15:51
  of
• 15:51
  these
• 15:52
  systems
• 15:52
  is
• 15:52
  broken
• 15:53
  for
• 15:53
  you,
• 15:53
  which
• 15:53
  one
• 15:53
  of
• 15:53
  these
• 15:53
  steps
• 15:54
  needs
• 15:54
  to
• 15:54
  be
• 15:54
  tightened
• 15:55
  up
• 15:56
  and
• 15:56
  it
• 15:56
  will
• 15:56
  tell
• 15:56
  you
• 15:56
  how
• 15:56
  to
• 15:56
  do
• 15:57
  it.
• 15:57
  So
• 15:57
  that's
• 15:57
  pretty
• 15:57
  cool,
• 15:58
  all
• 15:58
  right,
• 15:58
  friends,
• 15:58
  go
• 15:59
  build
• 15:59
  something
• 15:59
  that
• 15:59
  does
• 15:59
  not
• 16:00
  need
• 16:00
  you.
• 16:00
  To
• 16:01
  burn
• 16:01
  yourself
• 16:01
  out,
• 16:01
  to
• 16:01
  keep
• 16:02
  it
• 16:02
  alive.
• 16:03
  I'm
• 16:03
  rooting
• 16:03
  for
• 16:03
  you.
• 16:04
  I'll
• 16:04
  see
• 16:04
  you
• 16:04
  next
• 16:04
  week.
• 16:07
  Are
• 16:07
  you
• 16:07
  ready
• 16:07
  to
• 16:08
  start
• 16:08
  or
• 16:08
  grow
• 16:08
  your
• 16:08
  dream
• 16:09
  business?
• 16:09
  Click
• 16:09
  the
• 16:10
  link
• 16:10
  in
• 16:10
  the
• 16:10
  show
• 16:10
  notes
• 16:10
  to
• 16:11
  download
• 16:11
  the
• 16:11
  free
• 16:11
  starter
• 16:12
  guide
• 16:12
  to
• 16:12
  building
• 16:12
  a
• 16:12
  business
• 16:13
  or
• 16:13
  to
• 16:13
  schedule
• 16:14
  a
• 16:14
  free
• 16:14
  coaching
• 16:14
  call
• 16:14
  with
• 16:14
  me.
• 16:15
  And
• 16:15
  if
• 16:15
  you
• 16:15
  loved
• 16:16
  this
• 16:16
  episode.
• 16:16
  Don't
• 16:17
  forget
• 16:17
  to
• 16:17
  leave
• 16:17
  a
• 16:17
  review
• 16:18
  and
• 16:18
  share
• 16:18
  it
• 16:18
  with
• 16:18
  a
• 16:18
  friend
• 16:19
  who
• 16:19
  might
• 16:19
  be
• 16:19
  feeling
• 16:20
  the
• 16:20
  call
• 16:20
  to
• 16:20
  burn
• 16:21
  a
• 16:21
  little
• 16:21
  brighter.