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Utah Athletics Shifts Multimedia Rights | Salt Lake City News
Utah Athletics is shaking up its media rights game, moving from JMI Sports to new powerhouse Crimson Brand Partners — a for-profit arm of Otro Capital led by ex-NFL/Sports exec Matt Webb. With a mission to unlock bigger, deeper corporate deals, the new team promises to turn Utah’s athletic assets into major revenue engines, mirroring the success of Ryan Smith’s model. Early talks are already sparking serious interest — and the Utes are betting big on this next chapter. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:advertise@thednn.ai…
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