Latest / Beyond Sovereignty / #032 - Reacting to Viral Salon Videos (What NOT to Do in Yours!) 💇‍♀️🚫

Transcript

#032 - Reacting to Viral Salon Videos (What NOT to Do in Yours!) 💇‍♀️🚫 · Beyond Sovereignty

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Charge what you are worth. This
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isn't about you. This is about the client's hair and
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I was in a situation that I needed to fill the salon. I hired just
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When you are desperate for staff and you're like, yes, anybody,
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fill the space. It's like creating cancer in
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your salon. It literally is a toxicity that will rot
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your team. Welcome to a revolution in
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the hair industry. A space where being banked and
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beautiful and creating massive global impact is
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the new standard. I'm Blythe Lankford, and in this podcast, I'm
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going to share with you the exact strategies and insights that helped
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me transform my three salons into seven-figure businesses in
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under 12 months. If you're ready to step into your power
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and grow your wealth and be part of a movement that's changing
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the game globally, then babe, you're in the right place. So
0:57
let's get started. Hey guys, welcome to the episode. We have got a
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reactions video today. My team have put together some
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things that I have not even seen yet. So we're just going to see my
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responses. I love doing these ones. And then I watched them back
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and I'm like, fuck, blithe, control yourself. I obviously don't.
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So you're welcome. Sorry. Thank you. Let's
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First one. I promise it's not impossible to get clients in your chair. One
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of the things that helped me build my business the fastest was having a referral program.
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For every client that sat in my chair, I gave them three cards with their name on
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the back of it, and I kept track of their notes. And when their friend brought that
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card back in, I put in the client's note, who referred them, and
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then that way their friend got 50% off when they came in, and the friend that
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referred them got 50% off too. So I wouldn't recommend doing
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50%. That was a pretty steep discount. Maybe just do
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25% off or $50 off or whatever it may be. And if
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So again- I 100% agree with this. This is yes,
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yes, yes. Especially when you've got new team members in,
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I always make sure that they've got cards with their
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name on it. And then if they're going to do like a special on there. Actually,
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what I would do is I would get professional cards made up with a discount on
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there. I am not into discounts. I do not believe in discounts at
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all, except when it is a new staff member. If
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it is a referral as well, that's the only
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other time, but referrals are so fucking important. This is how you
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will grow your business exponentially. This is how new staff members
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will get busier. It is a fantastic, fantastic, fantastic
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important, necessary tool for hairdressing.
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So again, think of these little things, but having that referral program, everyone
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loves a deal. And if I can tell my friends about something and
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Totally. Like look at all of those, you know, fitness trainers and
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gyms where they're like, you know, it's a $20 a week program, but
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if you get a client in, then you get $5 off that,
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you know, clients love it. Tony and Guy had an epic referral
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program and our clients literally would try and spend more money
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so that they could get rewards as well. So definitely
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The truth about the beauty industry is that your clients will become your friends quicker
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than your friends will become your clients. Your clients will tip you. Your
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That's so true. I mean, in Australia, we don't get many tips,
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right? But we do get tips. I mean, when you're the salon owner, you never
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get the fucking tips, do you? It always goes to your staff, and that's beautiful. And
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a little part of you is like, give me a fucking tip, bitch. No, just
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Your clients will book in advance. Your friends will ask you to squeeze them
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in last minute. Your clients will share your work. Your friends will pretend that
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It's... I don't know about
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that. I had beautiful friends and so my friends were
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I mean, I think it's different when you're a salon owner, right? Like your friends will
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come in and they will book an appointment. They're like, thank you so much for seeing me. Thank
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you so much for your time. When you're a hairdresser, Do
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you remember what it was like to be a hairdresser and not be a salon owner? Oh my god. Oh
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my god. Yes, our friends were these fucking assholes. Because
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we had no self-worth then, so our friends took complete advantage of
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us. I remember I used to travel around everywhere to do my friend's
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hair, but I also thought of it as experience. But far out,
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I wasted so much of my time doing that. Or did I?
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It gave me a lot of experience. But yes, I don't know. As I
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grew as an individual in age, I guess, but also as
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a salon owner and I respected myself much more, that's when my
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friends would respect me a lot more as well. And
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same with my family. They would all book in and get their hair done at
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certain moments in time. They wouldn't just like try and do shit last minute.
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I mean, everybody does every now and again, but nah, my friends and family weren't
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like that. The more you respect yourself, the more that your friends and family will respect
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your time and your work too. So I think that comes with a
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My name is Shelby. I'm a hairstylist and salon owner of nine years now. I've made
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my fair share of mistakes, but if you ask me, this was definitely one
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of my biggest. Backtracking a little, our salon had expanded from
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4 chairs to 8 chairs to 16 chairs within a matter of 2 months.
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And I was in a situation that I needed to fill the salon. We had just taken on
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so much overhead and I was a little scared. So needless to
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say, I hired just to fill it up really. I mean
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these girls fit the vibe and they were talented stylists. When it
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came to fitting our culture, that wasn't really what they were looking for.
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Again, I didn't understand the importance of making sure that your stylists that
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you're hiring are reflecting the culture that you want to have within
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your salon. And if you don't have a culture, I definitely suggest you
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This is essential. Like this is what I'm talking about. Having a mission,
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having an ethos, having a culture for your salon is essential.
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Because if you don't, if your stylists don't know where
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they're going, They'll go fucking anywhere. They're like
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the cows in the paddock next door here. They'll just fucking go anywhere. They don't give a shit. They don't
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have a fucking path to follow. You as the owner
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need to create the vision. Have them invested in
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your vision. It takes time. It's an effort. And
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first of all, you've got to know where you fucking want people to go. You want to know
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where you're going. Are you growing a business to go
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and sell it? Are you growing a business that's a well-oiled machine? Are
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you growing a blonde salon or a bronze salon?
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Are you about men's cuts? Are you about luxury?
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Are you about quantity over quality? Are you about quality over
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quantity? Are you a fashion salon? the
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fuck are you, babe? What's your message? What's your ethos?
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What are you about? Because once you know it can be really crystal
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clear of who is meant to work for you, who your clients are,
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and you can market like nothing else, then you've
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actually got something tangible that people want
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to be a part of. Until then, it's murky, mucky, and yucky, and nobody
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wants to be a part of it. And they will literally just take staff
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Because that one little mistake, honestly, almost burned
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me out of the industry. 2022 was definitely one of my worst
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years. And had I been better at hiring what
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Yes, when you hire out of desperation, it
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never works. Like, when
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you are desperate for staff and you're like, yes,
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anybody, fill the space. It's
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like creating cancer in your salon. It
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literally is a toxicity that will rot your team.
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You need to know who you're hiring, what you need and
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why. And when you can become clear on that, not
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anybody can fill that space. And it's when your, your
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team and your staff and your clients respect you
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Here's the crazy thing, I don't even do hair. People are
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like, how in the world have you owned a salon for 21 years
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and you don't even do hair? I fucking love the hair industry
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and I love the business and I love the people. The fact that I don't
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do hair is a huge part of how Calyx
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Salon became who it is. That just became a
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secret sauce because I have 100% of
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my time to devote to business, education,
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This is so true. So I started off to being a stylist when
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I was in my 20s. I wanted to know everything. I needed to know everything. I needed to be, I
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needed to be the one. It was all about me. And then I
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realized there was all these other people there that were doing not
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as much as me. And so I shifted it completely. I
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went on to reception and I just educated my
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staff and spoke to the clients here and there and was just transient.
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I could come and go as I wanted and I could educate how I wanted and
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I had the time and space to educate everybody so amazingly
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and I created this beautiful culture within my salon where
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it was all about the staff. And I also then
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got to interact with every single client when
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they came in. So if anybody was going to leave, I would
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know about it and I could guide the clients to the next staff
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member. So it meant that I got to not work in the business, but
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work on the business. Now, did I stay as a receptionist forever? Guess
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what? I didn't. I actually started to love hair again and I started
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to work well. That's when I had multiple salons and I would spend a day in
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each salon and then a lot of days at home. working
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from home. And I was able to, because I'd worked off
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the floor for quite a period of time, create the exact culture that
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I really wanted. And then that bred the staff to
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be able to train other staff. And then it just grew and expanded and
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became this amazing thing. And I had two seven-figure businesses that were doing fucking
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amazing. So, babe, you don't need to
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do everything. You don't need to be on the tools if you don't want to be on the
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tools. And if you want to be on the tools, fucking be on the tools. But
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So I moved everything away to accommodate her
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appointment so I could do it because you need to be very
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experienced when you are perming bleached hair.
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Had a deposit of $50. So true. I
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had to cut her hair before, which was
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on the Friday, which is $180. K18 treatment
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was $65. She took four products. She
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took the pre-shampoo, the shampoo, the conditioner,
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experience, confidence. These are
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the four products she took on Friday. 6.01 and then on
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Saturday I went in and permed her hair. Her
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perm was $450.00. She had so much hair I had to charge her extra product
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Yes, and see how she is even coming from a
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like, this is expensive kind of point of view. Like her bill was
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fucking epic. And I like, you know, back in the day, I used to do two grand bills
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without extensions, just talking about a cut and color and some products. But,
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and if I was doing extensions there, maybe those bills, but she
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is still thinking that what she's charging is expensive. So she has
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still got a scarcity mindset and her wealth
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mindset is still lacking. She's still got
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some lack there. She fully hasn't embodied wealth
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codes and so this is what I love to teach hairdressers is actually
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to like break their wealth bullshit
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story that they've got going on because a lot of us I'm talking 99.99% of
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hairdressers literally have an issue with fucking money
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with actual abundance and so what
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I'm noticing with her is that there is an abundance issue actually there
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and she could actually go to a whole new level once she does some
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deep inner wealth codes work. but I
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The extra $200 she took the fabuloso to
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keep her blue. Her perm can look like a poodle perm.
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It came to about $1,500. So $898 and $602 is $1,500. So no, I do not charge whatever I want. Hairdressers,
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know who you are, know what you want, know what
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you deserve, and as hairdressers, don't settle
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for anything less. The hardest part of your
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journey is believing in yourself. Charge what
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100%. If you charge what you're worth, but also just
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have things in the salon that are a certain amount of money, like this
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is what we charge for this, this, this and this, because then your staff
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won't get caught up. They know what needs to be charged because this
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is the price. And so if you've got everything set
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up in your computer system that this is the price for a
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perm, this is a price for a color, this is short hair, long hair, thick
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hair, thin hair, then it just is self-explanatory
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what you charge. It's not necessarily about charging your worth,
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it's about charging the service. Because you are fucking
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priceless, and if somebody is going to charge you
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what you're worth, mate, you're fucking priceless. It's what
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the service is worth, okay? So let's just be really clear, this
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isn't about you. This is about the client's hair
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and the service that they are having done. And if you have
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got cheap shitty bills, you're doing yourself a
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disservice and not actually charging the client for the service they've come in
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for. And what is actually happening is you're devaluing your
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We're hairdressers. Of course we're going to be working a 10 hour day. We're
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That's true. We're hairdressers. Of course we'll be your therapist. We're
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hairdressers. Of course we have all these fancy drink bottles but never drink from a porter.
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We're hairdressers. Of course we're not going to take our allocated lunch break.
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Of course our clothes are covered in bleach. We're hairdressers. Of course
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Everything that they said was 100% true. We're
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We literally do not eat on our lunch breaks. Like,
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because they're just never long enough. We're working too much to serve our clients to
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be actually having a full fucking lunch break. But also take
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a lunch break, babe. Yes, we have all these amazing water bottles and
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don't drink enough water. I always made sure I drank enough water, but
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I know you don't want to pee too much because you're serving your clients. Babe, you got
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to drink the water. Drink the motherfucking water. Go to the toilet. It's
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okay. You're worthy of drinking the water. You're worthy of going
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to the toilet. Please take some time for your toilet break. Please. Yes,
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our clothes are always covered in bleach. Yes, but you don't need to throw
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away those clothes. You know that you can just re-dye your clothes with dye from
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the fucking supermarket, right? That's what I used to do, because you'd have a brand new outfit
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that you'd spend all this money on, and then you fucking fuck it up with bleach. Babe,
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just dye your clothes. It's all good. It's in the supermarket. You can do it in the dishwasher. I
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mean, no, you can't. You can do it in the washing machine. It's super simple.
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I do it all the time, still, even though I'm not a hairdresser. I
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Hey, Tina. Yeah, come here. I'll talk to you real quick. I'm busy, Bailey. What
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do you need? I wanted to inform you that there's a rumor going around the salon
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that you're stealing people's hair color and developer and such. People
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just need to mind their own business. Ew! Okay, um,
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I was informing you because I looked in your locker and
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you do have my color and a few of the other girls' color. You
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just started here, Bailey. Don't act like your manager or something. This is none of your business.
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Yeah, yeah, yeah, it is my business due to
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Hairdressers are sneaky cunts. Fuck! People lie and
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steal, don't they? But what do you lose most in your salon? Because
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I know it's clips. Everybody loses
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clips. It's like the socks in the fucking laundry. Where do
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they go? Where do they go? But
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you know what? At the end of the day, it doesn't matter. Just buy more fucking clips. You're the
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salon owner. Buy everybody clips. Just have endless clips. They
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just disappear. I don't know. They got people's asses when they go to the toilet. I
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don't know. But clips, we all lose the fucking clips.
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I mean, in Australia, it's not exactly the same as this because we don't... Oh,
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it depends what kind of salon you're at, but most of the time you don't have your own
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color and all that sort of stuff. That's, that's, that's hard. Like,
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Fuck. I've even had my family steal off me when they are in the salon.
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Okay. So it happens and
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it's gross. I had every single one of my siblings be
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work for me when I had salons. So, you know, and they didn't all
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do it. They did not all do it. But Eden, I
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You did not pay for all those fucking products! Okay? They were stolen! Because
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they were not through the fucking box,
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Also, you know, I love
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you, Eden, so much. but one time he accidentally used
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my credit card in a sex shop on Oxford Street. So shit happens,
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No, he worked with me for nine or ten years. I
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love this guy, he's actually my biological brother.
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Not my spiritual woo-woo brother, my biological brother. So shit
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happens, but yes, I also, to make it easier, I
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literally said to every single one of my staff members, look, You
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can bitch about me to each other. I know this is different, but
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this is like one thing that we had in our salons, and it actually really helped.
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I would always say to my staff, it was in our operations manual
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that I created my own one, that you can never bitch about
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a team member. It is not going to happen in my salon. I have no room
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or capacity for staff members bitching about each other. You
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can come and explain an issue with me if you've got
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the solution that you want and the pathway to get there, but there
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is no fucking bitching in my salon. But I will be also
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really honest with you and tell you what I actually did.
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I said that they could bitch about me with each other because
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they don't really give a fuck. Like,
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what I mean by that is, I would allow them to bitch about me because they just need to bitch about
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authority. It's what it is. It's not me. Don't take it personally if
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your team bitch about you. They just need to express their
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issues with authority. You know? Authority. It's
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fucking annoying. That's why we all fucking hate it. And that's why we're all
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rebellious little... Guys and girls in
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hairdressing, right? So allow them to bitch about you sometimes
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or express their issue with you. Just get them off, get it off their chest,
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but never allow them to bitch about each other. Never allow them to steal
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off each other. But you know what? At the end of the day, the clips are
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So guys, salon owners, hairdressers, put
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in the comments below if you liked these responses and
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Oh my gosh. They're just like talking about our lives, right? Literally
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talking about our lives. But then also let me know what triggers the
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fuck out of you. Can you admit that you used to be a liar? Because
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I know that I used to lie back in the day when I was unconscious and I was like taking
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drugs and drinking alcohol. Little lies come up. Hairdressers
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have got little white lies, you know, because we're like mystic sages and
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saints. We're sneaky motherfuckers. But then once you become sober, believe me,
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you stop lying. So it's just a thing. It's just an unconscious thing
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that is a trauma response to our past. Anyway,
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on a tangent, I love you so much. I hope you enjoyed this episode. Let
20:11
me know if there is any videos that you would like me to respond to. Send
20:14
them to our team and they will allow me to respond to them first
20:18
time on camera with you. I love you so much. I can't wait to
20:21
see and share more with you. Much love, guys. Thank you so
20:25
much for joining me on Soul Temple. If this episode spoke to
20:28
your soul, I would love your support with a five star review on Apple
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Podcasts and Spotify. And don't forget, please subscribe
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on your favorite platform too. Don't let your journey end here. Connect with
20:38
me and my like-minded community of beautiful souls at
20:42
Blythe Blankford on all social platforms. I look