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Heart-Led Business Revolution with Chris Pistorius · The Heart-Led Business Show

• 0:01
  Speaker (2): Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker (2): Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker (2): From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker (2): So buckle up and let's go.
• 0:31
  Speaker (2): Let your heart guide your business journey.
• 0:42
  Tom Jackobs: Well, let's braise for some digital delight folks.
• 0:45
  Tom Jackobs: We've got on board the dynamic Chris Pistorius, the unrivaled master of online marketing, educator extraordinaire and podcast Paragon.
• 0:55
  Tom Jackobs: Get ready for the daredevilry of running a Heart-Led business.
• 0:58
  Tom Jackobs: As we chat, chuckle and charm your day away on today's exciting episode of the Heart-Led business show.
• 1:04
  Tom Jackobs: So buckle up for a joy ride through his journey, jam packed with jargon, busting genius.
• 1:09
  Tom Jackobs: Chris, welcome to the show.
• 1:10
  Chris Pistorius: Hey, thanks for having me.
• 1:11
  Chris Pistorius: I appreciate it.
• 1:12
  Tom Jackobs: I'm really excited to talk to you about your Heart-Led business and how you're helping other Heart-Led businesses as well.
• 1:18
  Tom Jackobs: But the first question is always what's your definition of a Heart-Led business.
• 1:23
  Chris Pistorius: I really think it's anything that you really have a passion about, anything that you can kind of sink your teeth into and think that you can make a difference or make people's lives better or support a cause that you really believe in.
• 1:35
  Chris Pistorius: I think any one of those things is really by definition, a Heart-Led type business.
• 1:40
  Tom Jackobs: Yeah.
• 1:40
  Tom Jackobs: absolutely.
• 1:41
  Tom Jackobs: I love that.
• 1:41
  Tom Jackobs: That definition.
• 1:42
  Tom Jackobs: Yeah for sure.
• 1:43
  Tom Jackobs: So tell me about your Heart-Led business and what inspired you to start it.
• 1:47
  Chris Pistorius: Yeah.
• 1:47
  Chris Pistorius: So I've really been in marketing and advertising.
• 1:50
  Chris Pistorius: Almost my entire career.
• 1:52
  Chris Pistorius: I started off in telecom and quickly figured out I probably wasn't smart enough to do that.
• 1:56
  Chris Pistorius: So I switched gears and I went to work for a, I'm going to date myself big time here went to work for AOL America online back in the, you used to get the little discs in the mail, you know, remember
• 2:06
  Tom Jackobs: Was that you?
• 2:06
  Chris Pistorius: Yeah.
• 2:07
  Chris Pistorius: So.
• 2:07
  Chris Pistorius: Yeah, no, that wasn't me.
• 2:08
  Chris Pistorius: No, I did.
• 2:09
  Chris Pistorius: I was doing advertising stuff with them and that was back when, you know, the internet was still, you know, pretty infant.
• 2:15
  Chris Pistorius: I still think it is but really infant then.
• 2:17
  Chris Pistorius: And you know, it was banner ads and, you know, people, businesses knew they needed to probably advertise online, but they didn't know how or how much money to spend anything like that.
• 2:26
  Chris Pistorius: So that's really where I started getting my advertising roots.
• 2:29
  Chris Pistorius: Yeah.
• 2:29
  Chris Pistorius: And I learned a lot.
• 2:30
  Chris Pistorius: Unfortunately, though, I also learned a lot of what not to and you know, working for a big corporate company, as I'm sure a lot of your audience does or has in the past, I think sometimes you get lost a little bit in terms of trying to hit a stock price or a, you know, certain profit number and you do whatever you can or whatever you want.
• 2:48
  Chris Pistorius: You're willing to do, to hit those numbers and you lose your priorities of what you're really there for.
• 2:54
  Chris Pistorius: And that's really the Heart-Led part of it is helping small businesses, helping them get to that next level and helping business owners have more time with their families, be independent wealth, independently wealthy, things like that.
• 3:05
  Chris Pistorius: So that was kind of my history and how I got started in it.
• 3:08
  Tom Jackobs: Wow.
• 3:08
  Tom Jackobs: Oh that's great.
• 3:09
  Tom Jackobs: How long were you in at AOL before you went out on your own?
• 3:12
  Chris Pistorius: Yeah, so let's see, I've the agency will be almost 16 years old now.
• 3:17
  Chris Pistorius: So, a couple of years before that, so about 18 years.
• 3:20
  Tom Jackobs: Okay.
• 3:20
  Tom Jackobs: Wow.
• 3:20
  Tom Jackobs: What was that transition like for you going from, you know, working for a large corporation and then starting your own thing?
• 3:27
  Chris Pistorius: Well, scary as hell actually, because at the time I had, I had two little kids married and leaving a pretty good job that I, And going to from that to pretty much zero, no insurance benefits, no money coming in, anything like that.
• 3:41
  Chris Pistorius: So it was pretty scary from a personal side of the, the house, but, you know, I knew that.
• 3:46
  Chris Pistorius: There was this fracture, you know, because before the internet, you know, small, medium sized businesses could really put an ad in the yellow pages.
• 3:53
  Chris Pistorius: They could do a little bit of direct mail and that was kind of the marketing campaign and it worked well for them.
• 3:58
  Chris Pistorius: It was simple and straightforward.
• 4:00
  Chris Pistorius: And then enter the internet and there's 500 places of small and medium sized business can advertise and it's expensive in some spots.
• 4:08
  Chris Pistorius: And how do you know where to advertise or how to advertise?
• 4:11
  Chris Pistorius: So I saw this fracture happening and I was like, okay, there's going to be a gap from the fracture.
• 4:15
  Chris Pistorius: And I think that somebody like me can help fill it and untangle the web a little bit for small, medium sized businesses.
• 4:21
  Chris Pistorius: And that's what kind of led me on the path I'm on now.
• 4:23
  Tom Jackobs: Okay, cool.
• 4:24
  Tom Jackobs: So, describe kind of who you're, who you help right now.
• 4:27
  Chris Pistorius: Well, my agency now is focused on the niche of dental.
• 4:30
  Chris Pistorius: So we do, we help dental dentists and orthodontists.
• 4:33
  Chris Pistorius: We've decided to niche down about eight years ago or so.
• 4:37
  Chris Pistorius: We were a generalist agency then where we took on all kinds of new clients.
• 4:40
  Chris Pistorius: The disadvantage to that was that we'd have to learn a new industry every time we took on a new client.
• 4:46
  Chris Pistorius: And sometimes that was a disservice to the client because we have to catch up a little bit.
• 4:50
  Chris Pistorius: And it takes some time to do that.
• 4:52
  Chris Pistorius: So we felt like we needed to really niche down and become an expert in something and we did it.
• 4:57
  Chris Pistorius: So we went dentistry and that was several years ago and we haven't really looked back.
• 5:01
  Tom Jackobs: That's awesome.
• 5:02
  Tom Jackobs: And so how is the Heart-Led piece of the business?
• 5:05
  Tom Jackobs: How does that come into your business now?
• 5:08
  Chris Pistorius: Yeah.
• 5:08
  Chris Pistorius: So we take on a lot of clients that are lost.
• 5:12
  Chris Pistorius: You know, and this is especially true in dentistry, but I think a lot of people and other small, medium sized businesses are going to understand this.
• 5:18
  Chris Pistorius: You know, typically you start a smaller, you start a business because you're really good at something.
• 5:22
  Chris Pistorius: Right.
• 5:23
  Chris Pistorius: So let's take dentistry for an example.
• 5:25
  Chris Pistorius: They go to school to learn to be a dentist.
• 5:26
  Chris Pistorius: The problem with that is that they don't go to business school at the same time.
• 5:30
  Chris Pistorius: There's very little education done on how to run a business.
• 5:33
  Chris Pistorius: They want to go be dentists, but guess what?
• 5:34
  Chris Pistorius: They're not experts in how to hire and fire and do marketing and do accounting and things like that.
• 5:39
  Chris Pistorius: And so the Heart-Led part of this was, you know, allowing dentists to do what they really love, which is be a dentist.
• 5:45
  Chris Pistorius: While we help fill their chairs, if you will, bring in new patients.
• 5:49
  Chris Pistorius: And it allows them the opportunity if they're successful to spend more time with their, more time with their family, not having to stress all the time about money, not having to worry about, you know, how they're going to make payroll the next month.
• 6:00
  Chris Pistorius: And so that really satisfies our team of seeing a struggling practice come to us and then in a couple years, they're not only doing great, but they're buying another practice and maybe another location or bringing in an associate dentist and expanding.
• 6:15
  Chris Pistorius: So that's really where the Heart-Led side of it, I think comes in.
• 6:18
  Tom Jackobs: Awesome.
• 6:19
  Tom Jackobs: Yeah.
• 6:19
  Tom Jackobs: And so have the early on, or even to this day, are there times where you struggle with wanting to bring on a client, but maybe they're not a good fit and just maybe a, you know, a struggle internally on Heart Led versus Profit Led?
• 6:33
  Tom Jackobs: Like, does that happen and how do you handle It?
• 6:36
  Chris Pistorius: It does.
• 6:37
  Chris Pistorius: We've gotten pretty good over the years of really doing a good discovery call with potential new clients and understanding exactly what it is that they want, what they expect, what their goals are, things like that.
• 6:47
  Chris Pistorius: And that helps us weed out some potentially problems for us.
• 6:51
  Chris Pistorius: An example of somebody that's maybe not a great fit is somebody that's you know, I'm doing 20 new patients a month now, and I need to get to 50 by next month.
• 6:59
  Chris Pistorius: So, yeah.
• 6:59
  Chris Pistorius: That expectation is just isn't going to work.
• 7:01
  Chris Pistorius: It doesn't work like that.
• 7:02
  Chris Pistorius: There's no magic pill.
• 7:03
  Chris Pistorius: There's no get rich quick type thing.
• 7:06
  Chris Pistorius: It's a big boy marketing campaign.
• 7:08
  Chris Pistorius: I like to talk and it takes a little time to, to get those results.
• 7:10
  Chris Pistorius: So we do a pretty good job of interviewing that side of it.
• 7:13
  Chris Pistorius: You know, profit wise and you know, I don't, We have to make a profit to continue going.
• 7:18
  Chris Pistorius: And if we continue going, that means that we can continue to help more and more people and dental practices succeed and spend more time with their families and be independent, well, independently wealthy.
• 7:28
  Chris Pistorius: So I'm not worried about the profit side of it.
• 7:30
  Chris Pistorius: Cause I know as long as we are in business and we're profitable, then we, that gives us the opportunity to help more and more.
• 7:36
  Tom Jackobs: Okay.
• 7:36
  Tom Jackobs: Was there ever a time where you're like.
• 7:38
  Tom Jackobs: Yeah.
• 7:39
  Tom Jackobs: You know, even before, you know, during your corporate time where it was just like, I just want to make the money and we'll do whatever it takes to do that.
• 7:47
  Tom Jackobs: And then the follow up question to that would be how did you make the shift then to know that you needed to be Heart-Led?
• 7:53
  Chris Pistorius: Yeah, I think early on, like the first year of business, I was like, I need to make money.
• 7:57
  Chris Pistorius: So that's why we took pretty much on any type of client we could find.
• 8:00
  Chris Pistorius: It had a heartbeat and the check went through.
• 8:02
  Chris Pistorius: You know, so we had lawyers and dentists and auto repair people, and I had people spending 200 a month and 2000 a month, and it was kind of a mess, but I knew I needed to ramp this up so I could, you know, function, right?
• 8:14
  Chris Pistorius: And be a business.
• 8:15
  Chris Pistorius: You know, I think that once we understood what we're getting into and that we're actually good at this that's when we got serious about not just creating a job for myself, but that's when I started creating a business where it's not just me, I have a team of people that, you know, are smarter than me and can do a way better job than me in the things that I don't like to do and I'm not good at.
• 8:34
  Chris Pistorius: And that's when it really clicked for me that, yeah we're creating something special.
• 8:38
  Tom Jackobs: Okay, cool.
• 8:39
  Tom Jackobs: So the Heart-Led, you know, I've interviewed, you know, tons of other business owners, a lot of them, you know, talk about the client and then the employee, like, where is the Heart-Led for you and your business?
• 8:49
  Tom Jackobs: Kind of, where is that center around for you?
• 8:52
  Chris Pistorius: I think both clients and employees, we have we're a boutique agency.
• 8:56
  Chris Pistorius: We're not a huge company and we'll never will be.
• 8:58
  Chris Pistorius: We're more considered a boutique.
• 9:00
  Chris Pistorius: We have 20 people that work here, so we're big enough to, you know, get things done.
• 9:03
  Chris Pistorius: But we're also small enough to make sure that we get results for our clients and we're achieving the goals that we have for our clients.
• 9:09
  Chris Pistorius: So I think for me, the Heart-Led part of it isn't just the clients that we just talked about.
• 9:13
  Chris Pistorius: It's also the people that we employ and making sure they're happy and that they like to get up out of bed every morning and go to work versus the way it used to be for me where I get up out of bed and like,"Oh man, I got to do this again".
• 9:24
  Chris Pistorius: You know, that's no fun for anybody and that level of stress and you know, responsibility, if you will, you know, carries through to family and, you know, it's hard to turn off at night, stuff like that.
• 9:34
  Chris Pistorius: So the Heart-Led part of it's not just clients and making sure that they're successful, but it's employees and empowering them to make decisions and being able to advance their careers and I think equally both sides, client and employee is important.
• 9:47
  Tom Jackobs: Absolutely and you know, Sir Richard Branson of the Virgin brand, you know, he put his priorities as employees first, customers second, shareholders third and he takes that order because if you take care of the employees, they're going to take care of the customers.
• 10:00
  Tom Jackobs: And of course, that's going to satisfy the shareholders at the end of the day.
• 10:03
  Chris Pistorius: I think it is easy to lose track of that, you know, because, you know, it's just, you know, you start, if you start looking at spreadsheets too much, I think is when you start losing some of the, well, if we made a cut here, you know, that would boost our profit.
• 10:16
  Chris Pistorius: And then, but then you're doing a disservice obviously to the employee and you're doing a disservice to the client because you're not gonna be able to service them as well.
• 10:22
  Chris Pistorius: So I say my opinion is stay away from the spreadsheets.
• 10:25
  Tom Jackobs: Oh, I love that.
• 10:26
  Tom Jackobs: Yeah.
• 10:27
  Tom Jackobs: So what are some ways that you take care of your people to make sure that they take care of the customers?
• 10:31
  Chris Pistorius: We only do, yeah.
• 10:32
  Chris Pistorius: So we only are here Monday through Thursday and we do have a rotating skeleton crew in on Fridays just in case anything emergency wise comes up.
• 10:41
  Chris Pistorius: But that's a great way you know, a great benefit.
• 10:44
  Tom Jackobs: is it 20 hours day for four, four days or?
• 10:47
  Chris Pistorius: No, it's yeah, it's eight hours a day, but with the understanding that we've got to get our stuff done, you know, so if, you know, you're at your eighth hour of the day, but you're way behind in something that, yeah, you may need to work that evening for a couple hours or whatever, but so far it's, we've been testing this now for a few months and so far it's working really
• 11:05
  Tom Jackobs: well Oh, wow.
• 11:06
  Tom Jackobs: That's really great.
• 11:07
  Tom Jackobs: What are some of the other ways?
• 11:08
  Tom Jackobs: Obviously, four day work week is great.
• 11:10
  Chris Pistorius: Yeah.
• 11:10
  Chris Pistorius: You know, we offer a good salary.
• 11:13
  Chris Pistorius: We don't underpay.
• 11:14
  Chris Pistorius: I think that's a big mistake business owners make.
• 11:16
  Chris Pistorius: Because at the end of the day, people need to make their money and that's just the way it is.
• 11:20
  Chris Pistorius: And so we're pretty competitive with that.
• 11:21
  Chris Pistorius: We offer really good benefits, but we do some, you know, everybody says they do that anyway, but we offer some kind of cool stuff internally too.
• 11:29
  Chris Pistorius: We use a system.
• 11:30
  Chris Pistorius: I don't know if you've heard of it called Bonusly.
• 11:31
  Chris Pistorius: It's an employee happiness system.
• 11:33
  Chris Pistorius: And essentially we use Slack as our online communication tool, like instant messenger.
• 11:38
  Chris Pistorius: And if somebody does something great, or they help somebody out with something, you can give them bonus points and these points accumulate, and then you can buy whatever you want, gift cards, Amazon cards, clothes technology, thing, electronics, things like that.
• 11:52
  Chris Pistorius: That's another creative way to really keep people engaged and happy.
• 11:56
  Chris Pistorius: And it's not just the money part of that and what you can get out of it.
• 11:59
  Chris Pistorius: It's the, I think what's even more valuable is really the acknowledgement you get from your peers and the respect that you get and, you know, just seeing everybody in the company, seeing that you did a great job on this project or you did something above and beyond, I think goes a long way with them.
• 12:14
  Tom Jackobs: That's really cool.
• 12:15
  Tom Jackobs: And do you allow other employees to give the points to others?
• 12:18
  Tom Jackobs: Or is it top down?
• 12:20
  Tom Jackobs: Is it full 360?
• 12:20
  Chris Pistorius: No, they get a budget.
• 12:22
  Chris Pistorius: Everybody in the company gets a budget every month of bonus points and they can give them out how they see fit.
• 12:27
  Tom Jackobs: Here's a funny question.
• 12:28
  Tom Jackobs: Are they required to give them all out?
• 12:30
  Chris Pistorius: No, they don't have to use them at all if they don't want to.
• 12:32
  Tom Jackobs: Interesting.
• 12:33
  Tom Jackobs: That'd be kind of an interesting study to do to see like the happiness of people that are giving a lot of them away versus those that kind of don't give them away.
• 12:40
  Chris Pistorius: There is one rule.
• 12:41
  Chris Pistorius: You can't give them all
• 12:42
  Tom Jackobs: Well, Of course.
• 12:43
  Chris Pistorius: I tried that.
• 12:43
  Chris Pistorius: It doesn't work.
• 12:44
  Tom Jackobs: I did a great job today.
• 12:45
  Tom Jackobs: I get 20.
• 12:46
  Chris Pistorius: Yeah, exactly.
• 12:47
  Tom Jackobs: That's really great.
• 12:48
  Tom Jackobs: You know, I always like to hear different ways of people taking care of their employees.
• 12:51
  Tom Jackobs: Like for us, we have a incentive trip based on performance.
• 12:55
  Tom Jackobs: I do performance based pay as well.
• 12:57
  Tom Jackobs: So it's, you know, just kind of keeping everybody engaged in what the goal is of the company, but also making it fun and enjoyable for people to just kind of get up and do the work.
• 13:08
  Chris Pistorius: yup.
• 13:08
  Chris Pistorius: That's awesome.
• 13:09
  Tom Jackobs: Cool.
• 13:09
  Tom Jackobs: Yeah.
• 13:09
  Tom Jackobs: So, on the customer side.
• 13:11
  Tom Jackobs: Like, how do you ensure that they are, they're happy with what they're what you're doing and keeping them engaged and Heart-Led as well?
• 13:18
  Chris Pistorius: Yeah, I'll be honest.
• 13:19
  Chris Pistorius: That's one of the biggest challenges that we have is how do we systemize an approach for all clients in terms of communicating to them what they're getting, you know, what kind of results they're getting, things like that.
• 13:32
  Chris Pistorius: And it's important because what we sell sometimes isn't tangible.
• 13:36
  Chris Pistorius: If you go back to my Yellowbook reference, or Yellowbook Yellowpages reference, right?
• 13:40
  Chris Pistorius: 20 years ago when you bought a Yellowpages ad, you could go to page 695 and your ad was there every time, right?
• 13:45
  Chris Pistorius: You could see it.
• 13:46
  Chris Pistorius: It's there.
• 13:47
  Chris Pistorius: But when you do ads on Google, for instance, you may never see your own ad.
• 13:50
  Chris Pistorius: It's just, you know, depending on how it's set up or your budget, things like that.
• 13:53
  Chris Pistorius: And it's not as tangible.
• 13:55
  Chris Pistorius: So it's almost like this industry is a constant, you know, how do we prove ourselves to make sure people understand?
• 14:02
  Chris Pistorius: So how we've done it is that we have a client success team and they are required every week to send the client by email weekly wins.
• 14:12
  Chris Pistorius: Like what we did this week, what went well, what didn't go great and what we plan to do to change that.
• 14:17
  Chris Pistorius: And every week we send those out every Friday.
• 14:19
  Chris Pistorius: And it needs to be something unique, not canned, things like that.
• 14:22
  Chris Pistorius: We also do a monthly zoom call where we go over one on one with the client results and things like that.
• 14:28
  Chris Pistorius: But we have also created a really intuitive dashboard that people can log into, and it's not just like a, you know, logging into like a Google analytics account where it's just all like.
• 14:37
  Chris Pistorius: What am I looking It's very simplified.
• 14:40
  Chris Pistorius: You know, this is how much money you spent.
• 14:41
  Chris Pistorius: These are how many leads you got.
• 14:43
  Chris Pistorius: You know, these are how many verified new patient appointments were scheduled on the first call and it breaks it down like cost per lead and cost per acquisition.
• 14:52
  Chris Pistorius: It shows where all the leads came from.
• 14:54
  Chris Pistorius: You know, was it Google?
• 14:55
  Chris Pistorius: Was it Yahoo?
• 14:56
  Chris Pistorius: Was it Facebook?
• 14:57
  Chris Pistorius: And it just kind of puts it into real business metrics and they can log into that anytime, just kind of see what's going on, what they're doing, but the problem with all this is that it seems like each client almost wants to communicate in a different way.
• 15:09
  Chris Pistorius: Some like, want to talk to you every day, which is really hard for a business our size and some, you sign up and you don't talk to you for months and then there's others that are scattered in between.
• 15:19
  Chris Pistorius: So it's really hard to scale that part of it.
• 15:22
  Chris Pistorius: Because it's hard for us to one off each way of communication.
• 15:25
  Chris Pistorius: But this, the way that we have it set right now and how I just described is, it's doing a really good job for most.
• 15:31
  Tom Jackobs: Yeah, that, that's really cool that the weekly wins.
• 15:34
  Tom Jackobs: That's a really cool, I might borrow that as well sharing that.
• 15:37
  Tom Jackobs: Yeah.
• 15:37
  Tom Jackobs: Cool.
• 15:37
  Tom Jackobs: Do you find any of your clients that in, in obviously health and wellness, practitioners, dentists included in that oftentimes are just very much givers and a lot of times just give, you know, don't think about the profit side at all and a lot of times that's how they get into trouble with their business.
• 15:54
  Tom Jackobs: Do you find that you need to do some coaching around, you know, it's okay to make a profit in your business and you know, and be Heart-Led at the same time?
• 16:01
  Chris Pistorius: Yeah, I think absolutely.
• 16:02
  Chris Pistorius: Most, I won't say all, but most dentists that we work with aren't business people.
• 16:07
  Chris Pistorius: You know, they got into this industry you know, certainly there's some to make money, of course, but there's also a lot that just wants to help people and a lot of dentists spend a lot of their early career doing trips, like to third world countries and helping for free, things like that.
• 16:21
  Chris Pistorius: So you do have to help engage them of like, look, you know, it's kind of the way that we think about our businesses, the only way you're going to be able to continue helping people is if you make money because you still have to pay people.
• 16:32
  Chris Pistorius: You still have to pay your rent and pay, buy equipment.
• 16:35
  Chris Pistorius: You need to be able to make money to pay for those things.
• 16:38
  Chris Pistorius: So we do have to do a lot of, we do a lot of like consulting on profit loss and expenses and where should your overhead be and things like that goes beyond really the scope of what typical marketing agencies do.
• 16:49
  Chris Pistorius: But yes, there is a lot of that in healthcare because a lot of these folks are Heart-Led and they want to help but they kind of got to be told that, you know, the only way you can continue doing that is to make a profit.
• 16:59
  Tom Jackobs: and that, I mean, that's really heartlet of you to be able to offer that coaching and the advice to really help them and to help people.
• 17:07
  Tom Jackobs: And ultimately that helps your business as well down the road.
• 17:10
  Tom Jackobs: That's the advice that, that you give?
• 17:12
  Chris Pistorius: they are always nice and they listen, but you can almost kind of tell that, you know, in one ear out the other, you know, and I don't have any problem with that.
• 17:20
  Chris Pistorius: It's just, you know, it's in our best interest too, because the more successful they are, the more successful they'll be our client for years versus, you know, months.
• 17:27
  Chris Pistorius: And that, so it does help us too.
• 17:29
  Chris Pistorius: But you know, we're actually getting ready to launch a, there's this platform out there called School, S K O L and it's a face, but you've heard of it.
• 17:37
  Chris Pistorius: Yeah.
• 17:37
  Chris Pistorius: It's like a Facebook type thing, but it's different but anyway, we're getting ready to launch a channel there.
• 17:41
  Chris Pistorius: That's going to be a subscription based where we do a lot of like, you Heart-Led type conversations on business and running a dental practice.
• 17:49
  Chris Pistorius: And, you know, where should your overhead be?
• 17:51
  Chris Pistorius: Where should your profit be?
• 17:52
  Chris Pistorius: And dentists can go in there and just learn tons of stuff at any time they want to.
• 17:57
  Chris Pistorius: It'll be included in our marketing programs as well, but we'll also do a subscription base just for people who are, you know, want to learn more about that.
• 18:04
  Chris Pistorius: And we'll do some free stuff on there as well.
• 18:06
  Chris Pistorius: I think that will help, you know, maybe gain some momentum
• 18:09
  Tom Jackobs: Yeah.
• 18:09
  Tom Jackobs: I think that's really, that's very smart of you to do.
• 18:12
  Tom Jackobs: And I, a good friend of mine has a friend of mine has a marketing agency as well, specifically for fitness and he does a lot of like masterminds does sales coaching as well, and just all these other things other than marketing, which is the core business, but in a way to elevate the industry and elevate the clients so that they're super successful helping more people and that's, I mean, about a definition of Heart-Led Business.
• 18:35
  Tom Jackobs: You know, you're helping them elevate their business so that they can help more people and stay in business.
• 18:41
  Chris Pistorius: Absolutely.
• 18:41
  Chris Pistorius: And there's a lot of like front desk type stuff.
• 18:44
  Chris Pistorius: like we do some front desk training as well because if you think about it, when you do marketing, who's your first line of, you know, defense?
• 18:51
  Chris Pistorius: It's the front desk people.
• 18:53
  Chris Pistorius: And if they're not adequately trained and they don't really, you know, know what to do with new calls, then they're in trouble too.
• 18:58
  Chris Pistorius: So we're going to do a lot of that, you know, front desk training for practices as well.
• 19:02
  Tom Jackobs: Were you the one that told me about the call that you listened to from the front desk that front desk person or the caller was, oh yeah, how do I get to your place?
• 19:10
  Tom Jackobs: And she responded, you can Google it.
• 19:12
  Tom Jackobs: Was it?
• 19:13
  Chris Pistorius: Oh no, I don't think that was me.
• 19:14
  Chris Pistorius: But that doesn't surprise me at we listen to every call that comes in to our clients and some are just nightmares.
• 19:20
  Chris Pistorius: It's not good.
• 19:21
  Chris Pistorius: That's crazy.
• 19:21
  Chris Pistorius: And the poor dentist, I mean, the dentist is back there doing their work.
• 19:24
  Chris Pistorius: They don't have time to listen to every call and, you know, so they, you know, they don't really know.
• 19:29
  Chris Pistorius: So I think the more kind of services like that you can provide the better.
• 19:32
  Tom Jackobs: absolutely.
• 19:33
  Chris Pistorius: You can Google it.
• 19:34
  Chris Pistorius: That's funny.
• 19:35
  Tom Jackobs: Okay.
• 19:35
  Tom Jackobs: Well, I dialed your number, so yeah.
• 19:37
  Tom Jackobs: Common sense is not a common trait for me.
• 19:40
  Tom Jackobs: Well, Chris, how can people learn more about your agency and what you do?
• 19:43
  Tom Jackobs: And, you know, ultimately that school program sounds amazing as well.
• 19:48
  Chris Pistorius: Yeah, when I do these podcasts, I always tell people like, you know, yeah, I'm in dental and you know, there's probably a lot of audience members that aren't dentists but I'm willing to help any small, medium sized business in terms of just giving you free advice.
• 20:00
  Chris Pistorius: Am I going to charge you anything?
• 20:01
  Chris Pistorius: Just hit me up and I'll be more than happy to do a strategy session with you and just answer any questions you have but the best way to do that is just go to my website.
• 20:09
  Chris Pistorius: It's kickstartdental.
• 20:10
  Chris Pistorius: com and right on the home page there's a schedule a strategy session button there.
• 20:14
  Chris Pistorius: They're all done by me so feel free to schedule a session with me and again I won't charge you any amount of money to give you some free advice.
• 20:22
  Tom Jackobs: Oh, that's a super generous of you.
• 20:24
  Tom Jackobs: That's awesome.
• 20:24
  Tom Jackobs: Helping everybody else being Heart-Led and love it.
• 20:26
  Chris Pistorius: that's right.
• 20:27
  Tom Jackobs: So Chris, thank you so much for sharing your wisdom with us, your years of experience in being a Heart-Led business.
• 20:33
  Tom Jackobs: I certainly appreciate it.
• 20:34
  Tom Jackobs: And I know our listeners appreciate that as well.
• 20:36
  Tom Jackobs: So thank you so much.
• 20:37
  Chris Pistorius: Thanks for having me.
• 20:38
  Chris Pistorius: I appreciate it.
• 20:39
  Tom Jackobs: No worries.
• 20:40
  Tom Jackobs: And thank you listeners for tuning in for today's episode.
• 20:43
  Tom Jackobs: I certainly appreciate it.
• 20:44
  Tom Jackobs: And I know Chris appreciates you listening in as well.
• 20:47
  Tom Jackobs: Make sure you're checking out everything that Chris is doing down in the show notes.
• 20:51
  Tom Jackobs: We're going to link his website and all the social media that he has going on as well.
• 20:55
  Tom Jackobs: So make sure you're checking it out and take him up on that offer.
• 20:57
  Tom Jackobs: That's, it's always good to connect with other people and see what you're doing and how you could improve as well.
• 21:02
  Tom Jackobs: And then if you could do me a solid favor and share the show with a friend or a colleague who you feel the information could inspire to help them as well and it really helps us build the audience as well.
• 21:13
  Tom Jackobs: So thank you for that.
• 21:14
  Tom Jackobs: And until next time, lead with your heart.
• 21:17
  Speaker: You've been listening to the Heart-Led Business Show, hosted by Tom Jackobs.
• 21:22
  Speaker: Join us next time for another inspiring journey into the heart of business.