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How Patagonia Redefined Corporate Purpose
Patagonia’s decision to transfer ownership of the company to a trust and nonprofit was not a marketing stunt but a structural rewrite of capitalism. We examine how founder Yvon Chouinard and CEO Rose Marcario engineered the 'Earth is our only shareholder' model, locking in environmental stewardship while maintaining profitability. This episode breaks down the specific legal mechanisms behind the 2014 restructure, the financial implications for employees through the Purpose Trust, and what this permanent commitment means for corporate governance in October 2026.
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