Latest / Extra Serving: A restaurant industry podcast
McDonald’s new strategy, World Cup marketing, and creative pricing
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including McDonald’s new corporate strategy, the World Cup’s plentiful promotions, and how brands are strategically leveraging pricing in their marketing. First up is McDonald’s, which announced its new McDonald’s Next corporate strategy that emphasizes operational efficiency and hospitality. Alicia details what exactly this means before she and Sam discuss how the strategy fits into the broader industry push toward operational excellence and what it could…
The skinny
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