759: The Making of a Milestone Year | Dave Bernhardt, CFO, SentinelOne
How should a textbook rental company respond when it discovers that Amazon has just introduced offerings that will make the giant retailer its newest and biggest competitor?
If it’s 2013 and the company is Chegg, Inc., management found a conference room and locked itself inside not for hours but for days and weeks, according to Dave Bernhardt, who sat alongside the company’s CFO and other operations leaders as they together considered some of the grim realities of having Amazon as a competitor.
“When Amazon entered the market, pricing on textbooks fell about 40%, so the profit in the business…
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